Viamaster

What Viamaster does

Viamaster is a family-owned UK logistics provider founded in 1971 in Pudsey, West Yorkshire, now headquartered at the Europort Distribution Centre in Castleford. The company operates an integrated portfolio of road haulage, pallet distribution, international freight forwarding, warehousing, express delivery, and industry training services, organized across three wholly-owned operating subsidiaries — Viamaster Transport, Viamaster International, and Viamaster Training. Customers are predominantly mid-market and enterprise B2B shippers across verticals including food, retail, pharmaceuticals, automotive, textiles, and engineering, served UK-wide and into 20+ European countries.

The underlying technology stack centres on a custom in-house Warehouse Management System (supporting stock rotation, sales analysis, and detailed reporting), live signature capture for proof of delivery, real-time online shipment tracking, and the eStirling online customer booking portal. Distribution is anchored by an extensive owned fleet ranging from small vans to 44-tonne artic lorries, supported by an 8,500-pallet-position warehouse facility (expanded by 35,000 sq ft in 2017) with BRC food-grade certification and a 13,700 sq ft canopied loading bay. Viamaster is an integral partner in the Palletforce overnight pallet network (100+ shareholder depots, 2,000+ vehicles, 3 million ft² warehousing) and the Partnerlink load-pooling consortium, the latter extended to continental Europe via Partnerlink Europe.

Revenue is generated through three streams: transactional road haulage (pallet shipping, full loads, same-day to economy 48–72 hour services), recurring warehousing and storage subscriptions, and professional services revenue from industry training (LGV, FLT, Driver CPC, ADR, health & safety). Pricing is bespoke and quote-based across customized multi-year contract packages, with no public rate cards. Go-to-market combines direct enterprise field sales with dedicated account management, an online quote request flow, the eStirling self-serve portal, and partner-network distribution. The firm holds ISO 9001, FORS Bronze, BRC, RTITB, JAUPT, DSA, and CTP accreditations, and remains under second-generation family ownership (Andrew and David Warrington).

Name

Viamaster

Legal name

Viamaster Group

Website

https://viamaster.co.uk

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Viamaster is a family-owned UK logistics provider offering integrated road freight, international forwarding, warehousing, express delivery, and industry training services to mid-market and enterprise B2B customers across the UK and Europe.

Ownership category

akta.pro rank

Product category

Freight and Warehousing Logistics Services

NAICS

General Freight Trucking, Long-Distance (48412), Support Activities for Transportation (488), Couriers and Express Delivery Services (49211)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)

akta.pro primary industry

Premium B2B Express & Scheduled Time-Window Delivery (TLAAABAE)

akta.pro secondary industry

Dedicated / Contract Carriage Brokerage (Shippers’ Managed Capacity) (TLACACAF)

Keywords

• Road haulage services
• Pallet shipping
• Freight forwarding
• Warehousing storage
• Logistics training

Headquarters

HQ city

Castleford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Road Haulage and Transport Services: Core revenue from UK and international road freight services including pallet shipping, full loads, and express deliveries. Services range from same-day to economy 48-72 hour delivery options.
2. Warehousing and Storage: Storage services with 8,500 racked pallet locations, variable high-bay racking, block stacking, and bespoke solutions. Operating round-the-clock with order picking, packing, and labelling services.
3. Training Services: Industry training courses including LGV, FLT, health & safety, Driver CPC, and ADR training. Delivered at dedicated Skills Centre with competitive pricing and group discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Viamaster delivers dependable, cost-effective road haulage and pallet shipping services across the UK and Europe, complemented by warehousing with 8,500 racked pallet locations and BRC food-grade storage, plus industry training (LGV, FLT, Driver CPC, ADR) at its Castleford Skills Centre. The company serves enterprise and mid-market B2B customers with tailored, quote-based packages covering everything from single pallets to full loads, same-day collections, and overnight European deliveries.

Product overview

Viamaster is a family-owned UK logistics provider offering an integrated suite of transport and warehousing services. The core portfolio comprises Viamaster Transport (domestic road freight), Viamaster International (European and worldwide freight forwarding), Viamaster Warehousing (storage and logistics facilities), Viamaster Training (industry certification courses), and Viamaster Express (urgent same-day and overnight delivery). These services operate through partnerships with the Partnerlink and Palletforce networks and are supported by a customer booking portal called eStirling.

Differentiator

Problem solved

Functional benefit

Products and services

• Viamaster Transport UK domestic road haulage and pallet distribution services offering same-day, overnight, and economy delivery options from single pallets to full trailer loads, backed by dedicated account management.
• Viamaster International European and worldwide freight forwarding services including road, air, and sea transport with daily scheduled departures to mainland Europe, Iberia, and beyond.
• Viamaster Warehousing Storage and logistics facilities at the Castleford Europort Distribution Centre offering 8,500 racked pallet locations, BRC food grade warehousing, temperature control, and 24-hour operations with order picking, packing, and labelling.
• Viamaster Training Industry training services including LGV, FLT, Driver CPC, ADR, and health & safety courses, delivered at the Castleford Skills Centre and the Morley Driver CPC & ADR Training Centre.
• Viamaster Express Same-day UK and overnight European express delivery services using dedicated vehicles with temperature control, crane, and tail-lift capabilities.
• International Special Services Specialist logistics services including temperature-controlled transport, abnormal loads, dangerous goods handling, export packing, customs clearance, and home deliveries.

Quantifiable outcome

• Market leading transit time to central Italy - consignments leaving northern England Friday evening can be delivered to central Italy by Monday
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Coral Transports & StockscoreStrategic or Co-development Partner · 30 January 2019Viamaster International announced an exciting new partnership with Coral Transports & Stocks, one of Spain's leading freight companies. This partnership strengthens Viamaster's position in the Iberian market with scheduled direct groupage and part load services twice weekly, serving Spain, Portugal, Canaries, and Balearic Islands.
• Palletforce NetworkcoreStrategic or Co-development PartnerViamaster are an integral partner in the award winning Palletforce network, regarded as the UK's leading overnight pallet network provider with a £30 million hub in Burton-on-Trent. Palletforce boasts 100+ shareholder depots, 2,000+ vehicles, and 3 million ft2 of warehousing. As Palletforce is owned by its members, full operational support is guaranteed.
• PartnerlinkcoreStrategic or Co-development PartnerPartnerlink is a partnership with other leading regional transport companies enabling Viamaster to maximise fleet efficiency while minimising environmental impact. Freight is moved efficiently and directly to ultimate destination, eliminating multiple handling and wasted miles. The development of Partnerlink Europe has expanded the concept to the continent.
• SDC TrailersminorOthersEquipment supplier providing trailers including curtainsiders, high security box trailers, and urban trailers. Viamaster has purchased multiple trailers from SDC including double-deck trailers.
• KroneminorOthersTrailer manufacturer supplying Krone Profi Liner trailers for the Italian round trip operation. The Profi Liner's Multi Safe system provides flexible strapping points and sliding roof for efficient loading of machinery and non-palletised freight.
• Yorkshire Air AmbulanceminorOthersCharitable partnership supporting Yorkshire Air Ambulance through branded vehicle wrapping, event participation (Yummy Fest, Emergency Services & Rescue Day), and fundraising activities. Viamaster trailer features YAA branding with appeal for £3 text donations.
• Castleford Tigers Rugby League ClubminorOthersSports sponsorship of Castleford Tigers prop Andy Lynch's rugby league testimonial shirt. Partnership demonstrates local community support and brand visibility.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Panther Warehousing: UK-based 3PL offering warehousing, picking, and distribution with same-day and next-day services; closely comparable mid-market UK warehousing and distribution profile to Viamaster Warehousing and Transport.
• Palletline: UK overnight pallet network with shareholder depots operating a similar hub-and-spoke distribution model; directly comparable network-based pallet offering to Viamaster's Palletforce partnership-led service.
• Wincanton: UK-headquartered contract logistics and road haulage provider with nationwide warehousing and transport; directly comparable B2B road freight, warehousing, and integrated supply chain services against Viamaster's UK + Europe offering.
• DX Group (DX Freight / DX Express): UK freight, parcel, and secure logistics specialist serving B2B customers with overnight and timed delivery; comparable UK distribution, express, and document/parcel services to Viamaster Express and Transport.
• Yodel: UK parcel delivery network operating through regional depots serving B2B and B2C customers; comparable UK-wide timed and overnight delivery capability competing with Viamaster Express and Transport.
• EVRi (formerly Hermes UK / Eddie Stobart Logistics): One of the UK's largest parcel delivery and pallet networks operating a depot-based model across the UK and Europe; comparable pallet distribution and B2B freight customer base to Viamaster's Transport and Express divisions.

Broad incumbents

• XPO Logistics: Global logistics provider with major UK and European road transport, contract logistics, and last-mile operations; broader portfolio but overlapping road haulage, warehousing, and forwarding capabilities with Viamaster.
• DHL Supply Chain: World's largest contract logistics provider with extensive UK warehousing, transport, and European forwarding; comparable integrated logistics services but at far greater scale and geographic breadth than Viamaster.
• Kuehne+Nagel: Global freight forwarder with major UK and European road, air, and sea forwarding operations; comparable cross-border freight forwarding service to Viamaster International across European destinations.

Regional players

• Tibbett Logistics: UK-based general road haulage, container transport, and warehousing operator in the East Midlands; comparable UK domestic road freight, container, and pallet services with similar mid-market positioning to Viamaster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Customer concentration

• Xx.com/viamastergroup
• Facebookfacebook.com/viamastergroup

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viamaster