Tourmake.it

What Tourmake.it does

Tourmake S.r.l. is an Italian B2B SaaS company, founded in 2013 and headquartered in Castellana Grotte, that operates a cloud-based platform for creating, editing, and publishing interactive 360-degree virtual tours. Its technology stack pairs a proprietary panorama viewer (Viewmake) with Google Maps/Google Street View integration, enabling tours to be published directly to Google Street View while adding overlay features unavailable in the native Google product, such as Points/Areas of Interest, service booking, password protection, and VR headset compatibility (Oculus, HTC VIVE, Google Cardboard). The platform also exposes a mobile app (Viewmake on Google Play, 100,000+ downloads), an auto-generated website product (Tourmake.me), a Virtual Assistant plugin, and an API for customized projects.

The company's go-to-market is channel-led: it monetizes primarily through a partner network of Google Street View certified photographers and Tourmake-certified agencies, with a self-serve web funnel and mobile app as secondary acquisition channels. Revenue is generated from tiered subscriptions (Free, Pro with PayPal auto-renew, Infinity), per-tour licenses, an internal credit system, Google AdSense-funded license renewals, and bespoke API/integration projects. The platform is available in 8+ languages and serves end verticals including hospitality, real estate, restaurants, and cultural institutions (via the TM Museum module).

Tourmake is privately held with 11-50 employees, no disclosed funding rounds, and revenue is not publicly reported. The company is GDPR-compliant, hosts data in France (Roubaix, Strasbourg), and ships continuous platform updates, with the most recent release (v8.4) shipped in September 2024 adding Google Pay and stability improvements.

Name

Tourmake.it

Legal name

Tourmake S.r.l.

Website

https://tourmake.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourmake is an Italian B2B SaaS platform that enables professional photographers and agencies to create, publish, and monetize interactive 360-degree virtual tours, primarily serving hospitality, real estate, restaurants, and cultural-institution end markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Castellana Grotte

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Plans (Abbonamento): Recurring subscription model with tiered plans (Free, Pro, Infinity) providing access to creation tools, technical support, and discounted license pricing. Pro plan includes automatic renewal via PayPal with account downgrade to Free Member upon cancellation. Infinity plan maintains all tour visibility with immediate interruption upon subscription termination.
2. Product Licenses (Licenza): One-time or recurring fees for publishing and modifying virtual tour products. Licenses are exclusive per product and time-limited. Renewal can be done via standard license purchase or 'Renewal with Advertising' option where Tourmake displays ads in exchange for free maintenance.
3. Credits System: Internal virtual currency (Crediti) used to purchase platform services including subscriptions and licenses. Credits are non-refundable once purchased.
4. Advertising Revenue: Tourmake generates advertising revenue by inserting Google AdSense banners in tours where partners opt for 'Renewal with Advertising' instead of paying for license renewal.
5. API/Custom Projects: Revenue from customized API integrations and bespoke project development for enterprise clients requiring tailored virtual tour solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tourmake is a B2B SaaS platform that enables professional photographers and agencies to create, edit, and publish interactive 360-degree virtual tours with VR/AR compatibility, Google Street View integration, and specialized plugins for booking, analytics, and engagement. The platform combines proprietary Viewmake technology with Google Street View amplification, supporting plugin-driven features for hospitality booking, real estate showcasing, restaurant reservations, museum tours, and e-commerce. Tourmake distributes through certified photographer partners, a self-serve web platform, a mobile app (Viewmake with 100,000+ downloads), and customized API projects for enterprise clients.

Product overview

Tourmake is a B2B SaaS platform that provides professional photographers and agencies with tools to create interactive 360° virtual tours. The core platform offers two virtual tour technologies: Tourmake (amplified Google Street View) and Viewmake (proprietary technology). Supporting products include Tourmake.me (auto-generated website from tours), Tourmake XR (VR headset compatibility), and the Viewmake mobile app for on-site tour creation. The platform offers multiple specialized plugins: Points of Interest and Areas of Interest (content markers), Service Booking and Hotel/B&B (reservation systems), Password Protection (access control), Welcome Page and Virtual Assistant (visitor engagement), Facebook Messenger and Zendesk Chat (customer support), TM Museum (cultural institutions), and Real Estate (property-focused). Additional services include Local Tourmake (SEO/local listings), Statistics (analytics), and Customized Projects API. Tourmake integrates with Google Maps/Street View, YouTube, social media platforms (Facebook, Instagram, Twitter), Google Analytics, PayPal/Google Pay payments, and 360° camera hardware (Insta360, Ricoh Theta).

Differentiator

Problem solved

Functional benefit

Brands

• Viewmake: Proprietary technology for virtual photo tours, allowing users to create 360-degree panoramic tours using their own camera equipment.
• Tourmake.me
• Local Tourmake
• Tourmake Reactions

Products and services

• Tourmake Platform B2B SaaS platform for creating interactive 360-degree virtual tours. Enables professional photographers and agencies to build, customize, and publish virtual tours with overlay features, hotspots, booking integrations, and VR compatibility. Includes subscription tiers (Free, Pro, Infinity) and product licensing.
• Viewmake Tourmake's proprietary 360-degree virtual tour technology enabling custom panorama processing, multi-level navigation, autorotation, and brand customization independent of Google Street View.
• Viewmake App Android mobile application available on Google Play (100,000+ downloads) that enables users to create 360-degree virtual tours directly from their smartphone, with support for Insta360 One X, Insta360 Pro, Ricoh Theta V, and Ricoh Theta Z1 cameras.
• Tourmake.me Auto-updating website generator that transforms a virtual tour into a functional, self-updating website with integrated tour navigation, enabling single-click conversion of tour content into web presence.
• Tourmake XR (VR Headset Compatibility) Virtual reality viewing capability for virtual tours on HMD (Head-Mounted Display) devices including Google Cardboard, Oculus, HTC VIVE, Samsung Gear VR, Google Daydream, Oculus Rift, and Windows Mixed Reality. Includes VR navigation menu and immersive hotspots.
• Tourmake Reactions Emotional feedback system allowing visitors to leave reactions directly on virtual tours, providing engagement metrics and enabling both physical and virtual visitors to share their experience feedback.
• Google Street View Editor Enables direct publishing of virtual tours to Google Street View, allowing photographers to upload 360-degree photos and customize navigation within Google's platform with dedicated assistance for API key configuration.
• Local Tourmake Local business listing optimization and SEO platform for virtual tours, including interactive map display and business profile management, with regional presence including Taiwan and Albania editions.
• Punti Interesse (Points of Interest) Plugin Plugin enabling insertion of interactive markers within virtual tours to highlight specific locations, products, or services with descriptions and links.
• Aree Interesse (Areas of Interest) Plugin Plugin enabling creation of navigable zones within virtual tours that can contain multiple content elements, menus, or information sections.
• Prenotazione Servizi (Service Booking) Plugin Plugin enabling table and service reservations directly within virtual tours, with time slot selection, manager notifications, and confirmation workflow for restaurants and service businesses.
• Hotel/B&B Plugin
• Immobiliare (Real Estate) Module Real estate-focused virtual tour module with specialized subscription types for real estate professionals, enabling property-focused virtual tour features for listings and remote property viewing.
• Statistiche (Statistics) Module
• Progetti Personalizzati (Customized Projects API)
• TM Museum Platform

Quantifiable outcome

• Viewmake app achieved 100,000+ downloads on Google Play

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Google (Maps/Street View)coreTechnology or IntegrationTourmake is a platform that leverages Google Maps APIs and is authorized to host Google Maps Street View implementations. Partners can publish virtual tours directly to Google Street View. Tourmake provides dedicated assistance for API key configuration and protection. Google Maps API costs are borne by the Partner.
• PayPalcoreTechnology or IntegrationPrimary payment processor for subscription automatic renewal (Pro and Infinity plans). Partner authorizes recurring PayPal payments for subscription access. Cancellation available through PayPal settings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kuula: Kuula is a 360° virtual tour creation and hosting platform serving professional photographers with subscription plans, hotspots, and Google Street View publishing. It competes head-to-head with Tourmake on photographer SaaS and shared Google Street View integration.
• SeekBeak: SeekBeak is a virtual tour builder focused on 360° images with hotspots, video, audio, and embeddable tours. Competes with Tourmake in the SMB photographer segment with similar interactive overlay and Google Street View publishing capabilities.
• EyeSpy360: EyeSpy360 is a virtual tour platform offering 360° editor, live video chat, and Google Street View publishing for real estate and business clients. Directly comparable to Tourmake in serving Google-certified photographers as channel partners.
• Matterport: Matterport is the leading 3D/360° virtual tour SaaS platform, offering capture hardware (Pro2, Pro3 cameras), cloud processing, and a marketplace for photographers. It directly competes with Tourmake in the same B2B photographer-to-business workflow with similar subscription and per-tour monetization.
• 3DVista: 3DVista provides virtual tour software with panoramic image stitching, hotspots, and VR support for real estate, tourism, and education verticals. Comparable to Tourmake in feature scope, target verticals (real estate, hospitality), and self-serve SaaS delivery.
• CloudPano: CloudPano is a virtual tour creation platform with subscription pricing, branded tours, and Google Street View integration. Targets the same photographer and SMB customer base as Tourmake with a comparable feature set around hotspots and overlays.

Emerging players

• Zillow 3D Home: Zillow's 3D Home is a free virtual tour capture and publishing tool for real estate listings. It overlaps with Tourmake's Immobiliare (Real Estate) module in vertical and target user, though Zillow focuses narrowly on the US MLS workflow rather than multi-vertical SaaS.
• iStaging: iStaging (now Imersion) offers AR/VR solutions for real estate and interior design, including virtual tours and 3D staging. Comparable to Tourmake in the real estate vertical and in combining VR hardware compatibility with hosted tour experiences.

Others

• Insta360: Insta360 manufactures 360° cameras supported by Tourmake's Viewmake app and is also a hardware partner on the Tourmake website. Comparable as an ecosystem participant — Insta360's Insta360Viewer and stitching software are adjacent to Tourmake's editor, and both share the same end photographer customer.

Broad incumbents

• Google Street View: Google Street View is both Tourmake's primary integration and a competitive publishing surface, with Google's own Trusted Photographers program and first-party 360° publishing. As an incumbent platform, it sets the distribution channel that Tourmake's tours flow into while also offering baseline authoring tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tour_make
• Facebookfacebook.com/tourmakeIT
• LinkedInlinkedin.com/company/tourmake

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourmake.it