State Park Marina

What State Park Marina does

State Park Marina, founded in 1996 and headquartered inside Table Rock State Park near Branson, Missouri, operates a full-service marina and water recreation business on Table Rock Lake under Starboard Corporation, a family-owned enterprise led by the Cox brothers. The company is concessionaire to the Missouri Department of Natural Resources and is home to 650 boats across 630–750 slips, offering the largest consolidated marina footprint on the lake. Its core operations span four revenue streams: boat rentals (a ~70-vessel fleet including pontoon, ski, fishing, kayak, and waverunner craft), annual and overnight slip rentals with a cloud-based account management portal, captained catamaran cruises and classic Hacker-Craft tours aboard the Spirit of America and Knock on Wood, and supporting retail and food and beverage (the 3,000 sq ft Boathouse Boutique and on-site Portside Pizza). The company holds Missouri's first Clean Marina certification and is protected by a state park concession contract that creates a structural regulatory moat.

The business model is hybrid, combining high-velocity transactional revenue from tourist-day rentals and cruises with predictable recurring revenue from annual slip leases (95% retention rate), and ancillary income from fuel sales, marine service (via partner The Harbor), and retail. Pricing is unit-based for rentals ($249–$999 per day) and subscription-based for slips, with multi-day discounts and seasonal pricing variability. Distribution is direct-to-consumer through on-site visits, online booking at rentals.stateparkmarina.com, toll-free phone sales, and intercept marketing via 75,000+ brochures distributed at hotels, travel centers, and boat shows, supplemented by billboards and local TV/radio. Customer segments are diverse, including vacationing families, annual slip holders, and group/charter bookings, with no enterprise concentration.

Beyond the flagship State Park Marina, Starboard Corporation operates two adjacent marina properties (Chateau on the Lake Marina and Harbor Marina) and management consulting for waterfront developments, positioning the business as the leading marina operator in the region. Technology investment is modest, centered on a cloud-based slip management portal and a 60-camera security system, with no significant AI/ML or proprietary platform components. Headcount is 66 employees (21 full-time plus 45 seasonal), and the company emphasizes family-friendly service culture and the "Starboard Way" operating philosophy.

Name

State Park Marina

Legal name

State Park Marina

Website

https://stateparkmarina.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

State Park Marina operates a full-service concessionaire marina inside Table Rock State Park near Branson, Missouri, offering boat rentals, captained cruises, annual slip leases, and supporting retail and dining to Branson tourists and regional boat owners.

Ownership category

akta.pro rank

Product category

Marina and Recreational Boating Services

NAICS

Marinas (71393), Marinas (713930), Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation, Water (4872)

SIC

Water Transportation (4400), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJAJAA

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching)

Travel & Hospitality/Tours, Attractions & Experiences/Marine & Water Experiences (Boat Tours, Diving, Snorkeling, Fishing)

SECONDARYTHAEAGAE

Tourist & Scenic Ferry Services

Travel & Hospitality/Cruises & Maritime Leisure Travel/Ferries & Leisure Passenger Shipping

Keywords

• Boat rental services
• Marina slip leasing
• Catamaran cruises
• Pontoon boat rentals
• Lake recreation services

Headquarters

HQ city

Branson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Boat Rentals: Hourly and daily rental of pontoon boats, ski boats, fishing boats, kayaks, canoes, paddle boats, waverunners, and specialty vessels including Aloha Slide Boat and Big Kahuna
2. Catamaran Cruises: Public and private catamaran cruises on Spirit of America sailing vessel including Sail-Swim Cruises, Sunset Cruises, and custom private charters for groups up to 49 passengers
3. Classic Boat Tours: Private tours aboard Knock on Wood, a Hacker-Craft mahogany runabout with captain, seating up to 6 passengers
4. Slip Rentals: Annual boat slip leases with amenities including Captain's Club rewards program, mobile pump-out, dock attendants, security, and ship store access. Transient/overnight slips also available.
5. Boathouse Boutique Retail: 3000 sq ft retail store featuring nautical gifts, apparel, boat supplies, snacks, ice cream, and beverages
6. Portside Pizza: On-site pizza cafe and ice cream shop operating as separate tenant/restaurant

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

State Park Marina operates a full-service marina inside Table Rock State Park near Branson, Missouri, offering hourly and multi-day boat rentals (pontoon, ski, fishing, waverunner, canoe, kayak), annual and overnight boat slip leases, captain-led catamaran cruises on the Spirit of America, and private classic Hacker-Craft boat tours. The facility supplements these core services with an on-site Boathouse Boutique retail store, the Portside Pizza cafe, a fuel dock, and 24-hour dock security supported by a 60-camera monitoring system.

Product overview

State Park Marina is a marina and water recreation company operating at Table Rock Lake near Branson, Missouri. The company offers a unified portfolio of boat rental products and marina services. Boat rentals include pontoon boats (Aloha Slide, Big Kahuna, Harris Sunliner), ski boats (Cobalt CS23), and fishing boats (Ranger 18'), plus a luxury classic Hacker-Craft tour boat. Water experiences include Spirit of America catamaran cruises and canoe/kayak rentals. Supporting services include annual and overnight boat slip rentals with cloud-based management, the Boathouse Boutique retail store, and Portside Pizza dining. The company was awarded Missouri's first 'Clean Marina' certification and home to 650 boats.

Differentiator

Problem solved

Functional benefit

Products and services

• Aloha Slide Pontoon Boat Rental A 14-passenger two-tier luxury pontoon boat rental with hard top, rear-facing water slide, premier sound system, and 150HP Mercury engine, targeted at families and small groups renting for 6-hour, 8-hour, or all-day experiences.
• Big Kahuna Slide Pontoon Boat Rental An 18-passenger double-deck pontoon boat rental featuring two decks, dual waterslides, and a Honda 150HP engine, offered for 6-hour, 8-hour, or all-day periods to large families and groups.
• Harris Sunliner Pontoon Boat Rental (250HP tritoon) A 25-foot luxury tritoon rental powered by a 250HP Mercury 4-stroke engine, with stereo, Bluetooth, swim ladder, and sun top, accommodating up to 15 passengers for premium day rentals.
• Cobalt CS23 Ski Boat Rental A high-performance runabout ski boat rental with extended running surface hull for explosive hole shots and tight turns, accommodating up to 12 passengers for water skiing and wakeboarding.
• Ranger 18' Fishing Boat Rental An aluminum Deep V fishing boat rental with VS1782WT layout, fish finder, trolling motor, and ample storage, targeting anglers on Table Rock Lake.
• Canoe and Kayak Rentals Manual watercraft rentals including canoes, Old Town Dirigo 120 single kayaks, and Old Town Dirigo Tandem Plus two-person kayaks, with instruction, life vest, backrest, and paddle included.
• Spirit of America Catamaran Cruise A 48-foot ocean-rated sailing catamaran operated by a USCG-licensed captain, offering 2-hour public Sail & Swim cruises ($49.95/ages 12+), 90-minute public Sunset cruises ($39.95), and 3-hour private charters for up to 49 passengers ($1,400).
• Classic Boat Tour - Knock on Wood Hacker-Craft A private, captained tour aboard the Knock on Wood, a modern-built Hacker-Craft mahogany runabout seating up to 6 passengers, priced at $449 for a 2-hour cruise (online booking) or $249 for a 1-hour tour (phone booking).
• Boat Slip Rental (Annual and Overnight) Annual and overnight boat slip leases ranging from 10'x28' uncovered to 22'x96' covered slips, with Captain's Club loyalty benefits, mobile pump-out service, cloud-based 24/7 account management, and access to a 24-hour security-monitored facility. Overnight/transient slips priced at $40 per night.
• Boathouse Boutique Store A 3,000 sq ft nautical-themed retail store offering men's and women's apparel, gifts, home decor, boat supplies, healthy snacks, ice cream, and beverages to marina visitors and the general public.
• Portside Pizza (on-site cafe) An on-site pizza cafe and ice cream shop operating as a separate restaurant tenant at the marina, also available for charter catering with 24-hour advance notice.

Quantifiable outcome

• 95% slipholder retention rate
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The HarborcoreStrategic or Co-development PartnerFull-service marine dealership located on Indian Point offering Cobalt Boats, Harris Pontoons, Nautique Boats sales, used sport boat inventory, yacht brokerage, and the area's most extensive boatyard and repair facility. Harbor technicians visit SPM frequently to service customer boats. Starboard Corp acquired this marina location.
• Missouri Department of Natural ResourcescoreStrategic or Co-development PartnerGovernment agency that manages Table Rock State Park and awarded the concessionaire contract to Starboard Corp to own and operate State Park Marina. Relationship managed through the Army Corps of Engineers which built Table Rock Dam.
• Starboard MarinascoreOthersParent company of State Park Marina. Founded by brothers Patrick, Philip, and Bob Cox. Also operates Chateau on the Lake marina and The Harbor marina on Table Rock Lake. Manages concession for the original State Park Marina and provides consulting on waterfront developments.
• Hacker-CraftminorStrategic or Co-development PartnerBoat manufacturer of the Knock on Wood mahogany runabout used for classic boat tours. Hacker-Craft has been hand crafting boats since 1908 and was named one of 'America's Top 50 Products' by Forbes Magazine. Used for premium lake tours.
• Portside PizzaminorOthersOn-site pizza restaurant located at State Park Marina. Available for charter bookings with advance notice (24 hours). Contact: 417.263.3169.
• Table Rock State ParkcoreStrategic or Co-development PartnerState park located near Branson, Missouri. Home to Table Rock Lake and natural attraction for outdoor recreation. Marina operates inside the park under concession agreement.
• Missouri Marina AssociationminorOthersIndustry association with 22 marina managers in the Table Rock Lake area. Meets twice yearly to share best practices.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Big Cedar Lodge: Major Branson-area resort operator (Bass Pro affiliate) with marina operations on Table Rock Lake; competes for the same tourist leisure dollar and shares the regional Table Rock Lake tourism funnel with State Park Marina.

Broad incumbents

• Suntex Marinas: National full-service marina operator with extensive slip, storage, and amenity offerings across premier U.S. boating markets; comparable business model emphasizing recurring slip revenue and on-property hospitality.
• Safe Harbor Marinas: Largest U.S. marina operator with hundreds of properties nationwide; broad portfolio of slips, storage, and boat services provides a scaled incumbent benchmark for marina operations and recurring slip revenue comparable to State Park Marina.
• MarineMax: Largest U.S. recreational boat retailer with growing rental and charter operations; broad incumbent offering sales, service, and rentals comparable to State Park Marina's premium boat SKU mix and Harbor dealership partnership.
• IGY Marinas: Operator of premium resort and destination marinas worldwide with luxury slip facilities, concierge services, and F&B; comparable in positioning to State Park Marina's premium 'Clean Marina' experience at Table Rock Lake.

Others

• Silver Dollar City: Branson theme park and the area's flagship family attraction; competes directly with State Park Marina for Branson visitors' leisure time and discretionary vacation spend even though not a marina operator.

Direct peers

• Chateau on the Lake Marina: Sister property under Starboard Corporation on Table Rock Lake; resort and conference marina offering slips, boat rentals, and amenities with a similar multi-revenue marina model to State Park Marina.
• Port of Kimberling Marina: Established full-service marina on Table Rock Lake offering slip rentals, fuel, retail, and boat service. Direct regional competitor targeting the same Table Rock boating customer base as State Park Marina.
• Harbor Marina: Third Starboard Corporation marina on Table Rock Lake (Indian Point); 20-acre facility with 210 slips (50-100 ft), full boatyard and repair service, plus authorized Sumerset Houseboat sales — directly comparable premium marina operations.

Emerging players

• GetMyBoat: Boat rental marketplace connecting consumers with pontoon, ski boat, and yacht rentals across the U.S.; overlapping product market with State Park Marina's rental fleet and an emerging channel/disintermediation risk for traditional operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCV0lDCFZGMX8
• Xx.com/Table_Rock_Lake
• Facebookfacebook.com/StateParkMarina
• LinkedInlinkedin.com/company/state-park-marina

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State Park Marina