Country Fresh Pullets

What Country Fresh Pullets does

Country Fresh Pullets Ltd. is a UK-based privately held animal agriculture company established in 1975 and operating as a wholly owned subsidiary of Lloyds Animal Feeds. The company's core business is the rearing of day-old commercial laying strain hybrid chicks to point of lay (approximately 15-17 weeks of age), supplied to UK egg producers. It is self-described as the UK's largest independent pullet rearer, producing over 7 million pullets annually, with order capacity from 6 pullets (smallholders) to 200,000+ for commercial operations. Pullets are delivered via a dedicated RSPCA Assured compliant vehicle fleet across the UK.

The company operates a diversified portfolio of complementary offerings. Beyond pullet rearing, it runs a contract egg production division established in 2005, partnering with over 90 UK farms managing more than 4 million hens that produce over 1 billion eggs annually. It sells lucerne animal feed products (bales from £15, pallets up to £850 delivered), poultry enrichment equipment including concrete exit platforms (£60) and free range shelter sets (£300), and audit compliance documentation such as audit folders and daily record books. It also delivers the Lion Training Passport, a portfolio of industry certification courses covering welfare, food safety, biosecurity, and health and safety (£20-£150 per course/bundle), built in conjunction with the British Egg Industry Council, Poultec Training, and Lantra and adopted as part of the Lion Code standard from January 2021.

Revenue is generated through unit-priced sales of pullets, feed, equipment, and documentation, plus recurring training course fees and managed services revenue from contract egg production partnerships. Go-to-market combines a direct e-commerce storefront with nationwide UK delivery, a regional field sales team organized across six UK territories, and warehouse collection points. The company holds RSPCA Assured, British Lion Quality, BEIC Lion scheme, UFAS, and Feed Hygiene certifications, and benefits from vertical integration with parent Lloyds Animal Feeds, the largest family-owned feed milling business in the UK producing 750,000 tonnes of feed annually from 5 mills. The company is headquartered in Oswestry, Shropshire, with training centres in Oswestry and Carlisle and a warehouse in Telford.

Name

Country Fresh Pullets

Legal name

Country Fresh Pullets Ltd.

Website

https://countryfreshpullets.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Country Fresh Pullets is the UK's largest independent pullet rearer, supplying point of lay pullets from 6 to 200,000+ birds to UK egg producers, alongside contract egg production across 90+ farms, lucerne feed, equipment, and Lion Training Passport courses, as a wholly owned subsidiary of Lloyds Animal Feeds.

Ownership category

akta.pro rank

Product category

Poultry Rearing & Egg Production

NAICS

Poultry and Egg Production (1123), Chicken Egg Production (11231)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700), Food And Kindred Products (2000)

akta.pro primary industry

Pullets & Replacement Stock Rearing (Grow-Out to Point-of-Lay) (AFAEADAE)

akta.pro secondary industries

Layer Hen Egg Production (Table Eggs) (AFAEADAB), Layer (Egg Production) Feed (AFADACAB), Pullet Developer / Grower Feed (Replacement Layers) (AFADACAC)

Keywords

• Poultry pullet rearing
• Contract egg production
• Animal feed supply
• Poultry training courses
• Poultry enrichment equipment

Headquarters

HQ city

Oswestry

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Point of Lay Pullets Sales: Sale of reared pullets to egg producers. Orders range from 6 pullets (smallholders) to 200,000+ for commercial operations. Company is UK's largest independent pullet rearer, producing over 7 million pullets annually.
2. Lucerne Products: Sale of lucerne animal feed products including bales (collected at £15), pallets (collected at £650, delivered at £700), and organic pallets (delivered at £850). Lucerne provides fibre-rich nutrition for poultry.
3. Poultry Equipment: Sale of poultry enrichment and equipment products including concrete exit platforms (£60), free range shelter sets (£300), and lucerne spikes (£10).
4. Audit Compliance Documentation: Sale of audit folders (£100) and daily record books (£20) containing necessary codes of practice and templates for BEIC Laying Farm audit compliance.
5. Lion Training Passport Courses: Training courses for pullet rearers and egg producers covering Lion standards, poultry welfare, food safety, biosecurity, and health & safety. Individual courses £20-£40, bundle £150.
6. Contract Egg Production: Contract egg production partnership with farmers across 90+ farms, managing over 4 million hens producing over 1 billion eggs annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Country Fresh Pullets rears and supplies point-of-lay pullets (chicks raised to 15-17 weeks old) to UK egg producers, with order capacity ranging from 6 pullets for smallholders to 200,000+ for commercial operations. It also sells lucerne animal feed products, poultry enrichment equipment, and audit compliance documentation, and delivers Lion Passport Training courses for pullet rearers and egg producers. Through its contract egg production division, it partners with 90+ UK farms managing 4 million+ hens producing over 1 billion eggs annually.

Product overview

Country Fresh Pullets operates as a diversified agricultural products and services company offering a portfolio of interconnected offerings. The core business is point of lay pullet rearing and supply (serving orders from 6 to 200,000+ birds), supplemented by lucerne animal feed products (individual bales, pallets with delivery or collection options), poultry equipment (concrete exit platforms, free range shelter sets, lucerne spikes), and audit compliance documentation (audit folders, daily record books). The company also provides Lion Passport Training, a comprehensive training program for pullet rearers and egg producers covering welfare, biosecurity, food safety, health and safety, and manual handling. Training is offered as individual courses (ranging £20-40 GBP) or bundled packages at £150 GBP. The company additionally supports contract egg production with over 90 partner farms and 4 million hens. All products and services are delivered through the company's e-commerce platform with nationwide UK delivery capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Point of Lay Pullets
• Contract Egg Production
• Poultry Feed Supply
• Lucerne Bale - Collected
• Lucerne Pallet Delivered
• Lucerne Pallet Collected
• Organic Lucerne Pallet Delivered
• Poultry Concrete Exit Platform
• Free Range Poultry Shelter Set
• Lucerne Spikes
• Audit Folder
• Daily Record Book
• LION Training Course Bundle
• Lion Training Passport Induction
• Food Safety Training
• Poultry Health & Welfare Training
• Health and Safety / First Aid Training
• Biosecurity, Security & Egg Handling Training
• Integrated Pollution Prevention and Control Training
• Modern Slavery Awareness Training

Quantifiable outcome

• Over 7 million pullets reared annually
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Lion Training Passport (British Egg Industry Council, Poultec Training, Lantra)coreStrategic or Co-development Partner · 1 January 2021Lion Training Passport was established by an industry working group consisting of the British Egg Industry Council, Poultec Training, and Lantra. The working group's main aim was to develop a common standard of training across UK egg production farms, pullet rearing farms, and pullet hatcheries, tracked by an online training passport. Country Fresh Pullets delivers these training courses. Lion Training Passport was adopted by the Lion Code and became part of its Standard from January 2021.
• Lloyds Animal FeedscoreOthersCountry Fresh Pullets is a wholly owned subsidiary of Lloyds Animal Feeds. Lloyds Animal Feeds was established in 1964, originally to supply the company's own poultry farms. Today it is the largest family owned feed milling business in the UK, producing 750,000 tonnes of animal feed per year from 5 state of the art milling locations. This parent-subsidiary relationship provides vertical integration advantages for feed supply and operational synergy.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hy-Line International: Hy-Line is a global layer breeding company providing commercial laying strains to UK hatcheries and rearers; comparable as an upstream genetic supplier intersecting CFP's pullet supply chain.
• Noble Foods: Noble Foods owns the Happy Egg Co and the UK Lion egg business, vertically integrating pullet rearing through egg packing. It is comparable as both a buyer of point-of-lay pullets and a broader incumbent competitor in free range and specialty eggs.
• ForFarmers: ForFarmers is a major European compound feed producer with UK operations (including the former BOCM PAULS business); comparable to parent Lloyds Animal Feeds for poultry feed supply and direct competition for feed customers of CFP.
• Lohmann Tierzucht: Lohmann is a leading European layer breeding company (LSL, Brown Nick) that supplies commercial laying genetics to UK rearers; an upstream comparable in the pullet supply chain.
• AB Agri: AB Agri is the agriculture arm of Associated British Foods and a major UK compound feed manufacturer with poultry feed lines; broader incumbent peer to Lloyds Animal Feeds alongside CFP's pullet operations.
• Hendrix Genetics: Hendrix Genetics operates layer breeding (ISA/Hendrix, Bovans, Hisex) and supplies parent stock and day-old chicks to rearers including CFP; an upstream incumbent in the same UK pullet supply chain.

Direct peers

• Stonegate Farmers: Stonegate is one of the UK's largest egg producers operating free-range and colony production. Its integrated pullet-to-egg model directly overlaps with CFP's contract free range network and serves similar UK supermarket customers.
• Chippindale Eggs: Chippindale is another long-established UK independent pullet rearer and free-range egg producer; directly comparable to Country Fresh Pullets in customer base, geography and offering (point-of-lay pullets plus free range egg production).
• Lakes Free Range Egg Co: Lakes Free Range is an independent UK free-range egg producer and packer that sources pullets from rearers including independent suppliers; directly comparable on contract egg production model and UK retail/free range customer set.

Emerging players

• Petersime: Petersime supplies incubators and hatchery equipment to poultry hatcheries globally; comparable as an enabling adjacent supplier in the upstream pullet supply chain that CFP's day-old chicks pass through.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lloyds-animal-feeds

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Fresh Pullets