Coping

What Coping does

Coping®, operated by Media America, Inc., is a privately held consumer health publishing company headquartered in Franklin, Tennessee. Founded in 1985 and now in its 40th year of continuous operation, the company produces Coping® with Cancer Magazine and the copingmag.com website, which deliver survivor stories, celebrity interviews, professional medical content, and comprehensive resource guides for cancer patients, survivors, and their caregivers. The company also publishes the related Coping® with Allergies, Asthma & COPD Magazine, distributed through specialist waiting rooms.

The core technology stack consists of a website content management system and an email newsletter platform used to distribute survivorship content and curated resources, with no proprietary AI, API, or SDK surface disclosed. Content is sourced primarily through survivor and caregiver submissions, medical professional contributors, and celebrity features (e.g., Dick Vitale, Cameron Mathison, Alan Jackson, Marcia Cross, Shannon Miller, Samantha Harris). Coping holds a registered trademark and serves as National Sponsor and official coverage provider of National Cancer Survivors Day, which in 2026 spanned 19 countries and 46 U.S. states.

The business model rests on three revenue streams: individual print subscriptions, a bulk/waiting-room distribution program sold to oncologists, hematologists, urologists, and cancer treatment centers, and advertising (print and digital) subject to FDA/FTC medical-standards compliance. Go-to-market is community-led, driven by survivor storytelling, celebrity features, organic website and Instagram content, email newsletters, and the National Cancer Survivors Day platform. The company employs 1–10 people, has no disclosed funding rounds, no parent company, and operates solely out of its Franklin, TN headquarters.

Name

Coping

Legal name

Media America, Inc.

Website

https://copingmag.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Coping® (Media America, Inc.) is a 40-year-old, privately held Franklin, TN-based publisher of Coping with Cancer magazine and copingmag.com, delivering survivor stories, celebrity interviews, and medical resources to cancer patients, survivors, and caregivers via subscriptions, waiting-room distribution, and advertising.

Ownership category

akta.pro rank

Product category

Health & Wellness Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

akta.pro secondary industry

Medical Writing & Publications (Clinical/Safety/HEOR) (HLAGALAG)

Keywords

• Cancer survivorship magazine
• Oncology patient education
• Waiting room media distribution
• Survivor story publishing
• Caregiver support content

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Individual print subscriptions available by mail for Coping with Cancer magazine, read in homes and medical waiting rooms across America.
2. Advertising: Advertising is accepted in the magazine and on the website, with contact available through the advertising department. Advertisements must conform to FDA and FTC ethical and medical standards.
3. Bulk Distribution Program: Waiting Room Distribution Program available for physicians and organizations to place Coping magazine in their facilities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Coping publishes a flagship print magazine (Coping with Cancer) and companion website (copingmag.com) that deliver survivor stories, celebrity interviews, expert medical articles, and cancer-type-specific resource guides to cancer patients, survivors, caregivers, and oncology practices across the United States. The company also distributes bulk copies to oncologist, hematologist, urologist, and cancer treatment center waiting rooms, and serves as the official National Sponsor and exclusive coverage provider of National Cancer Survivors Day. A related publication, Coping with Allergies, Asthma & COPD, extends the publishing model to other chronic conditions.

Product overview

Coping® is a publishing company offering a portfolio of consumer health magazines and websites focused on cancer survivorship and related conditions. The primary offerings include Coping® with Cancer Magazine and its companion website (copingmag.com), which together provide articles, survivor stories, celebrity interviews, and resource guides for cancer patients, survivors, and caregivers. The company also publishes Coping® with Allergies, Asthma & COPD Magazine as a related product. All publications emphasize knowledge, hope, and inspiration delivered through a warm, accessible editorial format. The company is now in its 40th year of service and is a National Sponsor of National Cancer Survivors Day®.

Differentiator

Problem solved

Functional benefit

Products and services

• Coping with Cancer Magazine A flagship print magazine written by and for the cancer community, providing survivor stories, celebrity interviews, expert medical articles, and resource guides. Distributed via individual mail subscriptions and through oncology, hematology, urology, and cancer treatment center waiting rooms across the United States.
• Coping with Cancer Website (copingmag.com)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• National Cancer Survivors Day FoundationcoreStrategic or Co-development PartnerCoping is the National Sponsor and official coverage provider for National Cancer Survivors Day. This partnership involves exclusive coverage of the annual Celebration of Life event that honors cancer survivors worldwide. The NCSD Foundation defines a 'survivor' as anyone living with a history of cancer from diagnosis through remainder of life.
• National Comprehensive Cancer Network (NCCN)minorGTM or Marketing PartnerNCCN is featured as a resource partner in Coping magazine and website advertising, promoting NCCN Patient Resources to readers seeking cancer information and guidelines.
• City of HopeminorGTM or Marketing PartnerCity of Hope, a cancer treatment center, is featured through survivor stories. Cancer survivor Steve O'Grady received treatment there and now volunteers through a program speaking with newly diagnosed patients.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Everyday Health Group: Everyday Health is a large digital health publisher covering cancer along with many other conditions, with editorial content, newsletters, and disease-specific sites. It competes for advertising spend and survivor readership through broader scale and digital-first distribution, though it is far less specialized in cancer than Coping.
• Healthline Media: Healthline publishes condition-specific cancer content (e.g., breast, lung, colorectal) with strong SEO reach, targeting patients and caregivers with medically reviewed articles. It competes with Coping's website and resource guide as a top-of-funnel destination for newly diagnosed patients searching online.
• LIVESTRONG: LIVESTRONG operates a broad cancer-support platform spanning navigation, financial assistance, and educational content for cancer survivors, similar to Coping's "how to cope" and survivor resources sections. It is a more resource-driven, national-brand incumbent competing for survivor attention and advertising dollars.
• WebMD: WebMD is the largest general consumer health publisher in the U.S., with extensive cancer content, condition pages, and resource centers. It competes with copingmag.com for cancer patient attention and advertising revenue at significantly larger scale, but with much less depth in the survivor-stories and emotional-support categories.

Emerging players

• Patient Power: Patient Power produces video interviews, articles, and events for cancer patients and survivors across multiple cancer types, including partnerships with leading cancer centers. It overlaps with Coping's celebrity-interview and survivor-story content but differentiates by leaning more heavily on video and live programming rather than print.

Others

• National Comprehensive Cancer Network (NCCN): NCCN is referenced in Coping as a resource partner for patient guidelines. While NCCN's primary audience is clinicians, its patient-resources division overlaps with Coping's expert-advice and resource-guide segments, making it both a partner and a comparable authoritative source for cancer patients.

Direct peers

• Cancer.Net (American Society of Clinical Oncology): Cancer.Net is ASCO's patient-education website and publication program covering cancer types, treatment, and survivorship content written and reviewed by oncology professionals. It serves the same cancer patients and caregivers as Coping, offering medically vetted content and resources that compete directly with Coping's expert articles and resource guides.
• Allergic Living: Allergic Living covers allergies, asthma, and related conditions with a mix of magazine, website, and newsletter content aimed at patients and families. It is the closest direct peer to Coping's sister publication "Coping with Allergies, Asthma & COPD" via shared waiting-room distribution, editorial voice, and patient-education positioning.
• CURE Magazine (CURE Media Group): CURE is a long-running consumer magazine and website dedicated to cancer patients, survivors, and caregivers, with print issues mailed to subscribers and a digital presence. It is the closest direct competitor to Coping with Cancer, serving the same survivor audience with overlapping editorial themes, oncology waiting-room distribution, and survivor-driven storytelling.

Regional players

• Cancer Therapy Advisor: Cancer Therapy Advisor is a digital publication providing oncology news and clinical content targeted more toward healthcare professionals, with patient-facing resource sections. It competes with Coping for attention in the cancer-information space, though its primary audience skews HCP rather than survivor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coping_cancer
• Facebookfacebook.com/CancerSurvivorsDay
• LinkedInlinkedin.com/company/coping-magazine
• Instagraminstagram.com/copingmag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coping