Coping
Coping® (Media America, Inc.) is a 40-year-old, privately held Franklin, TN-based publisher of Coping with Cancer magazine and copingmag.com, delivering survivor stories, celebrity interviews, and medical resources to cancer patients, survivors, and caregivers via subscriptions, waiting-room distribution, and advertising.
- Company typePrivate
- Founded1985
- HeadquartersFranklin, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Coping does
Coping®, operated by Media America, Inc., is a privately held consumer health publishing company headquartered in Franklin, Tennessee. Founded in 1985 and now in its 40th year of continuous operation, the company produces Coping® with Cancer Magazine and the copingmag.com website, which deliver survivor stories, celebrity interviews, professional medical content, and comprehensive resource guides for cancer patients, survivors, and their caregivers. The company also publishes the related Coping® with Allergies, Asthma & COPD Magazine, distributed through specialist waiting rooms.
The core technology stack consists of a website content management system and an email newsletter platform used to distribute survivorship content and curated resources, with no proprietary AI, API, or SDK surface disclosed. Content is sourced primarily through survivor and caregiver submissions, medical professional contributors, and celebrity features (e.g., Dick Vitale, Cameron Mathison, Alan Jackson, Marcia Cross, Shannon Miller, Samantha Harris). Coping holds a registered trademark and serves as National Sponsor and official coverage provider of National Cancer Survivors Day, which in 2026 spanned 19 countries and 46 U.S. states.
The business model rests on three revenue streams: individual print subscriptions, a bulk/waiting-room distribution program sold to oncologists, hematologists, urologists, and cancer treatment centers, and advertising (print and digital) subject to FDA/FTC medical-standards compliance. Go-to-market is community-led, driven by survivor storytelling, celebrity features, organic website and Instagram content, email newsletters, and the National Cancer Survivors Day platform. The company employs 1–10 people, has no disclosed funding rounds, no parent company, and operates solely out of its Franklin, TN headquarters.
Coping firmographics
Firmographics- Name
- Coping
- Legal name
- Media America, Inc.
- Website
- https://copingmag.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coping® (Media America, Inc.) is a 40-year-old, privately held Franklin, TN-based publisher of Coping with Cancer magazine and copingmag.com, delivering survivor stories, celebrity interviews, and medical resources to cancer patients, survivors, and caregivers via subscriptions, waiting-room distribution, and advertising.
- Ownership category
- akta.pro rank
Coping industry classification
Industry- Product category
- Health & Wellness Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
- akta.pro secondary industry
- Medical Writing & Publications (Clinical/Safety/HEOR) (HLAGALAG)
Keywords
Where Coping is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coping business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Individual print subscriptions available by mail for Coping with Cancer magazine, read in homes and medical waiting rooms across America.
- Advertising: Advertising is accepted in the magazine and on the website, with contact available through the advertising department. Advertisements must conform to FDA and FTC ethical and medical standards.
- Bulk Distribution Program: Waiting Room Distribution Program available for physicians and organizations to place Coping magazine in their facilities.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Coping product offering
Product offeringCore offering
Coping publishes a flagship print magazine (Coping with Cancer) and companion website (copingmag.com) that deliver survivor stories, celebrity interviews, expert medical articles, and cancer-type-specific resource guides to cancer patients, survivors, caregivers, and oncology practices across the United States. The company also distributes bulk copies to oncologist, hematologist, urologist, and cancer treatment center waiting rooms, and serves as the official National Sponsor and exclusive coverage provider of National Cancer Survivors Day. A related publication, Coping with Allergies, Asthma & COPD, extends the publishing model to other chronic conditions.
Product overview
Coping® is a publishing company offering a portfolio of consumer health magazines and websites focused on cancer survivorship and related conditions. The primary offerings include Coping® with Cancer Magazine and its companion website (copingmag.com), which together provide articles, survivor stories, celebrity interviews, and resource guides for cancer patients, survivors, and caregivers. The company also publishes Coping® with Allergies, Asthma & COPD Magazine as a related product. All publications emphasize knowledge, hope, and inspiration delivered through a warm, accessible editorial format. The company is now in its 40th year of service and is a National Sponsor of National Cancer Survivors Day®.
Differentiator
Problem solved
Functional benefit
Products and services
- Coping with Cancer Magazine A flagship print magazine written by and for the cancer community, providing survivor stories, celebrity interviews, expert medical articles, and resource guides. Distributed via individual mail subscriptions and through oncology, hematology, urology, and cancer treatment center waiting rooms across the United States.
- Coping with Cancer Website (copingmag.com)
Companies that use Coping
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Coping technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coping partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- National Cancer Survivors Day FoundationcoreCoping is the National Sponsor and official coverage provider for National Cancer Survivors Day. This partnership involves exclusive coverage of the annual Celebration of Life event that honors cancer survivors worldwide. The NCSD Foundation defines a 'survivor' as anyone living with a history of cancer from diagnosis through remainder of life.
- National Comprehensive Cancer Network (NCCN)minorNCCN is featured as a resource partner in Coping magazine and website advertising, promoting NCCN Patient Resources to readers seeking cancer information and guidelines.
- City of HopeminorCity of Hope, a cancer treatment center, is featured through survivor stories. Cancer survivor Steve O'Grady received treatment there and now volunteers through a program speaking with newly diagnosed patients.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Coping competitors and assessment
Company assessmentBroad incumbents
- Everyday Health Group: Everyday Health is a large digital health publisher covering cancer along with many other conditions, with editorial content, newsletters, and disease-specific sites. It competes for advertising spend and survivor readership through broader scale and digital-first distribution, though it is far less specialized in cancer than Coping.
- Healthline Media: Healthline publishes condition-specific cancer content (e.g., breast, lung, colorectal) with strong SEO reach, targeting patients and caregivers with medically reviewed articles. It competes with Coping's website and resource guide as a top-of-funnel destination for newly diagnosed patients searching online.
- LIVESTRONG: LIVESTRONG operates a broad cancer-support platform spanning navigation, financial assistance, and educational content for cancer survivors, similar to Coping's "how to cope" and survivor resources sections. It is a more resource-driven, national-brand incumbent competing for survivor attention and advertising dollars.
- WebMD: WebMD is the largest general consumer health publisher in the U.S., with extensive cancer content, condition pages, and resource centers. It competes with copingmag.com for cancer patient attention and advertising revenue at significantly larger scale, but with much less depth in the survivor-stories and emotional-support categories.
Emerging players
- Patient Power: Patient Power produces video interviews, articles, and events for cancer patients and survivors across multiple cancer types, including partnerships with leading cancer centers. It overlaps with Coping's celebrity-interview and survivor-story content but differentiates by leaning more heavily on video and live programming rather than print.
Others
- National Comprehensive Cancer Network (NCCN): NCCN is referenced in Coping as a resource partner for patient guidelines. While NCCN's primary audience is clinicians, its patient-resources division overlaps with Coping's expert-advice and resource-guide segments, making it both a partner and a comparable authoritative source for cancer patients.
Direct peers
- Cancer.Net (American Society of Clinical Oncology): Cancer.Net is ASCO's patient-education website and publication program covering cancer types, treatment, and survivorship content written and reviewed by oncology professionals. It serves the same cancer patients and caregivers as Coping, offering medically vetted content and resources that compete directly with Coping's expert articles and resource guides.
- Allergic Living: Allergic Living covers allergies, asthma, and related conditions with a mix of magazine, website, and newsletter content aimed at patients and families. It is the closest direct peer to Coping's sister publication "Coping with Allergies, Asthma & COPD" via shared waiting-room distribution, editorial voice, and patient-education positioning.
- CURE Magazine (CURE Media Group): CURE is a long-running consumer magazine and website dedicated to cancer patients, survivors, and caregivers, with print issues mailed to subscribers and a digital presence. It is the closest direct competitor to Coping with Cancer, serving the same survivor audience with overlapping editorial themes, oncology waiting-room distribution, and survivor-driven storytelling.
Regional players
- Cancer Therapy Advisor: Cancer Therapy Advisor is a digital publication providing oncology news and clinical content targeted more toward healthcare professionals, with patient-facing resource sections. It competes with Coping for attention in the cancer-information space, though its primary audience skews HCP rather than survivor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coping social profiles
Digital presenceCoping financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coping leadership team
Management profileNumber of profiles
Coping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coping
What does Coping do?
Coping publishes a flagship print magazine (Coping with Cancer) and companion website (copingmag.com) that deliver survivor stories, celebrity interviews, expert medical articles, and cancer-type-specific resource guides to cancer patients, survivors, caregivers, and oncology practices across the United States. The company also distributes bulk copies to oncologist, hematologist, urologist, and cancer treatment center waiting rooms, and serves as the official National Sponsor and exclusive coverage provider of National Cancer Survivors Day. A related publication, Coping with Allergies, Asthma & COPD, extends the publishing model to other chronic conditions.
Is Coping a public or private company?
Coping is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coping founded?
Coping was founded in 1985. It employs 1 to 10 people.
Where is Coping based?
Coping is headquartered in Franklin, United States, in the North America region.
How does Coping make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising and bulk Distribution Program.
Who are Coping's main competitors?
Broad incumbents on record are Everyday Health Group, Healthline Media, LIVESTRONG and WebMD. Patient Power is listed as an emerging player. National Comprehensive Cancer Network (NCCN) is listed as an others. Direct peers are Cancer.Net (American Society of Clinical Oncology), Allergic Living and CURE Magazine (CURE Media Group). Cancer Therapy Advisor is listed as a regional player.
Does Coping have an API?
No public API is recorded for Coping.
What industry is Coping in?
Coping's product category is Health & Wellness Publishing. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines, with a secondary code of HLAGALAG, Medical Writing & Publications (Clinical/Safety/HEOR). Its NAICS code is 513120 and its SIC code is 2721.