Metro Fitness

What Metro Fitness does

Metro Fitness is a privately held, traditional gym operator founded in October 1986 in Worthington, Ohio. The flagship North/Worthington location at 1245 Worthington Woods Blvd spans 18,000 square feet (expanded from an original 6,000 sq ft facility famously dedicated by Arnold Schwarzenegger at its grand opening) and is supplemented by Dublin and Hilliard satellite clubs serving Central Ohio under a single membership. Core offerings center on weight lifting, cardio conditioning, sports-specific personal training, general health programming, and powerlifting — supported by free weights, power racks, dumbbells up to 185 lbs, deadlift platforms, combo benches, and a dedicated performance area. The business is open 365 days per year with extended weekday hours (4am–11pm).

Revenue is generated primarily through recurring gym memberships starting at $29.99/month for individuals, with extended family plans and term options ranging from day passes to annual commitments. Specialty wellness program memberships (Silver Sneakers, Active & Fit, Wellhub Corp. Wellness, Renew It Active, One Pass) provide alternate pricing tiers for seniors and corporate wellness participants, while military and first responders receive reduced rates. Ancillary revenue streams include Saturday bootcamp classes, one-on-one personal training, indoor tanning, Bod Pod body composition testing delivered via partnership with Baseline Fitness, and branded merchandise (apparel and supplements). Customer acquisition is direct-to-consumer via walk-ins, phone inquiries (614-431-9999), website contact forms, and organic social media (Facebook, Instagram), supported by decades of community presence in the Greater Columbus area. The company operates with no disclosed parent, no institutional funding, and no mobile app or digital platform of its own.

Name

Metro Fitness

Legal name

Metro Fitness Ohio

Website

https://metrofitnessohio.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Metro Fitness is a privately held traditional gym operator founded in 1986 in Central Ohio, running three locations (North/Worthington, Dublin, Hilliard) under a unified membership. It offers weight lifting, cardio, powerlifting, personal training, and specialty wellness programs to everyday members, athletes, seniors, and corporate wellness participants.

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Fitness center memberships
• Strength training programs
• Personal training services
• Cardio conditioning facilities
• Gym membership subscriptions

Headquarters

HQ city

Hilliard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Gym Membership Subscriptions: Monthly and annual membership fees providing access to all Metro Club locations (North, Dublin, Hilliard). Standard member rates starting at $29.99/month. Extended family plans available. Multiple term options from day passes to annual commitments.
2. Specialty Program Fees: Additional fees for specialized programs including Silver Sneakers, Active & Fit, Wellhub Corp. Wellness, Renew It Active, and One Pass partner programs. Program fees apply per month for qualifying members.
3. Personal Training Services: Sports specific personal training and athletic coaching services offered at additional cost. Bootcamp classes on Saturdays at 8am.
4. Amenity Services: Tanning services and body composition testing (Bod Pod) offered on-site for additional fees. Merchandise including branded t-shirts, hoodies, and supplements sold separately.
5. Day Passes: One-time access passes for non-members to use facility. Restrictions apply. Provides flexible entry point for potential members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Metro Fitness operates a traditional 18,000-square-foot fitness center in Worthington, Ohio, with additional locations in Dublin and Hilliard, providing gym memberships and training services for strength, cardio, powerlifting, and general health. The core offering centers on flexible membership plans (Day Pass, weekly, month-to-month, 3-month, 6-month, and annual terms) priced starting at $29.99/month, with specialty wellness program integrations and discounts for military and first responders.

Product overview

Metro Fitness is a traditional fitness center (gym) offering a unified set of fitness services centered around its 18,000-square-foot facility. The core offering consists of weight lifting, cardio conditioning, sports specific personal training, general health focus, and power lifting programs. Additional fee-based services include Body Composition Scanning (via Baseline Fitness partnership), Tanning Services, and Saturday Bootcamp Classes. The gym also sells Merchandise including branded apparel and supplements. Membership plans range from Day Passes to Annual memberships, with specialty wellness programs like Silver Sneakers, Active & Fit, Wellhub, and One Pass available for qualifying members.

Differentiator

Problem solved

Functional benefit

Products and services

• Weight Lifting Strength training using free weights, power racks, and strength machines to build muscle, increase tone, boost metabolism, and improve long-term health and performance. Available to gym members at the Metro Fitness locations.
• Cardio Conditioning Cardiovascular training on a large selection of fitness equipment that boosts energy, burns fat, strengthens the heart, sharpens the mind, and elevates overall health. Available to gym members at Metro Fitness locations.
• Sports Specific Personal Training Athletic fitness training focused on strength, speed, endurance, mobility, and coordination for high-level physical performance across a wide range of sports activities. Delivered at additional cost to gym members.
• General Health Focus Strength training combining targeted resistance exercises with weight and machine work to improve muscular strength, support bone density, metabolism, and everyday vitality. Included with a Metro Fitness gym membership.
• Power Lifting Advanced power lifting training with combo benches, deadlift platforms, dumbbells up to 185 lbs, and a dedicated performance area, combined with structured strength programs, progressive overload, nutrition, and recovery support. Included with a Metro Fitness gym membership.
• Body Composition Scanning (Bod Pod) Bod Pod air-displacement body composition testing delivered on-site at Metro Fitness via a partnership with Baseline Fitness, providing non-invasive measurement of body fat and lean mass. Appointments are scheduled through the Appointment Plus booking system.
• Tanning Services Indoor tanning services offered on-site at Metro Fitness for year-round maintenance of skin tone and appearance. Sold as an additional fee-based service to members.
• Bootcamp Classes Group fitness bootcamp classes held at Metro Fitness on Saturdays at 8 am. Offered as an additional fee-based class.
• Merchandise Official Metro Fitness branded merchandise including t-shirts, hoodies, and supplements, sold separately on-site.
• Gym Memberships Flexible gym membership plans including Day Passes, One-Week, Month-to-Month, 3-Month, 6-Month, and Annual memberships at the Metro Club (North, Dublin, & Hilliard). Standard individual memberships start at $29.99/month with reduced rates for military and first responders and extended family plans available.
• Specialty Wellness Plan Memberships Specialized wellness program memberships accepted at Metro Fitness, including Silver Sneakers, Active & Fit, Wellhub Corp. Wellness, Renew It Active, and One Pass, offering specialty rates to qualifying members with program fees applied per month.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Silver SneakersminorGTM or Marketing PartnerMetro Fitness accepts Silver Sneakers wellness program for eligible senior members. Silver Sneakers is a fitness program for seniors that provides program fees covered by participating health plans.
• Active & FitminorGTM or Marketing PartnerMetro Fitness participates in the Active & Fit program, offering reduced program fees for eligible members through this corporate wellness initiative.
• Wellhub Corp. WellnessminorGTM or Marketing PartnerCorporate wellness partnership allowing employees of partner companies to access Metro Fitness as part of their employee wellness benefits.
• Renew It ActiveminorGTM or Marketing PartnerMetro Fitness accepts Renew It Active program for eligible members, providing specialty rates through this fitness benefit program.
• One PassminorGTM or Marketing PartnerMetro Fitness participates in the One Pass fitness benefit program, offering eligible members access to the gym through this comprehensive fitness membership program.
• Baseline FitnessminorStrategic or Co-development PartnerMetro Fitness partners with Baseline Fitness to provide Bod Pod body composition testing on-site. Members can schedule appointments through Baseline Fitness to measure body fat and lean mass using the Bod Pod air displacement system.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Planet Fitness: Largest low-cost fitness chain in the U.S. with a fundamentally different positioning (judgment-free, low-frills, $10–$25/month). Comparable multi-location membership model but with opposite competitive positioning versus Metro Fitness's hardcore training ethos.
• 24 Hour Fitness: Multi-location U.S. fitness chain with extended-hour access, broad strength and cardio equipment, and personal training services. Comparable multi-location membership model with corporate wellness partnerships.
• Life Time Fitness: Premium multi-location fitness operator offering strength equipment, group classes, and amenities across the U.S. Comparable multi-location membership model and amenity breadth, though Life Time serves a more affluent, national customer base.
• Anytime Fitness: 24/7 franchised fitness chain with thousands of small-format locations globally. Comparable on flexible access and corporate wellness network participation (wellness partners), but smaller footprint per location and less strength-specialization than Metro Fitness.
• Equinox: Premium luxury fitness operator with high-end equipment, group programming, and amenities. Comparable amenity-rich positioning (tanning, body composition, premium training), but operates at a significantly higher price tier than Metro Fitness.

Direct peers

• Gold's Gym: Iconic international gym chain with hardcore bodybuilding and strength training heritage. Closest peer to Metro Fitness by ethos, equipment depth, and target serious lifter demographic, though Gold's operates at significantly greater scale and franchise breadth.
• LA Fitness: Multi-location mid-tier gym chain with broad strength and cardio equipment, personal training, and amenities. Most comparable to Metro Fitness on membership structure, equipment breadth, and suburban family-member positioning, though at much larger national scale.
• Powerhouse Gym: Bodybuilding and strength-focused gym franchise with international footprint. Closest niche peer to Metro Fitness by hardcore training heritage, heavy strength equipment, and competitive lifter focus, though primarily franchise-driven.
• Crunch Fitness: Multi-location fitness chain emphasizing group classes, strength training, and personal training at mid-tier price points. Comparable on class offerings, personal training services, and flexible membership structure.

Regional players

• Edge Fitness Clubs: Multi-location fitness operator concentrated in the U.S. Northeast/Mid-Atlantic. Comparable premium mid-tier multi-location model with personal training and amenity stack, though it does not directly compete in the Central Ohio market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/metrofitnessoh
• Instagraminstagram.com/metrofitnessworthington
• LinkedInlinkedin.com/company/metro-fitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Fitness