What vorauerfriends does

vorauerfriends communications GmbH is an Austrian full-service advertising and communications agency headquartered in Thalheim bei Wels with a second office in Vienna. Founded around 1980 and operating for approximately 45 years, the agency employs 40+ creative professionals across brand strategy, marketing campaigns, corporate design, digital experience (web/UX), social media management, lead generation, and employer branding. It serves a diverse mix of B2B industrial/enterprise clients and B2C retail and consumer brands, with a visible roster that includes SPORT 2000, Nissan Austria, Hartlauer, Palmers, Transgourmet, Rosenbauer, Primetals Technologies, Brauerei Eggenberg, Schrack Seconet, Fabasoft, Ski Austria, Frauscher, and Global Hydro. Its technology stack is human-creative-led with traditional and digital campaign delivery; the firm reports no proprietary software products, no APIs, no AI capabilities, and no app offerings.

The agency's business model is professional services revenue generated through project-based engagements and retainers, with pricing typically quote-based and not publicly disclosed. Go-to-market is sales-led via direct client relationships, supported by a partnership ecosystem that includes mutor (digital experiences) and Mindspace (web platform development). Ownership is private and founder/management-controlled: the company is managed by three Geschäftsführer (Markus Seiringer, Marco Ursprunger, Felix Maurer) with no disclosed external investors, parent company, funding rounds, or M&A activity. Industry recognition includes a CCA Shortlist 2024 nomination for its Transgourmet 'Der Hannes, der kann es!' employer branding campaign.

Name

vorauerfriends

Legal name

vorauerfriends communications gmbh

Website

https://vorauerfriends.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

vorauerfriends is an Austrian full-service advertising and communications agency with 40+ staff across Thalheim bei Wels and Vienna, delivering brand strategy, campaigns, digital experience, social media, and employer branding to B2B and B2C enterprise clients primarily in Austria.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• Brand strategy services
• Marketing campaign development
• Corporate design services
• Digital experience design
• Employer branding agency

Headquarters

HQ city

Thalheim Bei Wels

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services Revenue: Professional services revenue from brand strategy, marketing campaigns, corporate design, digital experience, social media management, lead generation, and employer branding services. Project-based and retainer engagements with B2B and B2C clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

vorauerfriends is a full-service advertising and communications agency that plans and executes integrated brand experiences for B2B and B2C clients. Core offerings include brand strategy, marketing campaign development, corporate design, digital experience (web/UX-UI), social media management, lead generation, employer branding, and content creation, delivered through project-based and retainer engagements primarily to Austrian and DACH-region enterprises.

Product overview

vorauerfriends is a full-service communications and marketing agency that provides a comprehensive suite of creative and strategic services. Their core service offerings include Brand Strategy, Marketing Campaign development, Corporate Design, Digital Experience (web design and UX/UI), Social Media management, Lead Generation, Employer Branding, and Content Creation. The agency operates as a traditional service-based business rather than a software product company, delivering these services to B2B and B2C clients across various industries including food & beverage, retail, industrial, automotive, and hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic brand analysis and positioning service for B2B and B2C clients across industrial, retail, food & beverage, and lifestyle sectors. Delivered by in-house strategists and brand analysis professionals.
• Marketing Campaign End-to-end marketing campaign development and execution across online, social, OOH, video, and audio channels. Delivered to enterprise and consumer-brand clients in Austria and the DACH region.
• Corporate Design Corporate identity and visual design service, including logo development, brand refresh, and rebranding. Delivered to clients across industrial, manufacturing, and consumer-brand sectors.
• Digital Experience Web design, UX/UI, and digital platform development service, delivered with technology partners such as mutor and Mindspace. Examples include the Ski Austria digital platform and Transgourmet website relaunch using modular CMS.
• Social Media Social media management, content creation, strategy development, trend identification, and campaign reporting across Facebook, Instagram, LinkedIn, TikTok, and YouTube. Delivered to B2B and B2C clients.
• Lead Generation Lead generation campaign planning and execution service for B2B clients. Includes digital advertising, display, remarketing, and email/newsletter campaigns to drive conversions.
• Employer Branding

Quantifiable outcome

• Nearly 60% campaign awareness achieved for Fabasoft employer branding campaign
• +2 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• mutorcoreTechnology or IntegrationStrategic partnership for digital experiences. Shared office spaces and collaborative vision with mutor. Jointly developing interactive and digital solutions under 'Changing digital experiences' tagline.
• MindspacecoreImplementation/ SI/ Consulting PartnerWebsite development partner for complex digital projects. Collaborated on Ski Austria digital platform and Transgourmet website relaunch with modular CMS implementation.
• ObscuraminorStrategic or Co-development PartnerCreative partner for Palmers campaign collaboration, working together on brand strategy and content creation.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MediaCom Austria: Global media buying network with Austrian operations. Adjacent comparable as a DACH agency player, though specialized in media buying rather than the creative-led model vorauerfriends operates.
• Serviceplan Group: Large independent German agency group with full-service offerings spanning brand strategy, campaigns, and digital. Comparable service mix to vorauerfriends though operating at significantly larger scale across Europe.
• Jung von Matt: Leading German creative agency network with a strong DACH footprint. Comparable to vorauerfriends as a full-service creative and brand strategy player, though typically serving larger international clients with substantially bigger headcount.
• Havas Village Austria: Austrian arm of the global Havas network offering creative, media, and digital services. Comparable as a multi-discipline agency serving Austrian enterprise clients with a similar service mix to vorauerfriends.

Emerging players

• Studio Dumbar (DACH expansions): European brand and corporate design specialist. Comparable in brand strategy and corporate design work, though more boutique in scale than vorauerfriends' integrated agency model.

Others

• Strabag Bauwerbe (in-house): Large Austrian industrial group with significant in-house marketing communications needs. Listed as an example of the type of Austrian industrial enterprise vorauerfriends serves; not a direct competitor but indicative of the client profile addressed.

Direct peers

• Demner, Merlicek & Bergmann: Austrian full-service advertising agency headquartered in Vienna. Direct competitor in the Austrian market serving similar enterprise clients with brand strategy, campaign, and digital experience offerings comparable to vorauerfriends' portfolio.
• PKP BBDO: Austrian subsidiary of the BBDO network providing integrated advertising services in Vienna. Directly competes with vorauerfriends for similar Austrian enterprise clients across brand strategy and campaign execution.
• W12 Studios: DACH-based creative and digital agency with brand strategy and integrated campaign capabilities. Comparable positioning to vorauerfriends as a regional full-service creative shop serving mid-market and enterprise clients.

Regional players

• JANDL Marketing GmbH: Austrian marketing agency serving DACH enterprise clients with creative and digital services. Comparable regional Austrian agency competing for similar mid-market and enterprise brand work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/vfnewmedia
• Facebookfacebook.com/vorauerfriends
• LinkedInlinkedin.com/company/vorauerfriends
• Instagraminstagram.com/vorauerfriends
• Xx.com/vfcommunication

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vorauerfriends