Midland Empire Insurance Agency
Midland Empire Insurance Agency is a third-generation, family-owned independent insurance brokerage in Southern Oregon, placing personal, commercial, agriculture, life, and health coverage through multiple carrier partnerships from offices in Klamath Falls and Grants Pass.
- Company typePrivate
- Founded1958
- HeadquartersKlamath Falls, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Midland Empire Insurance Agency does
Midland Empire Insurance Agency is an independent, family-owned insurance brokerage headquartered at 527 Main Street in Klamath Falls, Oregon, with a second office in Grants Pass. Founded in 1958 when Clem and Sylvia Lesueur purchased the agency, it is now in its third generation of Lesueur family ownership following a January 2020 buy-in by brothers Lawton and Austin Lesueur. The firm operates as a multi-carrier broker rather than a captive agent, earning commission revenue on policies placed with a broad panel of national, regional, and specialty underwriters including Travelers, Liberty Mutual, Oregon Mutual, CIG (Cincinnati Insurance), The Hartford, Mutual of Enumclaw, SAIF, Foremost, Progressive, Hagerty, and multiple health carriers (atrio, Moda Health, Regence, Pacific Source, Humana, Mutual of Omaha).
The agency sells a horizontal portfolio of personal, commercial, agriculture, life, and health insurance products, with additional specialty lines covering flood, earthquake, landlord, cyber, and renter's exposures. Distribution is primarily relationship-led through two physical offices and direct consultations, supplemented by community referrals, chamber and civic involvement, and a recently added third-party online intake form for bundled home-and-auto personal lines quoting. There is no proprietary technology platform; the underlying production environment is standard agency-carrier connectivity for quoting, policy service, and claims.
Revenue is generated on a recurring commission basis from carriers for policies placed, with pricing determined by individual risk underwriting rather than published rate cards. Growth since 1984 has come from a combination of organic sales and a sustained tuck-in acquisition program, including the Kirk Driver (1985), Warren Maxwell (1987), Ron Mason (2000), Clarks Insurance (2010), Jeff Clark (2011), Rudy Hiley-Ganger (2018), and Booth Insurance (2022) deals. The agency serves individuals, families, farms, and small-to-mid-sized businesses across Southern Oregon.
Midland Empire Insurance Agency firmographics
Firmographics- Name
- Midland Empire Insurance Agency
- Legal name
- Midland Empire Insurance Agency of Oregon, LLC
- Website
- https://midlandempireinsurance.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Midland Empire Insurance Agency is a third-generation, family-owned independent insurance brokerage in Southern Oregon, placing personal, commercial, agriculture, life, and health coverage through multiple carrier partnerships from offices in Klamath Falls and Grants Pass.
- Ownership category
- akta.pro rank
Midland Empire Insurance Agency industry classification
Industry- Product category
- Independent Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
- akta.pro secondary industry
- Fleet & Commercial Auto Liability (FSAJABAA)
Keywords
Where Midland Empire Insurance Agency is headquartered
LocationHeadquarters
- HQ city
- Klamath Falls
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Midland Empire Insurance Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Insurance Brokerage Services: The agency operates as an independent insurance broker, earning commissions from insurance carriers for policies placed. They represent multiple insurance companies and help customers find coverage that fits their needs and budget.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Insurance quotes are customized based on individual circumstances |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Midland Empire Insurance Agency product offering
Product offeringCore offering
Midland Empire Insurance Agency is an independent insurance brokerage representing multiple national and regional carriers, selling personal and commercial insurance policies to individuals, families, farmers, and small-to-mid-sized businesses in Southern Oregon. The agency earns commissions by placing policies with carriers such as Travelers, Liberty Mutual, Oregon Mutual, The Hartford, and others across homeowners, auto, business, agriculture, life, and health lines.
Product overview
Midland Empire Insurance Agency is an independent insurance agency offering a comprehensive portfolio of insurance products through multiple carrier partnerships. The agency provides a unified service model combining homeowners, auto, business/commercial property, agriculture, life, and health insurance, with additional specialized coverages including flood, earthquake, landlord, cyber, and renter's insurance. As an independent agency, they represent multiple insurance companies to find the best coverage at competitive prices for their customers in Southern Oregon.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance
- Auto Insurance
- Business Insurance
- Commercial Property Insurance
- Agriculture Insurance
- Life Insurance
- Health Insurance
- Other Coverages (Flood, Earthquake, Landlord, Cyber, Renter's Insurance)
Quantifiable outcome
- 12x growth since 1984
- +2 more outcomes
Companies that use Midland Empire Insurance Agency
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Midland Empire Insurance Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Midland Empire Insurance Agency partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major, regional and minor.
- TravelerscoreMajor national insurance carrier available through the agency for property and casualty coverage. Customers can make payments and file claims through dedicated portals.
- Liberty MutualcoreNational insurance carrier providing small business and agriculture customers as well as personal insurance lines through the agency.
- Oregon MutualcoreRegional insurance carrier with Oregon-focused operations, providing coverage options for agency customers.
- CIG (Cincinnati Insurance)coreRegional insurance company offering commercial and personal coverage options through the agency network.
- The HartfordmajorNational insurance carrier providing business and commercial coverage options for agency customers.
- Mutual of EnumclawregionalRegional insurance carrier focused on Pacific Northwest markets, offering coverage through the agency.
- SAIFregionalOregon-based workers compensation carrier providing coverage options for business customers.
- ForemostminorSpecialty insurance carrier offering coverage options for various niche insurance needs.
- ProgressiveminorNational auto insurance carrier providing coverage options through the agency.
- HagertyminorSpecialty insurance carrier focused on classic vehicle insurance, available through the agency.
- Health Insurance CarrierscoreMultiple health insurance partners including atrio, Moda Health, Regence, Pacific Source, Humana, and Mutual of Omaha providing health, dental, and vision coverage options.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Midland Empire Insurance Agency competitors and assessment
Company assessmentBroad incumbents
- Nationwide: Large U.S. insurance carrier offering personal, commercial, and life insurance through captive agents. Competes in the same multi-line insurance markets but with an exclusive agent model and national marketing scale.
- Allstate: Major U.S. insurance carrier with a captive agency distribution model for personal lines. Overlaps with Midland Empire in home, auto, and life insurance but uses exclusive agent relationships and significant national brand spend.
- State Farm: Largest personal lines insurance carrier in the U.S., distributing through a captive agent model. Competes for the same personal lines customers as Midland Empire but through exclusive direct agent relationships rather than independent brokerage.
- Marsh McLennan: Global insurance brokerage and risk management firm. Operates in the same multi-carrier insurance distribution space but at massive global scale, primarily serving larger commercial and enterprise clients rather than small businesses and individuals.
- Brown & Brown Insurance: One of the largest insurance brokerages in the U.S., offering retail, commercial, and specialty insurance products. Overlapping business model but operates at national scale with hundreds of offices and significantly broader resources.
Direct peers
- Leavitt Group: One of the largest privately held independent insurance agencies in the U.S., operating through a network of local offices offering multi-line personal and commercial insurance brokerage. Closely comparable multi-carrier independent agency model with community-anchored local offices.
- Heffernan Insurance Brokers: West coast independent insurance brokerage offering personal, commercial, and benefits insurance with multiple carrier relationships. Similar multi-line independent brokerage model with a Pacific coast regional footprint.
- PayneWest Insurance: Pacific Northwest insurance agency offering business, personal, and benefits insurance through multiple carrier partnerships. Direct regional peer with similar independent brokerage model serving small and medium-sized businesses.
- Goosehead Insurance: Independent insurance agency that distributes through a franchise model, offering home, auto, and other personal lines with access to multiple carriers. Operates with a comparable multi-carrier independent model, though at much larger national scale.
Emerging players
- Lemonade: Digital-first insurance company targeting personal lines (renters, home, auto, pet, life) through a mobile app. Represents the emerging digital threat to traditional independent agencies like Midland Empire in personal lines distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Midland Empire Insurance Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midland Empire Insurance Agency leadership team
Management profileNumber of profiles
Profiles2 records
Midland Empire Insurance Agency subsidiaries and ownership
Company hierarchySubsidiaries2 records
Midland Empire Insurance Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midland Empire Insurance Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midland Empire Insurance Agency
What does Midland Empire Insurance Agency do?
Midland Empire Insurance Agency is an independent insurance brokerage representing multiple national and regional carriers, selling personal and commercial insurance policies to individuals, families, farmers, and small-to-mid-sized businesses in Southern Oregon. The agency earns commissions by placing policies with carriers such as Travelers, Liberty Mutual, Oregon Mutual, The Hartford, and others across homeowners, auto, business, agriculture, life, and health lines.
Is Midland Empire Insurance Agency a public or private company?
Midland Empire Insurance Agency is a private company. It is classified as family owned and is currently operating.
When was Midland Empire Insurance Agency founded?
Midland Empire Insurance Agency was founded in 1958. It employs 1 to 10 people.
Where is Midland Empire Insurance Agency based?
Midland Empire Insurance Agency is headquartered in Klamath Falls, United States, in the North America region.
How does Midland Empire Insurance Agency make money?
One revenue line is on record: insurance Brokerage Services.
Who are Midland Empire Insurance Agency's main competitors?
Broad incumbents on record are Nationwide, Allstate, State Farm, Marsh McLennan and Brown & Brown Insurance. Direct peers are Leavitt Group, Heffernan Insurance Brokers, PayneWest Insurance and Goosehead Insurance. Lemonade is listed as an emerging player.
Does Midland Empire Insurance Agency have an API?
No public API is recorded for Midland Empire Insurance Agency.
What industry is Midland Empire Insurance Agency in?
Midland Empire Insurance Agency's product category is Independent Insurance Brokerage. Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution, with a secondary code of FSAJABAA, Fleet & Commercial Auto Liability. Its NAICS code is 5242 and its SIC code is 6411.