Kettaneh

What Kettaneh does

Kettaneh (legal name Ets. F.A. Kettaneh / Kettaneh Frères S.A.) is a privately held, family-owned Lebanese conglomerate founded in 1922 and headquartered in Baouchrieh-Metn. The group operates through six business units — Automotive, Energy & Automation, Medical, Pharmaceuticals Baby Products & Aesthetic, Travel (Lebanon Express), and Construction — spanning Lebanon, Egypt, Jordan, the UAE, and Saudi Arabia. Its core function is that of an exclusive multi-brand distributor and after-sales service provider for over 30 global manufacturers, including the Volkswagen Group (Audi, VW, VW Commercial, Skoda), Siemens, Atlas Copco, Kubota, Radiometer, STERIS, Spacelabs, Girbau, AmannGirrbach, Callegari, ITS Group, Aerolase, Santen, Edol, Biolane, and Dermalia. Brand relationships are long-tenured: the Siemens agency has run since 1952, the VW Group representation in Lebanon exceeds 54 years, and the medical division has been serving healthcare providers since 1950.

The portfolio is materially diversified across vertical end-markets. The Automotive division sells new vehicles through exclusive dealerships in Lebanon and Egypt (via MEATCO) and operates certified after-sales facilities with 24-hour road assistance, body & paint, and a two-year warranty on parts and labour. Energy & Automation distributes Siemens industrial automation (PLCs, HMI, SCADA), drives and motors (SINAMICS), low-voltage switchgear, and power transmission/distribution equipment, supported by technical seminars for OEMs, panel builders, and system integrators. The Medical division supplies sterilization, blood gas analysis, patient monitoring, infusion therapy, dental CAD/CAM, and industrial laundry equipment to hospitals and laboratories. The Pharmaceuticals & Aesthetic division distributes European and American pharmaceuticals, dermatology, baby care, and medical aesthetic devices across Lebanon and the UAE, with GSDP certification (Nov 2016). Construction operates as main and subcontractor for civil and electromechanical projects in Lebanon and Saudi Arabia, while Lebanon Express provides IATA-member ticketing and tourism services.

Kettaneh generates revenue primarily through hardware sales (vehicles, industrial automation, medical equipment, pharmaceuticals, aesthetic devices) plus associated after-sales and service revenue, with smaller professional-services streams from construction contracting and transaction-fee income from travel ticketing. Go-to-market is enterprise/B2B field sales combined with brand showrooms (Audi, VW, Skoda), pharmacy distribution networks, and direct hospital/account selling. Pricing is quote-based and not publicly disclosed; the group's economic moat rests on multi-decade exclusive distribution rights, GSDP-certified pharmaceutical warehousing, and an integrated service infrastructure rather than proprietary technology. The company is privately held, with no public revenue disclosure and unverified total group headcount.

Name

Kettaneh

Legal name

Ets. F.A. Kettaneh (Kettaneh Frères) S.A.

Website

https://kettaneh.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

101–250 employees

Short description

Kettaneh is a family-owned Lebanese conglomerate (founded 1922) and exclusive distributor for over 30 global brands across automotive, industrial automation, medical, pharmaceutical, and construction sectors, serving enterprise and institutional customers in Lebanon, Egypt, Jordan, the UAE, and Saudi Arabia.

Ownership category

akta.pro rank

Product category

Diversified Industrial Distribution Conglomerate

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

Keywords

• Industrial equipment distribution
• Automotive dealership services
• Medical equipment supply
• Pharmaceutical distribution
• Construction contracting services

Headquarters

HQ city

Dora

HQ country

Lebanon

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain

Revenue model

1. Automotive Distribution & Sales: Revenue generated from sale of new vehicles (Audi, VW, VW Commercial, Skoda) as exclusive distributor in Lebanon, with additional streams from after-sales service, spare parts, body & paint, and road assistance.
2. Energy & Automation Products: Revenue from distribution of Siemens industrial automation, power generation, power transmission & distribution products, drives & motors, and control & distribution equipment. Revenue is generated through product sales with technical specification and project-based selling.
3. Medical Equipment & Supplies Distribution: Revenue from sale and distribution of medical equipment (blood gas analyzers, sterilization equipment, cardiology, OR equipment, infusion therapy, laboratory, laundry equipment) and medical supplies to healthcare providers in Lebanon.
4. Pharmaceuticals & Aesthetic Products Distribution: Revenue from distribution of pharmaceuticals, baby care products, and medical aesthetic devices. Kettaneh Health SAL established 2003 in Lebanon; Dubai operation established 2012. Distributes European and American leading brands across Middle East & North Africa.
5. Construction Contracting: Revenue from construction projects as main contractor (turnkey basis including design) and as subcontractor for civil works & electromechanical installations. Projects span public utilities, industrial plants, petro-chemical, LNG tanks, cooling towers, high-rise buildings, and heavy civil engineering.
6. Travel & Ticketing Services: Lebanon Express S.A.L, established 1961, member of IATA. Revenue from ticketing and tourism services including travel arrangements and holiday accommodation at individual and corporate levels.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Kettaneh is a multi-vertical exclusive distributor and sales agent operating across the Middle East for over 30 international brands. It distributes Audi, VW, VW Commercial, and Skoda vehicles in Lebanon and Egypt, Siemens industrial automation and power equipment in Lebanon and Jordan, premium medical equipment (Radiometer, STERIS, Spacelabs, Fresenius Kabi, Girbau, AmannGirrbach) in Lebanon, and pharmaceuticals/aesthetic products (Santen, Edol, Dermalia, Biolane, Aerolase, ITS Group, Callegari) in Lebanon and the UAE, in addition to construction contracting and travel ticketing.

Product overview

Kettaneh is a century-old diversified distribution and trading conglomerate headquartered in Lebanon with operations across the Middle East. The company operates through six distinct business units that function as separate divisions: (1) Automotive Division distributing Audi, VW, VW Commercial, and Skoda vehicles in Lebanon and Egypt through MEATCO; (2) Energy & Automation Division serving as exclusive Siemens agent since 1952 for industrial automation, drives, power transmission, and control equipment in Lebanon and Jordan, also representing Atlas Copco, Buhler, and other industrial brands; (3) Medical Division providing medical equipment, supplies, laboratory products, and decontamination/sterilization solutions from brands like Radiometer, STERIS, Spacelabs, Fresenius Kabi, and Girbau since 1950; (4) Pharmaceuticals Baby Products & Aesthetic Division distributing European/American pharmaceuticals, baby care (Biolane), skincare (Dermalia), and medical aesthetic devices (Aerolase, ITS Group, Callegari); (5) Travel Division operating Lebanon Express tourism services since 1961; and (6) Construction Division providing contracting and civil/electromechanical services. The portfolio includes branded products across automotive, industrial, healthcare, pharmaceutical, and construction sectors with associated after-sales services.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Distribution (Audi, VW, VW Commercial, Skoda) Exclusive distributor of Audi, VW, VW Commercial, and Skoda vehicles in Lebanon with showrooms, dedicated sales teams, after-sales service, spare parts, body & paint, and 24-hour road assistance.
• Energy & Automation Distribution (Siemens) Exclusive Siemens agent for Power Generation, Power Transmission & Distribution, Automation & Drives, and Industrial Solutions in Lebanon. Also represents Buhler Ltd. of Switzerland for flour mills and silos.
• Energy & Automation Distribution (Jordan) Exclusive agent in Jordan for Siemens electrical products, Atlas Copco compressors and equipment, Home Master, and Kubota diesel engines. Provides electrical, air conditioning, and machinery products.

Quantifiable outcome

• GSDP (Good Storage and Distribution Practices) certification acquired November 2016 following audit by Lebanese Ministry of Public Health, demonstrating quality management in pharmaceutical supply chain.
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• SiemenscoreTechnology or IntegrationKettaneh has been the exclusive agent for Siemens Power Generation, Power Transmission & Distribution, Automation & Drives, and Industrial Solutions & Services since 1952. The relationship covers industrial automation (PLCs, HMI, SCADA), drives & motors, power generation, power transmission & distribution, and low voltage switchgear in Lebanon. In Jordan, F.A. Kettaneh & Co. Ltd. is the exclusive agent for Siemens electrical products.
• Atlas CopcocoreChannel Partner/ Reseller/ DistributorF.A. Kettaneh & Co. Ltd. - Jordan operates as exclusive agent for Atlas Copco products including oil-free compressors, oil-injected compressors, portable compressors, nitrogen generators, air quality equipment, and construction & mining equipment.
• Volkswagen Group (VW, Audi, Skoda)coreChannel Partner/ Reseller/ DistributorEts. F.A. Kettaneh holds exclusive representation of Audi, VW, VW Commercial, and Skoda vehicles in Lebanon since the beginning of 1922. In Egypt, MEATCO represents VW and Audi. Over 54 years of automotive distribution experience in Lebanon.
• CallegaricoreChannel Partner/ Reseller/ DistributorKettaneh distributes Callegari medical aesthetic and diagnostic products in Lebanon and UAE. Callegari is an Italian company (founded 1930) and the leading manufacturer for point of care products in Europe, present in more than 45 countries.
• ITS GroupcoreChannel Partner/ Reseller/ DistributorKettaneh distributes ITS Group (Italian company) aesthetic medicine devices in Lebanon and UAE. Products include IPL, Radiofrequencies, Shockwaves, Oxygen therapy, and diode lasers for aesthetic applications.
• AerolasecoreChannel Partner/ Reseller/ DistributorKettaneh distributes Aerolase advanced laser technology for aesthetic and medical dermatology applications in Lebanon and UAE. Aerolase is a leader in portable, powerful laser technology for practitioners.
• SantencoreChannel Partner/ Reseller/ DistributorKettaneh distributes Santen ophthalmic pharmaceutical products (Japanese company, founded 1890) in Lebanon and UAE. Santen is a leading ophthalmic pharmaceutical company worldwide, supplying eye drops for glaucoma, dry eye, and other eye diseases.
• EdolcoreChannel Partner/ Reseller/ DistributorKettaneh distributes Edol pharmaceutical products (Portuguese company, established 1962) specializing in ophthalmology, dermatology, and food supplements across Lebanon and UAE.
• DermaliacoreChannel Partner/ Reseller/ DistributorKettaneh distributes Dermalia (French pharmaceutical company) dermatology and skin care products in Lebanon and UAE. Products include facial care, treatments, cleansing, and sun protection lines.
• BiolanecoreChannel Partner/ Reseller/ DistributorKettaneh distributes Biolane (French brand, developed by BIOPHA laboratories) baby care products across Lebanon and UAE. Biolane has over 30 years of specialization in baby care with products recommended by medical professionals.
• VitarmonylcoreChannel Partner/ Reseller/ DistributorKettaneh distributes Vitarmonyl (French nutritional supplements brand, developed by Yves-Ponroy-France) in Lebanon and UAE. Products focus on plants and natural active ingredients with GMP-certified manufacturing.
• AdvanciscoreChannel Partner/ Reseller/ DistributorKettaneh distributes Advancis (Portuguese nutraceutical brand by Farmodietica) in Lebanon and UAE. Products include food supplements for skin & hair care, immune care, weight management, and children's health, utilizing SelfCaps lipid capsule technology.
• AmannGirrbachcoreChannel Partner/ Reseller/ DistributorKettaneh Medical distributes AmannGirrbach (Austrian company) dental CAD/CAM technology in Lebanon. AmannGirrbach is a pioneer in digital dental prosthetics and one of the leading innovators with partners in over 90 countries.
• GirbaucoreChannel Partner/ Reseller/ DistributorKettaneh Medical distributes Girbau (Spanish industrial laundry equipment manufacturer) in Lebanon. Products include washer-extractors, dryers, finishing equipment, and laundry carts for healthcare and commercial laundry applications.
• RadiometercoreChannel Partner/ Reseller/ DistributorKettaneh Medical distributes Radiometer blood gas analysis products in Lebanon. Products include blood gas analyzers, transcutaneous monitoring, samplers, quality controls, and data management systems for acute care testing.
• STERIScoreChannel Partner/ Reseller/ DistributorKettaneh Medical distributes STERIS sterilization and decontamination equipment in Lebanon. Products include steam sterilizers, low temp sterilizers (VHP, EO), washers disinfectors, sonic cleaners, endoscope washers, cart washers, bedpan washers, and VHP systems.
• Spacelabs HealthcarecoreChannel Partner/ Reseller/ DistributorKettaneh Medical distributes Spacelabs Healthcare (cardiology and patient monitoring products) in Lebanon. Products include patient monitoring systems, ABP & Holter monitors, ECG devices, data management solutions, and telemetry systems.
• KubotacoreChannel Partner/ Reseller/ DistributorF.A. Kettaneh & Co. Ltd. - Jordan distributes Kubota diesel engines (Japanese manufacturer) for portable compressors, forklifts, agricultural equipment, and construction equipment.
• Haier ElectronicsminorChannel Partner/ Reseller/ DistributorF.A. Kettaneh Amman - Jordan signed a distributorship agreement with Haier Electronics Middle East FZE for sales and after-sales service of Haier commercial air conditioners. Complements existing Home Master brand.
• TehnoplastminorChannel Partner/ Reseller/ DistributorEts. F.A. Kettaneh S.A. Energy & Automation division signed a distributorship agreement with Serbian company Tehnoplast for high-quality plastic panels for residential applications. Products comply with IEC, DIN, and ÖVE international standards.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Inchcape plc: London-listed global automotive distributor with operations across MENA, Asia, and the Americas. Comparable at the automotive distribution business-unit level, but Inchcape is purely an automotive distributor rather than a diversified conglomerate.
• Hikma Pharmaceuticals: Jordan-headquartered multinational pharmaceutical company with strong MENA distribution and manufacturing presence. Comparable to Kettaneh's Pharmaceuticals division in regional pharma footprint, though Hikma is a manufacturer rather than pure distributor.
• M.H. Alshaya: Kuwait-headquartered multinational retail/franchise operator holding exclusive rights for global brands (H&M, Starbucks, Mothercare, etc.) across MENA. Comparable at the multi-brand exclusive distribution and franchise-operator model level.
• Julphar (Gulf Pharmaceutical Industries): UAE-based pharmaceutical manufacturer and distributor with established MENA-wide distribution network. Comparable to Kettaneh's Pharmaceuticals division in terms of regional pharmaceutical distribution scale and product breadth.

Direct peers

• Chalhoub Group: UAE-headquartered luxury goods distributor and retailer representing global premium brands across MENA. Comparable to Kettaneh's Pharmaceuticals/Aesthetic division's exclusive distribution of premium European beauty and aesthetic brands (Dermalia, Biolane, ITS Group).
• Pharaon Group (M.A. Pharaon): Lebanese family-owned diversified conglomerate with holdings across multiple sectors. Highly comparable to Kettaneh as another long-standing, multi-sector Lebanese business group with similar scale and regional footprint.
• Abdul Latif Jameel: Saudi-based diversified conglomerate with exclusive Toyota distribution across MENA and additional businesses in real estate, energy, and consumer products. Closely comparable to Kettaneh's automotive-centric distribution model plus diversified sister divisions.
• Al Habtoor Group: UAE diversified family conglomerate with businesses spanning construction, automotive, hospitality, real estate, and publishing — a structurally similar diversified, family-owned MENA conglomerate, particularly comparable to Kettaneh's construction and automotive divisions.
• Al-Futtaim Group: UAE-headquartered diversified conglomerate with automotive distribution (Toyota, Honda, Lexus, Volvo), retail, real estate, and financial services. The closest analog to Kettaneh as a multi-decade, multi-sector MENA distribution and trading conglomerate with premium brand exclusivities.
• SAMACO Automotive Company: Saudi Arabia's exclusive Audi, VW, Skoda, Porsche and MAN distributor — a direct MENA regional competitor to Kettaneh's automotive division for the same VW Group principals across neighboring markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Audi_Lebanon
• Facebookfacebook.com/KettanehLebanon
• LinkedInlinkedin.com/company/kettaneh-lebanon
• Instagraminstagram.com/kettanehlebanon

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kettaneh