Kettaneh
Kettaneh is a family-owned Lebanese conglomerate (founded 1922) and exclusive distributor for over 30 global brands across automotive, industrial automation, medical, pharmaceutical, and construction sectors, serving enterprise and institutional customers in Lebanon, Egypt, Jordan, the UAE, and Saudi Arabia.
- Company typePrivate
- Founded1922
- HeadquartersDora, Lebanon
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Kettaneh does
Kettaneh (legal name Ets. F.A. Kettaneh / Kettaneh Frères S.A.) is a privately held, family-owned Lebanese conglomerate founded in 1922 and headquartered in Baouchrieh-Metn. The group operates through six business units — Automotive, Energy & Automation, Medical, Pharmaceuticals Baby Products & Aesthetic, Travel (Lebanon Express), and Construction — spanning Lebanon, Egypt, Jordan, the UAE, and Saudi Arabia. Its core function is that of an exclusive multi-brand distributor and after-sales service provider for over 30 global manufacturers, including the Volkswagen Group (Audi, VW, VW Commercial, Skoda), Siemens, Atlas Copco, Kubota, Radiometer, STERIS, Spacelabs, Girbau, AmannGirrbach, Callegari, ITS Group, Aerolase, Santen, Edol, Biolane, and Dermalia. Brand relationships are long-tenured: the Siemens agency has run since 1952, the VW Group representation in Lebanon exceeds 54 years, and the medical division has been serving healthcare providers since 1950.
The portfolio is materially diversified across vertical end-markets. The Automotive division sells new vehicles through exclusive dealerships in Lebanon and Egypt (via MEATCO) and operates certified after-sales facilities with 24-hour road assistance, body & paint, and a two-year warranty on parts and labour. Energy & Automation distributes Siemens industrial automation (PLCs, HMI, SCADA), drives and motors (SINAMICS), low-voltage switchgear, and power transmission/distribution equipment, supported by technical seminars for OEMs, panel builders, and system integrators. The Medical division supplies sterilization, blood gas analysis, patient monitoring, infusion therapy, dental CAD/CAM, and industrial laundry equipment to hospitals and laboratories. The Pharmaceuticals & Aesthetic division distributes European and American pharmaceuticals, dermatology, baby care, and medical aesthetic devices across Lebanon and the UAE, with GSDP certification (Nov 2016). Construction operates as main and subcontractor for civil and electromechanical projects in Lebanon and Saudi Arabia, while Lebanon Express provides IATA-member ticketing and tourism services.
Kettaneh generates revenue primarily through hardware sales (vehicles, industrial automation, medical equipment, pharmaceuticals, aesthetic devices) plus associated after-sales and service revenue, with smaller professional-services streams from construction contracting and transaction-fee income from travel ticketing. Go-to-market is enterprise/B2B field sales combined with brand showrooms (Audi, VW, Skoda), pharmacy distribution networks, and direct hospital/account selling. Pricing is quote-based and not publicly disclosed; the group's economic moat rests on multi-decade exclusive distribution rights, GSDP-certified pharmaceutical warehousing, and an integrated service infrastructure rather than proprietary technology. The company is privately held, with no public revenue disclosure and unverified total group headcount.
Kettaneh firmographics
Firmographics- Name
- Kettaneh
- Legal name
- Ets. F.A. Kettaneh (Kettaneh Frères) S.A.
- Website
- https://kettaneh.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kettaneh is a family-owned Lebanese conglomerate (founded 1922) and exclusive distributor for over 30 global brands across automotive, industrial automation, medical, pharmaceutical, and construction sectors, serving enterprise and institutional customers in Lebanon, Egypt, Jordan, the UAE, and Saudi Arabia.
- Ownership category
- akta.pro rank
Kettaneh industry classification
Industry- Product category
- Diversified Industrial Distribution Conglomerate
- NAICS
- Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)
Keywords
Where Kettaneh is headquartered
LocationHeadquarters
- HQ city
- Dora
- HQ country
- Lebanon
- HQ region
- Middle East
Offices8 records
Markets served
Kettaneh business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain
Revenue model
- Automotive Distribution & Sales: Revenue generated from sale of new vehicles (Audi, VW, VW Commercial, Skoda) as exclusive distributor in Lebanon, with additional streams from after-sales service, spare parts, body & paint, and road assistance.
- Energy & Automation Products: Revenue from distribution of Siemens industrial automation, power generation, power transmission & distribution products, drives & motors, and control & distribution equipment. Revenue is generated through product sales with technical specification and project-based selling.
- Medical Equipment & Supplies Distribution: Revenue from sale and distribution of medical equipment (blood gas analyzers, sterilization equipment, cardiology, OR equipment, infusion therapy, laboratory, laundry equipment) and medical supplies to healthcare providers in Lebanon.
- Pharmaceuticals & Aesthetic Products Distribution: Revenue from distribution of pharmaceuticals, baby care products, and medical aesthetic devices. Kettaneh Health SAL established 2003 in Lebanon; Dubai operation established 2012. Distributes European and American leading brands across Middle East & North Africa.
- Construction Contracting: Revenue from construction projects as main contractor (turnkey basis including design) and as subcontractor for civil works & electromechanical installations. Projects span public utilities, industrial plants, petro-chemical, LNG tanks, cooling towers, high-rise buildings, and heavy civil engineering.
- Travel & Ticketing Services: Lebanon Express S.A.L, established 1961, member of IATA. Revenue from ticketing and tourism services including travel arrangements and holiday accommodation at individual and corporate levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Automotive vehicles - pricing varies by model and trim |
| Other | Annual | Pharmaceuticals and aesthetic products - wholesale/distributor pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Kettaneh product offering
Product offeringCore offering
Kettaneh is a multi-vertical exclusive distributor and sales agent operating across the Middle East for over 30 international brands. It distributes Audi, VW, VW Commercial, and Skoda vehicles in Lebanon and Egypt, Siemens industrial automation and power equipment in Lebanon and Jordan, premium medical equipment (Radiometer, STERIS, Spacelabs, Fresenius Kabi, Girbau, AmannGirrbach) in Lebanon, and pharmaceuticals/aesthetic products (Santen, Edol, Dermalia, Biolane, Aerolase, ITS Group, Callegari) in Lebanon and the UAE, in addition to construction contracting and travel ticketing.
Product overview
Kettaneh is a century-old diversified distribution and trading conglomerate headquartered in Lebanon with operations across the Middle East. The company operates through six distinct business units that function as separate divisions: (1) Automotive Division distributing Audi, VW, VW Commercial, and Skoda vehicles in Lebanon and Egypt through MEATCO; (2) Energy & Automation Division serving as exclusive Siemens agent since 1952 for industrial automation, drives, power transmission, and control equipment in Lebanon and Jordan, also representing Atlas Copco, Buhler, and other industrial brands; (3) Medical Division providing medical equipment, supplies, laboratory products, and decontamination/sterilization solutions from brands like Radiometer, STERIS, Spacelabs, Fresenius Kabi, and Girbau since 1950; (4) Pharmaceuticals Baby Products & Aesthetic Division distributing European/American pharmaceuticals, baby care (Biolane), skincare (Dermalia), and medical aesthetic devices (Aerolase, ITS Group, Callegari); (5) Travel Division operating Lebanon Express tourism services since 1961; and (6) Construction Division providing contracting and civil/electromechanical services. The portfolio includes branded products across automotive, industrial, healthcare, pharmaceutical, and construction sectors with associated after-sales services.
Differentiator
Problem solved
Functional benefit
Products and services
- Automotive Distribution (Audi, VW, VW Commercial, Skoda) Exclusive distributor of Audi, VW, VW Commercial, and Skoda vehicles in Lebanon with showrooms, dedicated sales teams, after-sales service, spare parts, body & paint, and 24-hour road assistance.
- Energy & Automation Distribution (Siemens) Exclusive Siemens agent for Power Generation, Power Transmission & Distribution, Automation & Drives, and Industrial Solutions in Lebanon. Also represents Buhler Ltd. of Switzerland for flour mills and silos.
- Energy & Automation Distribution (Jordan) Exclusive agent in Jordan for Siemens electrical products, Atlas Copco compressors and equipment, Home Master, and Kubota diesel engines. Provides electrical, air conditioning, and machinery products.
Quantifiable outcome
- GSDP (Good Storage and Distribution Practices) certification acquired November 2016 following audit by Lebanese Ministry of Public Health, demonstrating quality management in pharmaceutical supply chain.
- +1 more outcomes
Companies that use Kettaneh
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Kettaneh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kettaneh partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- SiemenscoreKettaneh has been the exclusive agent for Siemens Power Generation, Power Transmission & Distribution, Automation & Drives, and Industrial Solutions & Services since 1952. The relationship covers industrial automation (PLCs, HMI, SCADA), drives & motors, power generation, power transmission & distribution, and low voltage switchgear in Lebanon. In Jordan, F.A. Kettaneh & Co. Ltd. is the exclusive agent for Siemens electrical products.
- Atlas CopcocoreF.A. Kettaneh & Co. Ltd. - Jordan operates as exclusive agent for Atlas Copco products including oil-free compressors, oil-injected compressors, portable compressors, nitrogen generators, air quality equipment, and construction & mining equipment.
- Volkswagen Group (VW, Audi, Skoda)coreEts. F.A. Kettaneh holds exclusive representation of Audi, VW, VW Commercial, and Skoda vehicles in Lebanon since the beginning of 1922. In Egypt, MEATCO represents VW and Audi. Over 54 years of automotive distribution experience in Lebanon.
- CallegaricoreKettaneh distributes Callegari medical aesthetic and diagnostic products in Lebanon and UAE. Callegari is an Italian company (founded 1930) and the leading manufacturer for point of care products in Europe, present in more than 45 countries.
- ITS GroupcoreKettaneh distributes ITS Group (Italian company) aesthetic medicine devices in Lebanon and UAE. Products include IPL, Radiofrequencies, Shockwaves, Oxygen therapy, and diode lasers for aesthetic applications.
- AerolasecoreKettaneh distributes Aerolase advanced laser technology for aesthetic and medical dermatology applications in Lebanon and UAE. Aerolase is a leader in portable, powerful laser technology for practitioners.
- SantencoreKettaneh distributes Santen ophthalmic pharmaceutical products (Japanese company, founded 1890) in Lebanon and UAE. Santen is a leading ophthalmic pharmaceutical company worldwide, supplying eye drops for glaucoma, dry eye, and other eye diseases.
- EdolcoreKettaneh distributes Edol pharmaceutical products (Portuguese company, established 1962) specializing in ophthalmology, dermatology, and food supplements across Lebanon and UAE.
- DermaliacoreKettaneh distributes Dermalia (French pharmaceutical company) dermatology and skin care products in Lebanon and UAE. Products include facial care, treatments, cleansing, and sun protection lines.
- BiolanecoreKettaneh distributes Biolane (French brand, developed by BIOPHA laboratories) baby care products across Lebanon and UAE. Biolane has over 30 years of specialization in baby care with products recommended by medical professionals.
- VitarmonylcoreKettaneh distributes Vitarmonyl (French nutritional supplements brand, developed by Yves-Ponroy-France) in Lebanon and UAE. Products focus on plants and natural active ingredients with GMP-certified manufacturing.
- AdvanciscoreKettaneh distributes Advancis (Portuguese nutraceutical brand by Farmodietica) in Lebanon and UAE. Products include food supplements for skin & hair care, immune care, weight management, and children's health, utilizing SelfCaps lipid capsule technology.
- AmannGirrbachcoreKettaneh Medical distributes AmannGirrbach (Austrian company) dental CAD/CAM technology in Lebanon. AmannGirrbach is a pioneer in digital dental prosthetics and one of the leading innovators with partners in over 90 countries.
- GirbaucoreKettaneh Medical distributes Girbau (Spanish industrial laundry equipment manufacturer) in Lebanon. Products include washer-extractors, dryers, finishing equipment, and laundry carts for healthcare and commercial laundry applications.
- RadiometercoreKettaneh Medical distributes Radiometer blood gas analysis products in Lebanon. Products include blood gas analyzers, transcutaneous monitoring, samplers, quality controls, and data management systems for acute care testing.
- STERIScoreKettaneh Medical distributes STERIS sterilization and decontamination equipment in Lebanon. Products include steam sterilizers, low temp sterilizers (VHP, EO), washers disinfectors, sonic cleaners, endoscope washers, cart washers, bedpan washers, and VHP systems.
- Spacelabs HealthcarecoreKettaneh Medical distributes Spacelabs Healthcare (cardiology and patient monitoring products) in Lebanon. Products include patient monitoring systems, ABP & Holter monitors, ECG devices, data management solutions, and telemetry systems.
- KubotacoreF.A. Kettaneh & Co. Ltd. - Jordan distributes Kubota diesel engines (Japanese manufacturer) for portable compressors, forklifts, agricultural equipment, and construction equipment.
- Haier ElectronicsminorF.A. Kettaneh Amman - Jordan signed a distributorship agreement with Haier Electronics Middle East FZE for sales and after-sales service of Haier commercial air conditioners. Complements existing Home Master brand.
- TehnoplastminorEts. F.A. Kettaneh S.A. Energy & Automation division signed a distributorship agreement with Serbian company Tehnoplast for high-quality plastic panels for residential applications. Products comply with IEC, DIN, and ÖVE international standards.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Kettaneh competitors and assessment
Company assessmentBroad incumbents
- Inchcape plc: London-listed global automotive distributor with operations across MENA, Asia, and the Americas. Comparable at the automotive distribution business-unit level, but Inchcape is purely an automotive distributor rather than a diversified conglomerate.
- Hikma Pharmaceuticals: Jordan-headquartered multinational pharmaceutical company with strong MENA distribution and manufacturing presence. Comparable to Kettaneh's Pharmaceuticals division in regional pharma footprint, though Hikma is a manufacturer rather than pure distributor.
- M.H. Alshaya: Kuwait-headquartered multinational retail/franchise operator holding exclusive rights for global brands (H&M, Starbucks, Mothercare, etc.) across MENA. Comparable at the multi-brand exclusive distribution and franchise-operator model level.
- Julphar (Gulf Pharmaceutical Industries): UAE-based pharmaceutical manufacturer and distributor with established MENA-wide distribution network. Comparable to Kettaneh's Pharmaceuticals division in terms of regional pharmaceutical distribution scale and product breadth.
Direct peers
- Chalhoub Group: UAE-headquartered luxury goods distributor and retailer representing global premium brands across MENA. Comparable to Kettaneh's Pharmaceuticals/Aesthetic division's exclusive distribution of premium European beauty and aesthetic brands (Dermalia, Biolane, ITS Group).
- Pharaon Group (M.A. Pharaon): Lebanese family-owned diversified conglomerate with holdings across multiple sectors. Highly comparable to Kettaneh as another long-standing, multi-sector Lebanese business group with similar scale and regional footprint.
- Abdul Latif Jameel: Saudi-based diversified conglomerate with exclusive Toyota distribution across MENA and additional businesses in real estate, energy, and consumer products. Closely comparable to Kettaneh's automotive-centric distribution model plus diversified sister divisions.
- Al Habtoor Group: UAE diversified family conglomerate with businesses spanning construction, automotive, hospitality, real estate, and publishing — a structurally similar diversified, family-owned MENA conglomerate, particularly comparable to Kettaneh's construction and automotive divisions.
- Al-Futtaim Group: UAE-headquartered diversified conglomerate with automotive distribution (Toyota, Honda, Lexus, Volvo), retail, real estate, and financial services. The closest analog to Kettaneh as a multi-decade, multi-sector MENA distribution and trading conglomerate with premium brand exclusivities.
- SAMACO Automotive Company: Saudi Arabia's exclusive Audi, VW, Skoda, Porsche and MAN distributor — a direct MENA regional competitor to Kettaneh's automotive division for the same VW Group principals across neighboring markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Kettaneh social profiles
Digital presenceKettaneh compliance and trust
Trust signalCompliance7 records
Kettaneh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kettaneh leadership team
Management profileNumber of profiles
Profiles5 records
Kettaneh subsidiaries and ownership
Company hierarchySubsidiaries9 records
Kettaneh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kettaneh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kettaneh
What does Kettaneh do?
Kettaneh is a multi-vertical exclusive distributor and sales agent operating across the Middle East for over 30 international brands. It distributes Audi, VW, VW Commercial, and Skoda vehicles in Lebanon and Egypt, Siemens industrial automation and power equipment in Lebanon and Jordan, premium medical equipment (Radiometer, STERIS, Spacelabs, Fresenius Kabi, Girbau, AmannGirrbach) in Lebanon, and pharmaceuticals/aesthetic products (Santen, Edol, Dermalia, Biolane, Aerolase, ITS Group, Callegari) in Lebanon and the UAE, in addition to construction contracting and travel ticketing.
Is Kettaneh a public or private company?
Kettaneh is a private company. It is classified as family owned and is currently operating.
When was Kettaneh founded?
Kettaneh was founded in 1922. It employs 101 to 250 people.
Where is Kettaneh based?
Kettaneh is headquartered in Dora, Lebanon, in the Middle East region.
How does Kettaneh make money?
Six revenue lines are on record. Automotive Distribution & Sales are the primary driver. The others are energy & Automation Products, medical Equipment & Supplies Distribution, pharmaceuticals & Aesthetic Products Distribution, construction Contracting and travel & Ticketing Services.
Who are Kettaneh's main competitors?
Broad incumbents on record are Inchcape plc, Hikma Pharmaceuticals, M.H. Alshaya and Julphar (Gulf Pharmaceutical Industries). Direct peers are Chalhoub Group, Pharaon Group (M.A. Pharaon), Abdul Latif Jameel, Al Habtoor Group, Al-Futtaim Group and SAMACO Automotive Company.
Does Kettaneh have an API?
No public API is recorded for Kettaneh.
What industry is Kettaneh in?
Kettaneh's product category is Diversified Industrial Distribution Conglomerate. Its primary akta.pro industry code is CRAOANAJ, Heavy-duty truck, trailer & commercial vehicle parts distribution. Its NAICS code is 42311 and its SIC code is 5013.