Pepe's Ducks
Pepe's Ducks Ltd is an Australian family-owned duck farming and processing company producing up to 80,000 ducks per week for foodservice and retail customers across Australia and New Zealand from its South Windsor, NSW base.
- Company typePrivate
- Founded1976
- HeadquartersWindsor, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pepe's Ducks does
Pepe's Ducks Ltd is an Australian family-owned duck farming and processing company headquartered in South Windsor, New South Wales. Founded in 1976 by Pepe Bonaccordo, the company has operated continuously for over four decades and now produces up to 80,000 ducks per week, making it one of the larger specialized duck processors in Australia. Its product portfolio spans whole ducks and a packaged range of duck products including breast fillets, smoked breast, kievs, marylands, wings, duck fat, and mechanically deboned meat (MDM). Production capacity has approximately doubled since 2001, from around 8,000 ducks per day to over 16,000 ducks per day.
The company runs a vertically integrated operation, encompassing farming, processing, and packaging under a single roof at its South Windsor facility. It sells into foodservice/HoReCa channels (restaurants, caterers, hospitality operators) as its primary segment and into retail consumer channels as a secondary segment. Distribution is concentrated across NSW and QLD retail outlets, with direct foodservice supply extending across Australia and into New Zealand. The company also maintains a consumer-facing presence through a blog, recipe content, and video assets designed to build brand engagement and support duck consumption.
Leadership is held by CEO John Houston (in role since 1997), with founder-family continuity via Mario Bonaccordo as Operations Manager, alongside David Fox (CFO since 2001), Craig Baldwin (Factory Manager), and Brian Calderwood (QA Manager since 2008). Pepe's Ducks is a founding member of the Australian Duck Meat Association and has developed the industry-level Farm Biosecurity Manual, winning the Australian Biosecurity Farmer of the Year award. The company is privately held, employs 51-100 staff, and earns revenue primarily through wholesale duck product sales to foodservice accounts and retail distribution partners, with no publicly disclosed pricing or contract terms.
Pepe's Ducks firmographics
Firmographics- Name
- Pepe's Ducks
- Legal name
- Pepe's Ducks Ltd
- Website
- https://pepesducks.com.au
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pepe's Ducks Ltd is an Australian family-owned duck farming and processing company producing up to 80,000 ducks per week for foodservice and retail customers across Australia and New Zealand from its South Windsor, NSW base.
- Ownership category
- akta.pro rank
Pepe's Ducks industry classification
Industry- Product category
- Poultry Processing & Duck Meat Production
- NAICS
- Poultry Processing (311615), Poultry and Egg Production (1123), Poultry Hatcheries (112340)
- SIC
- Poultry Slaughtering And Processing (2015)
- akta.pro primary industry
- Duck & Goose Production (Waterfowl) (AFAEADAG)
Keywords
Where Pepe's Ducks is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Pepe's Ducks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Whole Duck Sales: Production and sale of whole Pekin ducks in sizes 15 to 28 (1.5kg to 2.8kg), preferred by five-star chefs across Australia.
- Packaged Duck Products: Sale of processed duck products including breast fillets, smoked breast fillets, breast kievs, maryland portions, duck fat, and duck mince MDM.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Pepe's Ducks product offering
Product offeringCore offering
Pepe's Ducks is a family-owned Australian duck farming and processing company that produces and sells whole Pekin ducks and a range of packaged duck products (breast fillets, smoked breast fillets, breast kievs, Maryland cuts, leg shanks, wings, duck mince, and rendered duck fat). The company supplies premium duck meat to restaurants, hotels, caterers, and retail consumers across Australia and New Zealand, with up to 80,000 ducks produced per week.
Product overview
Pepe's Ducks is a family-owned Australian duck farming and processing company that produces whole ducks and packaged duck products. The company operates from Eastern Creek, NSW and was founded in 1976 by Pepe Bonaccordo. The product portfolio consists of Whole Ducks (sizes 15-28, ranging from 1.5kg to 2.8kg) and a comprehensive range of Packaged Products including breast fillets (fresh and smoked), breast kievs, bone-in breasts, Maryland cuts (backbone in, fillet, and trimmed), leg shanks, wings (full, half, and drumettes), duck MDM (minced duck), and rendered duck fat. The products are sold through retail outlets across NSW and QLD, with Whole Ducks preferred by Five Star chefs across Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Whole Ducks Whole Pekin ducks renowned for their meat to fat ratio, tender, juicy and flavoursome. Available in sizes 15 to 28 (1.5kg to 2.8kg). Preferred by five-star chefs across Australia.
- Breast Fillet A small sliver of duck fat with a pillow of juicy premium tender duck meat. Sold 4 per packet. Targeted at retail consumers and foodservice customers.
- Smoked Breast Fillet Smoked to perfection, can be served as a starter, on a salad, tossed through pasta with sauce, or as a principal meal. Sold 2 per packet. Targeted at retail consumers and foodservice customers.
- Breast Kiev Premium fillet with drummette attached; a sliver of duck fat with juicy, tender duck meat on the bone. Sold 10 per packet.
- Breast - Bone In Duck breast bone in with fillet attached, offering added flavour and value for money. A sliver of duck fat with juicy, tender duck meat on the bone. Sold 3 per packet.
- Maryland - Backbone In The leg and thigh of the duck with the backbone in, typically used for confit. Can be roasted (approx 45 mins) or slow cooked, producing tender, moist duck meat that falls off the bone. Sold 5 per packet.
- Maryland Fillet Nice, tender, boneless meat from the duck thigh and leg. Can be served as a steak or sliced into medallions, covered with sauce or tossed in a salad or wrap. Sold in 2 kg packets.
- Maryland Trimmed The leg and thigh of the duck with the backbone removed, typically used for confit. Can be roasted or slow cooked, producing the most tender, moist duck meat that falls off the bone.
- Leg Shanks Duck leg shanks that can be quickly cooked, roasted or slow cooked. The flavoursome darker meat is delicious. Sold 8 per packet.
- Full Wings Great for crumbing or marinating and can be baked or deep fried. A fabulous starter or serve in a bucket to share. Sold 16kg per carton.
- Half Wings Half portions of duck wings, suitable for crumbing or marinating.
- Wing Drumettes Amazing little starter or cocktail treat, best marinated or baked. Great finger food for parties. Sold in 1 kg packets.
- Duck MDM (Minced Duck) Flavoursome and versatile product that can be used to make any mince dish. Great as filler or stuffing for dumplings, sausages, ravioli or money bags.
- Rendered Duck Fat Duck fat rendered for cooking use. Available in 200g Tub, 1.8kg Tub, and 380g SC Tub sizes. Used for cooking vegetables, making duck fat chips, and as a substitute for butter.
Companies that use Pepe's Ducks
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Pepe's Ducks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pepe's Ducks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Australian Duck Meat AssociationcorePepe's Ducks was the foundation member of the Australian Duck Meat Association and remains instrumental in the association today. The company is also involved in the development of the Farm Biosecurity Manual for the Duck Meat Industry.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Pepe's Ducks competitors and assessment
Company assessmentBroad incumbents
- Baiada Poultry: Baiada Poultry operates Lilydale and Steggles brands across Australia in chicken and turkey, supplying retail and foodservice nationally. Comparable as a broad incumbent poultry processor competing for the same retail shelf and restaurant supplier relationships.
- Steggles: Steggles is a major Australian poultry brand (chicken, turkey) sold through retail and foodservice, comparable to Pepe's as a branded Australian protein supplier targeting chefs and retail consumers.
- Turosi (Turi Foods): Turosi is an Australian poultry processor (chicken and turkey) with national retail and foodservice distribution, comparable to Pepe's as a domestic poultry supplier competing in similar accounts and product categories.
- Inghams Enterprises: Inghams is Australia's largest poultry producer (chicken-focused) with broad retail and foodservice distribution. While primarily chicken, its national footprint and customer relationships create competitive overlap with Pepe's foodservice accounts and shelf-space negotiations.
Direct peers
- Luv-a-Duck: Luv-a-Duck is Australia's other leading duck producer and the most direct head-to-head competitor to Pepe's Ducks, supplying whole ducks, duck breasts, marylands, and value-added duck products to Australian retail and foodservice customers with overlapping SKU coverage.
- Cherry Valley Foods: Cherry Valley Foods is a UK-based duck producer with global Pekin genetics and processed duck operations, supplying retail and foodservice channels. Comparable to Pepe's through shared Pekin breed focus, vertically integrated farming-to-processing model, and multi-format product portfolio.
- Maple Leaf Farms: Maple Leaf Farms is the largest duck producer in North America, vertically integrated from breeding through processed duck products for retail and foodservice — directly comparable to Pepe's vertically integrated Pekin duck model, though operating at much larger scale.
- Hudson Valley Foie Gras: Hudson Valley Foie Gras is a US farm producing ducks and duck products including breasts, legs, and rendered fats for retail and chef customers — comparable to Pepe's Pekin-based product mix and restaurant-channel focus.
- Ferme des Voltigeurs: Ferme des Voltigeurs (Canards du Lac Brome) is a Canadian Pekin duck producer with farm-to-fork processing and a comparable premium whole-bird and packaged duck product offering sold across retail and foodservice.
Regional players
- Mulwarra Poultry: Mulwarra is a family-owned Australian poultry processor supplying duck and other poultry to retail and foodservice, comparable to Pepe's as another Australian family duck competitor though with broader product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pepe's Ducks social profiles
Digital presencePepe's Ducks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pepe's Ducks leadership team
Management profileNumber of profiles
Profiles6 records
Pepe's Ducks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pepe's Ducks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pepe's Ducks
What does Pepe's Ducks do?
Pepe's Ducks is a family-owned Australian duck farming and processing company that produces and sells whole Pekin ducks and a range of packaged duck products (breast fillets, smoked breast fillets, breast kievs, Maryland cuts, leg shanks, wings, duck mince, and rendered duck fat). The company supplies premium duck meat to restaurants, hotels, caterers, and retail consumers across Australia and New Zealand, with up to 80,000 ducks produced per week.
Is Pepe's Ducks a public or private company?
Pepe's Ducks is a private company. It is classified as family owned and is currently operating.
When was Pepe's Ducks founded?
Pepe's Ducks was founded in 1976. It employs 51 to 100 people.
Where is Pepe's Ducks based?
Pepe's Ducks is headquartered in Windsor, Australia, in the Oceania region.
How does Pepe's Ducks make money?
Two revenue lines are on record. Whole Duck Sales are the primary driver. The others are packaged Duck Products.
Who are Pepe's Ducks's main competitors?
Broad incumbents on record are Baiada Poultry, Steggles, Turosi (Turi Foods) and Inghams Enterprises. Direct peers are Luv-a-Duck, Cherry Valley Foods, Maple Leaf Farms, Hudson Valley Foie Gras and Ferme des Voltigeurs. Mulwarra Poultry is listed as a regional player.
Does Pepe's Ducks have an API?
No public API is recorded for Pepe's Ducks.
What industry is Pepe's Ducks in?
Pepe's Ducks's product category is Poultry Processing & Duck Meat Production. Its primary akta.pro industry code is AFAEADAG, Duck & Goose Production (Waterfowl). Its NAICS code is 311615 and its SIC code is 2015.