Sticks and Stones

What Sticks and Stones does

Sticks and Stones is a private, for-profit copywriting and creative agency founded in 2016 and headquartered in Seoul, South Korea, operating under the short-form brand STKS (per the doing-business-as record). Its stated positioning is global advertising and branding, indicating that its functional remit is creative copywriting and brand work delivered to clients across borders rather than a purely domestic Korean roster. The company presents itself as a specialist agency in this niche rather than a diversified marketing services firm, with its web presence anchored at sticksandstones.kr and stks.kr.

The available source material contains no product detail beyond the agency positioning, no named technology stack, no proprietary software or platform components, and no documented AI/ML capabilities. There is no disclosure of management team, headcount, pricing structure, contract terms, or revenue model, and there are no customer logos, case studies, awards, partnerships, patents, or compliance certifications on record. Operating status is marked as active based on the live website domain, and the firm is privately held with no parent company, subsidiaries, funding rounds, or M&A activity documented.

From a commercial mechanics standpoint, the implied business model is project- or retainer-based creative services revenue typical of a small specialized agency, but no pricing model, average contract value, or customer segment mix is confirmed in the data. The investment-relevant unknowns — revenue size, client concentration, talent base, and growth cadence — are all unresolved, so any forward analysis on this company should be treated as directional only.

Name

Sticks and Stones

Website

https://sticksandstones.kr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sticks and Stones is a Seoul-based copywriting and creative agency, founded in 2016, that positions itself around global advertising and branding services. It operates under the short-form brand STKS and serves clients beyond its home Korean market.

Ownership category

akta.pro rank

Product category

Advertising Copywriting Services

akta.pro primary industry

Copywriting & Editorial Production (BPAFAIAA)

Keywords

• Copywriting services
• Advertising copy
• Branding services
• Creative copywriting
• Global advertising

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

Sticks and Stones is a copywriting agency that specializes in delivering copywriting services for global advertising and branding engagements. The firm produces advertising copy and brand-related written content for clients, operating from Seoul, South Korea, under the trade name STKS.

Differentiator

Problem solved

Functional benefit

Products and services

• Copywriting Services Professional copywriting services delivered to clients for global advertising and branding initiatives, provided by Sticks and Stones out of Seoul, South Korea, under the STKS brand.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Pereira O'Dell: Independent creative agency in San Francisco and New York known for copy-driven, brand-led work for clients like Adobe and Gap. Comparable independent shop competing for global brand copywriting mandates.
• Anomaly: Independent creative agency with offices in NYC, London, Shanghai and Seoul, blending advertising, brand, and content work. Directly comparable as an independent, copy-led agency pursuing global brand mandates.
• Mother: Independent creative agency renowned for distinctive copywriting and brand storytelling for global clients. Directly comparable as a creatively-led shop that competes for the same global brand mandate Sticks and Stones targets.
• Serviceplan Group: Largest independent creative agency group in Europe with strong copywriting traditions across Haus, Scholz & Friends and Plan.Net. Comparable as an independent, copy-strong creative group pursuing global brand clients.
• The Community: Independent global creative agency with offices across the Americas and Europe, built around culturally fluent copywriting and brand storytelling. Comparable independent creative shop targeting international brands.

Emerging players

• Gut: Independent creative agency with offices in Miami, Buenos Aires, Toronto and São Paulo, recognized for Cannes-winning copy-led campaigns. Comparable emerging independent player competing for global brand mandates.

Regional players

• Cheil Worldwide: South Korea's largest advertising agency headquartered in Seoul, serving Samsung and other global clients. Direct regional competitor operating from the same Seoul market with global brand mandates.
• Innocean Worldwide: Seoul-headquartered global advertising agency affiliated with Hyundai Motor Group. Comparable as another Seoul-based creative shop pursuing international brand work, competing for talent and clients in the same labor pool.

Broad incumbents

• Droga5: Award-winning creative agency (Accenture Song) with a strong copy-led heritage serving global brands. Comparable as a larger incumbent competing for the same international brand strategy and copywriting engagements.
• Wieden+Kennedy: Major independent creative network famous for Nike, Coca-Cola and other iconic copy-led campaigns. Comparable as a global creative leader whose copy-driven brand work sets the standard Sticks and Stones aspires to compete against.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/stks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sticks and Stones