the community
the community is a Miami-headquartered, full-service creative agency serving large enterprise consumer brands with integrated, multicultural advertising campaigns across the US and LATAM. Founded in 2000, it specializes in culturally resonant marketing for clients including Verizon, Walmart, Volkswagen, and Netflix.
- Company typePrivate
- Founded2000
- HeadquartersMiami, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What the community does
the community is a privately held, full-service creative and advertising agency founded in 2000 by Joaquín Molla, headquartered in Miami, with additional offices in New York, San Francisco, Buenos Aires, and Mexico City. The agency positions itself as a partner for "culturally ambitious brands," specializing in multicultural marketing — particularly US Hispanic/Latino and the broader "New Mainstream" audience — and delivering integrated campaigns across brand, social, digital, broadcast, and experiential channels. Its core product is integrated advertising campaign development, supported by specialized offerings in multicultural marketing, social media campaigns, purpose-driven campaigns, and in-house production capabilities through Makers Lab.
The agency operates a professional services revenue model, with pricing negotiated per client engagement on a quote-based basis. It targets large enterprise consumer brands across automotive, telecommunications, food & beverage, retail, entertainment, spirits, and streaming categories. Notable clients include Verizon, Walmart, Volkswagen (US Hispanic Agency of Record), Netflix, OREO/Mondelez, Constellation Brands (Don Julio, Corona), General Motors, Porsche, Amazon, Samsung, and Bath & Body Works. The agency has no disclosed proprietary technology platform, no external funding, and no parent company — it appears to be founder-owned and operated under the legal entity la comunidad Corporation.
The agency's go-to-market is sales-led, driven by creative reputation, industry awards (multiple AdAge and Adweek Multicultural Agency of the Year wins), case studies, and direct business development. Recent strategic moves include a 2021 regional restructuring into five business units across US and LATAM, geographic expansion to San Francisco, senior leadership additions (Chief Strategy Officer, New York CCO, Chief People Officer), and partnerships including Amazon's The Climate Pledge. The agency employs 251-500 people and has been recognized by Fast Company as one of the Most Innovative Companies of 2022.
the community firmographics
Firmographics- Name
- the community
- Legal name
- la comunidad Corporation d/b/a The Community
- Website
- https://thecommunityagency.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- the community is a Miami-headquartered, full-service creative agency serving large enterprise consumer brands with integrated, multicultural advertising campaigns across the US and LATAM. Founded in 2000, it specializes in culturally resonant marketing for clients including Verizon, Walmart, Volkswagen, and Netflix.
- Ownership category
- akta.pro rank
the community industry classification
Industry- Product category
- Advertising Services
- NAICS
- Arts, Entertainment, and Recreation (71)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
Keywords
Where the community is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
the community business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising and Marketing Services: The community generates revenue through providing advertising, branding, and marketing services to consumer brands. As an agency, they create campaigns across multiple channels including digital, social, broadcast, and experiential marketing for their client roster.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
the community product offering
Product offeringCore offering
The community is a full-service advertising agency providing integrated advertising campaigns, multicultural marketing services, social media campaigns, purpose-driven campaigns, and in-house production services for major consumer brands. The agency specializes in cultural marketing with a focus on reaching the 'New Mainstream' consumer demographic, leveraging multicultural perspectives to create universal brand stories across digital, social, broadcast, and experiential channels.
Product overview
the community is a full-service advertising and marketing agency that operates as a single unified offering rather than a platform-plus-modules architecture. The agency provides integrated advertising campaign services, specializing in multicultural and cultural marketing with a focus on reaching diverse audiences. Their core service portfolio includes integrated advertising campaigns, multicultural marketing services, social media campaigns, purpose-driven campaigns, and in-house production services through Makers Lab. The agency is recognized for its multicultural lens that fuels universal brand stories and has been named Adweek Multicultural Agency of the Year multiple times.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrated Advertising Campaigns
- Multicultural Marketing Services
- Social Media Campaigns
Quantifiable outcome
- 10% increase in brand awareness after 6 months for Modelo Especial campaign
- +18 more outcomes
Companies that use the community
Customer profileNamed customers38 records
Segments2 records
Ideal customer profiles2 records
the community technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
the community partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazoncoreAmazon co-founded The Climate Pledge with over 200 businesses committed to fighting climate change. The community created the 'Challenge Accepted' campaign for The Climate Pledge, featuring films with children challenging CEOs to act for the planet.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
the community competitors and assessment
Company assessmentBroad incumbents
- Wieden+Kennedy: Independent global creative agency known for culturally-resonant work for Nike, Coca-Cola, and other major brands. Comparable as an independent creative leader serving enterprise accounts with award-winning cultural work.
- VMLY&R: Global creative agency network (WPP) with dedicated multicultural capabilities and enterprise client relationships. Broader incumbent competitor offering similar multicultural services within a larger holding company structure.
- Horizon Media: Large independent media agency with multicultural capabilities serving major enterprise clients. Comparable as an independent agency serving similar enterprise client roster in advertising and media services.
- GSD&M: Independent advertising agency (now part of Omnicom) known for culturally-resonant work for major brands including AT&T, Southwest Airlines. Comparable independent heritage and enterprise client focus with multicultural expertise.
Direct peers
- 72andSunny: Independent creative agency known for culturally-relevant work for major brands like Google, Adidas, and Activision. Comparable as an award-winning independent creative agency serving enterprise clients with strong cultural positioning.
- Pereira O'Dell: Independent creative agency with multicultural and socially-conscious positioning, serving enterprise clients including major tech and CPG brands. Comparable independent model and enterprise client focus.
- Alma DDB: Multicultural creative agency within the DDB network focused on Hispanic and multicultural audiences. Direct competitor for multicultural agency of record assignments with similar client roster (McDonald's, PepsiCo).
- Lopez Negrete Communications: One of the largest independent Hispanic marketing agencies in the US, specializing in Hispanic and multicultural advertising for major brands. Most direct comparable to The community given similar multicultural specialization and enterprise client focus.
- Canvas Worldwide: Multicultural media agency within the MediaMonks/Monks network. Comparable as a multicultural-focused agency serving major brand advertisers with cultural marketing expertise, though more media-buying oriented.
- IW Group: Asian American marketing and communications agency serving major brands. Comparable as a multicultural-focused independent agency serving enterprise clients with cultural expertise across diverse US demographics.
Market position
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
the community social profiles
Digital presencethe community financial estimates
Financial estimateRevenue estimate
Valuation estimate
the community leadership team
Management profileNumber of profiles
Profiles10 records
the community funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the community M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the community
What does the community do?
The community is a full-service advertising agency providing integrated advertising campaigns, multicultural marketing services, social media campaigns, purpose-driven campaigns, and in-house production services for major consumer brands. The agency specializes in cultural marketing with a focus on reaching the 'New Mainstream' consumer demographic, leveraging multicultural perspectives to create universal brand stories across digital, social, broadcast, and experiential channels.
Is the community a public or private company?
the community is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was the community founded?
the community was founded in 2000. It employs 251 to 500 people.
Where is the community based?
the community is headquartered in Miami, United States, in the North America region.
How does the community make money?
One revenue line is on record: advertising and Marketing Services.
Who are the community's main competitors?
Broad incumbents on record are Wieden+Kennedy, VMLY&R, Horizon Media and GSD&M. Direct peers are 72andSunny, Pereira O'Dell, Alma DDB, Lopez Negrete Communications, Canvas Worldwide and IW Group.
Does the community have an API?
No public API is recorded for the community.
What industry is the community in?
the community's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies. Its NAICS code is 71 and its SIC code is 7311.