Michigan Society of Association Executives

Name

Michigan Society of Association Executives

Legal name

Michigan Society of Association Executives

Website

https://msae.org

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

East Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees based on membership type (Association, Association Executive, Association Professional, Industry Partner, Consultant). Membership runs on calendar year from October 1 to September 30.
2. Events and Conferences: Revenue from Annual Conference, Academy of Association Management courses, CAE Prep Courses, and other professional development events. Registration fees and sponsorship revenue.
3. E-Learning and Webinars: Live webinars offered twice monthly plus 100+ recorded webinars available through E-Learning platform.
4. Publications and Advertising: IMPACT Magazine subscriptions, print advertising, and Association Update newsletter advertising. E-newsletter reaches 3,000+ association professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Michigan Society of Association Executives (MSAE) is a 501c6 non-profit professional membership association that delivers education, certification preparation, networking, publications, and career resources to association professionals across Michigan. Its core paid offerings include the Academy of Association Management (an 11-session statewide educational program awarding 27.5 CAE continuing education hours), the CAE certification prep program, the E-Learning platform with live and on-demand webinars, the Annual Conference, and the Exchange online community connecting 1,500+ members.

Product overview

MSAE is a professional membership-based association that provides programs, services, and resources for association professionals in Michigan. The organization offers educational programs (Academy of Association Management, Certified Association Executive certification), events (Annual Conference, Connections Classic Golf Outing, She Leads, Meetings & Education Summit, Public Policy Roundtable), E-Learning webinars (both live and on-demand recordings exceeding 100+ sessions), publications (IMPACT Magazine, Association Update newsletter, MSAE INSIGHT Podcast), career center services, knowledge resources, and an online community (Exchange). MSAE functions as a 501c6 non-profit organization rather than a product/software company.

Differentiator

Problem solved

Functional benefit

Brands

• IMPACT Magazine: MSAE's official magazine featuring industry insights, articles, and member news
• Insight Podcast
• Academy of Association Management
• Association Update

Products and services

• Academy of Association Management
• Certified Association Executive (CAE) Certification Program A certification program for association executives that includes CAE exam preparation courses and structured continuing education requirements for professional development.
• E-Learning Platform Online learning platform offering live webinars twice monthly plus a library of more than 100 recorded webinar sessions covering association management topics.
• MSAE Annual Conference MSAE's flagship annual conference featuring keynote speakers, breakout sessions, panel discussions, and networking opportunities for association professionals.
• Connections Classic Golf Outing Annual golf event supporting professional development scholarships for association professionals, featuring an 18-hole scramble format with various competitions.
• MSAE Career Center Online job board and career resources for association professionals including job postings, resume tools, and career development materials.
• Exchange Online Community Members-only online community platform connecting more than 1,500 members for discussion, resource sharing, and networking.
• MSAE Membership Annual membership in MSAE available in tiered options (Association, Association Executive, Association Professional, Industry Partner, Consultant, Emeritus, Student), running on a calendar year from October 1 to September 30 with prorated options for mid-year joiners. Provides access to community, education, publications, and member benefits.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Novi AMScoreTechnology or IntegrationAssociation management software provider powering MSAE's website and member platform. Born out of an association's strategic plan, Novi AMS provides software designed by associations for associations. MSAE member discount available ($1,000 off onboarding). Located in Windermere, FL.
• rasa.iocoreTechnology or IntegrationAI-powered personalized email platform for association communications. MSAE Trusted Provider designation. Located in New Orleans, LA.
• Association BriefingsminorGTM or Marketing PartnerMarketing and communication services provider. MSAE Trusted Provider designation. Located in Washington, D.C.
• American Society of Association Executives (ASAE)coreStrategic or Co-development PartnerNational professional society for association executives. MSAE is the Michigan state affiliate. Partnership includes access to research, toolkits, and the Power of Associations initiative.
• MPI-Michigan ChapterminorStrategic or Co-development PartnerPartnership with Meeting Professionals International Michigan Chapter to offer Certified Meetings Professional (CMP) exam preparation course.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Professional Convention Management Association (PCMA): PCMA serves meeting, event, and convention professionals — a closely adjacent professional community to MSAE's members, many of whom run association meetings. It is a broader incumbent in a related niche, offering education and certification (CMP) that overlaps with MSAE's meetings-track offerings.
• Meeting Professionals International (MPI): MPI is a global association for meeting and event professionals and already partners with MSAE (joint CMP prep offering). It overlaps with MSAE's meetings and education programming for a related but distinct member base.
• American Society of Association Executives (ASAE): ASAE is the national professional society for association executives and is MSAE's formal affiliate partner. It offers overlapping education (CAE), events, and research but at national scale and with a much broader portfolio, making it a broader incumbent rather than a direct state-level competitor.

Direct peers

• Florida Society of Association Executives (FSAE): FSAE serves Florida association professionals with the same dues/events/education model as MSAE. Comparable scale and program mix (annual conference, CAE prep, networking) make it a direct state-level peer.
• New York Society of Association Executives (NYSAE): NYSAE is a state-level society of association executives in New York, structurally identical to MSAE: membership dues, networking events, professional development, and CAE prep. It is the most direct peer in terms of operating model and member persona, differing only by geography.
• Wisconsin Society of Association Executives (WSAE): WSAE is a neighboring Midwest state society for association executives. Its geographic proximity to Michigan and identical operating model make it a relevant peer for benchmarking program mix, pricing, and member engagement.
• California Society of Association Executives (CSAE): CSAE/Associations West serves association executives in California with education, networking, and CAE-aligned programming. It is structurally identical to MSAE and competes for the same playbook of state-level association executive services.
• Texas Society of Association Executives (TSAE): TSAE is a state society for association executives in Texas, offering education, networking, advocacy, and an annual conference. It mirrors MSAE's operating model in a different (and larger) state market.

Regional players

• Canadian Society of Association Executives (CSAE): CSAE is the national Canadian society for association executives, with a similar mission to ASAE. It is the closest international analogue to MSAE and offers comparable education, networking, and CAE programming in a different geography.

Emerging players

• Association Management Companies Institute (AMC Institute): AMC Institute represents association management companies that provide outsourced staff and services to associations — a vendor constituency that supplies many of MSAE's members. It is adjacent rather than directly competitive but shares the same end-customer (association leadership).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mymsae
• Xx.com/mymsae
• LinkedInlinkedin.com/company/michigan-society-of-association-executives

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Society of Association Executives