rasa.io
- Company typePrivate
- Founded2016
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
rasa.io firmographics
Firmographics- Name
- rasa.io
- Legal name
- rasa.io
- Website
- https://rasa.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
rasa.io industry classification
Industry- Product category
- AI-powered email personalization software for associations
- NAICS
- Software Publishers (5132), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Newsletter Publishing Platforms (MPACAIAA)
- akta.pro secondary industries
- Content Distribution & Syndication Services (BPAFAIAK), RSS/Feed Readers & Subscription Aggregators (MPACAKAD), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where rasa.io is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
rasa.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: rasa.io operates as a SaaS platform with subscription-based pricing for associations and organizations. The platform is designed for organizations sending high volume newsletters, with pricing based on contact volume and feature tiers. No public pricing is disclosed; requires sales consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
rasa.io product offering
Product offeringCore offering
rasa.io sells an AI-native SaaS platform that automatically curates and personalizes email newsletters for associations, membership organizations, and nonprofits. Its flagship Smart Newsletters™ product generates a unique email for each subscriber at send time by combining a content pool of curated sources with individual interest profiles built from prior engagement behavior, and ships with integrations to major AMS, CRM, and LMS systems.
Product overview
rasa.io is an AI-native email newsletter platform designed specifically for associations and nonprofits. The core product is Smart Newsletters™, which delivers hyper-personalized content to each individual subscriber. The platform works by building a content pool from user-selected sources (blogs, news sites, industry publications, association's own content via RSS), then generating a unique email for each recipient based on their engagement history and interests. The rasa.io HubSpot App provides native marketplace integration. The platform integrates with major CRMs (HubSpot, Salesforce), AMS systems (Higher Logic, Fonteva, Personify, etc.), marketing tools (Mailchimp, Zapier), and LMS platforms to enable seamless data flow and workflow automation.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Newsletters: AI-powered hyper-personalized email newsletter product that delivers unique content to each subscriber based on their interests and engagement history
Products and services
- Smart Newsletters™ AI-powered hyper-personalized email newsletter platform that delivers a unique, individually curated email to every subscriber on an organization's list at send time, based on each recipient's engagement history and interest profile. Built for associations, AMCs, and nonprofits to power member newsletters, event promotions, drip sequences, and retention campaigns.
- rasa.io HubSpot App Native HubSpot Marketplace app that delivers rasa.io's AI personalization inside the HubSpot CRM, enabling contact sync, engagement data passback, and streamlined newsletter workflows for HubSpot customers.
Quantifiable outcome
- 3x higher engagement rates compared to traditional newsletters
- +4 more outcomes
Companies that use rasa.io
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
rasa.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability4 records
Feature4 records
rasa.io partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and secondary.
- HubSpotcoreNative integration with HubSpot CRM enabling contact sync, engagement data passback, and seamless data transfer. Listed in HubSpot Marketplace as an approved app partner. Allows organizations using HubSpot to connect member data for personalization while rasa.io handles email delivery.
- SalesforcecoreIntegration with Salesforce CRM for contact management and engagement data synchronization. Enables organizations to leverage Salesforce contact data for rasa.io personalization while feeding engagement data back to Salesforce records.
- MailchimpcoreIntegration with Mailchimp email platform enabling organizations to leverage existing Mailchimp contacts and data within the rasa.io personalization engine.
- ZapiersecondaryZapier integration enables connection to platforms that don't have direct integrations with rasa.io, extending the platform's connectivity through automated workflows.
- ShopifysecondaryIntegration with Shopify e-commerce platform for merchants using rasa.io for email marketing alongside their e-commerce operations.
- Higher LogiccoreIntegration with Higher Logic AMS platform, one of the most widely used association management systems. Member data flows bidirectionally for personalization while rasa.io replaces Higher Logic Informz email module for member communications.
- PersonifycoreIntegration with Personify AMS platform enabling bidirectional member data sync for personalization. Personify remains system of record while rasa.io handles email delivery.
- FontevacoreIntegration with Fonteva AMS (Salesforce-based) for member data synchronization and engagement tracking. Fonteva member attributes flow into rasa.io for personalization.
- YourMembershipcoreIntegration with YourMembership AMS platform enabling association member data synchronization for rasa.io personalization engine.
- NimblesecondaryIntegration with Nimble AMS platform for association member management and data synchronization.
- MemberClickscoreIntegration with MemberClicks AMS platform for association member data synchronization and engagement tracking.
- GrowthZonecoreIntegration with GrowthZone AMS for association member management and rasa.io personalization.
- Elevate (Association Management Company)secondaryIntegration with Elevate LMS platform for educational content, course listings, and certification resources to be surfaced in member emails through rasa.io.
- CadmiumsecondaryIntegration with Cadmium LMS platform for educational content synchronization to rasa.io newsletters via RSS or API.
- InfusionsoftsecondaryIntegration with Infusionsoft (now Keap) CRM and marketing automation platform for contact sync.
- SendFoxsecondaryIntegration with SendFox email marketing platform for organizations using both services.
- SalesflaresecondaryIntegration with Salesflare CRM platform for contact management and data synchronization.
- DeskerasecondaryIntegration with Deskera business management platform for organizations using both services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
rasa.io competitors and assessment
Company assessmentBroad incumbents
- Mailchimp: Mailchimp is the dominant mass-market email service provider, now adding AI-driven personalization features and content recommendations. It is a broad incumbent that rasa.io integrates with while also competing against for newsletter use cases at smaller associations.
- HubSpot Marketing Hub: HubSpot is a broad CRM and marketing automation suite that includes email marketing and is integrating AI content features. rasa.io both integrates with HubSpot (Marketplace app) and competes against it for association email workflows, and HubSpot is a core integration and competitive threat.
Direct peers
- FeedOtter: FeedOtter automates email newsletter creation from RSS and content sources for B2B and association marketers. It overlaps with rasa.io on the RSS-driven, AI-assisted newsletter assembly workflow for associations and is explicitly called out in rasa.io's competitor comparison content.
- SmartBrief: SmartBrief produces curated industry newsletters for associations and B2B organizations. It is the most directly comparable competitor: rasa.io explicitly publishes comparison content against SmartBrief, and both serve the same association-curated-newsletter use case with overlapping customer base.
- Multiview: Multiview is a B2B marketing services and digital media company serving associations and member-based organizations with newsletters and content marketing. It competes with rasa.io for the same association marketing budgets and is named as a direct comparison on rasa.io's site.
- Higher Logic (Informz / Smart Newsletter): Higher Logic is a leading AMS platform for associations and offers its own AI-powered Smart Newsletter (formerly Informz) module. rasa.io lists Higher Logic as both a Core integration partner AND a direct competitor via comparison pages, illustrating the replacement dynamic for the email module inside Higher Logic's stack.
- Daily.ai (formerly Futurescope): Daily.ai is an AI-powered newsletter platform for associations and content teams. rasa.io publishes direct head-to-head comparison pages against Daily.ai, signaling overlapping product positioning, customer base, and pricing model.
- Curated.co: Curated.co provides AI-assisted content curation for newsletters, originally focused on publishers. rasa.io runs direct comparison content against Curated and targets the same content-curation-for-email workflow, making it a head-to-head competitor in the AI newsletter curation space.
- CaboodleAI: CaboodleAI is an AI-driven content curation tool purpose-built for newsletters, targeting the same content-for-newsletter workflow as rasa.io. It is explicitly named in rasa.io's comparison pages and is a niche direct competitor in AI newsletter curation.
Emerging players
- beehiiv: beehiiv is a fast-growing newsletter platform popular with creators and media brands. It is a named rasa.io competitor but skews toward individual publishers and creator-economy newsletters rather than enterprise associations, making it an adjacent emerging player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
rasa.io social profiles
Digital presencerasa.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
rasa.io leadership team
Management profileNumber of profiles
Profiles4 records
rasa.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rasa.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rasa.io
What does rasa.io do?
rasa.io sells an AI-native SaaS platform that automatically curates and personalizes email newsletters for associations, membership organizations, and nonprofits. Its flagship Smart Newsletters™ product generates a unique email for each subscriber at send time by combining a content pool of curated sources with individual interest profiles built from prior engagement behavior, and ships with integrations to major AMS, CRM, and LMS systems.
Is rasa.io a public or private company?
rasa.io is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was rasa.io founded?
rasa.io was founded in 2016. It employs 11 to 50 people.
Where is rasa.io based?
rasa.io is headquartered in New Orleans, United States, in the North America region.
How does rasa.io make money?
One revenue line is on record: saaS Platform Subscription.
Who are rasa.io's main competitors?
Broad incumbents on record are Mailchimp and HubSpot Marketing Hub. Direct peers are FeedOtter, SmartBrief, Multiview, Higher Logic (Informz / Smart Newsletter), Daily.ai (formerly Futurescope), Curated.co and CaboodleAI. beehiiv is listed as an emerging player.
Does rasa.io have an API?
No public API is recorded for rasa.io.
What industry is rasa.io in?
rasa.io's product category is AI-powered email personalization software for associations. Its primary akta.pro industry code is MPACAIAA, Newsletter Publishing Platforms, with a secondary code of BPAFAIAK, Content Distribution & Syndication Services. Its NAICS code is 5132 and its SIC code is 7372.