Portland Marine & Electronics

What Portland Marine & Electronics does

Portland Marine & Electronics is a privately held, full-service marine dealership founded in 2006 and headquartered at 9885 SE Mather Rd, Clackamas, Oregon. The company operates a single retail and service location serving the Portland Metro area, Vancouver, WA, and surrounding Pacific Northwest communities. It is owned and operated by Pat and Jenni Jones, who have been working in the marine industry since the early 1980s. The dealership functions as a one-stop shop for recreational boaters and fishing enthusiasts, combining new and pre-owned boat sales, marine electronics retail and installation, outboard motor service, parts, financing, and programmed maintenance under a single roof.

The company is an authorized dealer for more than 15 premium marine brands across three categories: boats (Weldcraft, Willie Boats, Alumacraft, Crownline, Klamath Boats, Custom Weld Boats), outboard motors (Yamaha, Honda, Mercury), and marine electronics (Garmin, Lowrance, Humminbird, Ray Marine, Minn Kota, Motor Guide). Its technical service offering is built on certified Yamaha and Honda outboard repair capabilities, custom fabrication for difficult mounting installations, and a self-claimed position as the Northwest leader in electric trolling motor installation. Pricing is quote-based across new boats ($23,995–$199,995), pre-owned boats ($8,995–$139,425), and marine electronics; financing is provided through a partnership with Sheffield Financial.

The go-to-market motion is sales-led and direct-to-consumer through the physical showroom, supplemented by phone inquiries and an online quote/parts/service request workflow on pdxmarine.com. Marketing channels include a content-rich website, Facebook, YouTube, email newsletters with price-drop alerts, customer testimonials, and an events calendar. The customer base is segmented horizontally across recreational boaters, fishing enthusiasts, first-time buyers, and military/first responders eligible for manufacturer discounts. No external investors, no parent company, and no funding rounds are disclosed.

Name

Portland Marine & Electronics

Legal name

Portland Marine

Website

https://pdxmarine.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Portland Marine & Electronics is a privately held, full-service boat dealership and marine electronics retailer founded in 2006 in Clackamas, Oregon, serving recreational boaters and fishing enthusiasts in the Pacific Northwest through authorized dealer relationships with 15+ marine brands and in-house installation, service, and financing.

Ownership category

akta.pro rank

Product category

Boat Dealership and Marine Service

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)

Keywords

• Boat dealership
• Marine electronics installation
• Fishing boat sales
• Outboard motor service
• Marine parts accessories

Headquarters

HQ city

Clackamas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Sales of new boats from multiple manufacturers including Weldcraft, Willie Boats, Alumacraft, Crownline, Klamath Boats, Custom Weld Boats, and Thunder Jet. Boats range from entry-level fishing boats to premium models.
2. Pre-Owned Boat Sales: Sales of used boats including various makes and models. Inventory includes boats from 2003 to 2024 model years ranging from $8,995 to $139,425.
3. Marine Electronics Sales: Sales of marine electronics including Garmin, Lowrance, and other marine electronics equipment. Products include chartplotters, fish finders, trolling motors, VHF radios, and related accessories.
4. Parts and Accessories Sales: Sales of marine parts and accessories including batteries (Lithium, AGM, lead acid), outboard parts, and complementary marine products.
5. Service and Repair: Boat repair services including electrical and mechanical repairs, outboard motor maintenance and repair (specializing in Yamaha and Honda), marine electronics installation and service, winterization, and programmed maintenance.
6. Installation Services: Installation of marine electronics, trolling motors, and other boat accessories. The company provides professional installation services for products they sell.
7. Financing Services: Boat financing services through partnerships with Sheffield Financial. They offer marine loans, fishing boat financing, and flexible payment schedules (weekly, bi-weekly, or monthly).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Portland Marine & Electronics is a full-service boat dealership that sells new and pre-owned fishing boats, outboard motors, and marine electronics from multiple authorized brands, and provides professional installation, repair, maintenance, parts, trade-in, and boat financing services from its Clackamas, Oregon showroom. Its core sales mix combines multi-brand boat retail (Weldcraft, Willie Boats, Alumacraft, Custom Weld, Crownline, Klamath, etc.), marine electronics retail (Garmin, Lowrance, Humminbird, Ray Marine, Minn Kota), and attached service operations including electronics installation, outboard repair, and programmed maintenance.

Product overview

Portland Marine & Electronics is a full-service boat dealership and marine electronics retailer operating since 2006. The company offers a diverse portfolio of marine products including multiple boat brands (Weldcraft, Willie Boats, Custom Weld, Alumacraft, Crownline, Klamath Boats), outboard motors (Yamaha, Honda, Mercury), and marine electronics (Garmin, Lowrance, Minn Kota). The business model centers on selling new and pre-owned boats alongside comprehensive services including marine electronics installation, outboard motor repair, parts sales, financing, and trade-in programs. The company operates as a dealer for multiple manufacturers and generates revenue through both product sales and service operations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales Sale of new boats from multiple authorized manufacturer lines (Weldcraft, Willie Boats, Alumacraft, Crownline, Klamath Boats, Custom Weld Boats, Thunder Jet) priced from approximately $23,995 to $199,995 for fishing and recreational buyers in the Pacific Northwest.
• Pre-Owned Boat Sales Sale of used fishing and recreational boats from various makes and models, with inventory ranging from $8,995 to $139,425 depending on year, condition, hours, and accessories.
• Marine Electronics Sales Sale of marine electronics from Garmin, Lowrance, Humminbird, Ray Marine, and Minn Kota including chartplotters ($500–$3,000+), fishfinders, trolling motors, VHF radios, transducers, and related accessories for boat owners.
• Outboard Motor Sales Sale of new outboard motors from Yamaha (2.5hp–350hp), Honda Marine (BF40–BF350), and Mercury (including the Avator electric outboard line) for various boat applications.
• Marine Electronics Installation Professional installation services for marine electronics including autopilots (TR-1 and others), chartplotters, fishfinders, radar, audio systems, VHF/AIS, transducers, and battery systems, paired with custom fabrication for difficult mounting solutions.
• Outboard Motor Service & Repair Diagnostic, maintenance, and repair services for outboard motors, with specialization in Yamaha and Honda outboards, including winterization, corrosion repair, and full mechanical service for boat owners.
• Programmed Marine Maintenance Scheduled maintenance program including initial vessel assessment and condition reporting, planned maintenance cycles, software updates, electronic and battery system diagnostics, and hardware updates.
• Marine Parts and Accessories Sale of marine parts and accessories including batteries (lithium, AGM, lead acid), outboard parts, trolling motor accessories, and complementary marine products sourced from authorized brands.
• Boat Financing Marine lending services including boat loans, fishing boat financing, and flexible repayment schedules (weekly, bi-weekly, or monthly) arranged through Sheffield Financial, with promotional APRs such as 2.49% for 72 months and 6.49% for 180 months.
• Trade-In & Consignment Boat trade-in valuation and marine consignment services that help customers value an existing vessel or upgrade to a new boat through the dealership.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• GarmincoreChannel Partner/ Reseller/ DistributorPortland Marine is an authorized Garmin dealership offering Garmin marine electronics including ECHOMAP chartplotters, GPSMAP systems, LiveScope sonar, Force Kraken trolling motors, and VHF radios.
• LowrancecoreChannel Partner/ Reseller/ DistributorAuthorized Lowrance dealer offering fish finders, chartplotters, and sonar systems including ActiveTarget live sonar.
• Yamaha MarinecoreChannel Partner/ Reseller/ DistributorAuthorized Yamaha Marine dealer specializing in outboard motor sales, installation, and repair services. Technicians extensively trained in Yamaha outboard repair.
• Honda MarinecoreChannel Partner/ Reseller/ DistributorAuthorized Honda Marine dealer offering outboard motors with extensive repair and maintenance capabilities. Current promotion: up to $2,000 instant savings on 40hp-350hp engines.
• Willie BoatscoreChannel Partner/ Reseller/ DistributorAuthorized Willie Boats dealer offering aluminum drift boats and fishing vessels. Willie Boats has manufactured McKenzie-style drift boats since the 1970s.
• WeldcraftcoreChannel Partner/ Reseller/ DistributorAuthorized Weldcraft dealer offering fishing boats including Sabre, Revolution, and Ocean King models.
• AlumacraftcoreChannel Partner/ Reseller/ DistributorAuthorized Alumacraft dealer offering aluminum fishing boats. Current promotions include military/first responder discounts up to $1,000 and AlumaCash sales event up to $3,000 on select models.
• Minn KotacoreChannel Partner/ Reseller/ DistributorAuthorized Minn Kota dealer specializing in electric trolling motors. Company is the NW leader in Minn Kota trolling motor installation.
• CrownlinecoreChannel Partner/ Reseller/ DistributorAuthorized Crownline dealer offering walkaround and dual console boats.
• HumminbirdcoreChannel Partner/ Reseller/ DistributorAuthorized Humminbird dealer offering fish finders and marine electronics.
• Ray MarinecoreChannel Partner/ Reseller/ DistributorAuthorized Ray Marine dealer offering marine electronics including radar systems.
• Mercury MarinecoreChannel Partner/ Reseller/ DistributorAuthorized Mercury Marine dealer offering Avator electric outboards and traditional outboard motors. Current promotion: $500 rebate on Avator 7.5e engines plus 5-year warranty.
• Klamath BoatscoreChannel Partner/ Reseller/ DistributorAuthorized Klamath Boats dealer offering boats suited for Northwest fishing conditions.
• Custom Weld BoatscoreChannel Partner/ Reseller/ DistributorAuthorized Custom Weld Boats dealer offering custom aluminum fishing boats.
• FinnseekerminorChannel Partner/ Reseller/ DistributorAuthorized Finnseeker dealer offering marine electronics products.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• West Marine: Largest specialty retailer of marine supplies, parts, and electronics in North America with 200+ stores. Directly comparable as a multi-channel marine retailer selling many of the same electronics and accessory brands as Portland Marine, though more retail-focused and less service-led.
• MarineMax: Largest recreational boat dealer in the US with 130+ retail locations, operating the same business model of new/used boat sales, marine electronics, parts, and service. Competitively comparable to Portland Marine in adjacent regional markets and overlapping OEM brand portfolios.
• OneWater Marine: Boat dealer consolidator operating 100+ retail locations across the US, focused on new/used boat sales, service, parts, and marina operations. Closest publicly listed peer by business model, though at substantially larger scale than Portland Marine.

Broad incumbents

• Bass Pro Shops: Major outdoor recreation retailer (parent of Cabela's) with boat dealerships and own-brand boat lines like Tracker. Overlaps with Portland Marine on fishing boat sales and electronics but operates as a broader outdoor retailer rather than a marine specialist.
• Brunswick Corporation: Marine conglomerate owning Mercury Marine (outboards Portland Marine sells and services), Sea Ray, Boston Whaler, and other boat brands. Functions as both a key supplier and potential competitor through direct-to-consumer shifts, representing a structurally important peer.

Emerging players

• Tracker Marine Group: Bass Pro-owned manufacturer of aluminum fishing boats and pontoons. Competes with several brands Portland Marine sells (aluminum fishing boats) and represents both a peer manufacturer and a potential channel conflict as Bass Pro expands dealership reach.

Others

• MasterCraft Boat Holdings: Manufacturer of premium performance boats. Specialty boat brand not directly competitive with Portland Marine's fishing boat focus, but a peer in the broader recreational marine manufacturing ecosystem and dealer network.
• Honda Marine: Manufacturer of marine outboard motors and a core OEM brand Portland Marine sells and services with promotional financing. Functions as a key supplier-partner for Portland Marine's outboard business.
• Yamaha Motor (Marine Division): Manufacturer of outboard motors and WaveRunners, and a key brand Portland Marine sells and services. Functions as both supplier and ecosystem participant; increasingly exploring direct sales models that could affect dealer economics over time.
• Malibu Boats: Manufacturer of premium wake sports and luxury boats. Not a direct competitor to Portland Marine's fishing-focused portfolio, but represents an adjacent specialty boat manufacturer competing for marine dealer shelf space and consumer mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PortlandMarineElectronics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portland Marine & Electronics