Vista Travel, Inc.

What Vista Travel, Inc. does

Vista Travel, Inc. is a US-based, full-service travel agency that operates under the FROSCH by Chase Travel brand, having been acquired and rebranded by FROSCH within the Chase Travel portfolio. The company provides curated cruise and vacation booking services, working as an intermediary between affluent travelers and a portfolio of premium travel suppliers including Princess Cruises, AmanWaterways, Regent Seven Seas Cruises, Viking, National Geographic-Lindblad Expeditions, and Abercrombie & Kent. Its customer base comprises individual travelers, families, and groups seeking personalized, multi-destination travel experiences with exclusive added-value benefits such as shipboard credits, upgrades, and reduced deposits.

The company's core product is a direct-to-consumer travel advisory service delivered through three US offices (Houston, New York, and Woodland Hills, CA) and supported by a website-based inquiry and advisor-matching system. Services include luxury cruise bookings, land-based vacation packages, and group travel coordination. No proprietary technology platform, mobile application, or AI-driven tools are evidenced; the offering is built on human travel advisor expertise and supplier relationships. The company's competitive differentiators are its curated content library, brand recognition as part of the FROSCH and Chase Travel network, and access to negotiated promotional offers not available through self-service booking.

Vista Travel makes money primarily through standard travel agency commissions earned from cruise lines and tour operators on bookings made on behalf of clients. It operates a direct-to-consumer go-to-market model with no disclosed third-party distribution or marketplace channels. Pricing is not publicly disclosed; specific offers referenced on the website include deposits ($99, $25 per person), savings percentages (up to 40%, 25%), and shipboard credits ($200-$700 per booking), but final pricing requires a quote request through an advisor. The company holds Seller of Travel registrations in California, Florida, Hawaii, and Washington, enabling legal travel sales across major US markets.

Name

Vista Travel, Inc.

Legal name

Vista Travel, Inc.

Website

https://travelwithvista.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Vista Travel, Inc. is a US-based full-service travel agency, now operating as FROSCH by Chase Travel, offering curated cruise, vacation, and group travel booking services to affluent individual travelers and families through three US offices and a personal travel advisor model.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (56151), Travel Agencies (561510), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

akta.pro secondary industries

Luxury & Expedition Cruise Specialists (THAKAKAE), Ocean Cruise Specialists (Mainstream/Contemporary) (THAKAKAG), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Cruise travel agency
• Luxury vacation planning
• Group travel booking
• Travel advisory services
• Curated travel experiences

Headquarters

HQ city

Colonia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Commissions: Standard travel agency commission model where Vista Travel/FROSCH earns commissions from cruise lines and tour operators for bookings made on behalf of clients. The company also negotiates added-value benefits (shipboard credits, upgrades, reduced deposits) for customers as part of their booking service.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Vista Travel, Inc., operating as FROSCH by Chase Travel, is a full-service travel agency that books cruises, land-based vacations, and group travel on behalf of individual travelers, families, and groups. Services are delivered through dedicated travel advisors who provide personalized itinerary planning, access to negotiated promotional offers (shipboard credits, complimentary upgrades, reduced deposits), and coordination of multi-destination and group trips with supplier partners including Princess Cruises, Viking, AmaWaterways, Regent Seven Seas Cruises, National Geographic-Lindblad Expeditions, and Abercrombie & Kent.

Product overview

FROSCH by Chase Travel (formerly Vista Travel) operates as a single unified travel agency brand offering a curated portfolio of travel services. The primary offering is the FROSCH by Chase Travel platform, through which customers can book cruises, land-based vacation packages, and group travel arrangements. The company acts as an intermediary between travelers and travel suppliers including Princess Cruises, Viking, Regent Seven Seas Cruises, AmaWaterways, National Geographic-Lindblad Expeditions, and Abercrombie & Kent. Services are delivered through a network of travel advisors.

Differentiator

Problem solved

Functional benefit

Products and services

• Cruise Bookings (Ocean, River, and Expedition) Advisor-assisted booking service for ocean cruises (e.g., Princess Cruises, Regent Seven Seas Cruises), river cruises (AmaWaterways), and expedition voyages (National Geographic-Lindblad Expeditions) offered to individual travelers, couples, and families in the United States. Each booking can include negotiated added-value benefits such as shipboard credits, complimentary upgrades, reduced deposits, and pre/post-cruise land programs.
• Land-Based Vacation Packages Curated land-based vacation packages (e.g., Abercrombie & Kent private journeys, including Kenya and African safaris) planned and booked by FROSCH travel advisors for US individual travelers and families seeking guided, luxury land experiences with savings of up to 40% on select ready-to-book journeys.
• Group Travel Coordination Specialized group travel planning service for celebrations, family reunions, multi-family trips, and special occasions. Advisors coordinate multi-person bookings, synchronize itineraries and deposits, and arrange group rates with cruise lines and tour operators for US customers.
• Personal Travel Advisor Consultation One-on-one advisory service in which dedicated travel advisors (contactable across the Houston, New York, and Woodland Hills offices, by phone at 1-800-227-1300, by email at [email protected], or via the Find Your Advisor portal) provide personalized trip planning, destination and ship recommendations, and booking execution for individual and family travelers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Princess CruisescoreStrategic or Co-development PartnerFeatured cruise partner offering promotional deals including up to 40% off, instant savings up to $400, and $99 deposits on select sailings. FROSCH advisors provide expert Princess cruise planning and booking services.
• AmaWaterwayscoreStrategic or Co-development PartnerFeatured river cruise partner with complimentary upgrade rewards on select 2027 sailings and up to $300 shipboard credit per couple on select sailings when booking through FROSCH.
• Regent Seven Seas CruisescoreStrategic or Co-development PartnerFeatured luxury cruise partner offering complimentary pre- or post-cruise land programs on select voyages in Asia, Australia, South America and beyond. Up to $700 shipboard credit per suite on select sailings.
• VikingcoreStrategic or Co-development PartnerFeatured partner with offers including up to 25% savings, reduced international airfare, $25 deposit per person, and up to $200 shipboard credit per stateroom on select voyages.
• National Geographic-Lindblad ExpeditionsminorStrategic or Co-development PartnerExpedition travel partner offering Mediterranean voyages with 50% reduced deposit on select sailings booked by August 18.
• Abercrombie & KentminorStrategic or Co-development PartnerLuxury land-based travel partner specializing in Kenya and African safaris with offers up to 40% savings on select private ready-to-book journeys booked by July 22.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Virtuoso: Network of luxury travel advisors specializing in high-end cruise, experiential, and customized travel. Highly comparable in customer profile (affluent travelers), supplier mix (luxury and expedition cruise lines), and advisor-led service model.
• Abercrombie & Kent: Luxury tour operator (and Vista partner) specializing in high-end guided and private journeys including African safaris. Comparable in luxury positioning, advisor-led customization, and supplier of identical premium experiences Vista resells.
• FROSCH: Parent travel agency network under Chase Travel. Vista Travel operates as a subsidiary brand within FROSCH's network, sharing advisor infrastructure, supplier relationships, and the FROSCH/Chase Travel brand identity.
• Travel Leaders Network: Large US-based travel agency consortium offering cruise, leisure, and group travel through affiliated advisors. Comparable in advisor-driven leisure and cruise specialization, supplier relationships, and multi-office US footprint.
• Cruise Planners (An Affiliate of American Express): Cruise-focused home-based travel agency franchise. Directly comparable in cruise specialization, supplier promotions (shipboard credits, reduced deposits), and advisor-led booking model serving affluent leisure travelers.
• Signature Travel Network: Cooperative of premium travel agencies whose platform Vista Travel explicitly uses for client profile management and e-marketing. Operates as a near-twin network of luxury cruise and vacation advisors with shared supplier leverage.

Broad incumbents

• American Express Travel: Bank-affiliated travel agency serving cardholders with curated vacations, cruises, and advisor service. Comparable in that it combines a captive affluent customer base with luxury cruise specialization, though at significantly larger scale.
• Expedia Group: Largest US online travel platform covering cruises, packages, and advisor-assisted bookings via Expedia Cruises. A broad incumbent against which Vista's human-advisor value proposition must compete on service quality rather than price or convenience.

Emerging players

• Fora Travel: Tech-enabled modern travel advisor platform focused on premium leisure and cruise bookings. Targets the same affluent demographic as Vista with a more digital-native UX and younger advisor cohort — an emerging competitive threat to traditional agency models.

Others

• Lindblad Expeditions Holdings: Expedition cruise operator (National Geographic-Lindblad) listed as a Vista partner. Functions as both a supplier and an adjacent brand competing for the same luxury-expedition customer; comparable in expedition-cruise product but operates the asset side rather than distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VISTAtravel
• Facebookfacebook.com/TravelWithVista

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vista Travel, Inc.