What Cubitt & West does

Cubitt & West is a regional UK estate agency brand operating 38 high-street branches across Surrey, Sussex, Hampshire, and the broader Southeast of England. Founded in 1991 and headquartered in Horsham, the business functions as a trading name of Arun Estate Agencies Limited, a diversified privately-held estate agency group running 106 branches in total under five trading brands (Wards, Cubitt & West, Douglas Allen, Pittis, and Fine & Country). The company provides full-service residential property sales, lettings and property management, alongside adjacent services including mortgage arrangement (delivered through in-house partner Mortgage Matters Direct), conveyancing referrals, new homes sales, and buy-to-let investment support.

The core technology stack comprises a property listing and search portal with an Instant Valuation tool that delivers automated property value estimates in under 30 seconds based on market data, supplemented by traditional in-person Home Visit Valuations. Customer-facing infrastructure includes a My Account portal for buyers and sellers, Landlord Hub and Tenant Hub portals for tenancy management, and Property Alerts for listing notifications. The website and digital infrastructure are built and maintained by third-party agency Starberry, and the Instant Valuation tool is positioned as a marketing and lead-generation layer rather than a proprietary algorithmic differentiator.

The revenue model is built on two primary streams: commission-based fees on successful residential property sales transactions and recurring lettings management fees for landlord services including tenant placement and ongoing property management. Specific commission rates and management fees are not publicly disclosed and are quote-based. Customer acquisition is delivered through a direct-to-consumer go-to-market motion combining the physical branch network with online property search, instant valuation lead capture, and a Trustpilot/Google Reviews profile (4.5/5 across 1,062 reviews).

Name

Cubitt & West

Legal name

Arun Estate Agencies Limited

Website

https://cubittandwest.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Cubitt & West is a UK regional estate agency operating 38 high-street branches across Surrey, Sussex, and Hampshire, providing residential sales, lettings, mortgage, and conveyancing services to home sellers, buyers, landlords, and tenants as a trading brand of Arun Estate Agencies Limited.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential estate agency
• Property lettings
• Property sales
• Property valuation
• Property management

Headquarters

HQ city

Horsham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based fees earned on successful property sales transactions
2. Lettings Management Fees: Property management and letting services for landlords, including tenant placement

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cubitt & West is a residential estate agency that sells and lets residential properties on behalf of homeowners and landlords through a network of 38 high-street branches across Surrey, Sussex, Hampshire and the Southeast of England. The core service is property sales brokerage complemented by a lettings and management arm, with adjacent offerings in mortgages, conveyancing, new homes, and auction-based sales. Supporting the core offering are online and in-person valuation services (Instant Valuation and Home Visit Valuation), customer portals for buyers, sellers, landlords and tenants, and educational property content.

Product overview

Cubitt & West is a multi-branch estate agency operating 38 branches across Surrey, Sussex, Hampshire, and the Southeast. The core offering is residential property sales (estate agency) and lettings (rental management). These are supported by two valuation products: the digital Instant Valuation tool and the traditional Home Visit Valuation. The business also offers adjacent services including mortgage arrangement (via Mortgage Matters Direct), conveyancing (via third-party providers), new homes sales, and buy-to-let investment services. Alternative sale methods include Secure My Sale (modern auction) and the 14-Day Challenge promotional guarantee. For landlords, the Landlord Hub portal and Lets Switch service enable property management. First-time buyers are served through Shared Ownership and Help to Buy schemes, plus the Over-60s Budget Booster for retirees. Tenant services include the Tenant Hub portal and Deposit Protection. The product portfolio is completed by consumer-facing tools (My Account, Property Alerts) and informational content (Area Guides, Help & Advice Guides).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Full-service residential property sales brokerage for homeowners, including marketing, valuations, viewings coordination, buyer negotiation, and sale progression through to completion.
• Lettings and Rental Services Residential letting services for landlords, including tenant sourcing, tenant placement, rent collection, and ongoing property management.
• Instant Valuation Free online property valuation tool providing an estimated market value in under 30 seconds based on real market data, used as a lead generation service for sellers.
• Home Visit Valuation Free in-person property valuation conducted by a local branch agent for a more accurate pricing assessment than the online tool.
• Mortgage Arrangement Mortgage arrangement and advisory service for property buyers, delivered through the in-house partner Mortgage Matters Direct and integrated into the property transaction process.
• Conveyancing Legal property transfer service introduced to buyers and sellers through third-party legal providers.
• New Homes Sales Sales service for new-build residential properties, including developer partnerships and dedicated new home searches for buyers.
• Buy-to-Let Investment Services Investment property services for landlords and buy-to-let investors, including yield analysis and property selection guidance.
• Secure My Sale (Modern Auction) Modern auction-based property sale service offering sellers a guaranteed completion timeframe, positioned as an alternative to traditional sales.
• Shared Ownership Scheme Assistance Assistance for first-time buyers purchasing a share of a property under the Shared Ownership scheme.
• Help to Buy Scheme Assistance Assistance for first-time buyers using the government-backed Help to Buy equity loan scheme to purchase a new home.
• Over-60s Budget Booster Equity release mortgage product aimed at over-60s buyers to increase available budget for their property purchase.
• Deposit Protection Scheme Tenancy deposit custodial and protection service for landlords letting properties through the agency, provided as required by UK law.
• Lets Switch Property management switching service designed to attract landlords who want to move their existing managed lettings portfolio to Cubitt & West.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, supporting and parent.

• Mortgage Matters DirectcoreStrategic or Co-development PartnerIn-house mortgage advisory service providing mortgage arrangement services for property buyers, integrated into the property transaction process.
• Home in One Financial Services LimitedsupportingStrategic or Co-development PartnerSupporting financial services provider for insurance products and related financial services complementing the property services.
• Arun Estate Agencies LimitedparentOthersParent company of Cubitt & West. Arun Estate Agencies operates 106 estate agency branches under multiple trading brands including Wards (42), Cubitt & West (38), Douglas Allen (16), Pittis (7) and Fine & Country (3).
• ARLA PropertymarksupportingOthersRegulatory body for letting agents providing professional standards and client money protection scheme membership.
• Trading Standards InstitutesupportingOthersConsumer protection regulatory body providing accreditation for trusted businesses.
• TrustpilotsupportingGTM or Marketing PartnerCustomer review platform displaying verified customer reviews and ratings for the business.
• StarberrysupportingTechnology or IntegrationWebsite development agency responsible for the Cubitt & West website design and development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Winkworth: Winkworth operates a UK franchise model of residential estate and lettings agencies including branches across southern England. Same sales/lettings dual-channel model serving similar client segments.
• Countrywide (Connells): Countrywide is a large UK estate agency group (now part of Connells) operating multiple high-street brands across regions including the Southeast. Similar full-service estate agency with sales, lettings and mortgage offerings.
• Belvoir Group: Belvoir is a UK-focused franchise group predominantly active in residential lettings, sales and property management. Comparable to Cubitt & West in its UK regional branch model and full-service agency offering.
• Hunters Property Group: Hunters is a UK-wide residential estate agency franchise network with regional branch coverage across Surrey/Sussex/Hampshire. Same multi-branch agency business model targeting buy/sell/let customers across the Southeast.
• Martin & Co: Martin & Co is one of the UK's largest lettings-focused franchise networks with branches across England including the Southeast. Comparable to Cubitt & West on the lettings and property management product line and franchise/branch operating model.
• Connells Group: Connells is the UK's largest estate agency group operating multiple high-street and hybrid brands across regions. Comparable to Cubitt & West as a multi-branch residential estate agency combining sales, lettings, and mortgage services under one group structure.
• Foxtons Group: Foxtons is a UK-focused estate and lettings agency with a London/Southeast regional concentration, multi-branch high-street model and full-service offering (sales, lettings, mortgages). Closest direct comparable to Cubitt & West given regional overlap and similar product mix.

Broad incumbents

• Savills (UK): Savills is a premium global real estate services firm with strong UK branch coverage including the Southeast. Overlaps with Cubitt & West on residential sales and lettings in similar geographies but operates at a much higher price/scale point and broader portfolio.
• Knight Frank: Knight Frank is a premium international property firm with UK offices serving the Southeast. Overlaps in residential sales and lettings, particularly for prime Surrey/ Sussex markets, but skews upmarket and includes commercial real estate services.

Emerging players

• Strike (formerly Purplebricks): Strike (formerly Purplebricks) is the UK's largest online/hybrid estate agency with a no-branch model targeting sellers who want a flat-fee alternative. Competes with Cubitt & West directly for seller mandates but through a fundamentally different cost structure and value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arun-estates
• Xx.com/cubittandwest

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cubitt & West