What Label Image does

Label Image is an Australian custom label printing specialist founded in 1986 in Osborne Park, Western Australia, and family-owned since its 2016 acquisition by Nick and Emma Godwin. The company produces custom labels, product labels, packaging labels, sticker printing, industrial labels, and large format signage for clients ranging from home entrepreneurs and artisan food producers to multinational mining, manufacturing, and consumer-goods brands, with service coverage across Perth, Melbourne, Brisbane, Sydney, and nationwide.

Production is centred on a recently installed Durst Tau 340 RSC LED digital label press — capable of 80 linear metres per minute at 1,200 dpi with up to eight colour stations, CMYK-plus-white capability, LED UV curing, and the Durst HawkAI camera-vision quality-control system — supplemented by HP Latex wide format printing and flexographic presses retained for long-run jobs requiring all-over tint. The technology stack is paired with Durst's Lift ERP, Smart Shop, Smart Editor, and Workflow software, plus semi-rotary finishing and digital die-cutting equipment enabling custom shapes.

The business operates a quote-based, project-by-project revenue model with no public pricing tiers and no institutional or external funding. Go-to-market is sales-led via phone, email, and website quote requests, reinforced by content marketing (blog, SEO, Google Reviews), trade-event participation, and a secondary B2B channel providing trade printing services to other printers on an interstate basis. The customer base is distributed across food and beverage, mining and industrial, warehousing and logistics, cosmetics, and small-business segments, with a 10-person team including the owners and a Year-11 production assistant operating from owner-occupied premises at Carbon Court, Osborne Park.

Name

Label Image

Legal name

Label Image

Website

https://labelimage.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Label Image is a family-owned Australian custom label printer in Osborne Park, Perth, serving SMBs through to global brands across food and beverage, mining, warehousing, cosmetics, and logistics with digital (Durst Tau 340 RSC LED), flexographic, and wide-format production.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Printing and Related Support Activities (3231), Packaging and Labeling Services (561910)

akta.pro primary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

akta.pro secondary industries

Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN), Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Custom label printing
• Product label printing
• Industrial label solutions
• Packaging label services
• Large format printing

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Custom Label Printing: Custom label printing tailored to specific product, packaging, brand, and application requirements. Produced in various sizes, shapes, materials, adhesives, and finishes. Covers short-run and long-run orders using digital and flexographic printing technologies.
2. Product Labels: Professional product labels for retail products, consumer goods, food packaging, cosmetics, and commercial applications supporting shelf appeal, brand consistency, and product identification.
3. Packaging Labels: Labels for cartons, containers, pouches, boxes, and retail packaging formats for branding, presentation, logistics, and product handling.
4. Industrial Labels: Durable industrial label solutions for demanding environments including warehousing, logistics, mining, manufacturing, compliance systems, and operational identification. Includes hazard labels, asset labels, warehouse labels, and barcode labels.
5. Large Format Printing: Wide format printing solutions for signage, banners, posters, displays, wall graphics, point-of-sale materials, and visual branding for indoor and outdoor business applications.
6. QR & Barcode Labels: QR codes and barcode labels printed in individual or sequential formats for product identification, inventory control, library ISDN identification, and asset label tracking. Includes sequential metal barcode plates for long-term outdoor use such as mining equipment.
7. Marketing Materials: Additional marketing material including flyers, pamphlets, booklets, pads, and shelf wobblers sold alongside label printing services to complement product branding and point-of-sale presentation.
8. Specialist Label Products: Specialist label products including food labels, cosmetic labels, waterproof labels, freezer labels, chiller labels, mining labels, beverage labels, warehouse labels, and hazard labels, each tailored to specific environmental and performance requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Label Image is an Australian custom label printing service provider that designs and produces custom labels, product labels, packaging labels, sticker printing, industrial labels, large format printing, and QR/barcode labels. The company serves businesses across food and beverage, cosmetics, mining, warehousing, logistics, and corporate sectors, using Durst digital presses, flexographic equipment, and HP Latex wide format printing technology to deliver short-run to long-run label orders Australia-wide.

Product overview

Label Image is an Australian label printing service company offering a comprehensive portfolio of custom printing solutions. The core offering includes Custom Labels, Product Labels, Packaging Labels, Sticker Printing, Industrial Labels, and Large Format Printing. Supporting these are specialised label products including Barcode Labels, Asset Labels, Food Labels, Cosmetic Labels, Waterproof Labels, Freezer Labels, Chiller Labels, Mining Labels, Beverage Labels, Warehouse Labels, Hazard Labels, Fluro Freezer Labels, Scale Labels, POS Label Rolls, Clear Vinyl Labels, Synthetic Silver Labels, Custom Multi-Coloured Labels, and Cut to Shape Label Printing. QR & Barcode services are also provided. Production is enabled by Durst Tau 340 RSC LED and HP Latex wide format printing equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Labels Custom label printing tailored to specific product, packaging, brand, and application requirements, produced in various sizes, shapes, materials, adhesives, and finishes.
• Product Labels Professional labels designed for retail products and consumer goods to support shelf appeal, brand consistency, and clear product identification.
• Packaging Labels Labels for cartons, containers, pouches, boxes, and retail packaging formats supporting branding, presentation, logistics, and product identification.
• Sticker Printing High-quality sticker printing for promotional, branded, packaging, and practical business use, available in various sizes, shapes, and finishes.
• Industrial Labels Durable label solutions designed for demanding environments including warehousing, logistics, mining, and manufacturing operations where durability and readability are essential.
• Large Format Printing Large format printing solutions for signage, displays, banners, posters, and oversized visual branding for business, event, and promotional use.
• QR & Barcode Label Printing QR code and barcode printing using Durst technology for individual or sequential formats, used in product identification, inventory control, library ISDN identification, and asset label tracking.

Quantifiable outcome

• COVID-19 boom: Label Image was well-positioned to win and retain new clients as companies previously sourcing labels overseas needed to source locally due to lockdowns. The company has retained most clients gained during this period.
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Durst OceaniacoreTechnology or Integration · 1 February 2026Durst Oceania is the manufacturer and supplier of Label Image's core digital printing technology. Label Image has progressively invested in Durst equipment, first installing a Tau 330 (the first of its kind in Australia and second Tau model in the country) in 2019, then upgrading to a Durst Tau 340 RSC LED with LED curing and HawkAI system. Durst Oceania provides remote servicing capabilities, and Label Image trades in previous Durst machines when upgrading. The partnership is described as a close relationship with dedicated support from Durst Oceania sales manager Graham Blackall.
• DurstcoreTechnology or IntegrationDurst (global printing technology manufacturer) is the source of Label Image's digital label printing presses. The Tau 340 RSC LED is described as a benchmark in productivity and flexibility for label printing. Durst's HawkAI system provides automated print quality inspection and correction. Label Image is described as part of the 'Durst family', indicating a long-term equipment partnership.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sticker Mule: Online custom sticker and label printing service targeting SMBs and brands. Directly comparable to Label Image's custom short-run label value proposition but with a fully digital e-commerce ordering model and US-based production footprint.
• Moo.com: Online print-on-demand platform specializing in premium business cards, stickers, and custom print products for SMBs. Comparable in serving small brands and entrepreneurs with premium custom print, including custom labels and stickers, though primarily via online ordering.
• OnlineLabels.com: US-based online retailer of blank and custom-printed labels. Comparable in product offering (custom and stock labels for product, packaging, and industrial use) but executes through an online self-service model rather than bespoke digital printing.
• Pakmark: Australian packaging and labelling solutions provider serving FMCG, industrial, and logistics customers. Directly comparable to Label Image as a domestic Australian label and packaging supplier, with overlapping verticals including food and industrial markets.

Broad incumbents

• Avery Dennison: Global leader in label materials, RFID, and converting. Overlaps with Label Image in the consumer-products and industrial label space but operates at materially larger scale and focuses on materials and converting rather than custom short-run digital label printing.
• Multi-Color Corporation: Large global label converter serving wine, beverage, food, and consumer brands. Closely comparable in label printing offerings but operates across multiple continents with significantly higher volume and longer-run focus.
• Cimpress (VistaPrint): Mass-customization printing platform offering labels, business cards, signage, and marketing materials via online channels. Overlaps with Label Image's SMB and entrepreneur segment but competes primarily on standardized online ordering rather than bespoke Australian-based service.
• Constantia Flexibles: Major European flexible packaging and label converter with global operations. Comparable in serving FMCG and industrial label markets but focused on large-scale converting rather than small-batch custom digital label production.
• CCL Industries: World's largest label converter serving healthcare, consumer, and industrial markets. Provides direct overlap with Label Image's label printing business but at vastly greater scale, with a focus on long-run specialty labels rather than short-run custom digital work.

Regional players

• Quantum Print Group: Australian commercial print group offering labels, packaging, and wide format printing. Comparable as an Australian-based printer serving similar SMB and mid-market customers, though with a broader commercial print portfolio beyond labels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/labelimageaustralia
• LinkedInlinkedin.com/company/label-image

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Label Image