What SMR Research Corporation does

SMR Research Corporation, founded in 1984 and headquartered in Hackettstown, New Jersey, is a privately held B2B data services company that produces enhanced versions of U.S. commercial and residential property databases, combined with proprietary risk and predictive scoring products. The company aggregates public records across approximately 470 official sources and layers enhancements — building names, actual use types, tenant identification, regulatory violation flags, FEMA flood zone overlays, and similar risk attributes — that are absent from raw tax assessor data. Its core data assets span roughly 106 million residential properties, 37 million U.S. companies, 30+ million tenant records, and 18 million building code violations, with a Building Code Violations dataset categorized into 32 uniform nationwide categories.

SMR's product portfolio consists of three core databases — Residential Property Data, Commercial Property Data, and the Companies/Tenants/Risks File — plus several add-on analytical modules: the HELOC Borrowers Propensity Score (launched 2004, the firm's flagship), the TLA (Total Liquid Assets) Score for bank deposit marketing, the Homeowners Cost of Living (HCOL) monthly subscription, and a Building Code Violations Database. The HELOC and mortgage refinance propensity models, plus 5/10/20-year business survival predictions, are proprietary regression-based predictive products applied across tens of millions of records and refreshed monthly where applicable. SMR's technology stack has historically been proprietary enhancement and aggregation rather than a modern cloud platform, though tenant and company risk data was made available through Amazon Web Services in 2021.

SMR generates revenue primarily through recurring subscriptions and custom data licensing, with a sales-led GTM targeting enterprise insurers, lenders, banks, credit unions, real estate firms, and a smaller economist/government subscriber base. The HCOL subscription is publicly priced at $15,000 per year; enterprise data file subscriptions and propensity score licensing (HELOC, TLA) are quote-based. Distribution occurs through direct enterprise sales, channel partnerships (notably the National Association of Realtors' RPR unit), AWS cloud availability, and custom list-matching services for insurance pre-fill and marketing campaigns. The company is founder/management-owned, with President and CEO James Kasprzak and Co-founder/President Emeritus Stuart A. Feldstein, and reports 51–100 employees with no disclosed outside funding.

Name

SMR Research Corporation

Legal name

SMR Research Corp.

Website

https://smrresearch.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

SMR Research Corporation is a 1984-founded, privately held B2B data services firm in Hackettstown, NJ, that provides enhanced U.S. property, company, and risk databases — plus proprietary propensity scores (HELOC, mortgage refinance, TLA) — on subscription to enterprise insurers, lenders, banks, and real estate professionals.

Ownership category

akta.pro rank

Product category

Real Estate and Property Data Analytics

akta.pro primary industry

SME Credit Underwriting, Scoring & Risk Analytics (FSAKAGAL)

Keywords

• Property data analytics
• Predictive scoring models
• Commercial real estate data
• Mortgage propensity scoring
• Business risk assessment

Headquarters

HQ city

Hackettstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. HCOL Subscription Service: Homeowners Cost of Living (HCOL) monthly subscription providing shelter costs, inflation, credit risk, and changing home values data. Delivered as monthly reports and spreadsheets for economists, lenders, and government officials.
2. HELOC Propensity Score Licensing: SMR provides HELOC Borrowers Propensity Scores to lenders for marketing purposes. The company has identified over 50 million homeowners likely to seek HELOCs and can generate lists for specific states, regions, or nationwide.
3. Data File Subscriptions: Ongoing subscriptions to commercial property data, residential property data, company/tenant risk data, and building code violations. Used by insurers for underwriting and marketing, lenders for due diligence, and real estate professionals.
4. Custom Data Matching Services: SMR matches and appends customer lists using their proprietary scores and databases for targeted marketing. Services include insurance pre-fill data, insurance marketing lists, and business lending due diligence data.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

SMR Research Corporation develops and sells enhanced U.S. property and business databases combined with proprietary predictive scoring models for insurance, lending, and real estate professionals. The company aggregates public tax assessor records with data from 470+ official sources, adding proprietary risk indicators, tenant information, and propensity scores for events like mortgage refinancing, HELOC acquisition, and business survival. Revenue is generated primarily through enterprise subscriptions, data file licenses, custom data matching services, and the monthly Homeowners Cost of Living (HCOL) report.

Product overview

SMR Research Corporation offers a unified platform of enhanced property and business data products. The core portfolio consists of three interconnected databases: Residential Property Data (106 million properties), Commercial Property Data (enhanced with tenant information), and the Companies/Tenants/Risks File (37 million companies). These databases are enhanced with proprietary analytical modules including HELOC Borrowers Propensity Scores, TLA Scores for bank deposit marketing, Homeowners Cost of Living (HCOL) indices, and a Building Code Violations Database. All products are built on predictive modeling capabilities that transform raw public records into actionable intelligence for insurance, lending, and real estate professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Data Enhanced database of virtually all U.S. residential properties containing over 100 data points including owner names, estimated market values, loan details, house characteristics, owner income estimates, likelihood scores for moving/refinancing/default, and identification of homes with businesses. Used by lenders, insurers, and real estate professionals.
• Commercial Property Data Enhanced commercial property database with over 30 million tenant records, building names, precise property use descriptions, square footage estimates, building condition scores, FEMA flood zone data, and contact information for property owners.
• Companies, Tenants & Risks File Proprietary database of over 37 million U.S. companies, schools, and government facilities matched to property records. Includes basic company information (name, address, type of business, startup date, officers), 20 risk categories covering regulatory violations, structural problems, crime rates, location hazards, business type risks, and financial/survival indicators.
• HELOC Borrowers Propensity Score Predictive scoring model identifying homeowners likely to seek home equity lines of credit. Includes names and addresses of over 50 million likely HELOC seekers who are owner-occupied with existing home-secured debt. Used by major banks and credit unions for marketing campaigns.
• Homeowners Cost of Living (HCOL) Monthly report correcting the government's Consumer Price Index for homeowner shelter costs. Includes national and state-by-state mortgage and property tax costs, credit risk data for 50+ largest counties, and home value change indicators. Designed for economists, lenders, and government officials.
• TLA Score (Total Liquid Assets) Scoring algorithm ranking homeowner households by total liquid assets (cash, securities, IRAs) for bank deposit marketing. Created from government survey data and applied to 60+ million homeowners, with national average set at score of 100.
• Building Code Violations Database Nationwide database of over 18 million building code violation records from larger U.S. cities, categorized into 32 violation types ranging from maintenance issues to structural problems. Matched to commercial and residential property records with building owner names, age, size, and estimated market value.

Quantifiable outcome

• Over 10 million businesses identified in residential homes for insurance marketing opportunities
• +7 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Amazon Web ServicescoreTechnology or Integration · 1 January 2021SMR makes tenant and company risk data available through Amazon Web Services cloud platform, enabling enterprise clients to access and integrate data through AWS infrastructure.
• FEMA/Title Insurance CompanyminorStrategic or Co-development Partner · 1 January 2017Flood zone data at individual address level updated regularly by the nation's second-largest title insurance company working with FEMA maps. This partnership ensures current and accurate flood risk data.
• National Data Vendor (Commercial Expansion)minorStrategic or Co-development Partner · 1 January 2011SMR expanded into commercial real estate data in partnership with a national data vendor from 2011-2013, representing the largest-ever effort to correct errors and omissions in public record data.
• CorelogiccoreStrategic or Co-development Partner · 1 January 2004SMR began scoring individual homeowners for HELOC likelihood in partnership with Corelogic starting in 2004. This was the first commercial application of SMR's proprietary HELOC Borrowers Propensity Score methodology.
• First American Financial CorporationcoreStrategic or Co-development Partner · 1 January 2004SMR began scoring individual homeowners for HELOC likelihood in partnership with First American Financial Corporation starting in 2004 as one of the first recipients of the proprietary scoring methodology.
• National Association of Realtors (NAR)coreStrategic or Co-development PartnerSMR Research is a data supplier to the RPR (Realtors Property Resource) unit of the National Association of Realtors. This partnership enables realtors across the U.S. to access SMR's enhanced property data for valuations and market analysis.

Scale indicators14 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ATTOM Data Solutions: ATTOM provides comprehensive property databases, risk data, and analytics for real estate, lending, and insurance professionals. Directly comparable to SMR's residential and commercial property data products with overlapping target customers and use cases.
• CoreLogic: CoreLogic (now merged with ICE) is a direct competitor providing property data, analytics, and predictive scoring for mortgage, insurance, and real estate industries. SMR partnered with CoreLogic early on for HELOC propensity scoring distribution, highlighting direct product overlap.

Emerging players

• Estated: Estated provides API-based property data and analytics for real estate, lending, and insurance applications. Comparable to SMR's residential property data with a more modern, developer-focused delivery model.
• TransUnion SmartMove: TransUnion provides credit and risk data with consumer and business credit reports. Overlaps with SMR's lending and risk analytics use cases, though focused on credit bureau data rather than property-centric data.

Broad incumbents

• Black Knight (now ICE Mortgage Technology): Black Knight offers mortgage servicing, origination, and real estate analytics to lenders. Serves the same enterprise lending customers as SMR with broader technology platforms, competing for data and analytics spend.
• LexisNexis Risk Solutions: LexisNexis Risk Solutions provides data and analytics for insurance, financial services, and government. Comparable to SMR's risk data products, particularly for underwriting, fraud detection, and identity verification.
• Verisk Analytics: Verisk provides data analytics and risk assessment to insurance and financial services industries. Directly comparable to SMR's insurance underwriting data, property risk analytics, and propensity scoring offerings.
• First American Financial Corporation: First American provides title insurance, settlement services, and property data analytics. Early recipient of SMR's HELOC propensity scoring methodology, indicating overlaps in property data and risk analytics for lending and insurance.
• Dun & Bradstreet: Dun & Bradstreet maintains comprehensive business data and credit risk analytics for companies globally. Comparable to SMR's Companies and Risks File with 37 million U.S. companies and risk categorization.
• CoStar Group: CoStar dominates commercial real estate data and analytics with information on properties, tenants, and market intelligence. Directly comparable to SMR's commercial property data and tenant database products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/smrresearch
• LinkedInlinkedin.com/company/smrresearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMR Research Corporation