WMP EUROCOM AG

What WMP EUROCOM AG does

WMP EUROCOM AG is a Berlin-headquartered strategic communications consultancy founded in 1998, operating as a private joint-stock company (Aktiengesellschaft) with offices in Berlin, Munich, and Hamburg. The firm serves large corporations and multinationals, federal and state government institutions, and political organizations and associations, advising on corporate communications, crisis and insolvency communications, litigation-PR, financial communications, government advisory, public affairs, CEO positioning, media training, and corporate publishing. Engagements are sourced through personal outreach by Co-CEOs and senior advisors, leveraging relationships cultivated through the firm's anchor shareholder Hans-Hermann Tiedje (former Bild editor-in-chief), second-largest shareholder Dr. Wendelin Wiedeking (former Porsche CEO), and a bench of senior advisors drawn from German politics, media, and corporate leadership.

The company operates three wholly-owned subsidiaries — TV Media Management GmbH, GPA German Public Affairs GmbH, and WMP HealthCare GmbH — providing specialized capabilities in TV media, public affairs, and healthcare communications respectively. WMP generates revenue through fee-based consulting engagements and retainers typical of professional services firms; pricing is not publicly disclosed and is negotiated per engagement. The firm has no proprietary technology platform and derives its value from human expertise, journalistic experience, and political-business network relationships rather than software products.

WMP is led by Co-CEOs Moritz Barckhausen (appointed 2025, previously CFO from 2021) and Henning Marten, alongside Managing Director Susanne Horstmann. The Supervisory Board is chaired by Dr. h.c. Jürgen Gerdes (former Deutsche Post executive) with Dr. Ulrich Schumacher (former Infineon CEO) and Kristin Schwarz as additional members. The firm has stated an international expansion mandate under its new Co-CEO, extending beyond its historical DACH focus, while continuing to market itself as 'THE ORIGINAL — SINCE 1998' in German strategic communications consulting.

Name

WMP EUROCOM AG

Legal name

WMP EUROCOM AG

Website

https://wmp-ag.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

WMP EUROCOM AG is a Berlin-based strategic communications consultancy founded in 1998, serving large corporations, government institutions, and political organizations across the DACH region with crisis, financial, public affairs, and CEO advisory services through senior advisor networks.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Services (8741), Services-Management Consulting Services (8742)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

Keywords

• Strategic communications consulting
• Crisis communications advisory
• Financial communications services
• Government advisory services
• Public affairs consulting

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communications Consulting: WMP EUROCOM AG generates revenue through fee-based consulting engagements in strategic communications, crisis communications, litigation-PR, financial communications, government advisory, public affairs, CEO communications, media training, corporate publishing, and insolvency communications. Revenue is project-based and retainer-driven, typical of professional services firms. No product or subscription revenue model is disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

WMP EUROCOM AG is a strategic communications consultancy that advises corporations, government institutions, and political organizations on corporate communications, crisis communications, litigation-PR, financial communications, government advisory, public affairs, CEO positioning, media training, corporate publishing, and insolvency communications. Engagements are delivered as project- and retainer-based consulting by senior advisors and consultants, leveraging the firm's network in German politics, business, and media.

Product overview

WMP EUROCOM AG is a Berlin-based strategic communications consultancy founded in 1998, offering a comprehensive portfolio of advisory services at the intersection of business, media, and politics. The company's core offering consists of ten specialized consulting services: Corporate Communications (Unternehmenskommunikation), Crisis Communications (Krisenkommunikation), Litigation-PR, Financial Communications (Finanzkommunikation), Government Advisory, Public Affairs, CEO Communications (CEO-Kommunikation), Media Training (Medientraining), Corporate Publishing, and Insolvency Communications (Insolvenzkommunikation). These services are delivered by experienced communicators collaborating with a young, versatile team. The company also operates subsidiary divisions including WMP HealthCare GmbH, TV Media Management GmbH, and GPA German Public Affairs GmbH. As a non-software advisory firm, WMP provides professional services rather than a technology platform, with a focus on strategic communication consulting for corporations, government institutions, and political organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Unternehmenskommunikation (Corporate Communications)
• Krisenkommunikation (Crisis Communications)
• Litigation-PR
• Finanzkommunikation (Financial Communications)
• Government Advisory
• Public Affairs
• CEO-Kommunikation (CEO Communications)
• Medientraining (Media Training)
• Corporate Publishing
• Insolvenzkommunikation (Insolvency Communications)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• TV Media GmbH (merged into WMP)coreStrategic or Co-development Partner · 1 January 2000In 2000, WMP merged with TV Media GmbH, the company of Hans-Hermann Tiedje (former Bild editor-in-chief, campaign advisor to Helmut Kohl). Tiedje is now the anchor shareholder of WMP EUROCOM AG. This merger established the firm's media advisory capabilities.
• WMP HealthCare GmbHcoreStrategic or Co-development PartnerWMP HealthCare GmbH is a specialized subsidiary focused on healthcare communications. The subsidiary serves healthcare sector clients with health policy expertise, staffed by consultants with backgrounds in the German Bundestag health committee and Federal Ministry of Health. Bianca Haverkamp serves as Office Director, and multiple team members (Elisabeth Hack, Johanna Isermeyer, Rhona Fremery) are dedicated to this entity.
• GPA German Public Affairs GmbHminorStrategic or Co-development PartnerGPA German Public Affairs GmbH is a related entity located in Hamburg at Herrengraben 31. Friedrich-Wilhelm Kramer's email references german-public-affairs.de, suggesting a brand or subsidiary relationship within the WMP network.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Hering Schuppener: Leading German strategic communications and investor relations consultancy; competes head-to-head with WMP in corporate, financial, and crisis communications for DAX and large German corporates.
• Kekst CNC: International strategic communications consultancy advising on M&A, IPOs, and crisis; closely comparable to WMP's financial communications and IPO guidance offerings.

Broad incumbents

• Edelman: Largest global PR firm with deep corporate, crisis, and public affairs practices; competes with WMP for multinational and government clients in Germany.
• APCO Worldwide: Global advisory and public affairs firm with strong government and corporate practice; comparable to WMP's government advisory and public affairs offerings in regulated markets.
• Brunswick Group: Global advisory firm focused on critical issues, M&A, and shareholder communications; competes with WMP in financial communications, IPO advisory, and crisis for German and European clients.
• Burson (BCW / Burson Cohn & Wolfe): Major global communications agency offering corporate, public affairs, and crisis services; overlaps with WMP across nearly all of its core service lines at a global scale.
• Weber Shandwick: Global communications consultancy with strong corporate, crisis, and public affairs practices; competes with WMP for large multinational accounts with German exposure.
• FGS Global (Finsbury Glover Hering): Global strategic communications and public affairs firm formed by the merger of Finsbury, Glover Schuler, and Hering Schuppener; offers the same core services as WMP plus larger international bench and cross-border capabilities.
• MSL Group: Publicis-owned global strategic communications and public affairs network; competes with WMP in corporate communications, public affairs, and crisis across European markets.

Regional players

• Rud Pedersen Group: Northern European public affairs and strategic communications consultancy; comparable to WMP's public affairs and government advisory work with strong Nordic and German presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wmp-eurocom-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WMP EUROCOM AG