Bethel Farms

What Bethel Farms does

Bethel Farms (legal entity Bethel Farms LLLP) is a family-owned and operated sod and turfgrass producer founded in 1958, headquartered on an 4,500-acre farm at 8780 NW Bethel Farms Road in Arcadia, Florida. The company cultivates and sells premium warm-season grass varieties — including proprietary cultivars (Durban™ Seashore Paspalum, Gateway™ Zoysiagrass), Scotts Miracle-Gro co-developed varieties (ProVista™, Viridian™), and licensed varieties (BIMINI®, Floratam™, CitraBlue®, Palmetto®, Seville, Icon®, Imperial®) — along with branded sub-products SodPods® grass plugs, Gotta Go Grass® pet relief pads, and NutriPod® fertilizer pods. Its underlying technology is rooted in sustainable, precision-irrigated farming: a Telemetry Irrigation System provides field-by-field water and nutrient monitoring, underground water tile irrigation reduces water loss by up to 40% versus traditional open irrigation, and a dual-purpose reservoir system supports both irrigation supply and flood control.

The company's customer base spans residential homeowners (primary), professional turf (golf courses and sports fields, including Panther National), commercial landscapers, pet owners, and coastal property buyers, with named genetics partnerships with MVP Genetics, Scotts Miracle-Gro, and Texas A&M University, plus a sourcing relationship with Durban Country Club (South Africa). Bethel monetizes primarily through one-time unit sales of 400 sq. ft. sod pallets priced $519.99–$2,000 per pallet (standard varieties ~$520, premium $599–$699, specialty Durban $2,000), SodPods® plug sales, Gotta Go Grass® pad sales, and ancillary delivery services. Go-to-market is hybrid: direct-to-consumer e-commerce through its Shopify-based bethelfarms.com storefront with home/job-site/multi-stop/curbside delivery and direct ship, alongside B2B enterprise sales to landscape professionals and golf/sports accounts, supported by content marketing, social media (Facebook, Instagram, LinkedIn, TikTok, YouTube), and email.

The business is privately held, with no disclosed funding events, no institutional investors, and no parent company; ownership centers on Will Nugent (40 years tenure), with operational leadership including VP of Turf Jamie Tedder and a recently expanded C-suite (VP Finance Anthony Turner, Innovations Director Lucas Freshour, Director of Forecasting & Analytics Eric Velez). Bethel Farms operates as an affiliated entity alongside consumer-goods sister company Harmony Brands under shared family ownership.

Name

Bethel Farms

Legal name

Bethel Farms LLLP

Website

https://bethelfarms.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Bethel Farms is a family-owned Florida sod producer (founded 1958) that grows and sells 4,500 acres of premium warm-season turfgrass — including proprietary Durban™ and Gateway™ varieties — to residential homeowners, golf courses, sports fields, and commercial landscapers via DTC e-commerce and B2B channels.

Ownership category

akta.pro rank

Product category

Sod and Turfgrass Production

NAICS

Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industries

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)

Keywords

• Sod farming
• Turfgrass products
• Grass pallets
• Landscape turf
• Grass plug production

Headquarters

HQ city

Arcadia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Sod Sales: Sale of sod products in 400 sq. ft. pallets, including premium varieties such as Durban, Gateway, Bimini, Floratam, CitraBlue, Palmetto, Seville, Viridian, ProVista, and Icon Zoysia
2. SodPods® Sales: Sale of grass plug products for cost-effective lawn planting and improvement
3. Gotta Go Grass® Sales: Sale of indoor/outdoor natural grass pet relief products
4. Delivery Services: Multi-stop delivery, job site delivery, home delivery, and direct shipping services for online orders

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Bethel Farms manufactures and sells premium sod and turfgrass products on 4,500 acres in Arcadia, Florida, including 400 sq. ft. sod pallets of varieties such as Floratam, CitraBlue, Palmetto, Seville, ProVista, Viridian, BIMINI Bermuda, Imperial Bermuda, Icon Zoysia, Durban Seashore Paspalum, and Gateway Zoysiagrass. The company also produces branded SodPods® grass plugs, Gotta Go Grass® natural pet relief pads, and NutriPod® fertilizer pods, and offers home delivery, job site delivery, multi-stop delivery, and direct shipping for online orders. Customers include residential homeowners, golf courses, sports fields, commercial landscapers, and coastal property owners.

Product overview

Bethel Farms is a sod and turfgrass company offering a diversified portfolio of grass products centered around its core Sod offering (sold in 400 sq. ft. pallets). The product lineup includes branded sub-products: Gotta Go Grass® (indoor/outdoor natural grass pet relief pads) and SodPods® (grass plugs for lawn planting). The company also markets proprietary varieties developed in partnership with MVP Genetics, including Gateway™ Zoysiagrass and Durban™ Seashore Paspalum. Additionally, Bethel Farms distributes licensed St. Augustine varieties (Floratam™, CitraBlue®, Palmetto®, Seville, Scotts® ProVista™, Viridian™) and licensed Bermuda varieties (BIMINI®, Imperial®), along with Icon® Zoysia. The portfolio serves residential lawns, golf courses, sports fields, and coastal/waterfront properties.

Differentiator

Problem solved

Functional benefit

Brands

• SodPods®: Grass plugs / tiny lawn solution with fully established root system for cost-effective lawn planting and improvement
• Gotta Go Grass®
• NutriPod®
• FarmSync™

Products and services

• Sod (general 400 sq. ft. pallets) Premium quality grass sod sold in 400 sq. ft. pallets for residential and commercial lawn installation, spanning varieties such as Floratam, CitraBlue, Palmetto, Seville, ProVista, Viridian, BIMINI Bermuda, Imperial Bermuda, Icon Zoysia, Durban Seashore Paspalum, and Gateway Zoysiagrass.
• SodPods® Grass Plugs Farm-fresh grass plugs with fully established root system providing a cost-effective alternative to full sod for lawn planting or improvement; requires less water and experiences less transplant shock than conventional sodding.
• Gotta Go Grass® Pet Relief Pads Indoor/outdoor natural live grass pad for pet relief, grown as a convenient all-natural alternative to synthetic pee pads.
• Durban™ Seashore Paspalum Proprietary premium turfgrass developed with MVP Genetics, originating from Durban Country Club (South Africa); offers superior salt tolerance, drought resistance, fine leaf texture, and vibrant green color for golf courses, sports fields, and coastal properties.
• Gateway™ Zoysiagrass Proprietary all-purpose Zoysiagrass developed with MVP Genetics; produces the fewest seed heads of commercial zoysiagrasses, with broad mowing-height tolerance, aggressive recovery, and cold tolerance suited to lawns, landscaping, golf, and sports fields.
• BIMINI® Bermudagrass Improved common Bermudagrass forming a fine-textured, dense turf with dark green color and upright leaf growth; fast-establishing and suited to high-performance landscapes and sports fields.
• CitraBlue® St. Augustine Improved St. Augustine variety with darker blue-green hue, softer texture, excellent wear tolerance, superior shade tolerance, and reduced mowing needs.
• Floratam™ St. Augustine Widely used St. Augustine variety developed to resist SAD virus and chinch bugs; thrives in full sun with coarse, thick blades.
• Icon® Zoysia Zoysiagrass variety offering fine texture and good performance characteristics for residential and commercial turf applications.
• Imperial® Bermuda Bermudagrass variety suitable for golf course and high-quality turf applications.
• Palmetto® St. Augustine Semi-dwarf St. Augustine variety selected for better color, finer texture, and superior shade, cold, frost, heat, and drought tolerance; semi-dwarf habit and softer texture make for comfortable lawn use.
• Scotts® ProVista™ St. Augustine St. Augustine variety based on Floratam genetics, developed by Scotts Miracle-Gro; features dense horizontal habit, excellent uniformity, and supports 50% less mowing with improved weed resistance.
• Seville St. Augustine Compact dwarf St. Augustine variety with narrower leaf blade and plush appearance; excellent horizontal compact growth requiring less mowing, with superior cold tolerance and good shade tolerance.
• Viridian™ St. Augustine Elite St. Augustine variety developed by Scotts Miracle-Gro and Texas A&M University; features superior drought tolerance, disease/pest tolerance, shade tolerance, improved cold tolerance, glyphosate tolerance, and up to 50% reduced mowing frequency.
• NutriPod® Fertilizer Pods Fertilizer pods for plant nutrition marketed as a companion product to SodPods and sod installations.
• Delivery & Fulfillment Services Logistics and fulfillment services including multi-stop delivery, job site delivery, home delivery, direct ship for online orders, and curbside pickup of sod pallets at the Arcadia farm.

Quantifiable outcome

• Generates enough oxygen for 6.4 million people each year
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MVP GeneticscoreStrategic or Co-development Partner · 1 January 2025Strategic partnership with MVP Genetics, a pioneer in high-performance vegetative turfgrass cultivars, to develop and launch new turfgrass varieties. This partnership has produced Gateway Zoysiagrass and Durban Seashore Paspalum, expanding Bethel's range of high-performance grasses for modern landscaping needs.
• Scotts Miracle-GrocoreStrategic or Co-development PartnerPartnership with Scotts Miracle-Gro for Viridian St. Augustine grass, developed in collaboration with Texas A&M University turfgrass breeding program. Scotts Miracle-Gro also provides ProVista St. Augustine through Bethel's distribution.
• Texas A&M UniversitycoreStrategic or Co-development PartnerAcademic partnership for turfgrass breeding research and development, working with Scotts Miracle-Gro on Viridian St. Augustine variety through the Texas A&M turfgrass breeding program.
• Durban Country ClubminorStrategic or Co-development PartnerOrigin source of Durban Seashore Paspalum variety, originating from the renowned Durban Country Club in South Africa, home to Africa's only Top 100 golf course. This connection provides access to elite turfgrass genetics.
• Harmony BrandscoreOthersBethel Farms and Harmony Brands operate under shared ownership/family control, with coordinated business operations including shared hiring announcements and marketing. Harmony Brands focuses on consumer goods products.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Emerald View Turf Farms: Sod producer operating in the Southeast with similar Bermuda, Zoysia, and St. Augustine varieties for residential and commercial customers. Direct comparable on product mix, regional focus, and palletized distribution model.
• King Ranch Turfgrass: Large multi-state sod producer operating across Florida, Louisiana, and Texas with comparable acreage scale and a diversified catalog of Bermuda, St. Augustine, and Zoysia varieties. Comparable to Bethel on multi-region production footprint and golf/sports/residential customer mix.
• Woerner Turf Farms: Sod producer serving the Southeastern U.S. with a broad catalog of warm-season turfgrass varieties for golf, sports, and residential applications. Comparable to Bethel on geographic footprint, product mix, and customer segments.
• NG Turf: Family-owned sod producer headquartered in Georgia with multiple Georgia farm locations, offering a comparable catalog of Bermuda, Zoysia, and Fescue varieties to landscape professionals, golf courses, and homeowners. Directly comparable to Bethel on product mix, customer segments, and regional Southeast focus.
• South Florida Grassing: Long-established Florida sod producer serving residential, commercial, and golf customers across South Florida with multiple grass varieties. Direct competitor in Bethel's core Florida market with similar product offering and B2B/B2C distribution.

Broad incumbents

• Scotts Miracle-Gro: National lawn care and turfgrass company and a key genetics/licensing partner to Bethel (ProVista, Viridian). Comparable as both a partner and a broad incumbent whose consumer brand and breeding program influence the same end markets.
• SiteOne Landscape Supply: Large public distributor of landscape supplies including irrigation, fertilizer, and turfgrass to professional landscapers. Comparable as a broad incumbent channel that sells competing sod and turf inputs alongside Bethel's products in some markets.

Emerging players

• Sod Solutions: Turfgrass breeding and licensing company that develops and licenses improved cultivars (including several varieties Bethel also carries) to a network of licensed sod producers. Comparable as a partner/competitor at the genetics level that shapes the broader sod industry's product roadmap.
• TifTuf Bermuda / The Turfgrass Group: Turfgrass breeding and licensing organization that develops and licenses proprietary Bermuda and Zoysia cultivars (including TifTuf) to a network of growers. Comparable as a peer in the genetics/licensing layer that defines which premium varieties reach market.

Regional players

• West Coast Turf: Large West Coast-based sod producer with a comparable catalog of premium warm-season and cool-season turfgrass varieties for golf, sports, and residential customers. Comparable on product offering and customer segments, though geographic focus differs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIf30KjJC0qWALL3eZ-CXUg
• Facebookfacebook.com/BethelFarmsLLLP
• LinkedInlinkedin.com/company/bethel-farms
• Instagraminstagram.com/bethelfarmsfl
• TikToktiktok.com/@bethelfarms?is_from_webapp=1&sender_device=pc
• Xx.com/BethelFarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethel Farms