What Woerner Turf does

Woerner Turf is a family-owned agribusiness company headquartered in Foley, Alabama, that produces premium warm-season turfgrass and complementary landscape materials for residential and commercial customers across the U.S. Southeast and Hawaii. The company traces its roots to the Woerner family's 1915 farming operations in Elberta, Alabama (originally under Edward J. Woerner and Sons, Inc.); it transitioned to sod production in the 1970s after experimenting with grass as a cash crop on roughly 2,000 acres, and has specialized in turfgrass for over 40 years. Operations span five farms located in Alabama (Baldwin County/Foley), Louisiana (Donaldsonville and Ethel), Florida (Vero Beach under Gulf Kist Sod), and Hawaii (Mililani and Kailua-Kona under Southern Turf), with the business organized as a subsidiary of Woerner AgriBusiness.

The core product is sod offered in six cultivated varieties — Bermuda 419, Centipede, CitraBlue St. Augustine, Classic St. Augustine, Floratam St. Augustine, Palisades Zoysia, and TifTuf Certified Bermuda — sold by the pallet or individual piece, supplemented by grass plugs, centipede and ryegrass seed, and a broader landscape supply assortment that includes pavers and wall blocks (sourced from Tremron and Belgard), natural stone, pebble stone, bulk mulches, soils, gravel, pine straw, and a proprietary line of fertilizers and turf-care chemicals branded under the TURFection label. The company is vertically integrated from farm production through direct-to-consumer retail, operating three company-owned Woerner Turf & Landscape Supply stores in Mobile AL, Baton Rouge LA, and Jacksonville FL, plus an affiliated Gulf Kist Sod location in Pensacola FL.

Woerner Turf generates revenue primarily through hardware sales of sod and landscape materials, sold in-store, via farm-direct pickup, and through scheduled delivery. Pricing is not publicly disclosed and is handled through quote-based contact forms. The customer base is overwhelmingly long-tail and regional: residential homeowners form the primary segment, with a secondary commercial segment serving developers and contractors requiring bulk quantities. Marketing is modest and content-driven, centered on an educational blog, social channels (Facebook, Pinterest), and email newsletters. The company is privately held, with Gabrielle Woerner publicly active in content and brand leadership, and there is no indication of external institutional investment.

Name

Woerner Turf

Legal name

Woerner Turf

Website

https://woernerturf.com

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

101–250 employees

Short description

Woerner Turf is a family-owned agribusiness producing premium warm-season sod varieties, grass seed, and landscape materials through five farms and company-owned retail stores in the U.S. Southeast and Hawaii, serving residential and commercial customers.

Ownership category

akta.pro rank

Product category

Turfgrass and Landscape Materials

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (44424), Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industries

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

Keywords

• Premium sod production
• Turfgrass farming
• Landscape materials supply
• Warm-season grass varieties
• Landscape supply retail

Headquarters

HQ city

Foley

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Sod and Turfgrass Sales: Sale of premium sod in six varieties (Bermuda 419, Centipede, CitraBlue St. Augustine, Classic St. Augustine, Floratam St. Augustine, Palisades Zoysia, TifTuf Certified Bermuda) along with grass seed and plugs. Products sold by pallet and individual pieces at retail stores and farms.
2. Landscape Materials Sales: Sale of landscape supply products including pavers, wall blocks, natural stone, pebbles, mulch, gravel, pine straw, and fertilizers. Products sourced from manufacturers like Tremron and Belgard.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Woerner Turf is a family-owned agribusiness that farms, harvests, and sells premium warm-season turfgrass sod in multiple varieties (Bermuda 419, TifTuf Certified Bermuda, Centipede, CitraBlue St. Augustine, Classic St. Augustine, Floratam St. Augustine, Palisades Zoysia) along with grass plugs, seed, and an assortment of landscape materials including pavers, wall blocks, natural stone, bulk mulches, soils, gravel, fertilizers, and lawn care chemicals. Products are sold by the pallet or individual piece through company-owned retail stores, farm-direct pickup, and bulk delivery to residential and commercial customers in the Southeast US and Hawaii.

Product overview

Woerner Turf is a family-owned agribusiness company specializing in premium turf grasses and landscape materials. The core product is sod offered in seven varieties (Bermuda 419, Centipede, CitraBlue St. Augustine, Classic St. Augustine, Floratam St. Augustine, Palisades Zoysia, and TifTuf Certified Bermuda), supplemented by grass plugs and centipede seed for lawn establishment and repair. The landscape supply division includes pavers, wall blocks, natural stone, pebbles, bulk products (mulches, soils, gravel), and fertilizers/chemicals (TURFection kits, pre-emergents, fungicides). Retail outlets and sod farms provide products directly to residential and commercial customers across the Southeast and Hawaii.

Differentiator

Problem solved

Functional benefit

Brands

• Gulf Kist Sod: Affiliated landscape supply location in Pensacola, FL offering premium turf grasses and landscape materials
• Southern Turf
• Woerner AgriBusiness

Products and services

• Premium Sod (Bermuda 419)
• TifTuf Certified Bermuda Sod Hybrid Bermuda grass variety with superior drought tolerance, requiring up to 38% less water than other grasses, handles shade better than most Bermudas and thrives in high temperatures.
• Centipede Grass Sod Low-maintenance warm-season grass that thrives in acidic soils and requires minimal fertilizer, available in sod form.
• CitraBlue St. Augustine Sod St. Augustine grass variety with enhanced color and disease resistance, suited to Southeast and Gulf Coast climates.
• Classic St. Augustine Sod Traditional St. Augustine grass variety, soft and lush, ideal for shaded areas and coastal regions.
• Floratam St. Augustine Sod St. Augustine grass variety bred for improved disease resistance and cold tolerance.
• Palisades Zoysia Sod Zoysia grass variety known for dense growth, wear resistance, and staying green longer into fall.
• Grass Plugs Small sections of grass grown in trays (1.5-3 inches) used to repair damaged lawn areas or establish new lawns where sod or seed is impractical, planted 9-12 inches apart and filling in over time.
• Bulk Centipede Seed Centipede grass seed sold in bulk quantities for large-area lawn establishment.
• Ryegrass Seed Oregon Grown Premium Quality Ryegrass Seed in 50lb bags (covers up to 10,000 sqft) used for overseeding warm-season grasses during winter.
• Pavers Pavers from manufacturers Tremron and Belgard offering various colors, patterns, sizes, and textures for patios and walkways.
• Wall Blocks Premium wall blocks for outdoor kitchens, seating walls, columns, and retaining wall systems from top manufacturers.
• Tremron Firepit Kits Tremron brand firepit kits (30 inch diameter, 16 inch height) available in Autumn Blend, Sierra, and Sand Dune colors.
• Pebble Stone Variety of pebble stone including Mexican Beach Pebbles, Rainbow, Tan, White Santorini, Kewanee Creek, Buck Creek Cobblers, River Rounds, River Flats, and Sedona Small Rock in various sizes.
• Natural Stone and Landscape Rocks Natural stone products including flagstone, river rocks, boulders, and decorative stones with over 20 varieties of flat and pebble stone.
• Bulk Landscape Products Bulk landscape materials including premium mulches (natural and dyed), mineral-enriched soils, various rock and gravel, and pine straw in bag or bulk.
• Fertilizers Fertilizers for lawn care including 'New Lawn Starter' (9-13-7 formula with high phosphorus for root growth), slow-release granular fertilizers (9-0-0, 16-4-8 blends), and TURFection seasonal kits.
• TURFection Lawn Kits Seasonal fertilization kits including Thatch Out product for dethatching, Fall-Winter Kit, and micro-organism mixtures for root health.
• Pre-emergent Herbicides Pre-emergent herbicides for weed prevention applied in spring and fall, including Dimension for seed sterilization and prodiamine or dithiopyr-based products.
• Fungicides Fungicide products for lawn disease control including Fertilome Liquid Systemic Fungicide, F-Stop Fungicide Granules, F-Stop Liquid Fungicide, Heritage by Syngenta, and Triple Action (OMRI listed organic).
• Woerner Turf & Landscape Supply Retail Stores Retail outlets in Mobile AL, Baton Rouge LA, Jacksonville FL, and affiliated Gulf Kist Sod in Pensacola FL offering in-store pickup of sod, landscape materials, and expert advice from landscape specialists.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Gulf Kist SodcoreChannel Partner/ Reseller/ DistributorGulf Kist Sod of Pensacola, FL operates as an affiliated landscape supply store selling Woerner Turf sod products. The store carries premium turf grasses locally grown by Woerner Turf farms and offers the full range of landscape supply products including pavers, wall blocks, and natural stone.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Helena Agri-Enterprises: National agricultural inputs distributor (fertilizers, crop protection, specialty products) serving growers and retailers. Comparable as an upstream supplier and competitor in the fertilizer and turf-care chemical product category Woerner markets.
• Oldcastle APG (CRH): Manufacturer of Belgard and other hardscape brands that Woerner retails in its landscape supply stores. Key upstream supplier (and potential channel competitor) in the pavers/wall blocks/stone category that is a major revenue stream.

Direct peers

• Bethel Farms: Florida-based family-run sod producer with farm locations and landscape distribution across the Southeast. Same product type (sod), same warm-climate geography, and same agribusiness heritage profile as Woerner.
• NG Turf (North Georgia Turf): Family-owned regional sod producer serving Georgia with multiple sod varieties for residential and commercial customers via farm-direct and delivery channels. Directly comparable to Woerner in size, product mix, and Southeast US service area.
• King Ranch Turfgrass: Florida- and Texas-based sod producer offering multiple warm-season varieties with farm-direct pickup and landscape supply retail. Overlaps directly with Woerner's Florida farms and turfgrass portfolio.
• Sod Solutions Group: Variety developer and grower network behind several flagship varieties Woerner sells (TifTuf, CitraBlue, Floratam, Palisades). Functions as both a peer competitor in sod production and as the upstream licensor of Woerner's premium varieties.

Broad incumbents

• SiteOne Landscape Supply: Public national distributor (NYSE: SITE) of landscape supplies including hardscapes, irrigation, and nursery products to contractors and retailers. Represents the scaled, multi-category landscape supply model Woerner competes with at the retail channel level.
• Ewing Outdoor Supply: National landscape and irrigation supply distributor with branches across the Sun Belt. Adjacent broad incumbent competing for the same contractor and landscape professional customers Woerner serves via its retail stores.

Regional players

• Pacific Sod: Established California-based sod producer serving Western US markets with farm-direct and delivery distribution. Offers a comparable warm-season turfgrass product portfolio but operates in a different geography.
• Evergreen Turf: Arizona-based regional sod producer with retail locations serving Southwest markets. Directly comparable product (sod) and channel mix (farm + retail) but focuses on Southwest US rather than Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/woernerturf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woerner Turf