Performance Labs

What Performance Labs does

Performance Labs Sp. z o.o. is a privately held digital marketing agency headquartered at PGE Stadion Narodowy in Warsaw, Poland. Founded by self-described passionate specialists, the firm delivers sales-driven marketing services across B2B and B2C client segments, ranging from global enterprises (Best Western, Costa Coffee, Volvo, Roche, Philip Morris, Suzuki, Enea, Inter Cars) to mid-market Polish e-commerce players (Gorabbit.pl, Tania Łazienka) and startups. The agency operates on a professional services, quote-based pricing model with no publicly disclosed pricing tiers or minimums.

The company's service portfolio spans nine core offerings (Marketing Audit, Marketing Strategy, SEO, Performance Marketing, Content Marketing, Web Analytics, WWW & Graphic Design, and E-commerce) plus approximately 30 specialized add-on modules covering Google Ads, social performance, email marketing, programmatic advertising, brand reputation protection, lead generation, Amazon sales, marketplace platforms, affiliate networks, video production, CRO, and influencer marketing. Core technology is based on industry-standard advertising and analytics platforms (Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Google Tag Manager, Hotjar, SEMrush, Ahrefs, Screaming Frog) rather than proprietary infrastructure. The firm holds Google Partner, Facebook Business Partner, and Microsoft/Bing Partner status.

The go-to-market motion is sales-led, combining direct client engagement for enterprise accounts with website-based brief submission for mid-market prospects. Marketing channels employed for own lead generation mirror the services sold: content marketing, SEO, paid search, paid social, email, affiliate, and video. The agency does not disclose revenue, headcount, funding, or ownership details beyond being a Polish Sp. z o.o. with no identified parent or external investors.

Name

Performance Labs

Legal name

Performance Labs Sp. z o.o.

Website

https://performancelabs.pl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Performance Labs is a Warsaw-based digital marketing agency serving B2B and B2C clients with SEO, performance marketing, content, analytics, e-commerce, and paid advertising services. Its client base spans global enterprises (Volvo, Roche, Philip Morris) plus mid-market and startup Polish companies.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Marketing Audits & Account Recovery (MPAAACAN)

akta.pro secondary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Digital marketing services
• Search engine optimization
• Performance marketing
• Content marketing services
• E-commerce optimization

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: Performance Labs generates revenue through providing digital marketing services including SEO, performance marketing, content marketing, web analytics, web development, and e-commerce optimization. The agency offers customized marketing strategies and campaign management for clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Performance Labs is a sales-driven digital marketing agency offering Marketing Audit, Marketing Strategy, SEO (Technical, On-Page, Off-Page), Performance Marketing, Content Marketing, Web Analytics, WWW & Graphic Design, and E-commerce services. These are complemented by Google Ads management, social media advertising, email marketing, programmatic advertising, brand reputation protection, lead generation, Amazon and marketplace sales, affiliate programs, video production, influencer marketing, conversion rate optimization, and analytics implementation services (Google Analytics, Google Tag Manager, Measurement Protocol).

Product overview

Performance Labs is a digital marketing agency providing comprehensive B2B and B2C marketing services through a portfolio of integrated offerings. The core service portfolio includes Marketing Audit, Marketing Strategy, SEO (with sub-services for Technical SEO, On-Page SEO, Off-Page SEO, and SEO Strategy), Performance Marketing, Content Marketing, Web Analytics, WWW & Graphic Design, and E-commerce services. These are complemented by specialized modules including Google Ads management, Social Performance campaigns (Facebook, Instagram, LinkedIn, Twitter), Email Marketing, Programmatic Advertising, Brand Reputation Protection, Lead Generation, Amazon Sales, E-commerce Platforms (Allegro, Ceneo, Skąpiec, OTOMOTO), Affiliate Networks, Video Production, Content Creation tools (Blog, Articles, E-books, Infographics, Whitepapers), Influencer Marketing, Buzz Marketing, and Conversion Rate Optimization. The agency also provides implementation services for Google Analytics, Google Tag Manager, Measurement Protocol, and Analytics Audits, supported by dedicated Reporting dashboards. All services are delivered using industry tools including Ahrefs, Screaming Frog, Hotjar, SimilarWeb, and various advertising platforms to drive website visits, leads, and purchases while maximizing client ROI.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Audit Evaluates the effectiveness of online marketing activities and provides recommendations for websites, UX, content marketing, social media, advertising campaigns, and SEO based on analytical data.
• Marketing Strategy Creates tailored marketing strategies and media plans based on data analysis, defining business goals and appropriate KPIs for effective brand communication with customers.
• SEO (Pozycjonowanie i Optymalizacja) Improves website visibility in Google search results through SEO audits, technical optimization, content development, and ongoing SEO strategy implementation.
• Performance Marketing Delivers targeted marketing campaigns focused on measurable results including website visits, leads, and purchases through paid advertising channels.
• Content Marketing Creates engaging and valuable content for audiences, with content forms adjusted to achieve specific marketing goals.
• Web Analytics Analyzes online activities using appropriate tools to identify strengths and weaknesses in digital presence based on collected data.
• WWW & Graphic Design Creates corporate websites, product pages, landing pages, online stores, and other digital properties with responsive designs fully optimized for SEO.
• E-commerce Optimizes e-commerce sales funnels to maximize profits and increase sales through strategic digital marketing interventions.
• Google Ads Management Manages paid search advertising campaigns on Google including Search, Display Network, YouTube video ads, Dynamic Search Ads, Shopping campaigns, and remarketing.
• Social Performance (Paid Social) Customer acquisition through social media platforms including Facebook Lead Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads with detailed targeting capabilities.
• Amazon Sales Service Comprehensive Amazon marketplace selling service including account setup, product listings, advertising (PPC, DSP), and account health management for global reach.
• Conversion Rate Optimization (CRO) A/B testing and website optimization to increase user engagement and achieve measurable business benefits using Google Optimize and heatmap tools.

Quantifiable outcome

• GoRabbit achieved several million PLN in sales in first 12 months of partnership
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration49 records

Partnerships

Two partnerships are on record, tiered core.

• Google PartnercoreTechnology or IntegrationOfficial Google Partner status indicating expertise in Google Ads, Google Analytics, and other Google marketing tools. Confirms certification and proficiency in Google's advertising platforms.
• Facebook Business PartnercoreTechnology or IntegrationOfficial Facebook Business Partner status for advertising and marketing services on Facebook and Instagram platforms. Indicates proficiency in Meta's advertising ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Croud: International performance marketing agency using a network-of-experts model; competes for the same enterprise performance marketing RFPs but with broader geographic reach.
• Brainlabs: Data-driven digital media agency specializing in paid search, programmatic, and SEO; competing bidder for performance marketing mandates of Polish and CEE enterprise clients.

Direct peers

• Sempai: Polish performance marketing and analytics agency with similar enterprise client focus, including work across Google Ads, Meta, and programmatic channels.
• Elephate: Warsaw-based digital marketing agency specializing in SEO, content marketing, and CRO. Competes head-to-head with Performance Labs for Polish e-commerce and B2B clients.
• Whites: Polish digital marketing agency offering SEO, performance marketing, and analytics services to mid-market and enterprise clients. Directly comparable to Performance Labs in service mix and domestic positioning.
• Sunrise (Lemonade): Polish full-service digital marketing agency offering performance marketing, SEO, and content; comparable in size, geography, and service portfolio to Performance Labs.

Broad incumbents

• Publicis Groupe / Publicis Media: Global advertising holding group providing end-to-end media, performance, and digital services; competes for tier-one enterprise clients in Poland and CEE.
• Dentsu / iProspect: Global performance and digital marketing agency within Dentsu; competes in Poland for enterprise SEO, paid media, and analytics budgets with a broader international footprint.
• WPP / Wavemaker: Global media agency network within WPP; competes for the same enterprise brand mandates as Performance Labs but offers international scale and broader portfolio capabilities.

Regional players

• Salestube (DDB / Tribal Worldwide): Polish digital agency within DDB/Tribal offering performance marketing, e-commerce, and content services; comparable service mix with the backing of a global network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/PLsPolska
• Facebookfacebook.com/PerformanceLabsPolska
• LinkedInlinkedin.com/company/18143715

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Labs