Foot and Ankle Wellness Center

What Foot and Ankle Wellness Center does

Foot and Ankle Wellness Center (FAAWC) is a private, multi-doctor podiatric medical practice headquartered at 1871 West William Street, Delaware, Ohio, serving patients across Central Ohio (Delaware, Columbus, Dublin, Westerville, Marion, Marysville). Founded circa 1997 and currently led by Dr. Drew Belpedio and Dr. Martha Anderson following the 2021 retirement of founding podiatrist Dr. Graebner, the practice employs 11-50 staff including three DPMs, a Certified Nurse Practitioner, and a Doctor of Physical Therapy. It treats the full spectrum of foot and ankle conditions — bunions, heel pain, injuries, fractures, nerve conditions (neuropathy, neuromas, tarsal tunnel), skin and nail disorders, tendon pathologies, pediatric and sports injuries, and diabetes-related complications — with surgical intervention performed under affiliation agreements at five Central Ohio hospitals and ambulatory surgery centers (Riverside Outpatient Surgery Center, Grady Memorial, Dublin Methodist, Dublin Surgery Center, Mount Carmel St. Ann's).

The practice's clinical technology stack centers on differentiated third-party platforms: the MLS Laser (Multiwave Locked System, FDA-cleared since 2009) for pain relief, anti-inflammation, and accelerated healing; the Aerolase Lightpod Neo for fungal nail and wart treatment (reported 92.7% success rate); and Neurogenx high-frequency electronic wave therapy for peripheral neuropathy (reported 80-85% symptom improvement). On-site capabilities include digital X-ray, lab draws, a medical nail salon (PediCares/ManiCares with KeryFlex restoration), and Central Ohio Physical Therapy (Astym, dry needling, cold laser, electrical muscle stimulation). The Medent patient portal and ProCharge payment processing handle scheduling, messaging, and billing.

FAAWC operates a hybrid revenue model: fee-for-service billing to most major insurance carriers as an in-network provider (covering consultations, surgery, physical therapy, and covered procedures), supplemented by a self-pay tail for non-covered services — MLS laser packages ($450 for 6 treatments), Aerolase packages ($700 for 6 monthly treatments), KeryFlex nail restoration ($70+ per kit), and cash-only PediCare/ManiCare services ($55-$90). CareCredit financing is offered for out-of-pocket payments. Go-to-market is direct-to-consumer via phone, online appointment request, and walk-in emergency hours, supported by content marketing (website, blog, newsletters), social media (Facebook, Instagram, YouTube), community health fair participation, and organic SEO targeting Central Ohio podiatry searches.

Name

Foot and Ankle Wellness Center

Legal name

Foot and Ankle Wellness Center

Website

https://faawc.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Foot and Ankle Wellness Center is a multi-doctor podiatric medical practice in Delaware, Ohio providing comprehensive foot and ankle care — including surgery, laser therapy, neuropathy treatment, physical therapy, and a medical nail salon — to individual patients across Central Ohio.

Ownership category

akta.pro rank

Product category

Podiatric Medical Services

NAICS

Offices of Podiatrists (621391), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Medical/Clinical Nail Care (e.g., diabetic foot, podiatry-adjacent) (HSALACAJ), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Podiatric medical services
• Foot and ankle surgery
• Neuropathy treatment
• Laser therapy services
• Physical therapy rehabilitation

Headquarters

HQ city

Delaware

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Services - Fee for Service: Traditional fee-for-service medical billing model where services are billed to health insurance. In-network provider for most major health insurance carriers. Patients responsible for copays and service fees at time of visit.
2. Self-Pay Medical Services: Cash payment for services not covered by insurance, including laser therapy treatments. MLS laser therapy package $450 for 6 treatments. Aerolase laser package $700 for 6 treatments. KeryFlex nail restoration services. Payment plans available through CareCredit.
3. Medical Nail Salon Services: Cosmetic medical services including pedicures, manicures, and nail restoration. Cash-only service not billed to insurance. Classic PediCare $65, Deluxe PediCare $90, Classic ManiCare $55, KeryFlex nail restoration starting at $70.
4. Physical Therapy Services: Physical therapy services billed to insurance with benefits check conducted prior to scheduling. Cash prices available for uninsured patients. Treatment packages and pre-payment discounts offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Foot and Ankle Wellness Center is a multi-doctor podiatric medical practice that diagnoses and treats foot and ankle conditions through surgical, conservative, laser, and rehabilitative modalities. The practice provides emergency foot and ankle care, MLS and Aerolase laser therapy, Neurogenx neuropathy treatment, an on-site medical nail salon, integrated physical therapy via Central Ohio Physical Therapy, and surgical procedures performed at affiliated hospitals and surgery centers. Services are delivered to individual patients through fee-for-service billing, in-network insurance, and self-pay options in the Central Ohio region.

Product overview

Foot and Ankle Wellness Center is a multi-doctor podiatric medical practice offering comprehensive foot and ankle care as a unified service portfolio. The practice provides six core service lines: Emergency Care (walk-in urgent appointments), Laser Treatment (MLS and Aerolase lasers), Medical Nail Salon (PediCares/ManiCares with KeryFlex restoration), Neuropathy Care (Neurogenx treatment), Physical Therapy (Central Ohio Physical Therapy), and Surgery. These services are supported by treatment for specific conditions including bunions, heel pain, injuries, nerve conditions, skin/nail issues, and tendon problems. The practice operates as an integrated medical office with on-site digital X-rays, lab capabilities, and affiliated physical therapy and nail salon services, all coordinated through a patient portal and electronic health records system.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Foot & Ankle Care Walk-in urgent care services for foot and ankle emergencies, providing digital X-rays, lab blood draws, wound care, minor surgical procedures, and cast/brace applications. Includes Friday walk-in hours and daily urgent appointments.
• Laser Treatment MLS laser therapy for pain relief and accelerated healing from injuries and surgery, plus Aerolase laser treatment for fungal nails and wart removal with documented 92.7% success rate.
• Neuropathy Care (Neurogenx) Specialized peripheral neuropathy treatment using Neurogenx high-frequency electronic wave therapy to relieve nerve pain, reduce numbness, and restore normal nerve function, with reported 80-85% symptom improvement.
• Medical Nail Salon Cash-only medical nail salon (PediCares/ManiCares) offering nail trimming, callus reduction, and KeryFlex nail restoration for damaged or fungal nails, performed by Certified Medical Nail Technicians.
• Physical Therapy (Central Ohio Physical Therapy) Multi-system physical therapy approach treating the whole body for all ages and injury types, including Astym therapy, dry needling, cold laser, electrical muscle stimulation, and functional exercise.
• Foot & Ankle Surgery Comprehensive foot and ankle surgical services including athletic injuries, tendon repair, heel pain surgery, ankle instability treatment, digital correction, fracture repair, flatfoot reconstruction, and limb salvage performed at affiliated hospitals and surgery centers.
• Bunion & Toe Conditions Treatment Treatment for bunions, tailor's bunions, Hallux Rigidus, and hammer toes using conservative methods and surgical intervention when necessary.
• Heel Pain & Plantar Fasciitis Treatment Comprehensive treatment for plantar fasciitis, Haglund's deformity, and Sever's disease including laser therapy, physical therapy, orthotics, and surgery when needed.
• Foot & Ankle Injuries Treatment Treatment for ankle sprains, stress fractures, broken bones, and foot fractures using digital X-rays, MLS laser therapy, casting, and surgical intervention.
• Nerve Conditions Treatment Treatment for peripheral neuropathy, neuromas, and tarsal tunnel syndrome including Neurogenx therapy, medications, orthotics, and surgical options.
• Skin & Nail Conditions Treatment Treatment for fungal infections, ingrown toenails, warts, and subungual hematoma using laser therapy, medications, and surgical removal.
• Tendon Conditions Treatment Treatment for Achilles tendinosis, tendonitis, tendon ruptures, and posterior tibial tendon dysfunction using physical therapy, PRP injections, MLS laser, and surgery.

Quantifiable outcome

• 92.7% success rate for Aerolase laser fungal nail treatment
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• Riverside Outpatient Surgery CentercoreOthersSurgical center where FAAWC podiatrists perform outpatient foot and ankle surgical procedures. One of multiple hospital and surgery center affiliations throughout Central Ohio.
• Grady Memorial HospitalcoreOthersOhioHealth hospital location where FAAWC surgeons perform foot and ankle surgeries. Part of Central Ohio hospital network serving Delaware and surrounding areas.
• Dublin Methodist HospitalcoreOthersOhioHealth hospital facility used by FAAWC for surgical procedures. Provides access to full hospital resources for complex foot and ankle surgeries.
• Dublin Surgery CentercoreOthersAmbulatory surgery center where FAAWC performs outpatient surgical procedures. Offers convenient same-day surgery options for foot and ankle conditions.
• Mount Carmel St. Ann'scoreOthersMount Carmel Health hospital location where FAAWC surgeons perform foot and ankle surgical procedures. Expands surgical access across Central Ohio.
• NeurogenxcoreTechnology or IntegrationInnovative neuropathy treatment technology using high-frequency electronic waves. FAAWC is a provider offering Neurogenx treatments for peripheral neuropathy and nerve pain. Treatment reports 80-85% symptom improvement.
• Aerolase (Lightpod Neo Laser)coreTechnology or IntegrationFDA-approved laser technology provider for fungal nail treatment and wart removal. Aerolase Lightpod Neo offers 92.7% success rate for fungal nails - highest of any treatment option. Chosen for safety, effectiveness, and advanced technology.
• MLS Laser (Multiwave Locked System)coreTechnology or IntegrationFDA-cleared (since 2009) dual-wave fully robotic laser therapy system. MLS laser provides pain relief, anti-inflammatory effects, and accelerated healing for injuries, sprains, strains, fractures, and soft tissue repair. Only multi-wave locked system on market.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ATI Physical Therapy: National physical therapy chain with hundreds of clinics offering orthopedic and sports rehabilitation. Comparable to FAAWC's Central Ohio Physical Therapy subsidiary as a much larger-scale operator in the co-located PT/rehab space.
• US Foot & Ankle Specialists: PE-backed multi-state podiatry platform operating a network of foot & ankle clinics with medical, surgical, and ancillary services. Comparable as the scaled platform analog of FAAWC's multi-doctor podiatry model, but operating across many geographies rather than a single market.

Direct peers

• Cleveland Foot & Ankle Clinic: Multi-doctor Ohio-based podiatry practice offering medical, surgical, and orthopedic foot & ankle care. Comparable to FAAWC as another independent Ohio multi-provider podiatry group competing for the same regional referral networks.
• Premier Podiatry: Multi-doctor podiatric medicine and surgery practice offering comprehensive foot & ankle care. Comparable to FAAWC in operating as an independent multi-provider podiatry group with medical and surgical offerings.
• Klein Podiatry: Independent multi-doctor podiatry practice offering medical and surgical foot & ankle care. Comparable to FAAWC in size, structure, and service mix as another physician-owned specialty practice.
• Podiatry Associates: Multi-physician podiatric medicine and surgery group offering comprehensive foot & ankle care including diabetic foot, sports medicine, and surgery. Comparable to FAAWC in operating as a physician-owned multi-doctor podiatry practice with comparable service breadth.
• Affiliated Foot & Ankle Surgeons: Multi-doctor podiatric surgical group offering medical and surgical foot & ankle care with multiple providers. Comparable to FAAWC in business model, provider-led structure, and surgical-plus-medical service mix.
• StrideCare: Multi-site podiatry and foot & ankle surgical group with integrated wound care, laser, and surgical services. Comparable to FAAWC in offering comprehensive podiatric care plus surgical and ancillary modalities, though operating a much larger regional footprint.
• Northern Ohio Foot & Ankle Specialists: Ohio-based multi-doctor podiatry practice treating a broad range of foot & ankle conditions including surgical intervention. Comparable to FAAWC as a regional Ohio multi-physician podiatry group with similar scope of services.

Others

• Hanger Clinic: National orthotic and prosthetic provider serving patients with custom devices and bracing. Comparable to FAAWC as an adjacent player in the orthopedic appliances and lower-extremity support ecosystem that podiatry practices interface with for orthotic fittings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKpfnpYvhI6VgbWjaqbcT0g
• Facebookfacebook.com/DrFAAWC
• Instagraminstagram.com/drfaawc
• Xx.com/drfaawc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foot and Ankle Wellness Center