Fieldking
- Company typePrivate
- Founded1978
- HeadquartersKarnal, India
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Fieldking firmographics
Firmographics- Name
- Fieldking
- Legal name
- Beri Udyog Pvt Ltd
- Website
- https://fieldking.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Fieldking industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)
- akta.pro secondary industries
- Harvesting & Forage Equipment (IMAHACAD), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
Keywords
Where Fieldking is headquartered
LocationHeadquarters
- HQ city
- Karnal
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Fieldking business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Agricultural Implements Sales: Manufacturing and selling agricultural machinery and implements including rotavators, harrows, ploughs, cultivators, harvesters, balers, trailers, and crop protection equipment. Products are sold through dealer network domestically and via exports internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Direct Sales - Contact for Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Fieldking product offering
Product offeringCore offering
Fieldking designs, manufactures, and sells tractor-driven agricultural implements and farm machinery across 40+ product lines covering the complete farming cycle. Its portfolio includes rotary tillers/rotavators, harrows, ploughs, cultivators, sub-soilers, power harrows, rippers, ridgers, super seeders, planters, seed drills, multi-crop harvesters, round and square balers, rotary mulchers, flail mowers, hay rakes, sugar cane loaders, forage mowers, bale spears, laser-guided land levelers, rotary cutters, terracer blades, box blades, grader blades, landscape rakes, trailers, water bowsers, boom sprayers, fertilizer spreaders, and replacement disc/rotavator blades. Products are compatible with tractors ranging from 15 HP to 90+ HP and serve soil preparation, seeding, crop protection, harvesting, straw management, landscaping, and haulage applications.
Product overview
Fieldking is a manufacturer of agricultural machinery and farm implements based in India, established in 1978. The company produces a comprehensive portfolio of tractor attachments and implements organized across nine product categories: Tillage (Rotary Tillers/Revolvers, Harrows, Ploughs, Sub Soilers, Cultivators, Ridgers, Power Harrows, Rippers), Seeding & Plantation (Super Seeder, Pneumatic Planter, Multi Crop Row Planter, Zero Till, Post Hole Digger, Roto Seed Drill, Happy Seeder, Disc Seed Drill), Harvest & Straw Management (Multi Crop Harvester, Round Baler, Square Baler, Mini Round Baler, Rotary Mulcher, Flail Mower, Hay Rake, Sugar Cane Loader, Forage Mower, Bale Spear), Landscaping (Levelers, Rotary Cutters, Terracer Blade, Box Blade, Grader Blade, Landscape Rake, Heavy Duty Flail Mower), Haulage (Trailers, Water Bowser/Tanker), and Crop Protection (Boom Sprayer, Fertilizer Spreader), plus spare components (Disc Blades, RT Blades). These implements are designed to be attached to tractors of varying horsepower and serve the complete farming cycle from land preparation through harvesting and post-harvest processing. Fieldking exports to 106-108 countries and operates three manufacturing facilities spanning 162,000 sqm in Karnal, Haryana.
Differentiator
Problem solved
Functional benefit
Products and services
- Rotary Tillers (Rotavator) Tractor-driven rotary tillers used by farmers for soil cultivation, seedbed preparation, and weed control across multiple HP ranges; available in Mini, Hunter, Regular, Robust, Gold, Maxx, Ranveer, Side Shifting, and Reverse Forward variants.
- Harrows Disc harrows used by farmers for superficial ploughing, shattering clods, soil preparation, and burial of organic substances; offered in multiple series including Dabangg, Tandem Disc, Hydraulic, High Speed Disc Harrow Pro, and Hunter variants.
- Ploughs Primary tillage implements including Mounted Mould Board Plough and Mounted Disc Plough used by farmers for soil breaking, turning, and mixing.
- Sub Soilers Deep tillage implements used by farmers to shatter hardpan and improve soil aeration and moisture absorption.
- Cultivator / Tillers Tractor-driven secondary tillage machinery used by farmers for soil stirring and aeration; available in Heavy Duty Rigid, Spring Loaded, Double Coil Tyne, Beri Type, Dabangg, and Multi Row variants.
- Ridgers Disc ridgers used by farmers to create furrows and raised beds for planting.
- Power Harrow Soil refinement implements using counter-rotating vertical axis blades (MAXX Power Harrow) to create perfect seedbeds by turning, breaking, and distributing soil evenly.
- Ripper Deep tillage tool used by farmers to create uniform rows with aerated channels for row crops such as vegetables, sugarcane, and cotton.
- Super Seeder Seeding implement used by farmers for simultaneous sowing and fertilizer application, supporting residue management.
- Pneumatic Planter Precision planting equipment using pneumatic technology for accurate seed placement, used by farmers.
- Multi Crop Row Planter Versatile planting equipment used by farmers for planting multiple crop types in row configurations.
- Zero Till Conservation agriculture implement used by farmers for sowing without prior tillage, preserving soil structure.
- Post Hole Digger Tractor-driven equipment used by farmers and landowners for digging holes for fence posts, tree planting, and similar applications.
- Roto Seed Drill Combined tillage and seeding implement used by farmers for efficient seedbed preparation and sowing in a single pass.
- Happy Seeder Seeding equipment used by farmers for sowing with wheat stubble retention and managing crop residue (helping address stubble burning).
- Disc Seed Drill Seed drill with disc openers used by farmers for precise seed placement in various soil conditions.
- Multi Crop Harvester Combine harvesters with HST technology, electromagnetic valves, and vertical threshing rotors used by farmers to harvest multiple crops.
- Round Baler Equipment used by farmers to collect and compress grass, hay, or straw into round bales.
- Square Baler Baling equipment with advanced knotter assembly for stronger knots, producing adjustable bale lengths from 0.3 to 1.3 meters, used by farmers.
- Mini Round Baler Compact round baler designed for smaller farming operations.
- Rotary Mulcher Equipment used by farmers to chop crop residue and convert it into nutrient-rich organic matter for soil incorporation.
- Flail Mower Heavy duty flail mower used by farmers for vegetation management and chopping.
- Hay Rake Equipment used by farmers to gather and arrange hay into windrows for baling.
- Sugar Cane Loader Specialized equipment used by farmers for loading sugar cane after harvest.
- Forage Mower Equipment used by farmers for cutting forage crops for livestock feed.
- Bale Spear Tractor implement used by farmers for handling and transporting bales.
- Levelers Land leveling equipment used by farmers for precision field preparation and water management; includes Heavy Duty (6/7/8 foot) and Eco Planer Laser-Guided Land Leveler variants that reduce irrigation time by 50-70% and fuel consumption by 20-30%.
- Rotary Cutters Landscaping equipment used by farmers and landowners for cutting vegetation and maintaining fields.
- Terracer Blade Earth-moving blade used by farmers for creating terraces on sloped fields.
- Box Blade Box scraper used by farmers and landowners for grading and leveling land.
- Grader Blade Grading implement used by farmers and landowners for land shaping and leveling.
- Landscape Rake Rake attachment used by farmers and landowners for clearing debris and preparing seedbeds.
- Trailers Haulage equipment including 3-Way Tipping, Tipping, and Non-Tipping trailers used by farmers for transporting farm produce and materials.
- Water Bowser / Tanker Tankers used by farmers for transporting water for irrigation and farm use.
- Boom Sprayer Crop protection equipment used by farmers for spraying pesticides and herbicides.
- Fertilizer Spreader Equipment used by farmers for uniform application of granular fertilizers.
- Disc Blades Replacement boron steel disc blades sold for use in harrows and ploughs.
- RT Blades Replacement blades sold for rotavators, available in L, C, and J types.
Quantifiable outcome
- Fuel savings of 18-39% with Ranveer Rotary Tiller
- +4 more outcomes
Companies that use Fieldking
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
Fieldking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Fieldking partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- dfcu Bankminordfcu Bank's Vehicle and Asset Finance (VAF) partnership with Meta Plant & Equipment at Kakira Sugar Factory in Uganda offers financing for agricultural equipment including Fieldking brand products. This enables out-growers supplying Kakira Sugar Works to access Fieldking tractors and equipment through flexible financing with operator training and after-sales support.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Fieldking competitors and assessment
Company assessmentDirect peers
- Kverneland Group: Norwegian/global farm implement manufacturer (ploughs, harrows, seed drills, balers, sprayers). Direct overlap with Fieldking's tillage, seeding, crop-protection, and harvest lines.
- Tirth Agro Technology (Shaktiman): India's leading rotary tiller/rotavator and farm implement maker. Direct competitor in the same primary product categories (rotavators, harvesters, balers) and same Indian dealer channel as Fieldking.
- Mahindra & Mahindra (Farm Equipment Sector): India's largest tractor manufacturer with a growing implements and farm machinery portfolio. Competes directly with Fieldking in rotavators, harvesters and balers, while simultaneously being an OEM partner.
- Sonalika International Tractors: Indian tractor and farm equipment maker with exports to 100+ countries. Direct competitor in India's tractor-implements market and a benchmark for Fieldking's export-led distribution model.
- Lemken: German specialist in tillage, seeding, and crop-care implements, with global export reach. Highly comparable product portfolio (ploughs, harrows, cultivators, seed drills) and serves as Fieldking's international benchmark in the tractor-implements category.
- CLAAS: German global leader in harvesting equipment, balers, and forage machinery. Directly comparable to Fieldking's harvester, round/square baler, and forage mower product lines.
- KUHN Group (Bucher Industries): French/global manufacturer specialized in hay/forage tools, tillage, seeding, crop protection, and landscaping equipment. Overlapping product categories (balers, mowers, rakes, sprayers, spreaders) make it a strong comparable peer.
Broad incumbents
- CNH Industrial (Case IH / New Holland): Global farm machinery conglomerate. New Holland is both an OEM customer of Fieldking's implements and a direct competitor in tillage, seeding, harvesting, and crop-protection equipment.
- AGCO Corporation: Global farm equipment group behind Massey Ferguson, Fendt, and Valtra. Fieldking's Massey Ferguson OEM partnership and tillage/harvesting portfolio make AGCO a comparable broad incumbent.
- Kubota: Japanese global farm machinery incumbent with broad tractor and implement portfolio. Comparable as a competitor in compact and smallholder implements; Fieldking's OEM relationship with Escorts Kubota underscores the connection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fieldking social profiles
Digital presenceFieldking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fieldking leadership team
Management profileNumber of profiles
Profiles1 record
Fieldking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fieldking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fieldking
What does Fieldking do?
Fieldking designs, manufactures, and sells tractor-driven agricultural implements and farm machinery across 40+ product lines covering the complete farming cycle. Its portfolio includes rotary tillers/rotavators, harrows, ploughs, cultivators, sub-soilers, power harrows, rippers, ridgers, super seeders, planters, seed drills, multi-crop harvesters, round and square balers, rotary mulchers, flail mowers, hay rakes, sugar cane loaders, forage mowers, bale spears, laser-guided land levelers, rotary cutters, terracer blades, box blades, grader blades, landscape rakes, trailers, water bowsers, boom sprayers, fertilizer spreaders, and replacement disc/rotavator blades. Products are compatible with tractors ranging from 15 HP to 90+ HP and serve soil preparation, seeding, crop protection, harvesting, straw management, landscaping, and haulage applications.
Is Fieldking a public or private company?
Fieldking is a private company. It is classified as family owned and is currently operating.
When was Fieldking founded?
Fieldking was founded in 1978. It employs 501 to 1,000 people.
Where is Fieldking based?
Fieldking is headquartered in Karnal, India, in the Asia region.
How does Fieldking make money?
One revenue line is on record: agricultural Implements Sales.
Who are Fieldking's main competitors?
Direct peers on record are Kverneland Group, Tirth Agro Technology (Shaktiman), Mahindra & Mahindra (Farm Equipment Sector), Sonalika International Tractors, Lemken, CLAAS and KUHN Group (Bucher Industries). Broad incumbents are CNH Industrial (Case IH / New Holland), AGCO Corporation and Kubota.
Does Fieldking have an API?
No public API is recorded for Fieldking.
What industry is Fieldking in?
Fieldking's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHACAI, Farm Material Handling & Attachments (Loaders/Implements), with a secondary code of IMAHACAD, Harvesting & Forage Equipment. Its NAICS code is 333111 and its SIC code is 3523.