Nation North Insurance

What Nation North Insurance does

Nation North Insurance is a Canadian insurance brokerage founded in 2012 as a division of Nation West Inc. The company operates from a head office in Winnipeg, Manitoba and a branch office in Yellowknife, Northwest Territories, serving consumers and businesses across Yukon, Northwest Territories, and Nunavut. It functions as a multi-market broker-dealer rather than an underwriter, earning placement commissions by comparing policies on behalf of customers across a panel of more than 10 carrier partners including CHUBB, Intact, Lloyds, Peace Hills, Travelers, Wawanesa, Wynward, Nordic, and Aviva.

The company's product portfolio spans two primary segments. Personal lines include auto, home, tenant, condo, watercraft, recreational vehicle, travel, and a niche oil tank storage-tank liability product with published tiered pricing ($500/year for $1M and $1,000/year for $2M of coverage). Commercial lines include commercial auto, small business, general liability, property, transportation, bonding/surety, non-profit, contractors/construction, and manufacturing coverage. The technology layer consists of a 24/7 online self-serve portal and a mobile application through which customers can view pink cards, make payments, submit claims, and request policy changes; no public API or developer SDK is offered, and no proprietary AI/ML capability is described in the source data.

Nation North's go-to-market combines inside sales (phone, in-person broker consultations with multilingual staff available extended hours including weekends), product-led growth through the self-serve portal and mobile app, and a "Refer a Friend" program supplemented by community giving (a percentage of premiums is donated to northern Humane Societies). Revenue is generated through insurance brokerage commissions from carrier partners on placed policies, with pricing primarily quote-based; the company is privately held, has no disclosed funding rounds or external investors, and does not publicly disclose revenue or headcount.

Name

Nation North Insurance

Legal name

Nation North Insurance

Website

https://nationnorth.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Nation North Insurance is a Canadian insurance brokerage founded in 2012 as a division of Nation West Inc., serving individuals and businesses in Yukon, Northwest Territories, and Nunavut with personal and commercial coverage sourced from 10+ carrier partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Insurance Brokerage Commissions: Nation North acts as an insurance broker/agency earning commissions from multiple insurance company partners (CHUBB, Intact, Lloyds, Peace Hills, Travelers, Wawanesa, Wynward, Nordic, and others). They compare policies from multiple carriers on behalf of customers and earn referral/placement commissions from insurers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Nation North Insurance is an insurance brokerage that places personal and commercial insurance coverage for customers in Canada's Yukon, Northwest Territories, and Nunavut through more than 10 carrier partners including CHUBB, Intact, Lloyds, Peace Hills, Travelers, Wawanesa, and Wynward. It does not underwrite policies itself; instead it earns placement commissions by comparing carrier options, providing multilingual broker advice with extended hours, and advocating for customers during the claims process. A 24/7 self-serve web portal and mobile app enable independent policy management, document access (including pink cards), and claims submission.

Product overview

Nation North Insurance is an insurance brokerage that serves the Yukon, Northwest Territories, and Nunavut regions of Northern Canada. The company operates as a broker-dealer model, connecting customers with over 10 different insurance markets including Intact, Chubb, Lloyds, Peace Hills, Travelers, Wawanesa, Wynward, Nordic, and Aviva. Their product portfolio includes two main categories: Personal Insurance products (Auto, Home, Tenant, Condo, Watercraft, Recreational Vehicle, Travel, and Oil Tank Insurance) and Commercial Insurance products (Commercial Auto, Small Business, Commercial General Liability, Commercial Property, Transportation, Bonding-Surety, Non-Profit, Contractors & Construction, and Manufacturing Insurance). The company also provides a 24/7 Self-Serve Portal platform for customers to manage policies online. As a brokerage, Nation North acts as an advocate for customers during claims processes and does not underwrite insurance directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Mandatory personal auto insurance coverage in Northwest Territories including liability, accident benefits, and uninsured motorist coverage, with optional enhanced coverages such as specified perils, comprehensive, collision, and all perils protection. Placed through multiple Canadian carrier markets.
• Home Insurance Personal property insurance protecting homeowners' dwellings and contents from accidental losses such as water damage, vandalism, and fire, and including personal liability coverage.
• Tenant Insurance Renter's insurance covering personal belongings, personal liability, and additional living expenses when a rental property becomes uninhabitable.
• Condo Insurance Insurance for condominium unit owners covering personal belongings, unit improvements, third-party liability, theft, and emergency accommodation expenses.
• Watercraft Insurance Coverage for boats and watercraft against comprehensive damage, uninsured boater liability, collision damages, and towing for mechanical breakdowns.
• Recreational Vehicle Insurance Coverage for RVs, ATVs, snowmobiles, and motorhomes including third-party liability, uninsured drivers, accident benefits, and direct compensation for damages.
• Travel Insurance Travel coverage including emergency medical plans, hospital stays, doctor's fees, trip cancellation, trip interruption, and baggage loss for trips within Canada and internationally.
• Oil Tank Insurance Storage Tank Liability Coverage protecting homeowners from environmental cleanup costs, property damage, and legal liability arising from leaking or failing heating oil tanks. Priced at $500 per annum for $1 million of coverage and $1,000 per annum for $2 million of coverage.
• Commercial Auto Insurance Coverage for commercial vehicles and fleets, protecting businesses against accidents, collisions, third-party liability, and comprehensive damages when vehicles are used for business purposes.
• Small Business Insurance Comprehensive insurance solutions for small businesses covering commercial property, liability, equipment, vehicles, and cybersecurity risks.
• Commercial General Liability Insurance Coverage protecting businesses from legal expenses, settlement fees, and liability claims arising from bodily injury or property damage caused to third parties.
• Commercial Property Insurance Insurance protecting business physical assets including buildings, equipment, inventory, and contents against damage caused by fire, water, hurricanes, vandalism, and theft.
• Transportation Insurance Coverage for commercial transportation operators including commercial truck coverage, owner-operator coverage, moving and storage coverage, and bus and motorcoach coverage.
• Bonding-Surety Insurance Surety bonds enabling contractors to bid on larger projects, including contract performance bonds, bid bonds, maintenance bonds, payment bonds, and license/permit bonds.
• Non-Profit Insurance Insurance solutions for non-profit organizations covering professional liability, commercial general liability, directors and officers liability, commercial property, and product liability.
• Contractors & Construction Insurance Customized insurance for contractors and construction businesses covering business liability, property, equipment breakdown, commercial auto, and cyber event expenses.
• Manufacturing Insurance Specialized coverage for manufacturers and wholesalers including property, business interruption, product recall, product liability, and equipment breakdown.
• Self-Serve Portal 24/7 online portal allowing customers to manage policies, review coverage, make payments, submit claims, print pink cards, and request policy changes without needing to contact a broker.

Quantifiable outcome

• Save time by not having to shop insurance independently - brokers do the shopping for customers
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core.

• CHUBBcoreTechnology or IntegrationCHUBB is one of the insurance markets accessible through Nation North, providing personal and commercial insurance products to customers.
• IntactcoreTechnology or IntegrationIntact is a major Canadian insurance provider partnered with Nation North to offer coverage options to customers.
• LloydscoreTechnology or IntegrationLloyd's of London is one of the insurance markets available through Nation North for specialized coverage.
• Peace HillscoreTechnology or IntegrationPeace Hills is a Canadian insurance company partnered with Nation North offering various insurance products.
• TravelerscoreTechnology or IntegrationTravelers is an insurance market accessible through Nation North for personal and commercial coverage.
• WawanesacoreTechnology or IntegrationWawanesa is a Canadian mutual insurance company partnered with Nation North offering insurance products.
• WynwardcoreTechnology or IntegrationWynward Insurance is one of the markets available through Nation North for specialized coverage options.
• NordiccoreTechnology or IntegrationNordic is an insurance provider partnered with Nation North serving the Northern Canadian markets.
• Southwestern GroupcoreTechnology or IntegrationSouthwestern Group is one of the insurance markets Nation North accesses for customers.
• VictorcoreTechnology or IntegrationVictor is an insurance market available through Nation North's brokerage services.
• AvivacoreTechnology or IntegrationAviva is displayed as a partner on the Nation North website, providing insurance products through the brokerage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hub International: Hub International is a large North American insurance brokerage with significant Canadian operations, offering personal, commercial, and specialty insurance across multiple provinces. A broader incumbent offering overlapping multi-line brokerage capabilities at much greater scale than Nation North's regional focus.
• Aon: Aon is a global professional services firm offering insurance brokerage, risk management, and advisory services with significant Canadian operations. A broader incumbent offering overlapping commercial P&C and specialty insurance placement capabilities at much greater scale than Nation North.
• Marsh Canada: Marsh is a global insurance brokerage and risk advisory firm with operations across Canada, primarily serving mid-market and large commercial clients. A broader incumbent offering commercial P&C and specialty insurance capabilities that overlap with Nation North's commercial lines business.
• Arthur J. Gallagher: Arthur J. Gallagher & Co. is a global insurance brokerage and risk management firm with substantial Canadian operations. Comparable to Nation North as a multi-line insurance brokerage but operating globally at vastly greater scale, with overlapping capabilities in commercial P&C and specialty lines.

Direct peers

• BrokerLink: BrokerLink is one of Canada's largest insurance brokerage chains, owned by Intact Financial Corporation, with locations across multiple provinces offering personal and commercial P&C insurance. Directly comparable to Nation North as a Canadian multi-line brokerage leveraging carrier relationships for customer placement.
• CapriCMW Insurance: CapriCMW Insurance is a Western Canadian insurance brokerage serving British Columbia and Alberta with personal, commercial, and specialty lines. Comparable to Nation North as a regional Canadian brokerage operating across underserved western markets with multiple carrier partnerships.
• Mitchell & Abbott Insurance: Mitchell & Abbott Insurance is a Western Canadian insurance brokerage serving Alberta and surrounding regions with personal and commercial lines. Comparable to Nation North as a regional multi-line Canadian brokerage with similar carrier relationships and customer base.
• Western Financial Group: Western Financial Group is a Western Canadian insurance and financial services brokerage operating across the prairies and western provinces. Comparable to Nation North as a regional multi-line brokerage serving personal and commercial customers with insurance placement across multiple carriers.
• Jones DesLauriers Insurance: Jones DesLauriers (JDL) is one of Canada's largest independently owned insurance brokerages, operating across Ontario and other provinces with personal, commercial, and specialty lines. Comparable to Nation North as a Canadian multi-line brokerage serving diverse customer segments through carrier partnerships.
• Westland Insurance: Westland Insurance is one of Western Canada's largest independent insurance brokerages, offering personal and commercial P&C coverage across BC, Alberta, Saskatchewan, and Manitoba. Highly comparable to Nation North as a regional multi-line Canadian brokerage serving underserved western markets with multiple carrier partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Nation_North
• Facebookfacebook.com/NationNorthInsurance
• LinkedInlinkedin.com/company/nation-north-insurance
• Instagraminstagram.com/nationnorthinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nation North Insurance