Nature's Health

What Nature's Health does

Nature's Health is a privately held, founder-owned direct-to-consumer herbal supplement company founded in 1996 by Dr. Ceyu Cao in Salt Lake City, Utah. The company formulates and manufactures Traditional Chinese Medicine (TCM)-inspired herbal supplements in its own Salt Lake City facility under current Good Manufacturing Practices, offering a portfolio of roughly 13 single-herb products (e.g., Wormwood, Goji Berry, Fo-Ti, Eucommia Bark, Red Sage, Notoginseng, Self Heal), multi-herb formulations (e.g., Peak Mood, Calm & Composed, Liver & Kidney Cleanse, Uric Acid Cleanse), and an Omega 3 concentrated fish oil. Differentiating technical features include vegetable cellulose capsules (vegetarian/kosher), molecularly distilled fish oil to remove heavy metals, formulations free of magnesium stearate and other synthetic additives, and third-party ISO 17025 certified laboratory testing of ingredients for strength, identity, and contaminants under the company's "Pure Promise" standard.

The business operates exclusively as a DTC e-commerce storefront on natureshealth.com (hosted on BigCommerce), with individual unit pricing of $15.95–$30.95, free shipping on orders over $50, and one-time purchase mechanics (no disclosed subscription model). The company accepts major credit cards, PayPal, Apple Pay, and Google Pay through a PCI-compliant, SSL-encrypted checkout, and fulfills orders via USPS and UPS, shipping only within the United States, its territories, and overseas military addresses. Customer acquisition relies on a content-marketing blog covering health topics, an email newsletter, and on-site product education organized around 14+ health goal categories (bone/joint, circulation, detox, cognitive, heart, immune, mood, etc.).

Ownership remains concentrated with founder Dr. Ceyu Cao, who brings 26 years of TCM study and practice; there is no disclosed venture or institutional investment, no parent company, no subsidiaries, and no M&A history. Distribution is entirely organic via the company's own website, with no retail, wholesale, or marketplace channels, and the company does not disclose revenue, headcount, or growth metrics.

Name

Nature's Health

Legal name

Nature's Health LLC

Website

https://natureshealth.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Nature's Health is a founder-owned, direct-to-consumer herbal supplement brand founded in 1996 in Salt Lake City, Utah. It formulates and manufactures Traditional Chinese Medicine-inspired single-herb and multi-herb supplements, plus Omega 3 fish oil, sold exclusively through its own e-commerce website to US health-conscious consumers.

Ownership category

akta.pro rank

Product category

Herbal Dietary Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Herbal supplements
• Traditional chinese medicine
• Omega-3 fish oil
• Dietary supplements
• Natural health products

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Nature's Health generates revenue through direct-to-consumer sales of herbal supplements via their e-commerce website. Customers purchase individual products at one-time prices. The company offers free shipping on orders over $50.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nature's Health manufactures and sells direct-to-consumer herbal dietary supplements — including single-herb products, multi-herb Traditional Chinese Medicine formulations, and concentrated Omega-3 fish oil — through its own e-commerce storefront at natureshealth.com. All supplements are produced at the company's Salt Lake City, Utah facility under cGMP, encapsulated in vegetable cellulose capsules, and verified by independent ISO 17025 third-party laboratory testing under its proprietary "Pure Promise" standard that excludes magnesium stearate and other synthetic additives.

Product overview

Nature's Health is a direct-to-consumer herbal supplement company offering an e-commerce platform with over 13 health goal categories. The product portfolio consists of two main product lines: Herbal Formulations (multi-herb blends like Peak Mood, Calm & Composed, Liver & Kidney Cleanse, and Uric Acid Cleanse) and Single Herbs (individual herb supplements including Wormwood, Goji Berry, Fo-Ti, Ku Shen, Eucommia Bark, Red Sage, Notoginseng, and Self Heal). The company also offers Omega 3 Concentrated Fish Oil as a standalone product. All supplements are encapsulated in vegetable cellulose capsules and are backed by the company's Pure Promise commitment to purity, excluding additives, preservatives, artificial coloring/flavoring, and fillers like magnesium stearate. Products are manufactured in the company's Salt Lake City, Utah facility using current Good Manufacturing Practices.

Differentiator

Problem solved

Functional benefit

Products and services

• OMEGA 3 Concentrated Fish Oil Molecularly distilled fish oil softgel containing EPA and DHA omega-3 fatty acids with vitamin E; supports heart health, brain function, and eye health; priced at $20.95 and targeted at U.S. consumers seeking pure omega-3 supplementation.
• Peak Mood Bupleurum-root-based mood-stability supplement from the Herbal Formulation series containing Bupleurum Root, Atractylodes Root, Peony Root, and other mood-supporting herbs; targets emotional stability, positive outlook, energy boost, and cortisol inhibition.
• Calm & Composed: Natural Nerve Relaxer Multi-herb nerve relaxer combining Passion Flower (Passiflora incarnata), Valerian Root (Valeriana officinalis), and Licorice Root (Glycyrrhiza glabra); works synergistically on the GABA neurotransmitter to relieve tension from everyday stress and anxiousness; priced at $18.95.
• Liver & Kidney Cleanse: Rehmannia Formula Detox and wellness supplement containing Rehmannia Root, Chinese Yam Rhizome, and Kousa Dogwood Fruit; supports liver and kidney detoxification and weight management; priced at $23.95.
• Uric Acid Cleanse All-natural formula composed of Turmeric Root, Milk Thistle Seed, and Burdock Root; intended to help maintain uric acid production in the normal range, metabolize excess uric acid, and support the body's natural inflammatory response; priced at $19.95.
• Self Heal: Prunella Vulgaris Single-herb supplement containing Prunella Vulgaris (Heal All); boosts immune system, kick-starts the body's response to foreign matter, neutralizes free radicals, and enhances the skin's inflammatory response; priced at $30.95.
• Eucommia Bark: Bone & Joint Support Eucommia Ulmoides Bark (Du Zhong) supplement enhancing muscle tissue integrity, improving joint flexibility, and supporting calcium delivery to bones; also promotes normal blood pressure levels; priced at $18.95.
• Red Sage: Salvia Miltiorrhiza Salvia Miltiorrhiza (Dan Shen) supplement promoting heart functions and blood circulation; supports cardiovascular health and helps keep blood pressure at normal levels in combination with a low-sodium diet; priced at $17.95.
• Notoginseng: Panax Notoginseng Blood circulation supplement containing Notoginseng Root (Panax Notoginseng, also called San Qi or Tienchi) with main constituent notoginsenoside; maintains cardiovascular functions, helps reduce bad LDL cholesterol, and provides arterial support; priced at $25.95.
• Wormwood: Artemisia Annua Digestive health supplement containing Sweet Wormwood (Artemisia Annua, also known as Sweet Annie or Qing Hao) with artemisinin; maintains normal digestive functions and helps detoxify the digestive system; priced at $16.95.
• Goji Berry: Lycium Barbarum Lycium Barbarum antioxidant superfruit supplement (Goji Berry, Gou Qi), traditionally used for thousands of years to promote longevity; maintains vision support, provides antioxidants, and is rich in vitamin A; priced at $15.95.
• Fo-Ti: Polygonum Multiflorum Hair care supplement containing Fo-Ti (Polygonum Multiflorum, also known as He Shou Wu); traditionally used to promote longevity and support natural hair growth by regenerating pigment-producing cells in hair follicles.
• Ku Shen: Sophora Flavescens Respiratory health supplement containing Ku Shen (Sophora Flavescens, Sophora Root); maintains normal respiratory functions, promotes immune response in the lungs, and contains oxymatrine which stimulates blood circulation and improves oxygen delivery; priced at $21.95.

Quantifiable outcome

• Products tested for strength, identification, and contaminants at ISO 17025 certified laboratories

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• ISO 17025 Certified Testing LaboratoriescoreTechnology or IntegrationNature's Health partners with independent third-party laboratories certified to ISO 17025 standards for testing ingredient strength, identification, and contaminants. This ensures all ingredients meet their strict quality standards before manufacturing begins.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Oregon's Wild Harvest: Oregon's Wild Harvest is a US herbal supplement company selling single herbs and formulas with a focus on organic and clean-label sourcing — comparable to Nature's Health's vegetable cellulose, additive-free positioning.
• Traditional Medicinals: Traditional Medicinals sells botanical wellness teas and supplements rooted in traditional herbal medicine, targeting health-conscious consumers with condition-specific SKUs — overlapping with Nature's Health's herbal wellness use cases.
• Gaia Herbs: Gaia Herbs is a US-based herbal supplement brand with a strong DTC and retail footprint, focused on single herbs and herbal formulations with an emphasis on purity and traceability — directly comparable to Nature's Health's positioning.
• Himalaya Wellness: Himalaya Wellness offers herbal and botanical supplements drawing on Ayurvedic and traditional medicine traditions globally; comparable to Nature's Health's TCM-based herbal line and broad single-herb + formulation catalog.

Emerging players

• Host Defense (Fungi Perfecti): Host Defense sells mushroom- and herbal-based immune and wellness supplements DTC; comparable as a niche traditional-medicine supplement brand competing for the same health-conscious consumer segment.

Broad incumbents

• Pure Encapsulations: Pure Encapsulations offers hypoallergenic, additive-free supplements through practitioner channels, directly comparable to Nature's Health's Pure Promise purity positioning and capsule-based delivery.
• New Chapter: New Chapter produces herbal and whole-food supplements including condition-specific formulations (immune, stress, sleep); comparable as a multi-herb formulation competitor with broader retail distribution.
• Standard Process: Standard Process is a whole-food and herbal supplement manufacturer with practitioner and DTC channels; comparable to Nature's Health's formulation-led approach but at meaningfully greater scale.
• NOW Foods: NOW Foods is a large, broad-line supplement manufacturer offering vitamins, herbs, and specialty products at scale — comparable as a competitor in the herbal supplement space but with vastly larger catalog and distribution.
• Solgar: Solgar is an established premium vitamin and herbal supplement brand distributed through health-food retail and DTC; overlaps with Nature's Health in the herbal and Omega-3 categories and in premium positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/natureshealthco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature's Health