What Jannus Live does

Jannus Live is a privately held, outdoor standing-room-only concert venue in downtown St. Petersburg, Florida, operating under the Jannus Landing name since 1984. The main venue holds up to approximately 2,000 guests and is programmed with touring and local artists across rock, hip-hop, reggae, electronic, country, alternative, punk, and other genres. Revenue is generated through general admission ticket sales distributed via five authorized third-party platforms (Ticketmaster, AXS, Etix, Eventbrite, Ticketweb), a premium VIP stack of seven suites and three balcony tables, on-site food and beverage from bars and Joey Brooklyn's Famous Pizza Kitchen, private event rentals for corporate and social functions, and a 2026 Platinum Pass annual subscription priced at $1,400.

The company operates a multi-property campus beyond the main venue: The Landing, an elevated balcony bar adjacent to the venue gates; Pelican Pub, a classic dive bar with DJ nights and food from Hoots on First; and Detroit Liquors, a downtown liquor and spirits retail store. Distribution is concentrated on the company's own website (jannuslive.com) with email newsletter and Instagram/Facebook organic social as primary marketing channels, while VIP and private event sales are handled by an inside sales team led by named contacts Megan Barnes (General Manager), Kendall Doran (VIP), and Marshall Lowe (Booking). Knight Global Entertainment serves as a core promotional partner.

The technology stack is conventional: no proprietary venue-management platform, no mobile app, no AI/ML systems, and no public API. Operational differentiation rests on the venue's 40+ year brand, the integrated multi-property hospitality campus, and the downtown St. Petersburg location within walking distance of major hotels, rather than on technology or data assets.

Name

Jannus Live

Legal name

Jannus Live

Website

https://jannuslive.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Jannus Live is a privately held, 2,000-capacity outdoor concert venue in downtown St. Petersburg, Florida, operating since 1984. It serves concert-goers and private event hosts with general admission shows, VIP suites and tables, F&B, and an integrated campus of adjacent bar and liquor retail properties.

Ownership category

akta.pro rank

Product category

Live Music Venue / Concert Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Live music venue
• Outdoor concert hall
• Concert event hosting
• VIP hospitality services
• Private event rentals

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. General Admission Tickets: Standard ticket sales for concert entry, sold through authorized third-party ticketing platforms including Ticketmaster, AXS, Etix, Eventbrite, and Ticketweb. All shows are general admission unless specifically noted as VIP.
2. VIP Suites and Tables: Premium upgrade packages offering private balcony views, air-conditioned lounges, dedicated food and beverage service, skip-the-line entry, and VIP-only restrooms. Suites accommodate up to 20 guests; tables accommodate up to 10 guests. Requires a separate GA ticket plus upgrade fee.
3. Platinum Pass (Annual Subscription): Annual all-access pass providing unlimited entry to every show in 2026 with no limits and no blackout dates. Priced at $1,400 including taxes and fees (reduced from $2,000).
4. Food and Beverage Sales: On-site full-service bars serving liquor and beer throughout the venue, plus pizza stand operated by Joey Brooklyn's Famous Pizza Kitchen. Two ATMs on-site for guest convenience.
5. Private Events: Rental of venue spaces including the open-air courtyard, VIP lounges, and private suites for corporate gatherings, wedding receptions, fundraisers, and private concerts. Full bar service and catering options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Jannus Live is an iconic outdoor standing-room-only concert venue in downtown St. Petersburg, Florida, operating since 1984 with a capacity of up to 2,000 guests. The venue sells general admission tickets to touring and local music acts through its website and authorized third-party ticketing platforms, and offers premium upgrades including VIP Suites (up to 20 guests) and VIP Tables (up to 10 guests) with dedicated food and beverage service. It also operates an integrated multi-property campus comprising The Landing balcony bar, Pelican Pub dive bar, and Detroit Liquors neighborhood liquor store.

Product overview

Jannus Live operates as a multi-property entertainment venue portfolio centered around its flagship outdoor standing-room-only concert venue in St. Petersburg, Florida. The core offering is the main Jannus Live music venue (capacity 2,000), supplemented by premium VIP experiences through VIP Suites and VIP Tables for enhanced concert viewing. The portfolio also includes adjacent hospitality properties—The Landing (balcony bar), Pelican Pub (dive bar), and Detroit Liquors (liquor store)—creating an integrated nightlife ecosystem. The venue also offers private event hosting for corporate gatherings, weddings, and fundraisers, as well as annual subscription passes like the Platinum Pass for unlimited show access.

Differentiator

Problem solved

Functional benefit

Products and services

• Jannus Live (Main Venue) Iconic outdoor standing-room-only music venue in St. Petersburg, Florida, hosting world-class touring and local talent. The venue accommodates up to 2,000 guests and features an open-air courtyard with a built-in stage. General admission tickets are sold for concerts spanning multiple genres, with all-ages programming.
• VIP Suites Seven private VIP suites on the balcony level offering balcony views, air-conditioned lounges, 40-inch flat-screen TVs, exclusive balcony access, and dedicated food and beverage service. Each suite accommodates up to 20 guests. Requires a separate general admission ticket plus an upgrade fee; bookings managed by the VIP Experience team.
• VIP Tables Three VIP table sections on the balcony level offering prime views, comfortable lounge seating, and dedicated table-side food and beverage service. Tables accommodate up to 10 guests in semi-private sections within air-conditioned VIP lounges. Requires a separate general admission ticket plus an upgrade fee.
• The Landing Elevated hangout and balcony bar located just outside and upstairs from the Jannus Live gates. Features a weekly DJ schedule including Quest, Cuzzin Crook, and EDM nights. Open Thursday–Sunday.
• Pelican Pub Classic dive bar located alongside the gates of Jannus Live. Features DJ nights including Taking Back Thursdays, daily drink deals such as $4 Bud Light drafts and $11 Trashcan signature drinks, and a food service menu from Hoots on First.
• Detroit Liquors Downtown neighborhood liquor store offering beer, wine, spirits, and cigarettes. Located at 208 1st Ave N. Open 4pm–close on weekdays and 1pm–close on weekends.
• 2026 Platinum Pass Annual all-access pass granting unlimited entry to every show at Jannus Live in 2026, with no limits and no blackout dates. Priced at $1,400 including taxes and fees (reduced from $2,000).
• Private Event Rentals Rental of venue spaces including the open-air courtyard, VIP lounges, and private suites for corporate gatherings, wedding receptions, fundraisers, nonprofit galas, community events, and private concerts. Full bar service and catering options available. Booking inquiries handled by Megan Barnes via [email protected] or 727-565-0550.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• PLUS1minorStrategic or Co-development Partner · 16 October 2025Cavetown has partnered with PLUS1 so that $1 from every ticket sold will go to local organizations working to support and empower the health and wellbeing of LGBTQ+ communities.
• Knight Global EntertainmentcoreChannel Partner/ Reseller/ DistributorPrimary promoter/partner for multiple shows at Jannus Live. Featured in ticket links for shows including BossMan DLow, Elevation Rhythm, and St. Pete Grungefest.
• TicketmastercoreChannel Partner/ Reseller/ DistributorAuthorized primary ticketing platform for numerous shows including Isaiah Rashad, Loathe, Pouya, Suki Waterhouse, and Cavetown.
• AXScoreChannel Partner/ Reseller/ DistributorAuthorized ticketing platform for shows including Citizen, Jutes, Robin Trower, Streetlight Manifesto, Basement, Willow Avalon, and The Format.
• EtixcoreChannel Partner/ Reseller/ DistributorAuthorized ticketing platform for shows including BossMan DLow, Elevation Rhythm, and St. Pete Grungefest.
• EventbriteminorChannel Partner/ Reseller/ DistributorAuthorized ticketing platform for Buckcherry & Black Stone Cherry show.
• TicketwebminorChannel Partner/ Reseller/ DistributorAuthorized ticketing platform for Rocks The Cure Presents: Vertical Horizon & Tonic show.
• Joey Brooklyn's Famous Pizza KitchenminorOthersOn-site pizza stand providing food service to venue guests. Located inside the venue with cash and credit card acceptance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 9:30 Club: Independently operated, iconic general-admission live music venue in Washington, D.C., with ~1,200 capacity and a decades-long heritage of hosting world-class touring acts. Operates under the same 'legendary indie venue' archetype as Jannus Live, with comparable GA ticket, VIP balcony, and multi-tier F&B monetization.
• The Ritz Ybor: Iconic standing-room-only live music venue in Tampa's Ybor City district, ~25 miles from Jannus Live. Both are historic Florida Gulf Coast venues operating at similar sub-2,000 capacity with comparable GA-plus-VIP monetization and competing for the same regional touring-act circuit.
• First Avenue: Iconic independent GA music venue in Minneapolis operating since 1970 with a comparable legacy-act alumni roster and similar standing-room intimacy. Both venues monetize through GA tickets, VIP/balcony upgrades, and on-site bars under a single independent operator.
• Crowbar: Smaller independent live music venue in Tampa, FL specializing in rock, metal, and alternative touring acts. Competes with Jannus Live for the same Tampa Bay regional touring circuit and similar sub-1,500 capacity, GA-driven operating model.

Broad incumbents

• Bowery Presents: Independent venue operator running a portfolio of GA live music clubs including Brooklyn Bowl, Music Hall of Williamsburg, and Webster Hall. Comparable as a multi-venue indie operator monetizing live music plus integrated F&B, but at a meaningfully larger footprint than Jannus Live.
• The Fillmore (Live Nation): Brand of historic GA live music venues operated by Live Nation across multiple U.S. cities. Comparable to Jannus Live on heritage, standing-room intimacy, and VIP tiering, but operates at much larger portfolio scale under a publicly backed parent.
• AEG Presents: Global live entertainment promoter and venue operator (sister to AEG). Indirectly comparable to Jannus Live as a venue-and-promoter combination, but at vastly larger scale — its touring decisions directly shape which acts are available to mid-sized venues like Jannus Live.
• House of Blues: Multi-city chain of mid-sized live music venues with integrated restaurant/bar service. Closely comparable to Jannus Live's combination of concert venue plus on-site F&B (Joey Brooklyn's pizza, full bars), though operates at much greater geographic scale under Live Nation ownership.
• MIDFLORIDA Credit Union Amphitheatre: ~20,000-capacity outdoor amphitheatre in the Tampa Bay region. Represents the larger-format competitor that captures outdoor concert demand above Jannus Live's capacity ceiling — relevant for assessing Jannus Live's structural addressable market.
• Amalie Arena: ~20,000-capacity arena in downtown Tampa operated by Tampa Bay Lightning ownership. Competes with Jannus Live in the same Tampa Bay market for premium touring acts but operates at radically larger scale — acts that outgrow Jannus Live's 2,000-person capacity typically route here.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jannuslive
• Instagraminstagram.com/jannuslive/?hl=en
• Xx.com/JannusLive
• LinkedInlinkedin.com/company/jannus-live

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jannus Live