The RITZ Ybor
The RITZ Ybor is a historic Tampa, FL concert venue operating as a standing-room live music and events space. It serves as the official home of Sunset Events, hosting 150+ concerts annually across EDM, rock, hip-hop, and Latin genres, with general admission ticketing and VIP bottle service.
- Company typePrivate
- Founded1917
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The RITZ Ybor does
The RITZ Ybor is a historic live music and events venue located at 1503 East 7th Avenue in Tampa's Ybor City district, legally registered as Amphitheatre Ybor Inc. The building was originally constructed in 1917 as the Rivoli Theatre, operated as the Ritz Theatre from the 1930s, and reopened in its current form in 2008 as a standing-room, general-admission concert venue. Since 2016, it has served as the official home and headquarters of Sunset Events, a Tampa-based event production company founded by John Santoro in 1995 that produces over 150 events annually. The venue runs a modern operations stack — professional sound and lighting, a full-service cashless bar (card, Apple Pay, Google Pay), wheelchair accessibility, and integrated ticketing across Ticketmaster, Eventbrite, AXS, Eventim, and SeeTickets — supplemented by SevenRooms for VIP reservations.
The venue's core offering is a diversified live music programming slate spanning EDM/dance, rock, hip-hop, Latin, and R&B, anchored by weekly recurring branded series (#POUND Fridays, Sunset Saturdays, Boiler House), daytime/older-demo concepts (Day Shift 30+ Daytime Party), themed parties (Anime Rave, Club 90s, Reggaeton Rave, Un Verano Sin Ti), and one-off concerts from major touring artists. Strategic partnerships with Live Nation, AEG Presents, COLORS Worldwide, Disco Presents, EAR Productions, and others route both premium touring acts and genre-specialty programming through the venue. The RITZ Ybor also serves as the launch platform for Sunset Events' larger festival IP, including the annual Sunset Music Festival and the new Sunset On The River Music & Arts Festival at Julian B. Lane Riverfront Park.
The company monetizes through three primary streams: (1) ticket sales and commissions on GA standing-room events distributed through its own website and third-party ticketing platforms; (2) VIP bottle service and premium table reservations via SevenRooms; and (3) beverage/alcohol sales from the cashless bar during events. Pricing varies materially by event and is largely set by artists and promoters. The primary customer segment is adults 18+ in the Tampa Bay and Central Florida market seeking live music and nightlife experiences. There is no mobile app, no disclosed investor base, and no public ownership structure.
The RITZ Ybor firmographics
Firmographics- Name
- The RITZ Ybor
- Legal name
- Amphitheatre Ybor Inc
- Website
- https://theritzybor.com
- Company type
- Private
- Founded year
- 1917
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The RITZ Ybor is a historic Tampa, FL concert venue operating as a standing-room live music and events space. It serves as the official home of Sunset Events, hosting 150+ concerts annually across EDM, rock, hip-hop, and Latin genres, with general admission ticketing and VIP bottle service.
- Ownership category
- akta.pro rank
The RITZ Ybor industry classification
Industry- Product category
- Live Music Venue / Concert Hall
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Music Venues & Concert Bars (THAFAEAD)
- akta.pro secondary industry
- DJ & Electronic Music Venues (MPAGAIAE)
Keywords
Where The RITZ Ybor is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The RITZ Ybor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales and Commissions: The venue generates primary revenue through ticket sales for concerts and events, earning commissions on tickets sold through their website and third-party platforms. Ticket prices vary by event with General Admission standing room format.
- VIP Bottle Service: Premium table and bottle service offerings for customers seeking enhanced venue experiences, with dedicated VIP areas and priority access.
- Beverage Sales: Full-service bar operating as a cashless venue generating revenue from alcohol and beverage sales during events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Admission standing room tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
The RITZ Ybor product offering
Product offeringCore offering
The RITZ Ybor is a historic standing-room concert and events venue in Tampa's Ybor City district that hosts live music performances, themed parties, and special events. It generates revenue through ticket sales, full-service bar beverage sales, and premium VIP table and bottle service. The venue serves as the official home of Sunset Events and produces over 150 events annually across EDM, dance, rock, hip-hop, and Latin music genres.
Product overview
The RITZ Ybor is Tampa's historic premier concert and events venue offering live music experiences, themed parties, and private event hosting. The venue operates as a standing-room general admission space with full-service bar and VIP bottle service options. The venue serves as the official home of Sunset Events, which produces over 150 events annually including dance music concerts, EDM shows, rock performances, and themed events. Major recurring offerings include the #POUND Fridays and Sunset Saturdays weekly dance music series, themed parties like Anime Rave, Club 90s nights, and Reggaeton Rave. The venue also hosts the Sunset On The River Music & Arts Festival, a boutique luxury waterfront festival at Julian B. Lane Riverfront Park.
Differentiator
Problem solved
Functional benefit
Products and services
- The RITZ Ybor Venue (Concert and Events Venue) Historic standing-room general admission concert and events venue located in Tampa's Ybor City district, hosting live music performances, themed parties, and private events. Includes full-service bar and VIP bottle service.
- VIP Bottle Service
Companies that use The RITZ Ybor
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
The RITZ Ybor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The RITZ Ybor partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Sunset EventscoreSunset Events is the parent company and operator of The RITZ Ybor since 2016. Founded by John Santoro in 1995, Sunset Events has dominated the dance music industry for over 2 decades producing 150+ events annually along with the Sunset Music Festival. Sunset Events uses The RITZ Ybor as its official headquarters and home venue.
- COLORS WorldwideminorPresents R&B ONLY LIVE events at The RITZ Ybor, a journey of R&B music from past to present featuring touring productions.
- ForHearts WorldwideminorCharitable beneficiary of the Sunset On The River Music & Arts Festival. Every ticket supports life-saving cardiac care for hearts in need worldwide.
- Disco PresentscoreCo-presenter of the Sunset On The River Music & Arts Festival along with Sunset Events. Disco Presents is described as one of Tampa's premier forces in the music and hospitality scene.
- AEG PresentscoreMajor touring and promotion company bringing high-profile artists and tours to The RITZ Ybor. Responsible for booking and promoting concerts including American Football, Cat Power, and others.
- Live NationcoreMajor entertainment distribution and ticketing company partnering on concerts at The RITZ Ybor including DragonForce and Cat Power events.
- Tampa EDMminorLocal EDM promotion partner associated with events like the KNOW GOOD Against All Odds Tour.
- EAR ProductionsminorPresents Latin music events including Clarent USA Tour bringing reggaeton and Latin trap artists to the venue.
- WeTouchGrassminorPresents themed events including Anime Rave, a specialized EDM event celebrated across North America and Europe by over 50,000 people.
- TicketmastercorePrimary ticketing platform partner for major concerts and events at The RITZ Ybor.
- Club 90sminorPresents themed throwback events including 90s and 2000s nights, Disney Channel themed parties, and other nostalgia-driven programming.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
The RITZ Ybor competitors and assessment
Company assessmentDirect peers
- Jannus Live: St. Petersburg, FL outdoor/standing-room concert venue operating in the same Tampa Bay market. Comparable on format (GA/mixed), capacity, promoter-supplied touring bookings, and target audience of music enthusiasts 18+.
- Royale (Boston): Boston standing-room concert/nightclub venue with similar capacity, EDM-heavy programming, and bar/VIP revenue model. Closely comparable in format and target audience to The RITZ Ybor.
- Crowbar (Tampa): Tampa-based small-format live music club booking indie, rock, punk, and EDM acts. Competes for the same local concertgoer base with a comparable standing-room format and similar capacity range.
- The Orpheum (Tampa): Historic Tampa concert venue competing directly with The RITZ Ybor for the same artist routing and adult concertgoing audience in Tampa's urban core, with overlapping genre coverage and similar mid-size capacity.
Broad incumbents
- Amalie Arena: Tampa Bay's largest indoor arena. Competes for the same artist routing pool but at a fundamentally larger capacity and seated format; relevant benchmark for assessing the ceiling of the local concert market.
- Webster Hall: Historic NYC standing-room concert/EDM venue. Comparable on heritage (early 20th century building converted into a premier club), GA format, and strong EDM/dance programming emphasis.
- 9:30 Club: Iconic Washington, DC standing-room concert club with comparable capacity, GA format, multi-genre programming, and bar-driven revenue model. Sets the operating benchmark for premium mid-size club venues.
- House of Blues Orlando: Mid-size Florida concert venue operated under the Live Nation-affiliated House of Blues brand. Comparable on format (GA + VIP), programming (touring rock/pop/hip-hop/EDM), and bar-driven revenue model, though backed by a national venue operator.
- The Fillmore Miami Beach: Historic, mid-size Live Nation-affiliated Florida concert venue. Comparable on brand-positioning as a 'premier' standing-room club, multi-genre touring content, and VIP/service revenue emphasis.
Regional players
- MIDFLORIDA Credit Union Amphitheatre: Tampa Bay region outdoor amphitheater that competes for touring content against Tampa's indoor venues including The RITZ Ybor. Provides context on how routing decisions are made in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The RITZ Ybor social profiles
Digital presenceThe RITZ Ybor financial estimates
Financial estimateRevenue estimate
Valuation estimate
The RITZ Ybor leadership team
Management profileNumber of profiles
The RITZ Ybor subsidiaries and ownership
Company hierarchySubsidiaries1 record
The RITZ Ybor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The RITZ Ybor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The RITZ Ybor
What does The RITZ Ybor do?
The RITZ Ybor is a historic standing-room concert and events venue in Tampa's Ybor City district that hosts live music performances, themed parties, and special events. It generates revenue through ticket sales, full-service bar beverage sales, and premium VIP table and bottle service. The venue serves as the official home of Sunset Events and produces over 150 events annually across EDM, dance, rock, hip-hop, and Latin music genres.
Is The RITZ Ybor a public or private company?
The RITZ Ybor is a private company. It is classified as corporate owned and is currently operating.
When was The RITZ Ybor founded?
The RITZ Ybor was founded in 1917. It employs 11 to 50 people.
Where is The RITZ Ybor based?
The RITZ Ybor is headquartered in Tampa, United States, in the North America region.
How does The RITZ Ybor make money?
Three revenue lines are on record. Ticket Sales and Commissions are the primary driver. The others are VIP Bottle Service and beverage Sales.
Who are The RITZ Ybor's main competitors?
Direct peers on record are Jannus Live, Royale (Boston), Crowbar (Tampa) and The Orpheum (Tampa). Broad incumbents are Amalie Arena, Webster Hall, 9:30 Club, House of Blues Orlando and The Fillmore Miami Beach. MIDFLORIDA Credit Union Amphitheatre is listed as a regional player.
Does The RITZ Ybor have an API?
No public API is recorded for The RITZ Ybor.
What industry is The RITZ Ybor in?
The RITZ Ybor's product category is Live Music Venue / Concert Hall. Its primary akta.pro industry code is THAFAEAD, Live Music Venues & Concert Bars, with a secondary code of MPAGAIAE, DJ & Electronic Music Venues. Its NAICS code is 71131 and its SIC code is 7900.