Synergia

What Synergia does

Synergia (legal entity SYNERGIA SAS) is a French nutritional medicine laboratory founded in 1996 and headquartered in the Saint-Étienne area of France, operating with an 11–50 employee headcount. The company designs, formulates, and distributes a catalog of more than 60 branded dietary supplements and tailor-made treatments organized into sub-ranges including the D-Stress range (stress, sleep, focus, energy), Maxi-Flore (probiotic), SIPF (Suspension Intégrale de Plante Fraîche — fresh-plant suspensions), Bi-Ostéo (bone health), and cardiovascular, digestive, and skin-support lines.

Formulation is anchored in nutritherapy and phytotherapy and centers on proprietary manufacturing technologies. The patented SIPF process preserves active principles of fresh plants via a hydroalcoholic extraction; micro-encapsulated gastro-resistant probiotic strains (including Lactobacillus helveticus R0052, Lactobacillus rhamnosus R0011, Bifidobacterium longum R00175, registered with France's National Collection of Microorganism Cultures) survive at room temperature and in the digestive tract; and a 3rd-generation liposomal magnesium formulation is used for high-absorption products such as MagBoost and D-Stress JOUR & NUIT. The flagship D-Stress range leverages a patented synergy combining magnesium, taurine, arginine, B vitamins, and adaptogenic plants.

The business model is direct-to-consumer e-commerce only; no third-party retail or pharmacy distribution is disclosed. Products are sold at unit prices in the €12–€20 range, with 5- and 10-box bundles providing up to 30% off, additional 20–50% seasonal promotions, free shipping above €59 in metropolitan France, and a loyalty points program. A newsletter signup yielding a 10% discount supports lead capture and retention, while educational blog content, verified customer reviews (4.5/5 across 2,216 site-wide reviews; flagship SKUs at 4.65–4.80/5), and a free mail-order catalogue serve as the principal marketing assets. The customer base consists of health-conscious French consumers addressing stress, sleep, digestion, bone, cardiovascular, and beauty concerns; concentration risk is structurally low given the long-tail B2C model.

Name

Synergia

Legal name

SYNERGIA SAS

Website

https://synergiashop.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Synergia is a French nutritional medicine laboratory that sells 60+ branded dietary supplements — D-Stress, Maxi-Flore probiotics, SIPF fresh-plant extracts, Bi-Ostéo — directly to French consumers via its own e-commerce site and mail-order catalogue.

Ownership category

akta.pro rank

Product category

Dietary Supplements

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Dietary supplements
• Nutritional medicine
• Phytotherapy products
• Probiotic supplements
• Stress management supplements

Headquarters

HQ city

Le Chambon-feugerolles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-consumer dietary supplement sales: Synergia sells its range of over 60 dietary supplements directly to consumers through its e-commerce website and mail-order catalogue. Products are sold as individual units and in multi-box packs with volume discounts (e.g., 30% off 5-box packs, 30% off 10-box sets). Revenue is generated through individual transactions at listed retail prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Synergia is a French nutritional medicine laboratory that formulates, manufactures and sells a range of more than 60 dietary supplements and tailor-made treatments under nutritherapy and phytotherapy principles. Products are sold directly to French consumers through the company-owned e-commerce site synergiashop.com and a free mail-order catalogue, with flagship offerings spanning the D-Stress stress/sleep range, Maxi-Flore probiotics, Bi-Ostéo bone health, SIPF fresh plant suspensions, and cardiovascular, joint, skin and metabolic formulations.

Product overview

Synergia is a French nutritional medicine laboratory offering a comprehensive range of over 60 dietary supplements. The product portfolio centers on the D-Stress range (TABLETS, BOOSTER, SLEEP, FOCUS, ULTRA FORT, DAY & NIGHT, CHILD BALANCE) for stress, energy, and sleep management, the Maxi-Flore line (DIGESTIVE COMFORT, IMMUNITY) for gut health with patented micro-encapsulated probiotics, and bone health solutions (Bi-Ostéo, Bi-Ostéo Density). Additional core products include Glutaform for intestinal mucosa support, cardiovascular supplements (Mix Alpha 3, Oméga Quinol), MagBoost with liposomal magnesium, Glycontrol for blood sugar regulation, and the SIPF (Integral Suspension of Fresh Plant) organic botanical line. The company also offers targeted packs bundling complementary products for specific health goals.

Differentiator

Problem solved

Functional benefit

Brands

• D-Stress Range: A comprehensive range of dietary supplements formulated with magnesium, taurine, arginine, B vitamins and adaptogenic plants to help manage stress, boost energy, and improve sleep.
• SIPF Range
• Maxi-Flore Range
• Bi-Ostéo Products

Products and services

• D-Stress TABLETS Dietary supplement for stress management and fatigue reduction combining 3rd-generation liposomal magnesium with taurine, arginine and B vitamins, sold as tablets to adult consumers in metropolitan France.
• D-Stress BOOSTER Sachet-format dietary supplement for rapid physical and mental energy support, combining magnesium, taurine, L-arginine and B vitamins and sold to adult consumers in France.
• D-Stress SLEEP Non-melatonin sleep support dietary supplement combining California poppy with 3rd-generation magnesium, sold to adult consumers seeking improved sleep without melatonin.
• D-Stress FOCUS Nootropic dietary supplement combining L-Tyrosine, Ginkgo biloba and vitamin C to support memory, concentration and attention in adults during mentally demanding periods.
• D-Stress ULTRA FORT High-dosage magnesium and Rhodiola rosea supplement for occasional intense stress and nervousness, sold to adult consumers in France.
• D-Stress JOUR & NUIT Day-and-night supplement pack combining daytime tablets (magnesium, taurine, Bacopa, B vitamins) with nighttime tablets (magnesium, Bacopa, California poppy, melatonin) for adult stress and sleep support.
• D-Stress CHILD BALANCE (Équilibre Enfant) Children's dietary supplement for stress support from age 3, combining chamomile, microencapsulated magnesium and vitamin B5, sold to parents in France.
• Maxi-Flore DIGESTIVE COMFORT Orodispersible probiotic powder with four patented micro-encapsulated strains plus vitamins B2 and D3 for gut flora balance and digestive comfort in adult consumers.
• Maxi-Flore IMMUNITY Probiotic tablet combining four micro-encapsulated strains with two prebiotics and vitamin D3 to support immune function in adults.
• Bi-Ostéo Bone health dietary supplement combining omega-3, vitamins, zinc and selenium to support normal bone maintenance in adult consumers.
• Bi-Ostéo Density Bone-density dietary supplement combining silica, vitamin D3 and vitamin K2 with organic horsetail SIPF for remineralization support in adult consumers.
• Glutaform DIGESTIVE COMFORT Intestinal mucosa support supplement combining L-glutamine with pineapple stem extract (bromelain), cinnamon, turmeric and quercetin, sold to adult consumers with digestive comfort needs.
• Glycontrol Blood sugar regulation dietary supplement combining zinc picolinate, chromium, alpha-lipoic acid, carnosine, selenium and vitamins B1 and B8, sold to adult consumers for glycemic support.
• Mix Alpha 3 Omega-3 dietary complex delivering ALA, EPA and DHA with vitamin E for cardiovascular, vision and brain health in adult consumers.
• Oméga Quinol Cardiovascular dietary supplement combining coenzyme Q10 (ubiquinol), omega-3 EPA/DHA and vitamins B6, B9, B12 to support normal heart function in adult consumers.
• MagBoost tablets 3rd-generation liposomal magnesium tablet supplement with vitamin D and zinc for immunity, fatigue and nervousness support in adult consumers.
• Flex-Tonic Joint comfort dietary supplement sold as tablets to support joint health and mobility in adult consumers.
• Organic Horse Chestnut SIPF Organic fresh-plant suspension (SIPF) of horse chestnut for venous circulation and healthy blood circulation support in adult consumers.
• Organic Hawthorn SIPF Organic fresh-plant suspension (SIPF) of hawthorn for emotional stability and cardiovascular support in adult consumers.
• Organic Ginkgo biloba SIPF Organic fresh-plant suspension (SIPF) of Ginkgo biloba for memory and focus support in adult consumers.
• Anti Oxydant F4 Antioxidant dietary supplement supporting venous circulation and oxidative balance in adult consumers.
• Régéderm Skin wellbeing and beauty dietary supplement to support skin health in adult consumers.
• Maxi-Clean DETOX & GUT HEALTH Detox and gut health dietary supplement aimed at limiting bloating and digestive discomfort in adult consumers.
• Bone Capital Pack Bundled pack combining Bi-Ostéo capsules and Bi-Ostéo Density supplements, sold as a single unit for comprehensive bone structure maintenance.
• Memory & Concentration Pack Bundled pack combining D-Stress FOCUS and D-Stress BOOSTER supplements, sold as a single unit for memory, concentration and energy support during high-demand periods.
• Digestive Comfort Pack Bundled pack combining Glutaform DIGESTIVE COMFORT and Maxi-Flore DIGESTIVE COMFORT supplements, sold as a single unit for digestive and immune balance.

Quantifiable outcome

• Customer satisfaction rating of 4.5/5 based on 2216 verified reviews
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Solgar: Global multivitamin and specialty supplement brand sold through pharmacy and DTC channels. Comparable as a specialty-condition supplement brand with international scale.
• Naturactive (Pierre Fabre): Dietary supplement brand owned by the Pierre Fabre pharmaceutical group, distributing plant-based supplements in French pharmacies and via its own e-commerce site. Comparable in phytotherapy-led positioning but with a much larger parent and broader distribution.
• Arkopharma: Leading French pharmaceutical-grade phytotherapy and dietary supplement laboratory. Overlaps heavily with Synergia's plant-based positioning but operates as a broader incumbent across multiple retail and pharmacy channels.

Direct peers

• Biocyte: French dietary supplement and nutricosmetics brand selling across slimming, beauty, vitality and joint health. Comparable in DTC-led distribution, French-market focus and adjacency between supplements and beauty categories.
• Nutergia: French direct-to-consumer dietary supplement laboratory marketing a wide range of micronutrition and condition-specific products. Highly comparable structure: own-brand laboratory selling to French consumers across stress, sleep, gut, immunity and beauty categories.
• Forté Pharma: French D2C dietary supplement brand focused on slimming, beauty, vitality, stress and sleep categories. Comparable in channel mix (own e-commerce + pharmacy), product positioning and target consumer.
• Juvamine: French mass-market dietary supplement brand selling condition-specific products (stress, sleep, slimming, beauty) direct and via retail. Comparable in product portfolio breadth and French-market DTC positioning.
• Pileje Laboratoires: French specialty nutraceutical brand selling micronutrition and probiotic supplements direct to healthcare professionals and consumers via its own site. Closely comparable in product positioning (probiotics + condition-specific supplements) and French DTC distribution model.
• Superdiet: French natural health brand selling herbal and dietary supplements through its own e-commerce site and select retail. Comparable in phytotherapy-led product positioning and broad condition coverage.
• Nutrisanté: French dietary supplement brand offering a broad portfolio of condition-specific supplements (stress, sleep, digestion, immunity) via its own e-commerce site. Comparable in catalogue breadth, brand positioning and DTC-first French-market focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergia