What Superdiet does

Laboratoires Super Diet SASU, trading as Superdiet, is a French manufacturer and direct-to-consumer seller of organic dietary supplements, founded in 1963 by René Haussin and headquartered at 185 Boulevard de la Liberté in Lille, France. The company targets health-conscious French consumers across more than a dozen benefit categories — liver support, digestion, immunity, energy, sleep, stress, beauty, joints, vision, memory, and cardiovascular health — and operates as a wholly-owned subsidiary of the diversified French healthcare conglomerate Groupe Urgo.

The product range spans over 80 SKUs organized into proprietary 'Quatuor' four-plant synergistic formulas (Quatuor Foie, Circulation, Cardiovasculaire, Digestion, Ballonnements, Brûle-graisse, Détox), single-plant extracts (Radis noir, Artichaut, Spiruline, Acérola, Ginkgo Biloba, Rhodiola, Chardon Marie), an Oméga-3 / cod liver oil line, bee products (royal jelly), marine oligotherapy, and targeted specialty formulas. All production is performed in-house at the company's Hauts-de-France workshops, employing a proprietary extraction methodology called Méthode Canopée (tailored per plant) alongside traditional cold-press ('pur jus'), decoction, and infusion techniques; raw materials are sourced exclusively from French organic agriculture, including black radish cultivated in Quarouble (Nord).

Revenue is generated primarily through direct online sales on www.superdiet.com at unit prices ranging from approximately €6.10 to €31.20, with free shipping above €50, periodic promotional discounting, and a points-based loyalty programme. A reserved gated portal on the site supports a B2B2C channel targeting healthcare professionals (doctors, pharmacists, nurses), distribution is limited to metropolitan France, and the company carries an €8,756,501 share capital as of 31 January 2023.

Name

Superdiet

Legal name

Laboratoires SUPER DIET SASU (Société par actions simplifiée à associé unique)

Website

https://superdiet.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Organic Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Organic dietary supplements
• Phytotherapy products
• Plant-based supplements
• Nutraceutical manufacturing
• Natural health products

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct e-commerce product sales: Superdiet generates revenue through direct online sales of organic dietary supplements to end consumers via its website www.superdiet.com. Products are sold as one-time purchases with pricing based on product type, format, and quantity. The company also operates a loyalty programme (points earned per purchase) to encourage repeat buying.
2. Healthcare professional channel: The website features a reserved section for healthcare professionals (doctors, pharmacists, nurses), indicating a B2B or B2B2C revenue stream targeting health professionals who may stock or recommend Superdiet products to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Superdiet manufactures and sells a broad portfolio of certified-organic dietary supplements made from French-grown plants under its own Quatuor synergistic formulas and single-plant ranges (radis noir, artichaut, spiruline, ginkgo biloba, acérola, etc.), plus omega-3, marine collagen, magnesium, and bee-product lines. Products are formulated and produced in Superdiet's own workshops in Hauts-de-France and sold directly to consumers through the company's e-commerce site (www.superdiet.com), with home or relay-point delivery across France and a reserved portal for healthcare professionals.

Product overview

Superdiet is a French manufacturer of organic dietary supplements (Compléments Alimentaires Bio) with over 60 years of expertise, now part of the Urgo Group. The company operates from Hauts-de-France and produces a diverse portfolio of plant-based and nutraceutical products organized into several product families: the Quatuor (four-plant) synergistic formulas including Quatuor Bien-être du foie (liver support), Quatuor Circulation (blood circulation), Quatuor Cardiovasculaire (cardiovascular), Quatuor Digestion (digestive), Quatuor Ballonnements (bloating), Quatuor Brûle-graisse (fat burning), and Quatuor Détox (detox); single-plant supplements such as Radis noir, Artichaut, Spiruline, Ginkgo Biloba, Rhodiola, Acérola, and Chardon Marie; marine and omega-based products including OM3 Omega-3 range, marine collagen, and cod liver oil; oligotherapy products like Oligocéan Aquamag and Plasma marin; and specialized formulas including Hygiaflore for transit, black garlic, red yeast rice, and multi-vitamin/mineral supplements. Products are available in multiple formats including ampoules, unidoses, capsules, tablets, and powders. The company emphasizes organic certification, French manufacturing (Made in Hauts-de-France), and traditional extraction methods including cold-pressing and decoction-infusion techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Quatuor Bien-être du foie Bio (Liver wellness) Organic four-plant liver-support supplement combining Radis noir, Artichaut, Chardon Marie and Romarin; sold in ampoules and unidoses for liver detoxification and hepatic function support.
• Quatuor Circulation Bio Organic four-plant blood-circulation supplement combining Vigne rouge, Ginkgo Biloba, Marronnier d'Inde and Hamamélis; available in capsules and unidoses.
• Quatuor Cardiovasculaire Bio Organic four-plant cardiovascular supplement combining Ail, Tilleul, Aubépine and Olivier to support heart function and cholesterol levels.
• Quatuor Digestion Bio Organic four-plant digestive health supplement formulated to support comfortable digestion.
• Quatuor Ballonnements Organic supplement combining activated vegetable charcoal, brewer's yeast, propolis and fennel to reduce bloating and intestinal gas.
• Quatuor Brûle-graisse Bio Organic four-plant fat-burning supplement designed to support weight management; available in tablets and ampoule formats.
• Quatuor Détox Bio Organic four-plant detox supplement in liquid ampoule form for body drainage and toxin elimination support.
• Radis noir Bio (Black radish range) Organic black radish supplement (tablets, capsules and ampoules) used for liver support and digestive health; cold-pressed juice and dried forms produced in Hauts-de-France from French-grown radish.
• OM3 Omega-3 range Family of Omega-3 supplements including standard OM3 Oméga 3, OM3 Coeur Cerveau Vision, OM3 Mémoire, OM3 Équilibre Émotionnel Premium and OM3 Junior formulations for cardiovascular, cognitive, emotional and children's health.
• Acérola Vitamin C range Organic Acerola-based Vitamin C supplements (1000 mg and 500 mg dosages) for immunity, vitality and fatigue reduction.
• Spiruline Bio (Spirulina range) Organic spirulina supplement in capsule and powder formats, providing proteins, iron and antioxidants for tonus and natural defenses.
• Ginkgo Biloba Bio Organic Ginkgo Biloba tablets supporting cognitive function, memory and healthy circulation.
• Chardon Marie Bio (Milk thistle) Organic milk thistle liquid ampoules containing silymarin for liver cell protection and regeneration.
• Artichaut Bio (Artichoke) Organic artichoke liquid ampoules (2000 mg per ampoule, titrated in cynarins) supporting liver function and digestive comfort.
• Mélatonine (Melatonin) sleep support Melatonin supplement capsules for sleep support and regulation of the sleep-wake cycle.
• Biosereine nuit Bio (Nighttime sleep) Organic nighttime sleep support supplement promoting peaceful sleep onset.
• Collagène Marin + Vitamine C Marine collagen powder combined with Vitamin C for skin elasticity and anti-aging support.
• Collagène marin récupération musculaire Marine collagen powder supplement formulated to support muscle recovery after physical exertion.
• Gelée Royale Miel Pollen Bio Organic royal jelly combined with honey and pollen in ampoules, supporting winter immunity and vitality (bee-product category).
• Hygiaflore Transit Ventre plat Digestive transit supplement combining Psyllium, Chicorée, Guimauve, Romarin, brewer's yeast and lactic ferments for intestinal comfort.
• Rhodiola Rhodiola Rosea supplement capsules for stress management, mental fatigue reduction and vitality support.
• Oligocéon Aquamag (Magnesium oligotherapy) Magnesium supplement in capsule form combined with marine oligotherapy for energy and nervous-system support.
• Huile de foie de morue (Cod liver oil capsules) Cod liver oil supplement capsules rich in Omega-3, Vitamins A and D for immune support and bone health.
• Multivitamines et Minéraux Comprehensive multivitamin and mineral supplement capsules for daily nutritional support.
• Levure de Riz rouge Bio (Red yeast rice) Organic red yeast rice supplement capsules providing Monacoline K for cardiovascular health and cholesterol support.
• Ail noir Bio (Black garlic) Organic black garlic supplement capsules supporting cardiovascular health, circulation and immune function with antioxidant properties.

Quantifiable outcome

• 4.7 / 5 global rating based on 744 verified customer reviews
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Solgar: Solgar is a globally established premium vitamin and dietary supplement brand with a broad portfolio including herbal, omega-3, and multivitamin products. Comparable to Superdiet in supplement category positioning and premium quality emphasis, though it operates at much greater scale across multiple geographies.
• Herbalife Nutrition: Herbalife is a global multi-level marketing company offering meal replacement shakes, weight management, and dietary supplements. While operating globally with a fundamentally different distribution model (MLM), it competes with Superdiet in the functional nutrition and weight management categories.

Regional players

• Pharma Nord: Pharma Nord is a Danish dietary supplement manufacturer with a strong European presence, specializing in evidence-based nutritional supplements with pharmaceutical-grade quality. Comparable to Superdiet in botanical and omega-3 supplements, though it serves broader European markets rather than being France-domiciled.

Emerging players

• L'Erbolario: L'Erbolario is an Italian herbal cosmetics and dietary supplement brand with a strong European botanical heritage positioning. Comparable to Superdiet in plant-based, certified organic product formulation and heritage brand positioning, though primarily active in the Italian and broader European markets.

Direct peers

• Nutergia: Nutergia is a French dietary supplement laboratory founded in 1989, focused on cellular nutrition and plant-based formulations. Directly comparable to Superdiet in offering organic/bio certified supplements, French manufacturing, and DTC plus pharmacy channel mix.
• Forté Pharma: Forté Pharma is a French laboratory that develops and markets dietary supplements, medical devices, and cosmetic products sold primarily in pharmacies and parapharmacies. Direct competitor to Superdiet in the French pharmacy and DTC supplement market with overlapping product categories (slimming, vitality, detox).
• Arkopharma: Arkopharma is France's largest pharmaceutical laboratory specializing in plant-based medicine and natural health products, including a wide range of phytotherapy and dietary supplements. Direct competitor to Superdiet in organic botanical supplements sold through pharmacy and DTC channels.
• Yves Ponroy / Oligosanté: Yves Ponroy is a French dietary supplement brand focused on natural nutrition, organic products, and phytotherapy. Direct competitor to Superdiet in the French organic supplement market with similar product positioning around liver detox, vitality, and weight management.
• Juvamine (Laboratoire Lescuyer): Juvamine is a French dietary supplement brand owned by Laboratoire Lescuyer, offering a wide range of vitamins, minerals, and plant-based supplements. Direct competitor to Superdiet in French pharmacy and mass-market supplement channels with overlapping product categories including liver support, slimming, and vitality.
• Pileje (Laboratoire PiLeJe): Pileje is a French laboratory specializing in micronutrition, dietary supplements, and gut health products, with strong physician and pharmacy recommendation channels. Comparable to Superdiet in product range (plant-based supplements), French-origin positioning, and emphasis on healthcare professional endorsement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@superdietofficiel
• Facebookfacebook.com/superdietofficiel
• Instagraminstagram.com/superdietofficiel
• TikToktiktok.com/@superdietofficiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superdiet