Reputation Stars
Reputation Stars is a Glendale, California-based online reputation management firm (founded 2012) that provides removal, suppression, and brand-buildout services — including court-ordered review removal, DMCA takedowns, Wikipedia page creation, and Google Knowledge Panels — for individuals, SMBs, healthcare professionals, and public figures.
- Company typePrivate
- Founded2012
- HeadquartersGlendale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Reputation Stars does
Reputation Stars is a US-based, founder-led online reputation management (ORM) firm established in 2012 and headquartered in Glendale, California. Its core offering is the suppression and removal of negative content from search engines and review platforms, delivered as a professional services engagement rather than a software product. The service catalog spans a core Online Reputation Management offering plus roughly fifteen specialized modules, including review removal from Yelp, Ripoff Report, PissedConsumer, Complaints.com, and TheDirty; court-ordered removals; mugshot, court-record, and cheater-website content takedowns; DMCA image and video removals; "Right to be Forgotten" work under CCPA/CPRA; Wikipedia page creation and maintenance; Google Knowledge Panel creation; and PR/media placements. Underlying capabilities combine SEO push-down techniques, templated legal removal processes, DMCA workflows, and proprietary monitoring — with a 100% money-back guarantee on qualifying removal cases.
The firm serves a horizontal mix of customers: individuals needing personal reputation help, micro and small businesses (e.g., a spa owner, a solo founder), larger businesses with multi-site negative-content exposure, medical and health professionals on healthcare review platforms, and public figures/buildout candidates needing Wikipedia and Knowledge Panels. Go-to-market is sales-led and direct: customers reach the company via reputationstars.com, phone, or a contact form with budget tiers (under $500 to over $5,000), all routing through a free initial consultation. Marketing is content-driven — an active blog, external bylines on Search Engine Journal, conference speaking (Pubcon, TechBiz Connection), and free webinars, with one historical co-marketing partnership with the law firm Dinn, Hochman & Potter. Pricing is quote-based project work or retainer; no enterprise or marketplace channels, no disclosed funding, and no third-party investors are referenced in the inputs.
Reputation Stars firmographics
Firmographics- Name
- Reputation Stars
- Legal name
- Reputation Stars
- Website
- https://reputationstars.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reputation Stars is a Glendale, California-based online reputation management firm (founded 2012) that provides removal, suppression, and brand-buildout services — including court-ordered review removal, DMCA takedowns, Wikipedia page creation, and Google Knowledge Panels — for individuals, SMBs, healthcare professionals, and public figures.
- Ownership category
- akta.pro rank
Reputation Stars industry classification
Industry- Product category
- Online Reputation Management
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industries
- Reputation Management & Executive Thought Leadership (MPAAADAK), Reputation Recovery & Rebranding Post-Crisis (MPAAAOAP), Brand Safety, Monitoring & Social Listening (MPAAAOAA)
Keywords
Where Reputation Stars is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reputation Stars business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Online Reputation Management Services: Custom project-based or retainer arrangements for ongoing reputation management services including monitoring, suppression, and removal of negative content from search engines and websites.
- Review Removal Services: Services focused on removing negative reviews from platforms like Yelp, BBB, TrustPilot, Ripoff Report, and other complaint/review sites. Includes court-ordered removal options.
- PR & Media Placements: Securing placements for clients in top-tier publications, podcasts, and press releases.
- Wikipedia Page Creation & Maintenance: Comprehensive Wikipedia page creation, editing, and ongoing maintenance services.
- Google Knowledge Panel Creation: Assistance in creating and managing Google Knowledge Panels for prominent online presence.
- Image Removals & DMCA Takedown: Image removal and DMCA takedown services including removal of unauthorized YouTube videos and other content.
- Mugshots & Court Records Removal: Removal of mugshots from mugshot sites and court records from legal databases like Trellis Law, Unicourt, CaseText, Justia, CourtListener, PacerMonitor, and Plainsite.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Budget-based project scoping tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Reputation Stars product offering
Product offeringCore offering
Reputation Stars provides online reputation management services focused on removing or suppressing negative content from search engines, review platforms, and complaint websites. The company offers negative review and content removal from sites like Yelp, Ripoff Report, PissedConsumer, and TheDirty; removal of mugshots, court records, and cheater website posts; DMCA takedown services; and brand-building offerings such as Wikipedia page creation, Google Knowledge Panel creation, and PR/media placements. Services are delivered as customized projects with a free initial consultation and a 100% money-back guarantee on qualifying removal cases.
Product overview
Reputation Stars is an Online Reputation Management (ORM) company offering a portfolio of specialized services built around its core ORM platform. The service architecture consists of the core Online Reputation Management service supported by multiple specialized add-on modules covering review removals (Yelp, Ripoff Report, PissedConsumer, Complaints.com, TheDirty, and other complaint sites), content removal services (mugshots, court records, cheater websites, image/DMCA takedowns), brand building services (Wikipedia page creation, Google Knowledge Panel, PR & media placements), and proactive reputation protection. The company primarily operates as a service-based business rather than a software platform, with all services delivered by their team using proprietary techniques.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Reputation Management (ORM) Core service providing comprehensive online reputation safeguards using proprietary techniques to suppress and/or remove negative listings from search engines and websites, for businesses and individuals.
- Reputation Monitoring Service that uses multiple monitoring software to search online websites and social media for brand mentions, with daily analysis by staff to identify negative information, for businesses and individuals.
- Reputation Repair Negative review and content removal service with a 100% money-back guarantee, covering removal from sites like Yelp, Ripoff Report, PissedConsumer, and other complaint platforms, for businesses and individuals.
- Yelp Reputation Repair Specialized service for removing negative reviews from Yelp, including flagging for Terms of Service violations and legal letter requests.
- PissedConsumer Review Removal Service to remove negative reviews from PissedConsumer.com, including court-ordered removal options for complete site removal.
- Ripoff Report Review Removal Service to remove Ripoff Report complaints using court-ordered removals, SEO push-down, cyberbullying claims, and DMCA takedowns.
- TheDirty Review/Post Removal Service to legally remove content from TheDirty.com with a 100% money-back guarantee for complete post removal.
- Cheater Website Removal Service Removal service for cheater/hookup website posts including BadBoyReport, CheaterBoard, exposecheaters.online, and reportcheater.com.
- Right to be Forgotten Removal Service Service to remove personal information from search results based on privacy laws including California privacy laws (CCPA, CPRA).
- Mugshots Removal Service Service to remove mugshots from mugshot and arrest record sites that appear online without consent.
- Court Records Removal Service Service to remove legal documents from Trellis Law, Unicourt, CaseText, Justia, CourtListener, PacerMonitor, Plainsite, and arrest records.
- Google Knowledge Panel Creation Service Service to create and manage Google Knowledge Panels for a prominent, authoritative presence on Google search results, for professionals and public figures.
- Wikipedia Page Creation & Maintenance Services Service for creating, editing, and maintaining Wikipedia pages meeting Wikipedia's strict content guidelines, including writing, sourcing references, and ongoing updates, for professionals and public figures.
- Image Removals & DMCA Takedown Service Service to remove unauthorized images and videos, including YouTube videos, using DMCA takedown notices and legal frameworks.
- PR & Media Placement Services Service to secure placements in top-tier publications, podcasts, and press releases through industry-leading media outlets, for businesses and individuals.
- Proactive Reputation Management Program to protect brands from future attacks through monitoring, SEO push-down, social profiles, and content creation, for businesses and individuals.
Companies that use Reputation Stars
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Reputation Stars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Reputation Stars partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dinn, Hochman & Potter, LLCminorLaw firm partner for the free Yelp & Reputation Management webinar held on July 19, 2016. Attorney Aaron Minc from the firm discussed legal issues surrounding reputation management including the Communications Decency Act, court-ordered search engine removals, and online defamation. The partnership appears to be event-based rather than ongoing.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Reputation Stars competitors and assessment
Company assessmentDirect peers
- Erase.com: Erase.com is an online reputation management firm that focuses on content removal, suppression, and review management for individuals and professionals. Its service set closely mirrors Reputation Stars, including Wikipedia editing and crisis-reputation work, making it a direct peer in capability and target customer.
- NetReputation: NetReputation is a U.S.-based online reputation management firm offering content removal, suppression, and brand-building services for individuals and businesses. It is a direct competitor to Reputation Stars across virtually the same service set, including review removal from Ripoff Report and PissedConsumer and personal-reputation work.
- Reputation.com: Reputation.com is the largest online reputation management platform, offering review monitoring, suppression, and request-a-review services to multi-location businesses. It is the most direct peer to Reputation Stars in the ORM category, differing mainly in its software-platform, enterprise-focused model versus Reputation Stars' service-based model.
- Big Blue Wave: Big Blue Wave is an ORM service provider focused on review removal, SEO suppression, and social media clean-up for small businesses and individuals. Its service overlap with Reputation Stars includes removal work across Yelp, Google, and complaint platforms.
- Igniyte: Igniyte is a U.K.-based online reputation management agency offering content suppression, review management, and crisis response. It competes with Reputation Stars on review and content removal services but serves primarily U.K. and European clients, making it a direct peer in capability and a regional peer geographically.
- BrandYourself: BrandYourself combines DIY reputation management software with done-for-you services, targeting individuals and small businesses. It is comparable to Reputation Stars in serving the individual/SMB segment and in offering a mix of self-service and professional service tiers.
- Internet Reputation: Internet Reputation is an ORM agency providing content removal, search-result cleanup, and brand-promotion services for executives and businesses. It directly competes with Reputation Stars in the personal reputation and executive thought leadership segments.
- Blue Ocean Global Technology: Blue Ocean Global Technology offers online reputation management, SEO, and PR services, with a focus on individuals and professionals facing negative content. It is comparable to Reputation Stars in providing removal and suppression services for hard-to-remove sites and personal reputation cases.
Emerging players
- WebiMax: WebiMax is a digital marketing agency that offers online reputation management as part of a broader SEO and PPC portfolio. It overlaps with Reputation Stars on reputation repair but is a generalist agency where ORM is one service among many.
- DeleteMe (Abine): DeleteMe, by Abine, is a subscription-based data-broker removal and personal privacy service. It is an adjacent player with meaningful overlap on personal-information removal (Right to be Forgotten, data broker opt-outs), but operates on a SaaS subscription model rather than the bespoke service model Reputation Stars uses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reputation Stars social profiles
Digital presenceReputation Stars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reputation Stars leadership team
Management profileNumber of profiles
Profiles1 record
Reputation Stars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reputation Stars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reputation Stars
What does Reputation Stars do?
Reputation Stars provides online reputation management services focused on removing or suppressing negative content from search engines, review platforms, and complaint websites. The company offers negative review and content removal from sites like Yelp, Ripoff Report, PissedConsumer, and TheDirty; removal of mugshots, court records, and cheater website posts; DMCA takedown services; and brand-building offerings such as Wikipedia page creation, Google Knowledge Panel creation, and PR/media placements. Services are delivered as customized projects with a free initial consultation and a 100% money-back guarantee on qualifying removal cases.
Is Reputation Stars a public or private company?
Reputation Stars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reputation Stars founded?
Reputation Stars was founded in 2012. It employs 11 to 50 people.
Where is Reputation Stars based?
Reputation Stars is headquartered in Glendale, United States, in the North America region.
How does Reputation Stars make money?
Seven revenue lines are on record. Online Reputation Management Services are the primary driver. The others are review Removal Services, PR & Media Placements, wikipedia Page Creation & Maintenance, google Knowledge Panel Creation, image Removals & DMCA Takedown and mugshots & Court Records Removal.
Who are Reputation Stars's main competitors?
Direct peers on record are Erase.com, NetReputation, Reputation.com, Big Blue Wave, Igniyte, BrandYourself, Internet Reputation and Blue Ocean Global Technology. Emerging players are WebiMax and DeleteMe (Abine).
Does Reputation Stars have an API?
No public API is recorded for Reputation Stars.
What industry is Reputation Stars in?
Reputation Stars's product category is Online Reputation Management. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of MPAAADAK, Reputation Management & Executive Thought Leadership. Its NAICS code is 5418 and its SIC code is 7311.