Salon West

What Salon West does

Salon West is a privately held, Florida-based full-service hair salon and spa operating three retail locations in the Tampa Bay area (Seminole, Clearwater, and an Aveda concept at Park Blvd). The business delivers professional hair services (cutting, coloring, balayage, styling via Redken Master Specialists), nail services (manicures, pedicures, gel, Shellac), spa and skin treatments (facials, body treatments using Dermalogica), signature massage therapy, makeup applications, and waxing/tinting. It serves individual consumers in the Tampa Bay market through a direct-to-consumer model combining walk-in traffic with appointment-based bookings, supported by an online request system per location.

The company sustains a Redken Elite status with Master Specialists and holds a portfolio of premium product partnerships including Redken, Aveda, Creative Nail Design (CND), Jane Iredale, Dermalogica, Pureology, L'Oreal Professionnel, and OPI. Revenue is generated from per-visit service fees across multiple service categories, supplemented by retail product sales (in-store and through an online shop via saloninteractive.com) and gift certificate sales. Marketing is conducted through Facebook, Instagram, Twitter, the company website, and dedicated review pages for each location.

Salon West is independently owned and operated as Salon West, LLC, with no disclosed venture capital or private equity backing. The company is recognized as a top U.S. salon by Salon Today Magazine, Elle Magazine, Tampa Bay Papers, and Tampa Bay Business Journal. Note: firmographic metadata lists Lakewood, Mississippi as the founding location with a founded year of 2001, which conflicts with the overwhelming primary-source evidence (addresses, phone numbers, operating hours, social handles) placing operations in Tampa Bay, Florida. The Florida footprint is treated as authoritative for this analysis.

Name

Salon West

Legal name

Salon West, LLC

Website

https://salonwest.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Salon West is a Florida-based, privately held full-service hair salon and spa operating three Tampa Bay locations, offering professional hair, skin, nail, massage, and makeup services with Redken Elite and Aveda certifications, serving individual retail consumers with appointment-based and walk-in service delivery.

Ownership category

akta.pro rank

Product category

Hair Salon & Spa Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Women's Hair Salons (HSALAAAA), Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF)

Keywords

• Hair salon services
• Spa services
• Nail care
• Massage therapy
• Professional beauty

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Hair, Skin, Nail, and Massage Services: Core service revenue from professional hair, skin, nail, and massage services. Services include hair coloring, cutting, styling, spa treatments, facials, manicures, pedicures, waxing, and massage therapy. Revenue generated through per-visit service fees.
2. Retail Product Sales: Sale of professional beauty products including Redken, Creative Nail Design, Jane Iredale, Dermalogica, Pureology, L'OREAL PROFESSIONNEL, and Keratin Smoothing products for at-home use.
3. Gift Certificates: Gift certificate sales providing one-time revenue and customer acquisition opportunity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Salon West operates three Redken Elite hair salon and spa locations in the Tampa Bay area (Seminole, Clearwater, and a dedicated Aveda concept store) delivering professional hair, skin, nail, massage, makeup, and waxing/tinting services by certified specialists. The core offering is a full-service beauty and wellness experience featuring Redken, Aveda, CND, Dermalogica, Pureology, Jane Iredale, and L'Oreal Professionnel product lines, paired with retail product sales of those professional brands.

Product overview

Salon West is a Redken Elite hair salon and spa offering a unified full-service beauty experience. The core offering consists of integrated service categories: Hair Studio Services (cutting, coloring, styling), Nail Services (manicures, pedicures, gel/acrylic), Spa/Skin Treatments (facials, body treatments), Signature Massage, Make-Up Services, and Waxing/Tinting. These services are complemented by a retail product division selling professional brands including Redken, Creative Nail Design (CND), Jane Iredale, Dermalogica, Pureology, Keratin Smoothing Treatments, and L'OOREAL PROFESSIONNEL. The company operates three physical locations (Clearwater, Seminole, and Aveda) and maintains an online shop through saloninteractive.com. The business model combines in-person service delivery with retail product sales, positioning as an all-in-one hair and spa destination recognized by industry publications.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Studio Services Professional hair cutting, coloring, highlighting, balayage, and finishing services delivered by Redken Master Specialists committed to continued education and advanced techniques.
• Nail Services Certified nail specialists deliver manicures, pedicures, gel nails, acrylic nails, Shellac polish, and creative nail designs using Creative Nail Design (CND) and OPI products.
• Spa / Skin Treatments Relaxing spa facials and body treatments combining aroma, music, touch, and exfoliation therapies with modern skin care technology, using Dermalogica and Jane Iredale products.
• Signature Massage Therapeutic massage services including Swedish, deep tissue, hot stone, bamboo, prenatal, myofascial release, and aromatherapy treatments.
• Make-Up Services Professional makeup application for everyday and special occasions, including updos, using Jane Iredale mineral cosmetics.
• Waxing and Tinting Services Face and body waxing, eyebrow and lash tinting, and Xtreme eyelash extensions.
• Redken Professional Hair Products (Retail) Retail sale of Redken professional hair care products at Salon West, a Redken Elite hair salon.
• Creative Nail Design (CND) Professional Products (Retail) Retail sale of CND professional nail care products including Shellac, VINYLUX, and BRISA gel systems.
• Jane Iredale Cosmetics (Retail) Retail sale of Jane Iredale mineral-based makeup and skincare products.
• Dermalogica Skincare (Retail) Retail sale of Dermalogica professional skin care products for personalized at-home skin care routines.
• Pureology Hair Care (Retail) Retail sale of Pureology sulfate-free, 100% vegan hair care products designed for color-treated hair.
• Keratin Smoothing Treatments (Retail) Retail sale of keratin smoothing and straightening treatment products.
• L'OREAL PROFESSIONNEL Products (Retail) Retail sale of L'Oreal Professionnel professional hair color and care products.
• Gift Certificates Gift certificate program allowing customers to purchase Salon West and spa services for others.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• RedkencoreStrategic or Co-development PartnerRedken Elite hair salon status. Redken Master Specialists provide advanced hair coloring and cutting techniques. Staff regularly attend Redken Exchange training in NYC and Redken Symposium in Las Vegas. Multiple stylists hold Redken certifications and Master Specialist credentials.
• Creative Nail Design (CND)coreOthersCertified Nail Specialists use Creative Nail Design products for nail services. Brenda holds Creative Nail Technician certification. Tracey holds Creative Master Technician certification.
• AvedacoreChannel Partner/ Reseller/ DistributorDedicated Aveda location at 11167 Park Blvd., Suite C. Multiple stylists are Aveda Institute graduates. Kandice is a Certified Aveda Colorist. Aveda Institute training for color and cutting techniques.
• Jane IredaleminorOthersProfessional mineral makeup brand used for makeup services. Jamie is certified in Jane Iredale products.
• DermalogicaminorOthersProfessional skincare brand used for spa and skin treatment services. Jamie and Kelly have Dermalogica certifications.
• PureologyminorOthersProfessional hair care brand. Multiple stylists hold Pureology certifications. Products used for color-treated hair services.
• L'OREAL PROFESSIONNELminorOthersProfessional hair color and care product line carried at the salon.
• OPIminorOthersNail lacquer products used by Certified Nail Specialists alongside CND products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hand & Stone Massage and Facial Spa: National franchise offering massage, facial, and hair-removal services in a multi-location retail-spa format. Highly comparable to Salon West's spa services (massage, facials, waxing) and multi-site Tampa-area presence, though Hand & Stone operates a franchise model.
• Massage Envy: Largest U.S. franchise provider of therapeutic massage and skincare services. Overlaps directly with Salon West's signature massage, facial, and waxing service lines and competes for the same wellness-oriented consumer.
• European Wax Center: Specialty chain focused on facial and body waxing services with a membership model. Overlaps with Salon West's waxing and tinting offerings and competes for the same personal-care consumer in Florida markets.
• Warren Tricomi: Premium full-service salon and spa with multi-location presence, offering hair, skin, and body services using high-end product partnerships. Closely comparable to Salon West's premium positioning and Redken/Aveda-style brand portfolio.
• Rob Peetoom Salon: Premium multi-location hair salon and spa known for advanced coloring techniques and editorial recognition. Comparable to Salon West's Redken Elite positioning, award profile, and full-service hair/skin/nail offering.

Broad incumbents

• Ulta Beauty: National specialty retailer of cosmetics and personal-care products with in-store salon services at many locations. Overlaps with Salon West's retail beauty product assortment (Redken, Dermalogica, Jane Iredale) and increasingly with service delivery.
• Regis Corporation: Owner of major salon brands including Supercuts, SmartStyle, and Cost Cutters. A broad incumbent in the salon-services category, comparable as a competitor for chair-rent and stylist talent rather than for premium positioning.

Emerging players

• Salon Lofts: Suite-based salon-rental model where independent stylists operate their own studios inside a shared retail location. Competes with Salon West for stylists and end clients by offering entrepreneurial independence without salon ownership risk.
• Blo Blow Dry Bar: Specialty blow-dry and hair-styling bar franchise. While focused on a narrower service scope, it competes for the same walk-in/appointment-driven Florida consumer seeking premium hair services.

Others

• Aveda (Estée Lauder): Professional beauty brand and parent of Aveda Institute training and Aveda-branded concept salons. Salon West's dedicated Aveda location makes Aveda both a key supplier and an indirect competitor via its own retail salon concepts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SalonWestFL
• Facebookfacebook.com/salonwestfl
• Instagraminstagram.com/salonwestfl
• LinkedInlinkedin.com/company/salon-west

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salon West