Compass Natural

What Compass Natural does

Compass Natural is a Boulder, Colorado-based public relations and marketing agency that exclusively serves the natural, organic, regenerative, and sustainable consumer packaged goods (CPG) sector. Founded by Steven Hoffman as Compass Natural LLC, the firm targets both emerging and established conscious brands across specialty foods, beverages, supplements, and personal care, as well as adjacent retailers, distributors, brokers, and nonprofit organizations in the natural products ecosystem. The agency's positioning is explicitly niche — it does not serve generalist clients — and claims to have launched hundreds of better-for-you brands into national visibility through strategic PR, trade media positioning, retail buyer engagement, and brand storytelling.

The company delivers four core professional service lines: PR & Media Relations (including press release distribution through a proprietary database of more than 15,000 trade journalists, retail buyers, brokers, and industry leaders), Content Development (brand storytelling across blogs, newsletters, video, and press assets), Trade Show Support (media relations and on-site execution at Expo West, Newtopia Now, and Supply Side), and Business Development (retail, distributor, and strategic partner introductions). It also produces the Coffee Talk Podcast, featuring interviews with industry leaders such as Governor Jared Polis, David Bronner (Dr. Bronner's), and John Mackey (Whole Foods Market), and publishes the 'New Directions for Green Business' blog and an email newsletter. The underlying technology is limited to that proprietary media contact database; the company is a services business, not a software platform.

Revenue is generated through professional services engagements quoted on a project or multi-year retainer basis. The go-to-market motion is sales-led, driven by direct outreach to natural products brands, industry referrals, trade show presence, and thought leadership content. The firm operates domestically from Boulder, Colorado, with a 1–10 person headcount, and is privately held with no external funding, parent company, or public listing. Recognition includes the 2024 Naturally Colorado Industry Leader of the Year award and a 2025 Naturally Network Conscious Partner honorable mention.

Name

Compass Natural

Legal name

Compass Natural LLC

Website

https://compassnaturalmarketing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Compass Natural is a Boulder, Colorado-based PR and marketing agency exclusively serving natural, organic, regenerative, and sustainable CPG brands. The firm delivers earned media strategy, content development, trade show support, and business development consulting, leveraging a proprietary database of 15,000+ industry leaders.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Marketing Services: Compass Natural generates revenue by providing paid PR and marketing services to natural, organic, and sustainable CPG brands. Services include strategic public relations, earned media strategy, content development, trade show support, and business development consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Compass Natural is a Boulder, Colorado-based PR and marketing agency that provides public relations, content development, trade show marketing, brand strategy, and business development services exclusively to natural, organic, regenerative, and sustainable CPG brands. The firm leverages a proprietary database of over 15,000 industry contacts to deliver earned media, trade media positioning, retail visibility, and strategic introductions across the natural products ecosystem.

Product overview

Compass Natural is a PR and marketing agency specializing in the natural, organic, regenerative, and sustainable products industry. The agency offers four core service lines: PR & Media Relations (earned media strategy and outreach to a database of 15,000+ industry contacts), Content Development (brand storytelling across blogs, newsletters, video, and press assets), Trade Show Support (media relations for Expo West, Newtopia Now, and Supply Side events), and Business Development (retail, distributor, and strategic partner introductions). Additionally, the agency produces the Coffee Talk Podcast featuring interviews with industry leaders. The company operates as a service-based agency rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Media Relations
• Content Development
• Trade Show Support
• Business Development

Quantifiable outcome

• Successfully launched hundreds of better-for-you brands into the national spotlight
• +1 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Portal Film Co.minorStrategic or Co-development Partner · 1 October 2025Portal Film Co., a Denver-based video production company specializing in documentaries and branded content, partnered with Compass Natural for PR support on the premiere of 'Building the Table,' Episode 2 of its original documentary series 'Portal Connects.' The film explores how Colorado chefs use food to build identity, trust and community.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Allison+Partners: Mid-to-large independent PR firm with consumer and CPG expertise including food and lifestyle brands. Comparable because it serves many of the same emerging and mid-market CPG clients as Compass Natural, often pitching for the same natural products brand engagements.
• Ketchum: Global communications firm (part of Omnicom) with a substantial food, nutrition and sustainability practice serving major CPG brands. Comparable as a much larger competitor pursuing the same natural/organic CPG category at enterprise scale, often through integrated paid, earned and digital offerings Compass Natural cannot match.
• Weber Shandwick: Global public relations agency with a substantial consumer and food/beverage practice. Comparable as a large-scale incumbent pursuing natural products and sustainable CPG clients with integrated communications capabilities, often displacing smaller specialists at growing brands.
• Edelman: World's largest independent PR firm with deep consumer goods, food and sustainability practices serving multinational brands. Comparable because it actively pursues natural and organic CPG clients and competes with Compass Natural at the enterprise tier, including with brands like Vital Farms and Daiya.

Direct peers

• M Booth: Independent consumer PR agency with deep food, beverage and lifestyle expertise. Directly comparable because it pursues similar emerging and established CPG brand engagements and competes for the same natural/organic brand clients seeking specialized PR talent.
• Beattie Group: Consumer-focused PR and communications agency with notable food, drink and lifestyle practices. Comparable because it sells similar public relations and brand storytelling services to CPG clients and competes for natural products brand mandates.
• BPCM: Boutique lifestyle and food/beverage PR agency serving consumer brands. Comparable because it targets the same CPG brand founders with full-service public relations and content support, and overlaps with Compass Natural in the natural and better-for-you segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQDMrhaHhwuSpsjkkGohEyg
• Xx.com/CompassNatural

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compass Natural