Nashville Shores

What Nashville Shores does

Nashville Shores is a 385-acre lakeside family entertainment resort located on Percy Priest Lake in Hermitage, Tennessee, approximately ten minutes from downtown Nashville. Founded in 1998 and acquired by Premier Parks, LLC in November 2009, the property has been transformed from a small waterpark into a comprehensive regional family destination featuring more than 20 waterpark attractions, a 100-site RV campground, 32 cabins (24 lakefront and 8 hillside), ziplines, ropes courses, a marina, and lake recreation rentals. Premier Parks has invested over $20 million in the property since acquisition, doubling the waterpark footprint and adding modern headline attractions including the multi-million-dollar Riptide Racer water slide launched in 2023.

The business operates a hybrid seasonal revenue model combining per-visit waterpark admissions, annual season passes (Silver, Gold at $69.99, and Platinum at $89.99), per-night lodging, usage-based lake rentals, and structured group offerings including birthday party packages ($699 Big Splash Bash and $899 Mega Splash Bash), corporate event buyouts, and youth/school group outings at $29.99+ per attendee for appreciation days. Distribution is direct-to-consumer via owned e-commerce, on-site box office, a dedicated group sales team, the Resnexus third-party booking platform for campground reservations, and a Ticket Partnership Portal for corporate/sponsor discounts. Operating technology is non-proprietary and limited to standard reservation and ticketing systems.

Nashville Shores serves a diversified regional customer base, with families with children as the primary segment and secondary segments including corporate groups, youth organizations, RV/camping enthusiasts, military personnel, hospitality workers, and lake recreation users. Marketing runs across website, email, Facebook, Instagram, TikTok, and X, supplemented by community partnerships with nonprofits (New Leash on Life, Gabe's Chemo Duck Program), local media (NewsChannel5), and corporate sponsors (Pepsi, Progressive). Joe Eckman serves as General Manager and Daniel Strobel as Director of Marketing.

Name

Nashville Shores

Legal name

Nashville Shores

Website

https://nashvilleshores.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Nashville Shores is a 385-acre lakeside resort on Percy Priest Lake near Nashville offering a regional waterpark, RV campground, cabins, ziplines, marina, and group events for families, corporate groups, youth organizations, and regional visitors.

Ownership category

akta.pro rank

Product category

Waterpark and Family Recreation Resort

NAICS

Marinas (713930), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industries

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE), Marina RV & Waterfront Campgrounds (THAMAJAH), Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

Keywords

• Waterpark resort
• Family entertainment
• Lakeside recreation
• Marina services
• Cabin and RV lodging

Headquarters

HQ city

Hermitage

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Waterpark Admission Tickets: Daily admission tickets to the waterpark, with online discounts available. Children 2 and under are admitted free.
2. Season Passes: Annual and seasonal passes (Gold and Platinum tiers) providing unlimited visits with additional perks like free parking and dining plans.
3. Lodging (Cabins and RV Sites): 24 lakefront cabins, 8 hillside cabins, and 100 RV sites with full hook-ups. Shuttle service to downtown Nashville available for an additional fee.
4. Lake Rentals: Marina services including pontoon boat rentals, jet ski rentals, and water sports equipment. Cap'n Dave's Watersports provides jet ski rentals.
5. Birthday Party Packages: Private party areas with food, drinks, and entertainment packages (Big Splash Bash $699, Mega Splash Bash $899) plus additional add-ons.
6. Group Bookings and Corporate Events: Discounted group tickets for 15+ attendees, private company picnics, and full park buyouts for corporate events.
7. Food, Beverage, and Retail: On-site concessions, dining options, and retail shops including Beachcomber retail shop. Season dining and drink plans available for pass holders.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Nashville Shores operates a lakeside family resort and waterpark in Hermitage, Tennessee, on Percy Priest Lake. The property combines a waterpark, overnight lodging (cabins and RV sites), aerial adventure attractions including ziplines and ropes courses, and marina services. The resort is operated by Premier Parks, LLC.

Product overview

Nashville Shores Lakeside Resort is a 385-acre family entertainment destination featuring a unified resort experience with a waterpark as the core product, complemented by lodging (cabins and RV campground), adventure activities (ziplines, ropes course, Aqua Park), and lake recreation (marina, pontoon boats, jet skis). The resort operates as a single venue offering both day-use waterpark attractions and overnight accommodations, with additional revenue streams from season passes, birthday parties, and group events. Premier Parks, LLC acquired Nashville Shores in November 2009 and has since invested over $20 million in property improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Waterpark
• Cabin Lodging
• RV Sites
• Ziplines
• Ropes Courses
• Marina Services

Quantifiable outcome

• Waterpark has doubled in size since 2009
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• New Leash on LifeminorStrategic or Co-development Partner · 24 September 2022Annual Pooch Pool Party event partnership where pet owners can bring their dogs to the Nashville Shores waterpark. Fifth annual event held in September 2022.
• Gabe's Chemo Duck ProgramminorStrategic or Co-development Partner · 6 August 2022Ninth annual Duck Derby held at Nashville Shores Waterpark. Partnership for annual charitable event at the lazy river.
• NewsChannel5minorGTM or Marketing PartnerLocal media partnership for Pooch Pool Party event coverage and news features.
• PepsiminorGTM or Marketing PartnerBeverage sponsor partnership with Pepsi Co. Displayed as logo sponsor on the website.
• ProgressiveminorGTM or Marketing PartnerInsurance sponsor with RV-focused marketing (Progressive RV insurance). Displayed as logo sponsor.
• ResnexuscoreTechnology or IntegrationThird-party reservation and booking platform used for campground and cabin reservations. Provides online booking infrastructure for lodging operations.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Holiday World & Splashin' Safari: Indiana theme park co-located with a large outdoor waterpark, family-owned and operated. Comparable family-friendly regional destination combining theme park, waterpark, and lodging/campground amenities.
• Schlitterbahn New Braunfels: Texas-based resort waterpark combining river-style rides, on-site lodging, and seasonal operations. Comparable business model to Nashville Shores' lake-based resort waterpark with day admissions, season passes, and lodging bundling.
• Water World: Large outdoor waterpark in Federal Heights, CO. Comparable single-site regional waterpark with seasonal operations, daily admissions, season passes, and group event capabilities.
• Soaky Mountain Waterpark: Outdoor waterpark in Sevierville, TN operated by Holiday Inn Club Vacations / Orange Lake Resorts. Closest direct regional competitor for Nashville-area family waterpark visitation within a 3-hour drive.
• Dollywood's Splash Country: Outdoor waterpark adjacent to Dollywood theme park in Pigeon Forge, TN, also owned by a strategic operator ( Herschend ). Directly comparable as a Tennessee-based regional waterpark competing for the same Middle Tennessee / Southeast family leisure demand.
• Wilderness at the Smokies: Indoor/outdoor waterpark resort in Sevierville, TN combining waterpark with hotel and resort amenities. Highly comparable to Nashville Shores' resort-style bundling of waterpark + lodging + group events in the same Tennessee/Southeast market.

Broad incumbents

• Aquatica (SeaWorld): Chain of outdoor waterparks operated by SeaWorld Entertainment. Comparable large-scale outdoor waterpark operator with season passes, group sales, and event programming, though owned by a public theme park conglomerate.
• Kalahari Resorts: Multi-property indoor waterpark resort chain with on-site lodging, conventions, and theme park attractions. Comparable resort-style bundling and group event capabilities at greater scale than Nashville Shores.
• Great Wolf Lodge: National chain of indoor waterpark resorts with on-site lodging, F&B, and attractions. Comparable in bundling waterpark + lodging + group events under a single brand, but operates a national chain model versus Nashville Shores' single regional property.
• Cedar Point Shores: Waterpark expansion of the Cedar Point amusement park in Sandusky, OH, operated by Six Flags / Cedar Fair. Comparable co-located waterpark and lodging/resort experience with regional draw.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NashvilleShores
• Facebookfacebook.com/NashvilleShores
• Instagraminstagram.com/nashvilleshores
• TikToktiktok.com/tag/nashvilleshores

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nashville Shores