Point-S
Point S is the world's largest independent tyre dealer and automotive service franchise network, with 7,071+ points of sale across 54 countries. Its UK operation runs 380+ centres providing tyres, wheel alignment, balancing, and car maintenance to consumers and commercial fleets.
- Company typePrivate
- Founded1971
- HeadquartersSolihull, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Point-S does
Point S is the world's largest independent tyre dealer and automotive service network, operating a franchise/affiliate model with over 7,071 points of sale across 54 countries as of 2026, including 380+ UK centres. The UK entity (Point-S) is headquartered in Solihull, with a website at point-s.co.uk and a corporate headcount reported at 11–50. The network was founded in 1971 and celebrated its 55th anniversary in 2026, serving individual car owners (primary segment), van and commercial vehicle owners, and truck fleet operators with tyre fitting, wheel alignment and balancing, seasonal tyre change, and broader car maintenance including oil and filter change, air conditioning, brakes, shock absorbers, and exhaust replacement.
The product portfolio spans premium partner brands (Goodyear, Bridgestone, Continental, Pirelli, Michelin), mid-range brands (Yokohama, Firestone, Dunlop, Uniroyal, BFGoodrich, Toyo, Avon), budget brands (Nankang, Fortune Tires), and Point S's own private-label range (Point S 4 Seasons 2, Point S Summer, Point S 4 Seasons Van, Point S Summer Van — designed in Germany and TÜV SÜD-tested). Distribution runs through independently owned centres under the Point S brand, supported by a consumer-facing online booking system (registration- or size-based) at point-s.co.uk and a B2B trade ordering portal at points.tyres.buzz for commercial buyers.
Revenue is generated at two layers: member centres earn transactional income from product sales and fitting/service fees, while the parent network captures franchise membership, brand licensing, and procurement-related economics. Pricing on wheel alignment runs £30–£50 for a 2-wheel adjustment and £60–£100+ for a full 4-wheel laser alignment, with a stated 1-hour tyre change guarantee and no-work-without-consent policy forming part of the service proposition. Growth is driven by centre recruitment into the network (389 new global centres in 2025, 116 more in early 2026) and a digital layer of SEO content, social media, and direct booking funnels. No venture, private equity, or public-market ownership is disclosed in the source data.
Point-S firmographics
Firmographics- Name
- Point-S
- Legal name
- Point S
- Website
- https://point-s.co.uk
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Point S is the world's largest independent tyre dealer and automotive service franchise network, with 7,071+ points of sale across 54 countries. Its UK operation runs 380+ centres providing tyres, wheel alignment, balancing, and car maintenance to consumers and commercial fleets.
- Ownership category
- akta.pro rank
Point-S industry classification
Industry- Product category
- Automotive Tyre Retail and Car Servicing
- NAICS
- Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)
Keywords
Where Point-S is headquartered
LocationHeadquarters
- HQ city
- Solihull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Point-S business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Tyre Sales and Fitting Services: Point S centres sell tyres from multiple brand partners (premium, mid-range, and budget) and provide fitting services. Revenue is generated through product sales and labour fees for installation, balancing, and related services.
- Automotive Maintenance Services: Additional services including wheel alignment, wheel balancing, oil and filter changes, air conditioning, brakes, shock absorbers, exhaust replacement, and seasonal tyre changes. Revenue generated through service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Front-wheel (2-wheel) alignment service |
| Unit Pricing | Pay-as-you-go | Full 4-wheel alignment service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Point-S product offering
Product offeringCore offering
Point S is the world's largest independent tyre dealer and automotive service network, operating through a franchise/affiliate model of more than 7,000 centres across 54 countries. It sells tyres across premium, mid-range, and budget brand tiers alongside its own private-label Point S tyres, and provides professional fitting, wheel alignment, wheel balancing, seasonal tyre changes, and car maintenance services (oil change, air conditioning, brakes, exhaust, shock absorbers) with transparent pricing and a 1-hour tyre change guarantee.
Product overview
Point S is the world's leading independent tyre dealer and automotive service network with over 7,071 points of sale in 54 countries. The company operates as a franchise/network model offering a comprehensive portfolio of tyre products and automotive services. The product portfolio includes Point S private label tyres (Point S 4 Seasons 2, Point S Summer, Point S 4 Seasons Van, Point S Summer Van) alongside premium tyre brands (Goodyear, Bridgestone, Continental, Pirelli, Michelin), mid-range brands (Yokohama, Firestone, Dunlop, Uniroyal, BFGoodrich, Toyo, Avon), and budget brands (Nankang, Fortune). Services include wheel alignment, wheel balancing, seasonal tyre changes, car servicing (oil change, air conditioning, brakes, exhaust, shock absorbers), and an online booking system for appointment scheduling.
Differentiator
Problem solved
Functional benefit
Products and services
- Point S 4 Seasons 2 All-season private-label tyre for passenger cars, sports cars and SUVs, with 3PMSF certification for winter performance, designed for year-round use in UK weather conditions.
- Point S Summer Summer private-label tyre for passenger, sports cars and SUVs, designed in Germany, tested by TUV SUD, offering superior wet grip and braking performance.
- Point S 4 Seasons Van All-season private-label tyre for vans and utility vehicles, offering year-round reliability with enhanced wet and snow grip.
- Point S Summer Van Summer private-label tyre for vans, utility vehicles and camper vans, with reinforced sidewalls and enhanced durability for heavy loads.
- Multi-brand Tyre Range Retail range of premium, mid-range, and budget third-party tyres (Goodyear, Bridgestone, Continental, Pirelli, Michelin, Yokohama, Firestone, Dunlop, Uniroyal, BFGoodrich, Toyo, Avon, Nankang, Fortune) sold through Point S centres alongside expert fitting advice.
- Wheel Alignment Service Professional 2-wheel and 4-wheel laser alignment service across 380+ UK centres, ensuring wheels meet manufacturer specifications, with transparent regionally competitive pricing.
- Wheel Balancing Service Tyre and wheel balancing service for all vehicle categories including cars, motorbikes, light trucks and trucks.
- Seasonal Tyre Change Service Professional seasonal tyre change service handling technical requirements including Tyre Pressure Monitoring System programming and rolling direction fitting.
- Car Servicing Comprehensive car maintenance services including oil and filter change, air conditioning, brakes, shock absorbers, and exhaust replacement at Point S centres.
Quantifiable outcome
- 389 new centres joined the network in 2025, record-breaking growth
- +2 more outcomes
Companies that use Point-S
Customer profileSegments3 records
Ideal customer profiles4 records
Point-S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Point-S partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Peugeot SportcorePeugeot Sport partnership announced in 2026, representing a strategic collaboration with the French automotive manufacturer's sports division.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Point-S competitors and assessment
Company assessmentRegional players
- First Stop: European tyre retail and service network (Bridgestone-affiliated) operating across multiple countries. Comparable franchise/affiliate model and service mix to Point S, mainly competing in continental Europe.
- Discount Tire: Largest independent tyre retailer in the US with 1,100+ stores. Comparable franchise/company-operated tyre retail model but primarily US-focused, providing geographic diversification perspective for Point S.
- Euromaster (continental Europe): Michelin-owned tyre and maintenance network across France, Germany, Spain and other continental European markets. Directly comparable franchise model and service offering but operates in non-UK geographies.
Direct peers
- ATS Euromaster: Major UK and European tyre fitment and maintenance chain, part of Michelin-affiliated distribution. Competes head-to-head with Point S on consumer and fleet tyre services across the same geographies.
- National Tyres: UK tyre and autocare chain with rapid-fit centres. Overlaps directly with Point S on consumer tyre fitting, alignment, and seasonal change services.
- Kwik-Fit: UK's largest fast-fit tyre and automotive service chain with ~600+ centres. Directly comparable to Point S in target customer (vehicle owners), service mix (tyres, alignment, brakes, exhaust), and franchise/company-operated hybrid model.
- Halfords Autocentres: UK autocare chain offering tyres, MOT, servicing, and repairs. Overlaps with Point S on consumer tyre fitting, wheel alignment, and routine vehicle maintenance.
Emerging players
- Tire Rack: US online tyre and wheel retailer that sells direct to consumers and routes installation to partner centres. Comparable to the digital trade order portal Point S operates, and a model benchmark for online-led tyre distribution.
- Black Circles: UK online tyre retailer that decouples purchase from fitting by routing customers to partner garages. Competes for the same end customer but via a digital-first model that pressures Point S's bundled sell-and-fit offering.
Broad incumbents
- Goodyear AutoCare: Manufacturer-affiliated service network from Goodyear operating across multiple geographies. Represents the broader incumbent threat of OEMs vertically integrating into tyre retail, which is a key competitive dynamic for Point S.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Point-S social profiles
Digital presencePoint-S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point-S leadership team
Management profileNumber of profiles
Point-S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point-S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point-S
What does Point-S do?
Point S is the world's largest independent tyre dealer and automotive service network, operating through a franchise/affiliate model of more than 7,000 centres across 54 countries. It sells tyres across premium, mid-range, and budget brand tiers alongside its own private-label Point S tyres, and provides professional fitting, wheel alignment, wheel balancing, seasonal tyre changes, and car maintenance services (oil change, air conditioning, brakes, exhaust, shock absorbers) with transparent pricing and a 1-hour tyre change guarantee.
Is Point-S a public or private company?
Point-S is a private company. It is classified as unknown and is currently operating.
When was Point-S founded?
Point-S was founded in 1971. It employs 11 to 50 people.
Where is Point-S based?
Point-S is headquartered in Solihull, United Kingdom, in the Europe region.
How does Point-S make money?
Two revenue lines are on record. Tyre Sales and Fitting Services are the primary driver. The others are automotive Maintenance Services.
Who are Point-S's main competitors?
Regional players on record are First Stop, Discount Tire and Euromaster (continental Europe). Direct peers are ATS Euromaster, National Tyres, Kwik-Fit and Halfords Autocentres. Emerging players are Tire Rack and Black Circles. Goodyear AutoCare is listed as a broad incumbent.
Does Point-S have an API?
No public API is recorded for Point-S.
What industry is Point-S in?
Point-S's product category is Automotive Tyre Retail and Car Servicing. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKADAF, Wheel Services (Mount/Balance, Alignment, Rotation). Its NAICS code is 44134 and its SIC code is 5500.