Friedl Richardson

What Friedl Richardson does

Friedl Richardson is a privately held personal injury law firm founded in 1997 and headquartered in Phoenix, Arizona, with a second office in Flagstaff. The firm provides legal representation to individuals and families who have been physically injured due to the negligence of another party, operating across 17+ practice areas including car, motorcycle, truck, bicycle, pedestrian, boating, slip-and-fall, premises liability, dog bite, medical malpractice, workers' compensation, catastrophic injury, nursing home and elder abuse, dram shop liability, and wrongful death cases. The client base is direct-to-consumer Arizona accident victims, with a stated history of serving thousands of cases since founding.

The firm operates on a pure contingency fee model: clients pay nothing upfront and the firm is compensated only upon settlement or trial verdict. It has five named attorneys (co-founders William J. Friedl and Thomas M. Richardson plus Raechel R. Kane, Krista T. McCarthy, and Suzie Zachar) with over 80 years of combined experience, and the firm is differentiated as 'trial-ready' — willing to litigate rather than settle, a positioning used to create leverage with insurance carriers. The firm has an in-house registered nurse for medical record review and bilingual Spanish-speaking staff. It has no proprietary technology; digital assets are limited to a website with a blog, an online Pain & Suffering Calculator, and standard intake channels (phone, online form, live chat, Facebook Messenger, mobile on-site consultations).

The revenue model is a single stream: contingency fees on individual case resolutions, with the firm covering all litigation expenses and recovering costs from final settlement or verdict. No external funding, parent company, or private equity involvement is indicated. The firm is founder-owned and relies on reputation-driven marketing, including Super Lawyers peer ratings (William J. Friedl, 2010-2013), National Trial Lawyers Top 100 membership, and American Association for Justice and Arizona Trial Lawyers Association memberships. Community sponsorships span MADD, Arizona Bike Club, little league teams, law enforcement, the Brett Saks Foundation Safety Festival, and an annual law-student scholarship program.

Name

Friedl Richardson

Legal name

Friedl Richardson

Website

https://friedlrichardson.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Friedl Richardson is a Phoenix-based personal injury law firm founded in 1997, providing contingency-fee trial representation to Arizona accident victims across 17+ practice areas, with a second office in Flagstaff.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAAAM

Personal Injury & Insurance Defense

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

Keywords

• Personal injury law
• Accident representation
• Medical malpractice
• Wrongful death claims
• Premises liability

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contingency Fee Legal Services: The firm operates on a pure contingency fee basis — clients pay no legal fees upfront and the firm receives compensation only when a case is settled or won at trial. This aligns firm incentives with client outcomes and eliminates financial barriers for injured victims seeking representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Friedl Richardson provides trial-ready personal injury legal representation to accident victims across Arizona on a contingency fee basis with no upfront costs to clients. The firm handles car, motorcycle, truck, bicycle, pedestrian, boating, slip and fall, premises liability, dog bite, medical malpractice, work injury, catastrophic injury, elder abuse, nursing home abuse, and wrongful death cases. Services include free initial case evaluations, full litigation coverage with costs advanced by the firm, and recovery of medical expenses, lost wages, pain and suffering, and long-term care damages.

Product overview

Friedl Richardson is a personal injury law firm offering comprehensive legal services as a unified practice. The firm provides legal representation across multiple personal injury practice areas including car accidents, motorcycle accidents, truck accidents, bicycle accidents, premises liability, catastrophic injuries, medical malpractice, work injuries, and wrongful death claims. The core offering consists of trial-ready legal representation with free consultations and a pain & suffering calculator as client-facing tools. The firm also operates community outreach through law student scholarships.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services

Quantifiable outcome

• $6,000,000 wrongful death settlement
• +7 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Mothers Against Drunk Driving (MADD)minorStrategic or Co-development PartnerFriedl Richardson actively supports Mothers Against Drunk Driving (MADD), an organization dedicated to preventing drunk driving and supporting victims of drunk driving incidents. The partnership aligns the firm's personal injury work with drunk driving accident prevention and victim advocacy.
• Arizona Bike ClubminorStrategic or Co-development PartnerThe firm sponsors and supports the Arizona Bike Club as part of its community outreach and injury prevention efforts, reflecting its work representing bicycle accident victims.
• Local Little League TeamsminorStrategic or Co-development PartnerFriedl Richardson sponsors local little league sports teams as part of its community investment strategy to give back to the Phoenix community.
• Law EnforcementminorStrategic or Co-development PartnerThe firm maintains a partnership with local law enforcement agencies as part of its community commitment, supporting law enforcement initiatives in the Phoenix area.
• Brett Saks FoundationminorGTM or Marketing PartnerFriedl Richardson is a sponsor of the Brett Saks Foundation Safety Festival, founded after Brett Saks was killed by a motorist driving under the influence while cycling. The foundation raises funds for Arizona Disabled Sports through safety awareness events. Friedl Richardson was a sponsor at the Safety Festival held at Tumbleweed Park.
• Tempe Bicycle Action GroupminorStrategic or Co-development PartnerA nonprofit organization in Arizona that strives to make bicycling a prominent and safe form of transportation and recreation. Friedl Richardson maintains awareness of local cycling advocacy efforts aligned with its bicycle accident legal practice.
• Handlebar HelpersminorStrategic or Co-development PartnerA Scottsdale-based volunteer program that donates reconditioned bicycles through its 'Earn a Bike' program and promotes bicycle safety. Friedl Richardson is aware of this community organization supporting cyclist welfare and safety.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Morgan & Morgan: The largest personal injury law firm in the United States, operating across dozens of states including Arizona. Provides the same plaintiff-side contingency fee representation as Friedl Richardson but at vastly greater scale, marketing budget, and operational sophistication.
• Cellino Law: National personal injury firm (formerly Cellino & Barnes) with a multi-state presence and heavy brand advertising. Comparable in plaintiff-side contingency model and personal injury focus, but operates at much greater scale than Friedl Richardson.

Direct peers

• Zinda Law Group: A large personal injury firm with a strong Phoenix/Arizona presence offering contingency-fee representation across vehicle accidents, premises liability, and wrongful death. Comparable in service mix, contingency model, and target customer to Friedl Richardson.
• Hastings & Hastings: Long-established Arizona personal injury firm operating on contingency fee across vehicle accidents and injury claims. Comparable in regional focus, contingency business model, and direct competition for Phoenix accident victims.
• Kelly Law Team: Personal injury firm serving Phoenix and Arizona with contingency-fee representation across vehicle, premises, and injury cases. Direct competitor for the same accident-victim customer base with comparable service offerings.
• Allred Law: Phoenix-based personal injury and accident attorney practice providing contingency-fee representation. Comparable in target customer (accident victims), business model (contingency fees), and Arizona regional focus.
• Lerner & Rowe Injury Attorneys: One of the largest personal injury firms in Arizona, operating on a contingency fee model with multiple practice areas similar to Friedl Richardson. They are the dominant scaled competitor in the Phoenix metro and directly compete for the same accident-victim clientele.
• Breyer Law Firm: Arizona-based personal injury firm handling car accidents, premises liability, and wrongful death on contingency. Comparable in target market, contingency model, and Phoenix/Arizona geographic focus.
• Bash & Greenidge: Arizona-based personal injury firm providing contingency-fee legal representation for accident and injury victims. Comparable in regional Phoenix/Arizona focus, contingency fee model, and target customer segments.
• Gage Mathers Law Group: A Phoenix-based personal injury firm handling car, truck, motorcycle, and wrongful death cases on contingency. Directly comparable due to overlapping Arizona-only geographic focus, similar contingency fee model, and similar plaintiff-side personal injury practice areas.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FriedlRichardson
• LinkedInlinkedin.com/company/friedl-richardson-trial-lawyers

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friedl Richardson