Arizona Bike Week

What Arizona Bike Week does

Arizona Bike Week is a privately held motorcycle rally and events company founded in 1997, operating a flagship five-day annual rally at WestWorld of Scottsdale, Arizona. The event integrates a PowerYard outdoor expo featuring 100+ vendors, builders, dealers, and manufacturers; a RockYard nightly concert series with national headliners; stunt performances, flat track racing at the HellRacer Dome, bike shows, charity rides, demo rides, a Sunday Swap Meet, and on-site RV/tent camping. The underlying technology stack is a standard event-management setup: a marketing website, third-party ticketing through Tixr, online vendor registration, and a camping reservation module, with merchandise fulfillment routed to Hot Leathers.

The company monetizes across five streams: (1) concert and event tickets via Tixr, (2) vendor space rentals priced at $49 (vehicle) and $81 (vehicle + trailer) for the Sunday Swap Meet, (3) RV and tent campsite reservations, (4) official rally gear merchandise sold through Hot Leathers, and (5) sponsorship revenue anchored by a flagship Progressive Insurance deal and a broad partner base spanning OEMs (Harley-Davidson, Indian, Suzuki, Kawasaki, BMW), consumer brands (Jack Daniel's, Deep Eddy's, Firestone Walker 805 Beer), and motorcycle-services firms (Russ Brown Motorcycle Attorneys). Distribution is direct-to-consumer through the official website and on-site at WestWorld, supplemented by a multi-channel marketing presence (email newsletter, Facebook, Instagram, X, YouTube-hosted ABW Podcast, TikTok) and integrations with travel partners (Crewfare for hotels, A1 Golf Carts, Riders Share).

The company's go-to-market is event-driven, targeting motorcycle enthusiasts and bikers as the primary persona segment, with secondary business segments including powersports vendors/dealers/manufacturers seeking concentrated consumer access and lifestyle/insurance brands seeking sponsorship-driven activation in the motorcycle demographic. Geographic focus is the Southwest United States. Corporate footprint is minimal — a Scottsdale event venue address and a Gilbert, AZ corporate mailing address — supported by a 1–10 employee core team. The 30th anniversary celebration is scheduled for 2027, reflecting near-three decades of continuous operation and entrenched brand equity in the regional rally market.

Name

Arizona Bike Week

Legal name

Arizona Bike Week

Website

https://azbikeweek.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Arizona Bike Week is a privately held motorcycle rally and events company, founded in 1997, that produces an annual five-day rally at WestWorld in Scottsdale, AZ, serving motorcycle enthusiasts, powersports vendors, and lifestyle sponsors across the Southwest United States with concerts, vendor expo, stunt shows, racing, camping, and a Sunday Swap Meet.

Ownership category

akta.pro rank

Product category

Motorcycle Rally Events

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAGAA

Motorsports Series & Championships (Sanctioned Racing Calendars)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

Keywords

• Motorcycle rally events
• Powersports festival
• Live concert events
• Vendor expo management
• Event ticketing services

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Event Tickets: Revenue from concert and event tickets sold through Tixr platform, featuring nightly headlining performances and opening acts in the RockYard venue.
2. Vendor Space Rentals: Revenue from vendor booth spaces at the PowerYard expo area and swap meet, with pricing at $49 for vehicle space and $81 for vehicle and trailer space.
3. Camping Reservations: Revenue from RV and tent campsite reservations at the event venue.
4. Merchandise Sales: Official Arizona Bike Week rally gear and merchandise sold through Hot Leathers.
5. Sponsorship Revenue: Partnerships with brands including Progressive Insurance, Russ Brown Motorcycle Attorneys, Firestone Walker Brewing, Harley-Davidson, and other motorcycle industry sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Arizona Bike Week operates an annual five-day motorcycle rally and events festival held at WestWorld in Scottsdale, Arizona. The event combines the PowerYard outdoor vendor expo, RockYard nightly concert arena, stunt shows, flat track racing, bike shows, charity rides, factory demo rides, a Sunday swap meet, and on-site camping. Revenue is generated through event ticket sales via Tixr, vendor booth rentals, camping reservations, official merchandise, and brand sponsorships.

Product overview

Arizona Bike Week is a five-day motorcycle rally and events festival held annually at WestWorld in Scottsdale, Arizona. The event centers on the PowerYard outdoor expo featuring hundreds of vendors and manufacturers, complemented by the RockYard concert arena with nightly performances. The event portfolio includes stunt shows, flat track racing, bike shows, charity rides, the Sunday Swap Meet, and on-site camping reservations. Ticket sales and merchandise are managed through integrated third-party platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Arizona Bike Week Rally Annual five-day motorcycle rally and events festival held at WestWorld in Scottsdale, AZ, featuring vendor exhibitions, live concerts, stunt shows, racing events, and camping facilities for motorcycle enthusiasts.
• PowerYard Outdoor Expo

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

24 partnerships are on record, tiered flagship sponsor, core and minor.

• Progressive Insuranceflagship sponsorGTM or Marketing PartnerProgressive is the Official Sponsor for Arizona Bike Week, providing motorcycle insurance coverage to event attendees. They are positioned as America's #1 motorcycle insurer and offer 24/7 motorcycle coverage with comprehensive and collision coverage options.
• Russ Brown Motorcycle AttorneyscoreGTM or Marketing PartnerRuss Brown Motorcycle Attorneys participate through Russ Brown's Builder Showcase and Bike Giveaway promotions at Arizona Bike Week.
• Firestone Walker Brewing Company (805 Beer)coreGTM or Marketing PartnerFirestone Walker Brewing Company, maker of 805 Beer, is a sponsor of Arizona Bike Week, providing beverage products at the event.
• Harley-Davidson Motorcycles of Scottsdale, AZcoreGTM or Marketing PartnerLocal Harley-Davidson dealer providing factory demo rides and exhibition space at Arizona Bike Week.
• ByrnaminorGTM or Marketing PartnerByrna Technologies Inc participates as a vendor at Arizona Bike Week with booth location SA-01.
• Inked MagazineminorGTM or Marketing PartnerInked Magazine participates as a vendor at Arizona Bike Week with booth location SA-04.
• Mi-PodminorGTM or Marketing PartnerMi-Pod participates as a vendor at Arizona Bike Week with booth location SH-01.
• J&P CyclescoreChannel Partner/ Reseller/ DistributorJ&P Cycles, AZ participates as a vendor at Arizona Bike Week with booth location IN-S02, offering motorcycle parts and accessories.
• Jars CannabisminorGTM or Marketing PartnerJars Cannabis participates as a vendor at Arizona Bike Week and sponsors the Stunt Arena presentation.
• Jack Daniel'sminorGTM or Marketing PartnerJack Daniel's N7 is a sponsor of Arizona Bike Week with logo displayed on the Area Map page.
• Deep Eddy's VodkaminorGTM or Marketing PartnerDeep Eddy's Vodka is a sponsor of Arizona Bike Week.
• City of ScottsdalecoreGTM or Marketing PartnerCity of Scottsdale is a sponsor and partner of Arizona Bike Week, with booth location PB-N04.
• Hot LeatherscoreChannel Partner/ Reseller/ DistributorHot Leathers serves as the official merchandise partner for Arizona Bike Week, selling rally gear at multiple booth locations (PE-N05, PA-03, SG-05). Also an industry partner.
• Indian MotorcyclecoreGTM or Marketing PartnerIndian Motorcycle participates with factory demo rides at booth Demo-04 during Arizona Bike Week.
• SuzukicoreGTM or Marketing PartnerSuzuki participates with factory demo rides at booth Demo-01 during Arizona Bike Week as an industry partner.
• KawasakicoreGTM or Marketing PartnerKawasaki participates as an industry partner at Arizona Bike Week.
• BMW MotorcyclescoreGTM or Marketing PartnerBMW Motorcycles participates as an industry partner at Arizona Bike Week.
• Alice Cooper's Solid Rock Teen CenterscoreGTM or Marketing PartnerCommunity partner receiving support from Arizona Bike Week through charitable initiatives.
• Arizona Bike Week CharitiescoreGTM or Marketing PartnerOfficial charity partner of Arizona Bike Week (abwcg.org), coordinating charitable activities and donations.
• TixrcoreTechnology or IntegrationTixr serves as the official ticketing platform for Arizona Bike Week events, handling ticket sales for concerts and vendor vending.
• Full Throttle Flat TrackcoreStrategic or Co-development PartnerFull Throttle Flat Track hosts flat track racing events at Arizona Bike Week with booth PF-S05.
• Johnny Lewis Slide SchoolcoreStrategic or Co-development PartnerJohnny Lewis Slide School provides stunt riding instruction and demonstration at Arizona Bike Week with booth HA-00.
• Arena WarscoreStrategic or Co-development PartnerArena Wars Fighting Series presents motorcycle stunt and fighting competitions at Arizona Bike Week with booth SH-03.
• Full Circle IndustriescoreStrategic or Co-development PartnerFull Circle Industries hosts the Sunday Swap Meet & Chopper Show at Arizona Bike Week.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Daytona Bike Week: Iconic annual 10-day motorcycle rally held in Daytona Beach, Florida. Direct peer to Arizona Bike Week as both operate multi-day motorcycle rally events with vendor expos, concerts, racing, and OEM participation.
• Republic of Texas Biker Rally: Large motorcycle rally held annually in Austin, Texas. Direct peer — comparable multi-day rally with vendor expo, concerts, and OEM demo rides in a southern U.S. market similar to ABW's Southwest footprint.
• Myrtle Beach Bike Week: Regional motorcycle rally held in Myrtle Beach, South Carolina. Direct peer — multi-day event-driven motorcycle rally with vendor presence, scenic rides, and OEM/parts industry participation.
• Laconia Motorcycle Week: Long-running motorcycle rally held in Laconia, New Hampshire. Direct peer to ABW in format (multi-day rally with vendors, racing, demo rides) and event-driven revenue model.
• Steel Horse Rally: Regional motorcycle rally in Stillwater, Oklahoma with vendor expo, concerts, and charity rides. Direct peer — comparable small-to-mid scale rally format with similar sponsorship and community-driven positioning.
• Sturgis Motorcycle Rally: Largest motorcycle rally in the United States held annually in Sturgis, South Dakota. Direct peer — multi-day rally format with vendor village, concerts, racing, and major OEM/sponsor participation, comparable in operational structure to ABW.

Others

• Hot Leathers: Motorcycle apparel and accessories retailer that is ABW's official merchandise partner. Adjacent peer operating in the same powersports retail ecosystem, monetizing the same enthusiast consumer through event-tied merchandise.

Broad incumbents

• Progressive International Motorcycle Shows: Nationwide touring motorcycle expo series owned by Progressive (ABW's flagship sponsor). Comparable as a motorcycle consumer-facing expo with OEM and vendor participation, though structured as a multi-city tour rather than a single rally.
• American Motorcyclist Association (AMA): National motorcyclist association that sanctions amateur racing and hosts enthusiast events. Comparable as a broader organizer/promoter of motorcycle racing and rider events; serves as the governing counterpart to ABW's flat track racing programming.

Emerging players

• Mama Tried Motorcycle Show: Indoor motorcycle show held annually in Milwaukee focused on custom bikes and culture. Partial peer — comparable motorcycle enthusiast event with OEM/vendor participation but smaller and indoor/out-of-season relative to ABW.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/azbikeweek
• YouTubeyoutube.com/channel/UCN3JxZNLNmcawa_POWzo4jQ
• Facebookfacebook.com/azbikeweek
• Instagraminstagram.com/ArizonaBikeWeek
• TikToktiktok.com/@arizonabikeweek
• LinkedInlinkedin.com/company/arizonabikeweek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Bike Week