Novus Civitas

What Novus Civitas does

Novus Civitas is a privately held Colombian management firm specializing in large-scale, master-planned urban development projects. Headquartered in Cartagena de Indias and controlled by the Haime Family under the direction of Daniel Haime Gutt, the company operates as a vertically integrated developer and project manager, coordinating world-class architects, engineers, and designers to deliver sustainable new-city concepts. Its flagship and dominant asset is Serena del Mar, a master-planned city in northern Cartagena on which construction began in 2015, scaled for 17,000+ residential options and integrated with healthcare, education, commercial, and recreational infrastructure.

The company's core products include the Serena del Mar master development, branded residential sub-projects (Morros Family of six projects, Zinnia Club House's 14 towers, Estuario's 99 lots, Altozano, Coralia, and Diporto), institutional facilities (Hospital Serena del Mar operated by Fundación Santa Fe de Bogotá and equipped by GE Healthcare; the Universidad de los Andes satellite building designed by Brandon Haw), and environmental infrastructure (La Boca de Los Manzanillos). Underlying its development approach is sustainable urban planning integrating economic, social, and environmental considerations, delivered through partnerships with globally recognized firms such as Moshe Safdie (Grand Canal and Hospital design), EDSA, Wallace Roberts and Todd, Robert Trent Jones II, and Mario Noriega y Asociados.

Novus Civitas generates revenue primarily through one-time residential property sales across multiple sub-project brands, supplemented by professional services revenue from strategic urban planning, project management, design and architecture, engineering and construction, landscaping, and sustainable mobility solutions. The company targets high-net-worth individuals and families as the primary buyer segment, with secondary demand from real estate investors, educational institutions, and healthcare providers seeking facilities in the new urban environment. Distribution is via direct on-site sales offices at Serena del Mar, partner developers (Arias Serna Saravia, Conaltura, Epic Diseño + Construcción, Mejía Villegas), and international marketing through its bilingual digital presence.

Name

Novus Civitas

Legal name

Novus Civitas

Website

https://novuscivitas.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Novus Civitas is a privately held Colombian urban development firm that plans, manages, and delivers master-planned cities such as Serena del Mar in Cartagena, selling residential units and project management services to high-net-worth buyers, investors, and institutional tenants.

Ownership category

akta.pro rank

Headquarters

HQ city

Cartagena

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Property Sales: Sale of residential units including apartments, houses, and lots in master-planned communities like Serena del Mar
2. Urban Project Management Services: Management fees for overseeing large-scale urban development projects including planning, design coordination, and execution
3. Strategic Urban Planning: Providing strategic urban planning services for new city developments

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Novus Civitas is a management firm that plans, orchestrates, and delivers large-scale sustainable urban development projects, anchored by its flagship master-planned city Serena del Mar in northern Cartagena de Indias, Colombia. It convenes world-renowned architects, engineers, planners, and designers to develop integrated communities that combine residential, healthcare (Hospital Serena del Mar), educational (Universidad de los Andes Building), commercial, and environmental infrastructure. Revenue is generated primarily through the sale of residential units (apartments, houses, lots) within Serena del Mar sub-projects, supplemented by fees for urban planning, project management, design, and related development services.

Product overview

Novus Civitas is a management firm specializing in world-class sustainable urban development projects. The company's core offering is Serena del Mar, a master planned city in Cartagena de Indias, Colombia, supplemented by specific branded residential sub-projects (Altozano, Coralia, Diporto, Morros Family, Zinnia Club House, Estuario), institutional facilities (Hospital Serena del Mar, Edificio Universidad de los Andes), and environmental infrastructure (La Boca de Los Manzanillos). Services include Strategic Urban Planning, Urban Project Management, Urban Design & Architecture, Engineering & Construction, Urban Landscaping, and Sustainable Mobility Solutions. The portfolio represents a vertically integrated approach to urban development combining planning, construction, and project management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Serena del Mar Master-planned urban development project in northern Cartagena de Indias, Colombia, offering 17,000+ residential options integrated with green areas, internal roads, bike paths, navigable channels, beaches, healthcare, education, recreation, and commercial facilities. Targeted at affluent individuals, families, and investors seeking sustainable, integrated communities.
• Hospital Serena del Mar High-complexity general hospital operated by Fundación Santa Fe de Bogotá, featuring General Electric Healthcare technology (the first hospital in Latin America fully equipped by GE), designed by Moshe Safdie with nature-integrated architecture intended to support patient recovery. Located within the Serena del Mar development.
• Edificio Universidad de los Andes (Universidad de los Andes Building) Bioclimatic educational facility spanning 3,000 square meters with technologically equipped classrooms, collaborative workspaces, health services, offices, cafeterias, and wellness areas. Operated by Universidad de los Andes as its first satellite campus outside Bogotá, offering post-graduate and executive education, designed by Brandon Haw with wind orientation as a climate regulator.
• Morros Family Residential Projects A family of six residential projects (Morros Eco, Morros io, Morros Zoe, Morros Eos, Morros Kai, and Morros Park) developed by Epic Diseño + Construcción in partnership with Novus Civitas within Serena del Mar, featuring sophisticated spaces with large terraces and views of the Caribbean Sea.
• Zinnia Club House Residential project with 14 apartment towers offering 2- and 3-bedroom units of 49 to 77 square meters, built around a clubhouse concept with panoramic pool, children's areas, and multi-purpose courts. Developed in partnership with architecture firm Mejía Villegas inside Serena del Mar.
• Estuario Exclusive marine-front residential condominium with 99 lots and private dock, surrounded by golf courses and the calm waters of the Juan Polo swamp within Serena del Mar. Designed by architecture firm Arias Serna Saravia in partnership with Novus Civitas.
• Altozano Residential project within Serena del Mar comprising 6 stages of apartments of 1,081–2,281 square feet with views of the Caribbean Sea and Robert Trent Jones II golf courses. Developed in partnership with Arias Serna Saravia.
• Coralia Exclusive residential project with 186 apartments across three 6-story towers in the Coral area of Serena del Mar, located 800 meters from the beach, featuring private parking and exclusive terraces. Developed in partnership with Conaltura.
• Diporto Residential project featuring 216 apartments across four 5-story towers near the Grand Canal in Serena del Mar, offering canal views and sunset exposures. Developed in partnership with Conaltura.
• La Boca de Los Manzanillos Environmental engineering project reopening a natural water mouth between the sea and the Juan Polo swamp, including connecting channel, one-way lock, spur, navigable canals, drawbridge, and boat mooring docks to improve water quality and ecosystem balance within Serena del Mar.
• Strategic Urban Planning Service Strategic urban planning services for large-scale sustainable city development projects, provided by Novus Civitas to its flagship Serena del Mar development and other initiatives.
• Urban Project Management Service Management services for urban development projects from conception to execution, including planning, design coordination, and execution oversight, as delivered by Novus Civitas across its Serena del Mar portfolio.

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• Moshe SafdieflagshipStrategic or Co-development PartnerOne of the world's most influential architects, Moshe Safdie was commissioned by Novus Civitas to design the Grand Canal commercial and corporate area and the Hospital Serena del Mar. His comprehensive and humane design philosophy has made him a visionary in architecture and urban design for fifty years.
• EDSAcoreStrategic or Co-development PartnerPrestigious firm recognized for complete services in urban planning and outdoor architecture in nearly 100 countries worldwide. With more than 5 decades of experience, EDSA brings distinctive and inspiring environmental design to Novus Civitas projects.
• Robert Trent Jones IIcoreStrategic or Co-development PartnerRecognized for designing the most spectacular golf courses around the world with more than four decades of experience. The firm honors culture, geography, and history of the land while creating world-class golf courses for Serena del Mar developments.
• Wallace Roberts and ToddcoreStrategic or Co-development PartnerConsultants in urban design and sustainable development based on principles of sustainability, architecture, and ecology. The first office certified under LEED-CI in Philadelphia with more than 35 LEED projects.
• Mario Noriega y AsociadoscoreStrategic or Co-development PartnerEstablished in Bogota in 1981, the firm has completed approximately 120 projects in urban design, master plans, and regional planning with a portfolio of 35,000 homes built and more than 12,000 hectares planned.
• Brandon HawflagshipStrategic or Co-development PartnerRenowned English architect with a successful career in New York and several Latin American countries. Designed the Universidad de los Andes Building with special bioclimatic characteristics using wind orientation as a climate regulator.
• Fundacion Santa Fe de BogotaflagshipStrategic or Co-development PartnerColombian hospital operator and one of the leading operators in Latin America with 49 years of experience. Operates Hospital Serena del Mar, providing comprehensive healthcare services with cutting-edge medical care and procedures.
• Arias Serna SaraviacoreStrategic or Co-development PartnerPrestigious Colombian architecture firm that developed Estuario condominium project with Novus Civitas. Also developed the Altozano project consisting of 6 stages of apartments.
• Epic Diseno + ConstruccioncoreStrategic or Co-development PartnerColombian firm led by Rodrigo Puente that partnered with Novus Civitas to develop the Morros family of 6 sophisticated residential projects (Morros Eco, Morros io, Morros Zoe, Morros Eos, Morros Kai, Morros Park) featuring large terraces with Caribbean Sea views.
• ConalturacoreStrategic or Co-development PartnerDevelopment firm that partnered with Novus Civitas on Coralia (186 apartments across three 6-story towers) and Diporto (216 apartments across four 5-story towers) residential projects in Serena del Mar.
• Mejia VillegascoreStrategic or Co-development PartnerArchitecture firm in partnership with Novus Civitas developing Zinnia Club House project consisting of 14 apartment towers with 2 and 3 bedroom units ranging from 49 to 77 square meters.
• General Electric HealthcareflagshipTechnology or IntegrationHospital Serena del Mar is the first hospital in Latin America to be fully equipped by General Electric, providing cutting-edge medical technology and procedures.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cusezar: Cusezar is a Colombian developer of residential and mixed-use real estate projects. Comparable to Novus Civitas as a Colombian master-planned and residential project developer.
• Marval: Marval is a Colombian construction and real estate developer active in residential and commercial projects. Comparable to Novus Civitas in delivering large-scale residential developments in Colombia.
• Constructora Bolivar: Constructora Bolivar is one of Colombia's largest residential developers and homebuilders with decades of operating history. It is the most direct domestic comparable to Novus Civitas, given overlapping large-scale residential development activity and Colombian footprint.
• Amarilo: Amarilo is a leading Colombian real estate developer focused on housing and master-planned projects across the country. It is highly comparable to Novus Civitas as a large-scale Colombian community developer with a multi-project portfolio.
• Prodesa: Prodesa develops large-scale housing and mixed-use projects in Colombia, including VIS and middle-income housing. Comparable to Novus Civitas as a Colombian master-planned developer serving residential demand at scale.
• IC Constructora: IC Constructora is a Colombian real estate developer with diversified residential and commercial projects. Comparable as another large Colombian developer serving similar residential end markets.
• Oikos Construccion: Oikos Construccion is a Colombian real estate developer with a portfolio of residential and mixed-use projects. Overlaps with Novus Civitas on large-scale Colombian residential development and project management services.

Broad incumbents

• Emaar Properties: Emaar Properties is a global master-planned community developer known for large integrated city developments. Comparable to Novus Civitas on the master-planned city model, though at much larger international scale.
• Grupo Argos: Grupo Argos is a large Colombian conglomerate with significant real estate and infrastructure development operations. Comparable as a broad Colombian real estate and infrastructure incumbent, though much larger and more diversified than Novus Civitas.

Emerging players

• Discovery Land Company: Discovery Land Company develops luxury private residential communities with high-end amenities and lifestyle branding. Comparable to Novus Civitas on premium HNW residential master-planned positioning and amenitized community design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/novuscivitas
• Facebookfacebook.com/Novus-Civitas-585087394845918
• LinkedInlinkedin.com/company/novus-civitas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novus Civitas