What Sprzedajemy does

Sprzedajemy.pl Sp. z o.o. is a Polish online classifieds marketplace founded in 2011 and headquartered in Wrocław, Poland, operating a horizontal multi-category platform where individual consumers and small businesses can post free listings to buy and sell goods across 16+ categories including automotive, real estate, fashion, electronics, home and garden, and a notably deep agriculture vertical. The platform is delivered through a cloud-hosted web frontend (with assets served via Azure Blob Storage and CDN) plus native Android and iOS applications, and is accessible across all 16 Polish voivodeships with localized category and city-level URL structures.

The business monetizes through two streams: (1) advertising revenue from promoted/'Oferta dnia' priority listings purchased by sellers seeking greater visibility, and (2) recurring subscription revenue from paid business accounts on its 'Sklep Internetowy' B2B online store product, which is offered with a free first-month trial and no long-term contracts. Basic listings for individuals remain free with no transaction commission, and the company's go-to-market is self-serve product-led — users sign up and post directly through the website or mobile apps, with acquisition driven primarily by organic search, editorial buyer's guides, and the network effect of the existing user base.

The company is privately held (Sp. z o.o.), has 11-50 employees, and operates without disclosed external funding or parent company affiliation; registered share capital is 332,200 PLN fully paid. Its largest disclosed customer cohort is individual C2C sellers, with secondary cohorts of Polish SMEs and farmers/agribusinesses, and it competes in the Polish market against larger platforms such as OLX and Allegro Lokalnie without any disclosed AI-driven differentiation or proprietary technology beyond the marketplace platform itself.

Name

Sprzedajemy

Legal name

Sprzedajemy.pl Sp. z o.o.

Website

https://sprzedajemy.pl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Sprzedajemy.pl is a Polish online classifieds marketplace founded in 2011, serving individual consumers, Polish SMEs, and farmers across 16+ categories nationwide through a free-listings web platform and native iOS/Android apps, monetizing via promoted listings and B2B business subscriptions.

Ownership category

akta.pro rank

Product category

Online Classifieds Marketplace

NAICS

All Other Miscellaneous Retailers (45999), All Other Miscellaneous Retailers (459999)

SIC

Retail-Miscellaneous Retail (5900), Retail-Variety Stores (5331)

akta.pro primary industry

C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE)

akta.pro secondary industries

Generalist C2C Classifieds Marketplaces (CRAFAKAA), Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)

Keywords

• Online classifieds marketplace
• Classified ads platform
• C2C marketplace
• Local marketplace Poland
• Peer-to-peer listings

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Premium/Promoted Listings: Sellers pay for featured or promoted placement of their listings to gain higher visibility in search results and category pages. The platform markets this as 'Oferta dnia' (Deal of the Day) and premium placement options.
2. Business Account Subscriptions: The platform offers paid business accounts ('Konto dla firm') with enhanced features for businesses selling online. The first month is offered free of charge as a promotional incentive to convert businesses to paid accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sprzedajemy.pl is a Polish online classifieds marketplace that connects individual consumers and businesses for buying and selling used and new goods locally across categories including vehicles, real estate, electronics, fashion, home and garden, agriculture, and services. The platform enables free basic listings for individuals with no sales commission, while monetizing through promoted/featured listing placements and paid business account subscriptions that include a customizable online storefront (Sklep Internetowy) for SMEs.

Product overview

Sprzedajemy.pl is a Polish online classified ads marketplace operating as a multi-category platform where individuals and businesses can buy and sell goods and services. The platform offers a core classified ads marketplace (Ogłoszenia) as its primary product, supplemented by a mobile application for Android and iOS devices, an e-commerce solution for businesses (Sklep Internetowy) with commission-free sales features, and a rental listings module (Wynajem) for property rentals. The platform has operated for over 11 years and supports categories spanning vehicles, real estate, electronics, fashion, home and garden, agriculture, pets, health and beauty, services, jobs, and groceries (Delikatesy).

Differentiator

Problem solved

Functional benefit

Products and services

• Sprzedajemy.pl (Ogłoszenia) — Online Classifieds Marketplace Multi-category Polish online classifieds marketplace where individuals and businesses post listings to buy and sell used and new goods locally across more than 16 categories including vehicles, real estate, electronics, fashion, home and garden, agriculture, services, jobs, and groceries. Free to post with no sales commission; promoted listings available as a paid visibility upgrade.
• Sprzedajemy.pl Mobile App (Android) Native Android application providing mobile access to the Sprzedajemy.pl classifieds marketplace, enabling users to browse listings, post ads, manage their account, and receive push notifications on Android devices.
• Sprzedajemy.pl Mobile App (iOS) Native iOS application providing mobile access to the Sprzedajemy.pl classifieds marketplace, enabling users to browse listings, post ads, manage their account, and receive push notifications on Apple devices.
• Sklep Internetowy (Online Store for Business) E-commerce storefront offering for businesses and SMEs to sell new or used goods through the Sprzedajemy.pl platform. Features a customizable online store, no sales commissions, no long-term contracts, and a first-month-free trial to convert businesses to paid subscriptions.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Vinted: Vinted operates a C2C resale marketplace in Poland focused on fashion, with partial overlap to Sprzedajemy's Moda i Styl (Fashion) and Dla Dziecka (Kids) categories. Vinted is emerging as a strong specialized competitor in the C2C resale segment where Sprzedajemy also competes.
• Domiporta: Domiporta is a Polish real estate listings portal that overlaps with Sprzedajemy's Nieruchomości category. It represents another vertical competitor for real estate listings within the same domestic market.

Broad incumbents

• Allegro: Allegro is Poland's largest e-commerce marketplace and a broad incumbent. While primarily a B2C/B2C retail platform, it has expanded into classifieds and used-goods categories that overlap directly with Sprzedajemy's horizontal marketplace footprint.
• Marktplaats (OLX Group): Marktplaats is OLX Group's flagship Dutch classifieds marketplace and serves as a comparable horizontal classifieds template that OLX Poland replicates. It illustrates the broader OLX playbook Sprzedajemy competes against in Poland.
• Facebook Marketplace: Facebook Marketplace is a free, ad-monetized C2C/B2C listings surface embedded in a dominant social platform. It competes with Sprzedajemy for individual sellers and local buyer attention across generalist categories in Poland, exerting pricing pressure on promoted listings.

Direct peers

• Gumtree (Poland): Gumtree is a horizontal C2C classifieds platform operating in Poland with a similar free-listing, ad-monetized model. It competes with Sprzedajemy across multiple generalist categories, including household goods, services, and second-hand items.
• Nieruchomosci-online.pl: Nieruchomosci-online.pl is a leading Polish vertical classifieds platform for real estate. It directly competes with Sprzedajemy's Nieruchomości (Real Estate) category, including rental and sales listings.
• Otomoto: Otomoto is the leading Polish vertical classifieds platform for vehicles. It directly competes with Sprzedajemy's Motoryzacja category, which is one of the marketplace's largest and most commercially important verticals.
• OLX Poland: OLX is the dominant horizontal online classifieds platform in Poland, directly competing with Sprzedajemy across vehicles, real estate, electronics, fashion, and household goods. Both serve C2C sellers and SME buyers in the same Polish market with a free-listing, promoted-placement monetization model.
• Lokale Ogłoszenia Otodom: Otodom is a leading Polish real estate classifieds platform (OLX Group). It directly competes with Sprzedajemy's Nieruchomości category, particularly for residential and rental listings in Polish cities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sprzedajemypl
• LinkedInlinkedin.com/company/sprzedajemy.pl-sp-z-o.o.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprzedajemy