HIRED

What HIRED does

HIRED株式会社, founded in October 2019 by Shunsuke Totsuka ("moto") and headquartered in Ginza, Tokyo, operates a dual-sided recruitment media and advertising business in Japan. The company runs two core B2B/B2C franchises: AdAntenna, a performance-based affiliate advertising platform (ASP) launched December 2020 that connects recruitment advertisers with 2,000+ media publishers and influencers, and エージェントの窓口 ("Agent no Madoguchi"), a free career consultation service that helps working professionals in their 20s-30s decide whether to change jobs and matches them with pre-screened recruitment agents based on a proprietary five-criteria screening framework (interview satisfaction, job satisfaction, salary uplift rate, post-hire retention, penalty score). The company also operates moto転職, an affiliate-supported job-change information media.

The underlying technology stack combines a web-based consultation-matching platform with an AI-powered content compliance system built on OpenAI's ChatGPT API, used to screen influencer SNS posts for stealth marketing violations and inappropriate expressions before publication; this is paired with manual review. The company's moto転職 media employs a proprietary weighted geometric mean evaluation methodology to score recruitment services. HIRED holds a paid employment placement business permit (13-ユ-313037) from Japan's Ministry of Health, Labour and Welfare.

HIRED's business model is primarily affiliate/referral-based. On the B2B side, recruitment advertisers including Recruit Agents, PERSOL Career, BizReach, Pasona Career, and JAC Recruitment pay performance-based referral fees when job seekers convert through AdAntenna's publisher network; HIRED takes a commission share. On the B2C side, エージェントの窓口 is entirely free for end users, with revenue derived from referral commissions paid by partner recruitment agents upon successful placement. Pricing for advertisers is not publicly disclosed. The company also offers zero-fee candidate introductions to recruitment agents on a contingency basis, with an approximate 40% agent pass rate indicating deliberate quality gating.

Name

HIRED

Legal name

HIRED株式会社

Website

https://hired.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

HIRED株式会社 is a Tokyo-based recruitment media and advertising company operating AdAntenna, a performance-based affiliate advertising platform for recruitment firms, and エージェントの窓口, a free neutral career consultation service that matches Japanese job seekers with vetted recruitment agents.

Ownership category

akta.pro rank

Product category

Recruitment Advertising & Career Services

NAICS

Marketing Consulting Services (541613), Employment Placement Agencies (561311), Human Resources Consulting Services (541612)

SIC

Services-Advertising Agencies (7311), Services-Employment Agencies (7361)

akta.pro primary industry

Recruitment Marketing & Employer Branding for RPO (BPACABAL)

akta.pro secondary industries

Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO), Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM), Human Capital & Workforce Transformation Consulting (BPAHACAE)

Keywords

• Recruitment advertising
• Career consultation services
• Job change media
• Affiliate advertising network
• Recruitment marketing platform

Headquarters

HQ city

Ginza

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Recruitment affiliate advertising (AdAntenna): HIRED operates AdAntenna, a recruitment-specific affiliate service provider (ASP). Recruitment companies (advertisers) pay performance-based fees when job seekers take specific actions (apply, register) via publisher/influencer content. HIRED takes a commission share from these referral fees. The service has been used by 2,000+ media and individual bloggers, including major platforms like 転職アンテナ and 新R25, and serves advertisers including Recruit Agents, PERSOL Career, BizReach, and Pasona Career.
2. Affiliate media revenue (moto転職): The moto転職 media site earns commissions through affiliate partnerships with recruitment service companies. When users register or purchase services through affiliate links, moto転職 receives referral fees from the recruitment companies. Major listed partners include Recruit, PERSOL Career, BizReach, Pasona, ジェイエイシーリクルートメント, マイナビジョ, and others. The company explicitly states that evaluation and ratings are not influenced by affiliate relationships.
3. Paid placement and listing services: For employers and recruitment companies, HIRED offers advertising placement services through the AdAntenna platform and its influencer extension, charging for ad delivery and performance-based outcomes. The エージェントの窓口 service for employers provides candidate introductions with no introduction fees; billing appears to be on a successful placement/contingency basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

HIRED operates a portfolio of recruitment-related services: (1) エージェントの窓口 (Agent no Madoguchi), a free career consultation service that helps working professionals decide whether to change jobs and matches them with pre-screened recruitment agents using a proprietary five-criteria evaluation methodology; (2) AdAntenna, a performance-based recruitment advertising ASP connecting job posting companies with over 2,000 media publishers and influencers; (3) AdAntenna for Influencer, an extension enabling influencers to monetize career content with AI-powered compliance checking; and (4) moto転職, an affiliate-based job change information media platform with expert-reviewed editorial content. Revenue is generated through performance-based advertising fees, affiliate referral commissions from recruitment agents, and contingency-based placement billing.

Product overview

HIRED operates a portfolio of career services centered on job change support and recruitment advertising. The core offerings include: (1) AdAntenna - a performance-based recruitment advertising platform that connects job posting companies with media publishers and influencers; (2) AdAntenna for Influencer - an extension enabling influencers to monetize career content on SNS with AI-powered compliance checking; (3) エージェントの窓口 - a free career consultation service that matches job seekers with pre-screened recruitment agents; and (4) moto転職 - an affiliate-based job change information media platform. The company also partners with 株式会社プレイスタイル for influencer marketing expertise.

Differentiator

Problem solved

Functional benefit

Brands

• AdAntenna: Performance-based job recruitment advertising ASP (Affiliate Service Provider) connecting job sites, blogs, and influencers with recruitment advertisers. Launched December 2020; over 2,000 media partners. Extended to 'AdAntenna for Influencer' in April 2023.
• エージェントの窓口
• moto転職

Products and services

• エージェントの窓口 (Agent no Madoguchi) Free career consultation service that helps employed professionals in their 20s and 30s decide whether they should change jobs. Provides neutral third-party advice and matches users with pre-screened recruitment agents based on five evaluation criteria (satisfaction rates, job quality, salary increase rate, post-hire retention, and penalty scores). Includes ongoing support via LINE messaging. Entirely free for job seekers; revenue generated through referral commissions from partner recruitment agents. User satisfaction rated 4.8/5.0.
• AdAntenna Recruitment-specific performance-based advertising ASP (Affiliate Service Provider) connecting job posting companies with media publishers and influencers. Has been used by over 2,000 media sites and individual bloggers since launch. Major clients include Recruit Agents, PERSOL Career, BizReach, and Pasona Career. Performance-based pricing model where advertisers pay when job seekers take specific actions (apply, register) via publisher/influencer content.
• AdAntenna for Influencer Influencer-focused extension of AdAntenna platform enabling influencers to advertise recruitment content on SNS with proper advertising disclosure. Features AI-powered content compliance checking using ChatGPT API to detect inappropriate expressions and stealth marketing. Partnership with Playstyle Inc. for influencer recruitment and management. Strict approval process with disclosure requirements.
• moto転職 (moto Tenshoku)

Quantifiable outcome

• User satisfaction rating of 4.8/5.0 based on 214 survey respondents (April 2026 self-conducted survey)
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• 株式会社プレイスタイルcoreStrategic or Co-development Partner · 18 April 2023HIRED partnered with Playstyle Inc., a company specializing in influencer marketing, to launch AdAntenna for Influencer. Playstyle serves as the interface for recruiting, managing, and communicating with influencers who use the AdAntenna platform for recruitment advertising. This partnership enables HIRED to extend its recruitment advertising reach into social media influencer channels, combining Playstyle's influencer network management expertise with HIRED's advertising infrastructure.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• A8.net (Fan Communications): A8.net is Japan's largest affiliate network, operated by Fan Communications. Directly comparable to AdAntenna as a general-purpose performance-based ASP — overlapping publisher base and advertiser categories including recruitment.
• Wantedly: Wantedly operates a job-change and recruitment platform in Japan with strong employer branding content, comparable to HIRED's dual model of recruitment media plus B2B employer-marketing services. Both target working professionals in their 20s–30s considering mid-career moves.
• ValueCommerce: ValueCommerce is one of Japan's largest affiliate marketing networks and a direct comparable to AdAntenna's recruitment-ASP infrastructure, offering performance-based advertising across publishers and influencers.
• Moshimo (もしも): Moshimo operates one of Japan's leading affiliate networks with strong publisher support programs. Comparable as a general-purpose ASP competitor to AdAntenna in the recruitment and broader e-commerce verticals.
• Adways: Adways operates affiliate and influencer marketing platforms in Japan (including モニプラ / influencer division). Comparable to HIRED's AdAntenna for Influencer offering as a regulated influencer-ads infrastructure play.

Broad incumbents

• en Japan: en Japan (エン・ジャパン) operates エン転職 and related recruitment platforms with strong content and employer-review features. Comparable to HIRED's recruitment media + employer-marketing positioning.
• PERSOL Career: PERSOL Career operates doda and related recruitment services — both a major AdAntenna advertiser and a broad incumbent with proprietary affiliate/media properties competing for the same job-seeker audience as HIRED's moto転職.
• Recruit Career (リクルートキャリア): Recruit Career operates リクナビNEXT, タウンワーク, and リクルートエージェント — the dominant Japanese recruitment media/agency portfolio and a primary AdAntenna advertiser. Comparable as both customer and competitor for recruitment-affiliate inventory.
• Indeed Japan: Indeed Japan is the dominant global job-search platform operating in Japan, competing for the same recruiter advertising budgets and job-seeker attention as AdAntenna and moto転職.
• BizReach: BizReach (ビズリーチ) is a Japanese direct-recruitment and headhunting platform that is both an advertiser on AdAntenna and a broader competitor in the high-end job-change media space. Comparable in serving mid-career professionals with content and recruiter matchmaking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/moto_recruit
• Facebookfacebook.com/shunsuke.totsuka
• LinkedInlinkedin.com/in/shunsuke-totsuka

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIRED