What TBA Creative Network does

TBA Creative Network is a full-service brand activation agency operating under the Pico+ network within parent Pico Group, specializing in below-the-line engagement for events, exhibitions and experiential marketing. The firm delivers end-to-end campaign work — from brand consultation and strategic planning through creative execution — to enterprise clients across verticals including automotive (Lexus, Mercedes-Benz, BMW, Volkswagen, BYD, Volvo, Polestar, Lynk & Co, Maserati, Infiniti), technology and gaming (Huawei, Alibaba, Tencent Games, OPPO, HP, Call of Duty, PUBG Mobile), e-commerce and retail (JD.com, DBS), and financial services (State Farm). Geographic delivery spans at least Hong Kong, Shanghai, Beijing, Singapore, Indonesia and Japan, with Pico Group backing providing access to a 35-city worldwide network.

The company's underlying technology stack combines proprietary engagement tools — ExQ Experience Analytics for event measurement and ROI, the YAOLAND metaverse platform for brand experiences, and the Born to Run virtual running platform — with widely-used interactive technologies (data analytics, VR/AR, gamification, AI-generated content, computer-vision face recognition, digital twins). Notably visible solutions include AI-powered robot performers and virtual tour guides, generative-AI marketing content, and hybrid physical-digital experience design, deployed across recent mega-events such as Expo 2025 Osaka pavilions and the Guinness World Record-stage Saudia Airlines rebrand.

TBA operates a pure B2B professional services revenue model with project-based, quote-driven pricing on multi-year contracts, monetizing four service streams: brand activation, experiential marketing, digital and social marketing, and sponsorship/retail marketing. Distribution is direct enterprise field sales via senior leadership and business development teams, supported by thought-leadership content, case-study showcase and industry-award visibility as primary demand-generation channels. The company's competitive moat is anchored in Pico Group's global distribution footprint, multi-decade industry relationships, and a deep award inventory (BIE, Webby, Guinness, Chief Marketer, REGGIE, Eventex, Special Events Magazine #1 globally in 2016) that signals execution credibility to enterprise procurement teams.

Name

TBA Creative Network

Legal name

TBA Creative Network

Website

https://tbacreative.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TBA Creative Network is a full-service brand activation agency under Pico+ / Pico Group that delivers below-the-line events, exhibitions and experiential marketing for enterprise brands across automotive, technology, gaming, retail and finance. It operates in 35 cities worldwide via Pico Group and serves clients including Mercedes, BMW, Lexus, Huawei, State Farm, JD.com and HP.

Ownership category

akta.pro rank

Product category

Brand Activation & Experiential Marketing

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand activation
• Experiential marketing
• Event marketing
• Exhibition design
• Below-the-line advertising

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Activation Services: Full-service brand activation agency providing below-the-line engagement for events, exhibitions, and experiential marketing from strategy through to execution
2. Experiential Marketing: Creating immersive brand experiences through events, trade shows, auto shows, and experiential campaigns
3. Digital and Social Marketing: Digital marketing, social media campaigns, and interactive technology solutions for brand engagement
4. Sponsorship and Retail Marketing: Sponsorship activation services and retail marketing solutions

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

TBA Creative Network is a brand activation agency providing below-the-line engagement services across events, exhibitions, and experiential marketing. The firm designs, produces, and executes live brand experiences for enterprise clients, integrating creative ideation with event production and on-site activation support.

Product overview

TBA Creative Network operates as a full-service creative brand activation agency organized under Pico+, offering below-the-line engagement services for events, exhibitions, and experiential marketing from strategy through to execution. The portfolio includes three distinct operating entities: TBA Creative Network (core brand activation services), PLUS Communications (above-the-line marketing, PR, digital and retail), and PIXELS (design and technology for immersive interactive experiences). Together, these brands form the Pico+ Group that delivers integrated multi-channel audience experiences backed by Pico Group's global presence in 35 cities worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activation Services End-to-end brand activation services delivering below-the-line engagement campaigns for enterprise brand owners.
• Experiential Marketing Campaigns Design and execution of live experiential marketing campaigns that connect brands with consumers through in-person and digital engagement touchpoints.
• Event Marketing Services Planning, creative design, and production support for branded events, product launches, and corporate experiential programs.
• Exhibition Design and Production Design, fabrication, and execution of branded exhibitions and trade show environments for enterprise clients.

Quantifiable outcome

• Multiple Bureau International des Expositions (BIE) silver awards for Expo 2025 Osaka pavilion designs
• +2 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Pico GroupcoreStrategic or Co-development PartnerTBA Creative Network is a Pico+ company backed by Pico Group with presence in 35 cities worldwide. Pico Group provides the global infrastructure, resources, and brand backing for TBA Creative Network's operations.
• Pico+coreStrategic or Co-development PartnerPico+ addresses challenges in today's marketing landscape. TBA Creative Network is part of Pico+, which also includes PLUS Communications and PIXELS.
• PLUS CommunicationscoreStrategic or Co-development PartnerAn above-the-line engagement marketing agency specialising in highly effective brand and communication strategies, public relations, digital and retail marketing. Part of Pico+ Group alongside TBA Creative Network.
• PIXELScoreTechnology or IntegrationDesign and technology specialists who create immersive and cutting-edge interactive and engaging experiences. Part of Pico+ Group alongside TBA Creative Network.
• Infinity Marketing Team (IMT)coreStrategic or Co-development PartnerA Pico Group company specialising in experiential marketing and event production. Known for trailblazing approaches including State Farm Gaming IP Creation and Super Bowl campaigns.
• Pico PlaycoreStrategic or Co-development PartnerPico Group subsidiary focused on theme park design and operations. Partnered with Warner Bros and Village Roadshow for Wizard of Oz attraction at Warner Bros Movie World in Australia.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Cheil Worldwide: Korean-headquartered integrated marketing agency with significant experiential, retail and brand activation capabilities in APAC. Cheil is a strong regional peer for TBA, especially for tech and auto clients in China, Korea and Southeast Asia.
• Innocean Worldwide: Korean-headquartered agency group under Hyundai Motor Group, with brand activation, events and experiential capabilities in APAC and globally. Comparable to TBA in structure (single large parent ecosystem), auto-vertical depth and integrated below-the-line service offering.

Direct peers

• George P. Johnson Experience Marketing: Direct competitor in experiential marketing and brand experience design. GPJ serves many of the same enterprise verticals (tech, auto) with comparable full-service activations and is part of Project Worldwide / Interpublic Group, giving it similar global reach to TBA's Pico Group network.
• MKG: Independent experiential marketing agency focused on brand activations, immersive experiences and events. MKG competes for similar enterprise mandates in North America and globally with a comparable digital-plus-physical creative approach.
• Sparks: Experiential marketing agency within Omnicom's Diversified Agency Services. Sparks competes head-to-head with TBA for trade show exhibits, brand activations and live event production for global enterprise clients, often within the same holding-company procurement frameworks.
• Jack Morton Worldwide: Direct experiential brand experience agency under IPG, comparable in service mix (events, exhibits, digital, content) and enterprise client base. Both compete for global brand activation RFPs in tech, auto and consumer verticals with integrated physical+digital offerings.
• Octagon: IPG-owned sports and experiential marketing agency with strong overlap in sponsorship activation, gaming IP activations and major sporting event execution - categories where TBA also serves clients like State Farm, HP/OMEN and Tencent Games.

Broad incumbents

• Freeman: Large-scale brand experience and events company with deep trade show exhibit, event management and audiovisual production capabilities. Freeman competes with TBA in trade show and exhibition services at a larger operational scale, particularly in North America and EMEA.
• Dentsu Live (Dentsu Inc.): Japanese-headquartered holding company with a substantial experiential/live events division. Dentsu Live competes for similar mega-event, sports sponsorship and auto brand activation work across APAC and globally, overlapping TBA's core verticals.
• Pico Group: Direct parent and global experiential/events conglomerate with presence in 35 cities. Pico Group is both TBA's parent and its broadest comparable, offering overlapping brand activation, exhibitions and event services worldwide but at a much larger portfolio scale including venue operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBA Creative Network