American Reels

Name

American Reels

Legal name

American Reels LLC

Website

https://americanreels.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Hose and Cable Reel Manufacturing

NAICS

Other Electrical Equipment and Component Manufacturing (3359), Other Communication and Energy Wire Manufacturing (335929)

SIC

Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

akta.pro secondary industry

Flexible Cords, Portable Power & Cord Sets (IMADAMAI)

Keywords

• Hose reel manufacturing
• Cable reel manufacturing
• Industrial hose management
• Custom reel engineering
• Defense reel systems

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Heavy-Duty Hose Reels: Manufacture and sale of heavy-duty professional grade hose reels including spring retractable, hand crank and motorized configurations for industrial applications
2. Cable Reels: Production and sale of cable and cord reels for professional use on service trucks, industrial facilities, and aviation fueling environments
3. Custom Reel Manufacturing: Engineering and manufacturing custom hose and cable reels to meet specific customer requirements for unique applications

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

American Reels manufactures and sells heavy-duty professional grade hose reels and cable reels, including spring retractable, hand crank, and motorized configurations for industrial, commercial, aviation, defense, fire protection, fuel delivery, and construction applications. The company also engineers custom-configured reels to meet specific customer requirements for unique applications. All products are manufactured at the company's facility in Ames, Iowa, with sales conducted through a direct, quote-based model.

Product overview

American Reels manufactures a comprehensive portfolio of heavy-duty hose reels and cable reels designed for industrial, commercial, and defense applications. The product lineup centers on three main categories: (1) Hose Reels including manually retracted models (hand crank, crank rewind, rim rewind), spring-operated reels (air/water/lube, large volume, twin hydraulic, deadman control), and motor-driven reels (air motor, electric motor, hydraulic motor); (2) Specialty Hose Reels for specific industries such as aircraft fueling, LP gas, oxygen-acetylene welding, paint spray, carpet cleaning, fire protection, and fire trucks; and (3) Cable Reels including tool balancers, storage reels, static discharge/grounding reels, and load bank cable reels. The company also produces custom-configured reels and defense/military-grade systems. All products are manufactured in the USA at the company's Ames, Iowa facility, with the Defense & Military Reel Systems representing purpose-built offerings for extreme operational environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand Crank (Direct Crank) Hose Reels Manual rewind hose reels with direct crank mechanism for 3/8" to 3/4" hose, designed for applications without external power requirements.
• Crank Rewind (Pinion Gear) Hose Reels Manual crank rewind hose reels with 4:1 gear ratio pinion gear mechanism for 1" to 2" hose, providing smooth operation with reduced force.
• Rim Rewind Hose Reels Spoke rim manual rewind hose reels for 1" to 2" hose with quick release brake, mountable on walls, floors, or ceilings.
• Spring Operated Air/Water/Lube Hose Reels Automatic spring rewind reels for 1/4" to 1/2" hose with positive lock ratchet, available in 800 PSI air/water, 3,000 PSI oil, and 10,000 PSI grease configurations.
• Spring Operated Large Volume Hose Reels Heavy-duty spring rewind reels for 3/8" to 2" hose in agriculture, construction, industrial lubrication, pressure washing, welding, and maritime applications.
• Hydraulic Twin/Dual Hose Reels Spring-operated or chain-driven reels for twin hydraulic hoses in 3/4" to 1" sizes with 3,000 psi swivel joints.
• Deadman Control Hose Reels Spring-operated reels with safety deadman switch for 1/4" to 3/8" hose, preventing accidents by stopping reel operation in emergencies.
• Air Motor Rewind Hose Reels Compressed air-powered hose reels for 1" to 2" hose in industrial settings, mountable on walls, floors, or ceilings.
• Electric Motor Hose Reels Automated hose storage reels powered by electric motors (12V, 24V, 115VAC, 230VAC) for 1" to 2" hose with optional explosion-proof motors.
• Hydraulic Motor Hose Reels Hydraulic-powered reels for 1" to 2" hose with ball bearings, designed for heavy-use in construction, mining, and agriculture.
• Aircraft Fueling Hose Reels Spring-operated and electric motor-driven refueling reels for aviation applications handling 3/4" to 2.5" hose with super swivel for 3/4" I.D. and aluminum flow path with powder-coat corrosion protection.
• Aircraft Fueling Electric Hose Reels Electric motor-driven refueling reels for 1.5" to 2.5" hose in aviation applications with aluminum flow path and powder-coat corrosion protection.
• LP Gas (LPG) Spring Hose Reels Spring-operated reels for liquid propane gas in 3/4" and 1" sizes with 1000 psi swivel joints for welding, service stations, and RV parks.
• LP Gas Electric Hose Reels Electric-rewind reels for 1" LP gas hose on bobtail delivery trucks with 1000 psi rating and slow speed reduction.
• Oxygen & Acetylene Hose Reels Twin hose reels for welding and cutting with brass adaptors for 3/16" to 3/8" hose, featuring durable construction for high temperatures.
• Paint Spray Hose Reels Specialized reels for 1/4" paint sprayer hose with Aflas seals, available in single and twin hose configurations up to 5,000 psi.
• Carpet Cleaning Hose Reels Specialized reels for 2" vacuum and solution hose with smooth winding mechanism, available in manual or motor-driven configurations.
• Fire Protection Hose Reels Spoke rim or crank manual rewind reels for 1" and 1.5" fire hoses with ductile iron swivel joints and red powder coat finish.
• Fire Truck Hose Reels Truck-mounted booster hose reels for emergency vehicles with 500 psi swivel joints, electric motor or hand crank options, and red finish.
• Portable Hose Reels Mobile hose reel carts with gear crank or direct crank rewind for 1/2" to 1" hose, featuring locking mechanisms for transport.
• Tool Balancers and Balance Cable Reels Spring-tensioned cable reels for suspending tools and control boxes in manufacturing, construction, and mining with 10-70 lbs. lift capacity.
• Cable Storage Reels Crank or motorized reels for storing electrical cords, extension cables, and chains in 1/2" to 1.5" diameters with high storage capacity.
• Static Discharge Grounding Cable Reels Safety reels for dissipating static electricity in hazardous environments with galvanized cable, 100-amp clamp, available in spring or crank rewind.
• Load Bank Cable Reels Heavy-duty reels for large-diameter power cable in generator testing, UPS testing, and data center applications with optional rotating slip ring.
• Defense & Military Reel Systems Purpose-built multi-line hose and large-format cable reels for tactical vehicles, field operations, and military facilities designed for extreme conditions.
• Custom Reel Engineering and Manufacturing Engineering and manufacturing custom hose and cable reels to meet specific customer requirements for unique applications across defense, aviation, fire protection, and industrial sectors.

Quantifiable outcome

• Extends hose lifespan by minimizing wear and tear through even stress distribution and reduced sharp bends
• +2 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• United Equipment Accessories (UEA)coreOthersAmerican Reels is a brand of United Equipment Accessories, Inc. (UEA). The company manufactures heavy-duty hose and cable reels under the American Reels brand while being part of the UEA corporate family. UEA also produces Slip Rings, Rotary Unions, and Hydraulic Swivels sold through the American Reels website. Manufacturing operations were relocated from Dayton, Nevada to Ames, Iowa under UEA.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Glendinning Products: Manufacturer of cable reels and hose management systems, particularly for marine, trucking, and fuel delivery applications. Overlaps with American Reels in propane/fuel delivery and marine cable reel categories.
• Coxreels: Established US manufacturer of professional-grade hose reels, cord reels, and cable reels serving industrial, automotive, and welding markets. Direct product overlap and similar mid-market industrial customer base.
• Reelcraft Industries: Major manufacturer of hose reels, cord reels, and cable reels for industrial, automotive, agricultural, and welding applications. Direct product overlap and similar distribution model to American Reels.
• Conductix-Wampfler: Global manufacturer of cable reels, hose reels, and energy supply systems for cranes, material handling, and industrial automation. Direct overlap in cable and hose reel product lines for industrial customers.
• Hannay Reels: The largest independent US manufacturer of hose and cable reels, serving aviation fueling, fire protection, oil & gas, and industrial markets. Directly comparable product portfolio, end markets, and sales motion to American Reels.

Broad incumbents

• Eaton: Diversified industrial manufacturer with extensive electrical components, power management, and industrial control products. Tangential overlap with cable management and industrial electrical equipment used by American Reels' customers.
• Hubbell: Large electrical equipment manufacturer with wiring devices, cable accessories, and electrical connection products. Overlaps indirectly with American Reels' cable reel/wiring ecosystem at a much broader scale.

Emerging players

• Clemco Industries: Manufacturer of industrial abrasive blasting equipment and related hose/accessory products. Partial overlap in industrial hose handling equipment serving similar MRO and industrial customers.

Regional players

• Cox Petroleum: Regional manufacturer and distributor of petroleum equipment including hose reels and fuel handling systems. Comparable end-market focus on fuel/propane delivery, primarily serving US regional customers.

Others

• United Equipment Accessories (UEA): Parent company of American Reels that also manufactures slip rings, rotary unions, and hydraulic swivels. Tangentially comparable through shared electromechanical product expertise and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Reels