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Lyons Companies

Full company profile

uuid002138l

Namestring
Lyons Companies
Legal namestring
Lyons Insurance Agency
Company typeenum
Private
Founded yearint
1984
Descriptiontext

Lyons Companies is a middle-market insurance brokerage and employee benefits consultancy operating as the Wilmington, Delaware office of NFP, an Aon company. The firm serves middle-market businesses and high-net-worth individuals across four core product lines: Property and Casualty insurance, Captive Insurance, Employee Benefits, and a Private Client Group addressing personal lines and wealth-related coverage needs for affluent households. The practice is led by a team of approximately ten professionals covering sales, account management, benefits consulting, and operations, and is housed at 501 Carr Road, Suite 301 in Wilmington.

The business operates on a traditional brokerage model: revenue is generated through commissions paid by carriers on P&C and benefits placements, supplemented by consulting and advisory fees on benefits and captive engagements. Client acquisition is field-driven, relying on direct producer relationships and local market presence in Delaware and the surrounding Mid-Atlantic region rather than on a digital or self-serve channel. Client-engagement activity (for example, economic-forecast events) indicates continued investment in face-to-face and webinar-based relationship marketing.

The company was originally known as Lyons Insurance Agency before being acquired by NFP (subsequently itself acquired by Aon). Today it operates under the Lyons Companies name while being fully integrated into the NFP platform, gaining access to national carrier relationships, specialty practices, and cross-sell resources that an independent regional broker would not have. Its competitive positioning is that of a locally branded, relationship-led middle-market advisory practice embedded within a global brokerage infrastructure.

Short descriptiontext

Lyons Companies is a middle-market insurance brokerage and employee benefits consultancy operating as the NFP Wilmington office, serving businesses and high-net-worth individuals across property/casualty, captive, employee benefits, and private client lines.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersWilmington, United States
HQ citystring
Wilmington
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
insurance brokerage services, employee benefits consulting, risk management solutions, captive insurance programs, private client insurance
Industry3 codes
1Retail (Personal Lines) Insurance Brokerage
CodeFSAEADAAPrimaryYes
2Wholesale Insurance Brokerage (Excess & Surplus Lines)
CodeFSAEADADPrimaryNo
3Co-Employment Risk Management & Insurance (Workers’ Comp, Liability)
CodeBPACAGAHPrimaryNo
NAICS code2 codes
  • Insurance Agencies and Brokerages524210
  • Agencies, Brokerages, and Other Insurance Related Activities5242
SIC code1 code
  • Insurance Agents, Brokers & Service6411
Product category
Insurance Brokerage
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Insurance Brokerage Commissions
TypeSubscription Recurring
Description

Revenue generated through commissions from placing insurance policies (property & casualty, workers' compensation, employee benefits) with insurance carriers. The firm earns fees on new policy placements and renewals.

nfp.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Customized insurance solutions for middle-market businesses and high net worth individuals
ModelOtherBilling cadenceMulti-year contract
Notes

Quote-based pricing; commissions earned from insurance carriers on placed policies; fees vary based on coverage type, risk exposure, and policy size

nfp.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Lyons Companies operates as a middle-market insurance brokerage and benefits consultant, placing property and casualty insurance, workers' compensation, employee benefits, and personal lines coverage through NFP's carrier network. It also designs captive insurance and alternative risk financing programs and offers concierge personal risk management for high net worth individuals through its Private Client Group.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Lyons Companies (now NFP, an Aon company) is an insurance agency that offers a portfolio of interconnected insurance and benefits products. The core offerings include Property and Casualty Insurance for risk management, Captive Insurance for alternative risk financing, Employee Benefits for workforce benefits administration, and Private Client Group for personal risk management for high net worth clients. These products work together to provide comprehensive insurance solutions covering both commercial and personal lines, with a focus on middle-market businesses while now benefiting from the global scale and partnerships of NFP.

Product and service1 record
1Property and Casualty Insurance
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Lyons Insurance Agency was acquired by NFP, an Aon company, forming the current Wilmington office. The partnership provides Lyons with access to global resources, expanded insurance carrier relationships, and enhanced capabilities while maintaining local service standards. As part of NFP, the company continues to deliver tailored insurance and benefits solutions to middle-market businesses.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Largest privately held independent insurance broker in the world. Highly comparable in middle-market commercial and employee benefits focus, private-company status, and emphasis on specialty risk services.

TypeDirect peer
Description

Mid-market and large commercial insurance broker offering P&C, employee benefits, and risk-management consulting. Operates through similar office-based advisor distribution with a comparable middle-market focus.

TypeDirect peer
Description

Large publicly traded retail insurance broker with deep middle-market and commercial P&C placement capabilities. Directly comparable to Lyons in serving middle-market accounts through a multi-office, multi-line brokerage model.

TypeDirect peer
Description

Private mid-market insurance brokerage built largely through acquisition. Matches Lyons in middle-market commercial P&C, employee benefits, and private-client services, with a similar multi-office regional model.

TypeDirect peer
Description

Fast-growing publicly traded insurance brokerage with a strong personal-lines and middle-market commercial book. Comparable to Lyons across customer segments and product breadth.

TypeBroad incumbent
Description

Global insurance brokerage and risk-management firm with significant middle-market presence. Larger and broader portfolio than Lyons but overlaps directly in commercial P&C, benefits, and risk control offerings.

TypeBroad incumbent
Description

Parent-level owner of NFP, which now operates Lyons. Overlaps in commercial P&C, benefits, captive, and risk-management consulting at global scale; relevant as the ultimate parent and benchmark for service-line breadth.

TypeBroad incumbent
Description

Global insurance brokerage powerhouse. Overlaps with Lyons through commercial P&C and risk-management consulting, though operating at far greater scale across enterprise and middle-market segments.

TypeEmerging player
Description

Specialty broker focused on wholesale and excess & surplus lines placement. Relevant comparability to Lyons via middle-market commercial P&C placement and specialty/wholesale distribution.

TypeDirect peer
Description

Private brokerage focused on middle-market commercial P&C, employee benefits, and personal lines. Closely aligned with Lyons across customer segments, product mix, and acquisition-driven regional expansion.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Lyons Companies

Insurance Brokeragelyonsinsurance.com

Lyons Companies is a middle-market insurance brokerage and employee benefits consultancy operating as the NFP Wilmington office, serving businesses and high-net-worth individuals across property/casualty, captive, employee benefits, and private client lines.

What Lyons Companies does

Lyons Companies is a middle-market insurance brokerage and employee benefits consultancy operating as the Wilmington, Delaware office of NFP, an Aon company. The firm serves middle-market businesses and high-net-worth individuals across four core product lines: Property and Casualty insurance, Captive Insurance, Employee Benefits, and a Private Client Group addressing personal lines and wealth-related coverage needs for affluent households. The practice is led by a team of approximately ten professionals covering sales, account management, benefits consulting, and operations, and is housed at 501 Carr Road, Suite 301 in Wilmington.

The business operates on a traditional brokerage model: revenue is generated through commissions paid by carriers on P&C and benefits placements, supplemented by consulting and advisory fees on benefits and captive engagements. Client acquisition is field-driven, relying on direct producer relationships and local market presence in Delaware and the surrounding Mid-Atlantic region rather than on a digital or self-serve channel. Client-engagement activity (for example, economic-forecast events) indicates continued investment in face-to-face and webinar-based relationship marketing.

The company was originally known as Lyons Insurance Agency before being acquired by NFP (subsequently itself acquired by Aon). Today it operates under the Lyons Companies name while being fully integrated into the NFP platform, gaining access to national carrier relationships, specialty practices, and cross-sell resources that an independent regional broker would not have. Its competitive positioning is that of a locally branded, relationship-led middle-market advisory practice embedded within a global brokerage infrastructure.

Lyons Companies firmographics

Firmographics
Name
Lyons Companies
Legal name
Lyons Insurance Agency
Website
https://lyonsinsurance.com
Company type
Private
Founded year
1984
Operating status
Acquired
Headcount range
101–250 employees
Short description
Lyons Companies is a middle-market insurance brokerage and employee benefits consultancy operating as the NFP Wilmington office, serving businesses and high-net-worth individuals across property/casualty, captive, employee benefits, and private client lines.
Ownership category
akta.pro rank

Lyons Companies industry classification

Industry
Product category
Insurance Brokerage
NAICS
Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
SIC
Insurance Agents, Brokers & Service (6411)
akta.pro primary industry
Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
akta.pro secondary industries
Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD), Co-Employment Risk Management & Insurance (Workers’ Comp, Liability) (BPACAGAH)

Keywords

  • Insurance brokerage services
  • Employee benefits consulting
  • Risk management solutions
  • Captive insurance programs
  • Private client insurance

Where Lyons Companies is headquartered

Location

Headquarters

HQ city
Wilmington
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Lyons Companies business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Insurance Brokerage Commissions: Revenue generated through commissions from placing insurance policies (property & casualty, workers' compensation, employee benefits) with insurance carriers. The firm earns fees on new policy placements and renewals.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractCustomized insurance solutions for middle-market businesses and high net worth individuals

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Lyons Companies product offering

Product offering

Core offering

Lyons Companies operates as a middle-market insurance brokerage and benefits consultant, placing property and casualty insurance, workers' compensation, employee benefits, and personal lines coverage through NFP's carrier network. It also designs captive insurance and alternative risk financing programs and offers concierge personal risk management for high net worth individuals through its Private Client Group.

Product overview

Lyons Companies (now NFP, an Aon company) is an insurance agency that offers a portfolio of interconnected insurance and benefits products. The core offerings include Property and Casualty Insurance for risk management, Captive Insurance for alternative risk financing, Employee Benefits for workforce benefits administration, and Private Client Group for personal risk management for high net worth clients. These products work together to provide comprehensive insurance solutions covering both commercial and personal lines, with a focus on middle-market businesses while now benefiting from the global scale and partnerships of NFP.

Differentiator

Problem solved

Functional benefit

Products and services

  • Property and Casualty Insurance

Companies that use Lyons Companies

Customer profile

Segments2 records

Ideal customer profiles2 records

Lyons Companies technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Lyons Companies partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • NFP (an Aon company)flagshipStrategic or Co-development PartnerLyons Insurance Agency was acquired by NFP, an Aon company, forming the current Wilmington office. The partnership provides Lyons with access to global resources, expanded insurance carrier relationships, and enhanced capabilities while maintaining local service standards. As part of NFP, the company continues to deliver tailored insurance and benefits solutions to middle-market businesses.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Lyons Companies competitors and assessment

Company assessment

Direct peers

  • Lockton Companies: Largest privately held independent insurance broker in the world. Highly comparable in middle-market commercial and employee benefits focus, private-company status, and emphasis on specialty risk services.
  • USI Insurance Services: Mid-market and large commercial insurance broker offering P&C, employee benefits, and risk-management consulting. Operates through similar office-based advisor distribution with a comparable middle-market focus.
  • Brown & Brown: Large publicly traded retail insurance broker with deep middle-market and commercial P&C placement capabilities. Directly comparable to Lyons in serving middle-market accounts through a multi-office, multi-line brokerage model.
  • AssuredPartners: Private mid-market insurance brokerage built largely through acquisition. Matches Lyons in middle-market commercial P&C, employee benefits, and private-client services, with a similar multi-office regional model.
  • World Insurance Associates: Fast-growing publicly traded insurance brokerage with a strong personal-lines and middle-market commercial book. Comparable to Lyons across customer segments and product breadth.
  • Hub International: Private brokerage focused on middle-market commercial P&C, employee benefits, and personal lines. Closely aligned with Lyons across customer segments, product mix, and acquisition-driven regional expansion.

Broad incumbents

  • Arthur J. Gallagher & Co. Global insurance brokerage and risk-management firm with significant middle-market presence. Larger and broader portfolio than Lyons but overlaps directly in commercial P&C, benefits, and risk control offerings.
  • Aon plc: Parent-level owner of NFP, which now operates Lyons. Overlaps in commercial P&C, benefits, captive, and risk-management consulting at global scale; relevant as the ultimate parent and benchmark for service-line breadth.
  • Marsh McLennan: Global insurance brokerage powerhouse. Overlaps with Lyons through commercial P&C and risk-management consulting, though operating at far greater scale across enterprise and middle-market segments.

Emerging players

  • RPS (Risk Placement Services): Specialty broker focused on wholesale and excess & surplus lines placement. Relevant comparability to Lyons via middle-market commercial P&C placement and specialty/wholesale distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Lyons Companies social profiles

Digital presence

Lyons Companies financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lyons Companies leadership team

Management profile

Number of profiles

Profiles9 records

Lyons Companies funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lyons Companies M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyons Companies

What does Lyons Companies do?

Lyons Companies operates as a middle-market insurance brokerage and benefits consultant, placing property and casualty insurance, workers' compensation, employee benefits, and personal lines coverage through NFP's carrier network. It also designs captive insurance and alternative risk financing programs and offers concierge personal risk management for high net worth individuals through its Private Client Group.

Is Lyons Companies a public or private company?

Lyons Companies is a private company. It is classified as corporate owned and is currently acquired.

When was Lyons Companies founded?

Lyons Companies was founded in 1984. It employs 101 to 250 people.

Where is Lyons Companies based?

Lyons Companies is headquartered in Wilmington, United States, in the North America region.

How does Lyons Companies make money?

One revenue line is on record: insurance Brokerage Commissions.

Who are Lyons Companies's main competitors?

Direct peers on record are Lockton Companies, USI Insurance Services, Brown & Brown, AssuredPartners, World Insurance Associates and Hub International. Broad incumbents are Arthur J. Gallagher & Co., Aon plc and Marsh McLennan. RPS (Risk Placement Services) is listed as an emerging player.

Does Lyons Companies have an API?

No public API is recorded for Lyons Companies.

What industry is Lyons Companies in?

Lyons Companies's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines). Its NAICS code is 524210 and its SIC code is 6411.

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