Team Auctions

What Team Auctions does

Team Auctions, operating under the legal entity Sekura Auctions Ltd., is a Western Canadian auction house headquartered in Drayton Valley, Alberta. The company conducts real estate, equipment, and consignment auctions serving agricultural operators, real estate sellers, construction and industrial equipment owners, and collectors across Alberta and British Columbia. It operates five physical offices (Drayton Valley, Edmonton, Fairview, Taber, and Kamloops) and a consignment yard, enabling regional coverage and in-person item inspection.

The company's core technology stack is built on Auction Mobility LLC's Auction Experience Management Platform, which powers its browser-based online bidding portal (internet-bidding.teamauctions.com) and Android mobile application. Features include live and timed auction support, proxy bidding, SMS reminders, and credit-card-based registration. The platform is integrated with Trusted Dispatch for automated heavy-haul shipping quotes, and the company cross-promotes livestock auctions through VJV Auction.

Team Auctions generates revenue primarily through transaction-based commissions: 10% (capped at $5,000 per item) on real estate auctions and 15% (capped at $1,500 per item) on equipment, consignment, and miscellaneous auctions, plus buyer's premiums with a 3% credit card processing fee. It also offers real estate brokerage services, financing referrals, appraisals, and proxy bidding as supplementary services. The go-to-market combines physical auction events with self-serve online registration, supported by email marketing, social media, YouTube tutorials, and printed brochures.

Name

Team Auctions

Legal name

Sekura Auctions Ltd.

Website

https://teamauctions.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Team Auctions (Sekura Auctions Ltd.) is a Western Canadian auction house conducting real estate, equipment, and consignment auctions across five offices in Alberta and British Columbia via online and on-site bidding.

Ownership category

akta.pro rank

Product category

Auction Services

akta.pro primary industry

Commercial Real Estate Auctions (BPAJAEAB)

akta.pro secondary industries

Residential Real Estate Auctions (BPAJAEAA), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)

Keywords

• Real estate auctions
• Equipment auctions
• Consignment auctions
• Farm dispersal auctions
• Online bidding platform

Headquarters

HQ city

Drayton Valley

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auction Commissions: Team Auctions charges commission fees on all auction sales. For timed real estate auctions, the fee is 10% up to a maximum of $5,000 per item. For timed miscellaneous, consignment, and equipment auctions, the fee is 15% up to a maximum of $1,500 per item.
2. Buyer's Premium: Buyers pay a fee on top of their winning bid amount, which is standard in auction transactions. Credit card payments incur an additional 3% processing fee.
3. Real Estate Brokerage Services: As agent of seller for real estate transactions, the company facilitates property sales and collects commissions through associated real estate brokerage services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Team Auctions is a complete auction center that conducts real estate auctions (commercial parcels, residential land), equipment auctions (agricultural, construction, industrial machinery, vehicles), and consignment auctions (miscellaneous goods, collectibles, vehicles) for sellers across Western Canada. Buyers can participate via an internet bidding platform accessible through web browsers and an Android mobile app, while sellers benefit from appraisal, consignment, title processing, and onsite auction services across five regional offices.

Product overview

Team Auctions operates as a complete auction center offering three primary service lines: Real Estate Auctions, Equipment Auctions (including agricultural, construction, and industrial equipment), and Consignment Auctions (miscellaneous goods including vehicles and collectibles). These core offerings are supported by an online bidding platform hosted at internet-bidding.teamauctions.com, accessible via web browser or Android mobile app. Additional services include a Proxy Bid Form for advance bidding, Financing Services for qualified buyers, and Appraisals & Evaluations to assist sellers. The company also conducts specialized farm dispersal auctions and construction/industrial auctions as distinct product lines. The platform is powered by Auction Mobility LLC's Auction Experience Management Platform technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Auctions Full-service real estate auction offerings for commercial parcels, residential properties, and land sales. Conducted as timed online auctions with specific terms including non-refundable deposits, property information packages, brokerage representation as agent of seller, and optional buyer financing. Commission is 10% capped at $5,000 per item.
• Equipment Auctions Comprehensive equipment auction service covering construction equipment, industrial machinery, agricultural equipment, heavy trucks, trailers, and commercial vehicles. Conducted as timed online auctions with 15% buyer fees capped at $1,500 per item. Supports farm dispersals, construction dispersals, and large multi-category consignment sales.
• Consignment Auctions Miscellaneous consignment auction services accepting a wide variety of items including vehicles, recreational equipment, watercraft, classic and collectible automobiles, and general merchandise. Sellers can consign items through timed online auctions, and the Taber consignment yard supports drop-off, inspection, and loadout. Commission is 15% capped at $1,500 per item.
• Farm Dispersal Auctions Specialized auction service for complete farm liquidations including tractors, harvesting equipment, haying and forage equipment, row crop equipment, tillage and seeding equipment, and farm implements. Often conducted in multiple phases for large dispersals, supporting farm owners and operators undertaking retirement or business realignment events.
• Construction & Industrial Auctions Dedicated auctions for construction equipment, attachments, industrial machinery, and commercial and industrial support items. Includes items such as excavators, loaders, forklifts, and manufacturing equipment. Often structured as multi-phase dispersals for construction and industrial businesses undergoing fleet updates or liquidation.
• Financing Services Financing options offered to qualified buyers for purchasing equipment and real estate at auction, with links to financing information and application processes through the auction platform. Designed to support larger real estate and equipment transactions where buyers require capital beyond cash on hand.
• Appraisals & Evaluations Professional appraisal and evaluation services for equipment, real estate, and other assets. Assists sellers in determining market values before consigning items for auction, helping set realistic reserve prices and supporting informed consignment decisions.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• VJV AuctionminorChannel Partner/ Reseller/ DistributorCross-promotional partnership with VJV Auction for livestock auctions. VJV Auction is identified as a separate livestock auction service, with Team Auctions directing livestock auction inquiries to their website at vjvauction.com.
• Auction Mobility LLCcoreTechnology or IntegrationTechnology platform provider powering the online auction bidding experience. Auction Mobility provides the Auction Experience Management Platform including the website, mobile application, and bidding infrastructure. Privacy policy and terms of use are governed by Auction Mobility.
• JAMSminorOthersAlternative dispute resolution provider for Privacy Shield compliance. Auction Mobility LLC uses JAMS for independent dispute resolution as part of their EU-US Privacy Shield certification requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• HiBid: Large online auction aggregator and platform serving thousands of auctioneers globally. Comparable as the broader online auction ecosystem in which Team Auctions' own platform competes, and a likely substitute channel for sellers weighing auctioneer selection.
• TractorHouse: Leading online marketplace for agricultural and construction equipment listings and auctions. Comparable as a competing demand-generation channel for the same ag and construction equipment buyers and sellers that Team Auctions targets.
• Auction Mobility: Technology vendor providing the white-label online bidding, mobile, and registration platform Team Auctions uses. Comparable as the enabling technology layer for online auctions and as a shared dependency/cost driver across many regional auctioneers.
• Proxibid: Online auction marketplace aggregating live and timed auctions across asset categories. Comparable as an alternative online auction channel competing for both bidders and consignors in Team Auctions' equipment and consignment verticals.
• Global Auction Guide: Aggregator that catalogs upcoming auctions across North America, including farm, estate, and equipment sales. Comparable as a complementary demand-generation channel that drives bidder awareness to Team Auctions' listings.

Direct peers

• Purple Wave Auction: Online-only equipment and agricultural auction company. Direct peer for Team Auctions' equipment auction vertical, competing for consignment supply and bidder demand without a physical-office footprint.
• EquipmentFacts: Online auction platform specializing in construction and heavy equipment sales. Direct peer for Team Auctions' construction equipment auction vertical, offering an online-first alternative that competes for the same buyer pool in Western Canada.
• McDougall Auctioneers: A long-established Canadian multi-vertical auction house based in Saskatchewan conducting real estate, farm, and equipment auctions. Direct peer given similar multi-vertical Canadian auctioneer model and regional Western Canada service overlap.
• VJV Auction: Western Canadian livestock auction service with which Team Auctions has an active cross-promotional partnership. Direct peer given overlapping regional auctioneer positioning and shared customer base in the Alberta/BC corridor.

Broad incumbents

• Ritchie Bros. Auctioneers (RB Global): The dominant global equipment and industrial auctioneer (now RB Global). Directly comparable to Team Auctions for construction and heavy equipment auctions but vastly larger, publicly traded, and operating globally — making it a broad incumbent reference rather than a direct head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TeamAuctionsSekura
• Xx.com/teamsekura

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Auctions