Stayer
Stayer is an Italian manufacturer and distributor of professional and DIY power tools, welding equipment, battery chargers, jump starters, and diamond cutting discs, serving tradespeople, industrial users, and consumers through Italian agent networks and distributors across 60+ countries.
- Company typePrivate
- Founded2006
- HeadquartersSchio, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Stayer does
Stayer is an Italian-headquartered manufacturer and distributor of professional power tools, welding equipment, and related electrical equipment, operating as the Italian arm of Spain-controlled Gruppo Stayer. Founded in 1958 as a chop saw and power tool maker, the group underwent ownership change in 2005 when Stayer Iberica S.A. (Madrid) acquired the original Stayer Spa brand. Stayer srl was established in 2006 in Schio (Vicenza), Italy, alongside a 3,000 sqm logistics warehouse that is replenished weekly from the Madrid central warehouse.
The product portfolio is organized into two merchandising lines (Professional Line and Green Line DIY) totaling 180+ SKUs across five sub-brands: Stayer (core power tools), Stayer Welding (electrode, MIG-MAG, TIG, and plasma welding machines), Schumacher (battery chargers, jump starters, power converters, diagnostic tools, and work lamps), Oscar Diamant (diamond and abrasive cutting discs, with the Oscar Diamant design/production subsidiary acquired in 1989 and exporting worldwide), and Fabris (band saws and iron disc cutters, brand acquired 2007). The group operates an in-house testing laboratory for product validation.
Revenue is generated through hardware sales across two channels: a domestic Italian agent network covering traditional resellers and large organized retail (GDO), supported by 120+ authorized service centers nationwide, and an international distribution network commercializing the Stayer brand in 60+ countries. The business model is asset-light distribution with non-public pricing, no disclosed revenue, no venture capital or private equity investment, ISO 9001 and ISO 14001 certifications held at the Spanish parent and Oscar Diamant, and a stated Italian share capital of €10,000 (statutory minimum for an Italian srl).
Stayer firmographics
Firmographics- Name
- Stayer
- Legal name
- Stayer srl
- Website
- https://stayeritalia.it
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stayer is an Italian manufacturer and distributor of professional and DIY power tools, welding equipment, battery chargers, jump starters, and diamond cutting discs, serving tradespeople, industrial users, and consumers through Italian agent networks and distributors across 60+ countries.
- Ownership category
- akta.pro rank
Stayer industry classification
Industry- Product category
- Power Tools & Welding Equipment
- NAICS
- Power-Driven Handtool Manufacturing (333991)
- SIC
- General Industrial Machinery & Equipment (3560), Motors & Generators (3621)
- akta.pro primary industry
- Specialty Power Systems MRO (Generators, Compressors, Pumps, Welders) (TLAKAHAJ)
- akta.pro secondary industries
- Critical Power & Backup Systems Maintenance (Generators, ATS, Batteries) (BPABACAF), Emergency Generator & Transfer Switch Troubleshooting (HSAOAEAI)
Keywords
Where Stayer is headquartered
LocationHeadquarters
- HQ city
- Schio
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Stayer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Power Tools and Equipment Sales: Stayer generates revenue through the sale of over 180 professional and DIY power tools, welding equipment, battery chargers, and accessories. Products are sold through a network of agents, traditional distributors, and large organized retail throughout Italy and over 60 countries globally.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Stayer product offering
Product offeringCore offering
Stayer srl is an Italian manufacturer of professional power tools and welding equipment founded in 1958, now operating as the Italian subsidiary of Gruppo Stayer (headquartered in Madrid, Spain). The company offers over 180 products organized across two main lines — a Professional Line for trades and industry and a Green Line for DIY consumers — spanning rotary hammers, chop saws, electrode/MIG-MAG/TIG/plasma welding equipment, battery chargers, jump starters, power converters, work lamps, and diamond/abrasive cutting discs distributed via five sub-brands (Stayer, Stayer Welding, Schumacher, Oscar Diamant, Fabris).
Product overview
Stayer is an Italian manufacturer of professional power tools and welding equipment founded in 1958, now part of Gruppo Stayer (headquartered in Madrid, Spain) with operations in Schio, Italy. The company offers over 180 products across two main lines: Professional Line and Green Line (DIY/Do It Yourself). The product portfolio is organized into distinct sub-brands: Stayer (core power tools and equipment), Stayer Welding (specialized welding machines including electrode, MIG-MAG, TIG, and plasma cutters), Schumacher (battery chargers, jump starters, power converters, and diagnostic tools), Oscar Diamant (diamond and abrasive cutting discs), and Fabris (band saws and disc cutters for metal). Gruppo Stayer also operates with ISO 9001 and ISO 14001 certifications, serving over 60 countries worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Oscar Diamant: Diamond blades - leading designer and producer in Spain, exported worldwide under the Stayer brand
Products and services
- Stayer (Core Power Tools Line) Core Stayer brand encompassing over 180 products across Professional Line and Green Line (DIY), including power tools, rotary hammer drills (HD series), chop saws, and accessories.
- Stayer Welding
Companies that use Stayer
Customer profileSegments2 records
Ideal customer profiles2 records
Stayer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stayer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- FabrisminorStayer srl acquired the Fabris brand in 2007, distributing its band saws and disc cutters for iron under the Fabris brand name.
- Oscar DiamantcoreOscar Diamant, founded in 1989 and part of Stayer Group since acquisition, is the market leader in Spain for the design and production of diamond cutting discs. Products are exported worldwide under the Stayer brand.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Stayer competitors and assessment
Company assessmentDirect peers
- Einhell: German power tool and garden equipment manufacturer selling globally with strong DIY exposure. Comparable to Stayer for its mid-market positioning, broad catalog, and DIY/professional dual-line model.
- Lincoln Electric: Global leader in welding equipment including MMA, MIG-MAG, TIG, and plasma cutters. Directly comparable to Stayer Welding across the same arc-welding and cutting product families.
- Milwaukee Tool: Stanley Black & Decker's premium professional power tool brand focused on tradespeople. Comparable to Stayer's Professional Line in rotary hammers, drilling, and metal-cutting applications.
- RIDGID (Emerson): Emerson's professional trades power tool and pipe-working equipment brand. Comparable to Stayer for its professional-trades focus, tool-and-accessory bundles, and metal-cutting applications.
- Makita: Japanese manufacturer of professional power tools with global distribution across dozens of countries. Closely comparable to Stayer in core product categories (drills, saws, grinders) and multi-channel professional/DIY split.
- HiKOKI (formerly Hitachi Power Tools): Japanese professional power tool brand with broad coverage of drills, saws, and rotary hammers. Comparable to Stayer's Professional Line in construction and metalworking SKUs.
- DeWalt: Stanley Black & Decker's professional-grade power tool brand with strong trades and jobsite positioning. Directly comparable to Stayer's Professional Line in rotary hammers, saws, and cordless tools.
- Metabo: German manufacturer of professional power tools including rotary hammers, angle grinders, and metal-cutting saws. Closely comparable to Stayer in metal-fabrication and construction power tool SKUs.
Broad incumbents
- Stanley Black & Decker: Diversified global toolmaker owning DeWalt, Milwaukee, Stanley, and Black & Decker. Comparable as a broad incumbent that competes with Stayer across multiple sub-brand categories.
- Robert Bosch Power Tools: Global power tools division of Bosch with deep professional and DIY ranges including rotary hammers, grinders, and cordless platforms. Comparable as a broad incumbent competing across the same SKUs Stayer offers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Stayer social profiles
Digital presenceStayer compliance and trust
Trust signalCompliance2 records
Stayer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stayer leadership team
Management profileNumber of profiles
Stayer subsidiaries and ownership
Company hierarchySubsidiaries2 records
Stayer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stayer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stayer
What does Stayer do?
Stayer srl is an Italian manufacturer of professional power tools and welding equipment founded in 1958, now operating as the Italian subsidiary of Gruppo Stayer (headquartered in Madrid, Spain). The company offers over 180 products organized across two main lines — a Professional Line for trades and industry and a Green Line for DIY consumers — spanning rotary hammers, chop saws, electrode/MIG-MAG/TIG/plasma welding equipment, battery chargers, jump starters, power converters, work lamps, and diamond/abrasive cutting discs distributed via five sub-brands (Stayer, Stayer Welding, Schumacher, Oscar Diamant, Fabris).
Is Stayer a public or private company?
Stayer is a private company. It is classified as corporate owned and is currently operating.
When was Stayer founded?
Stayer was founded in 2006. It employs 11 to 50 people.
Where is Stayer based?
Stayer is headquartered in Schio, Italy, in the Europe region.
How does Stayer make money?
One revenue line is on record: power Tools and Equipment Sales.
Who are Stayer's main competitors?
Direct peers on record are Einhell, Lincoln Electric, Milwaukee Tool, RIDGID (Emerson), Makita, HiKOKI (formerly Hitachi Power Tools), DeWalt and Metabo. Broad incumbents are Stanley Black & Decker and Robert Bosch Power Tools.
Does Stayer have an API?
No public API is recorded for Stayer.
What industry is Stayer in?
Stayer's product category is Power Tools & Welding Equipment. Its primary akta.pro industry code is TLAKAHAJ, Specialty Power Systems MRO (Generators, Compressors, Pumps, Welders), with a secondary code of BPABACAF, Critical Power & Backup Systems Maintenance (Generators, ATS, Batteries). Its NAICS code is 333991 and its SIC code is 3560.