Site Safe
Site Safe is a Wellington-based not-for-profit membership association serving New Zealand's construction industry with health and safety products (SiteSmart, SiteWise, SiteRight), training, advisory services, and a 5,700+ member community, partnered with WorkSafe and universities.
- Company typePrivate
- Founded1999
- HeadquartersWellington, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Site Safe does
Site Safe is a Wellington-based not-for-profit membership association that has operated as New Zealand's health and safety body for the construction industry for over 25 years, serving more than 5,700 member businesses. Its core offerings are three integrated solutions: SiteSmart, a web-based digital health and safety management platform for small businesses featuring digital inductions, real-time hazard reporting, and document management; SiteWise, an online contractor prequalification system that grades contractor H&S capability through evidence-based assessment and publishes results in a traffic-light database (Gold/Green/Amber/Red) accessible to main contractors; and SiteRight, independent on-site audit services delivered by qualified Safety Advisors covering construction performance, critical risk management, facilities, retail, and workplace environments. All services are accessible through a centralised customer portal.
The organisation monetises primarily through annual membership fees starting at NZ$233 per year, which unlock training discounts (10% in year one, scaling to 30% after five years), exclusive templates and toolbox talks, advisory access, and member-only events. Additional revenue comes from SiteSmart subscriptions, SiteWise prequalification assessments, SiteRight professional services audits, training programmes, and multi-year Trade Association contracts. Distribution is hybrid: a self-serve digital channel complemented by a nationwide field network of Safety Advisors and a dedicated membership team. Site Safe is formally partnered with WorkSafe (NZ's H&S regulator), Massey University, AUT, BRANZ, MATES in Construction, and Ignite Aotearoa, positioning it as a quasi-official industry body and extending its remit into mental health and worker wellbeing alongside physical safety.
Site Safe firmographics
Firmographics- Name
- Site Safe
- Legal name
- Site Safe
- Website
- https://sitesafe.org.nz
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Site Safe is a Wellington-based not-for-profit membership association serving New Zealand's construction industry with health and safety products (SiteSmart, SiteWise, SiteRight), training, advisory services, and a 5,700+ member community, partnered with WorkSafe and universities.
- Ownership category
- akta.pro rank
Site Safe industry classification
Industry- Product category
- Construction Health and Safety Services
- NAICS
- Building Inspection Services (54135)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Construction Safety & Site Safety Management (EDABAEAL)
Keywords
Where Site Safe is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Site Safe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Membership Fees: Annual membership fees providing access to exclusive content, templates, toolbox talks, expert advice from Safety Advisors, and discounts on training and products. Over 5,700 Kiwi businesses are members.
- SiteSmart Digital Tool: Online health and safety management platform subscription for small businesses to manage site safety records, hazards, and worker participation.
- SiteWise Prequalification: Online contractor prequalification assessment system with percentage scoring published in contractor database for one year validity.
- SiteRight Audits: Cost-effective health and safety audit services provided by qualified safety advisors visiting sites anywhere in New Zealand, with types including construction performance, critical risk management, and sector-specific audits.
- Training Programs: Various training courses including those with mental health and wellbeing components, with member discounts of 10% in first year and up to 30% after 5 years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Non-Member - Free tier with limited access |
| Subscription | Annual | Standard Membership - From $233 per year |
| Other | Multi-year contract | Trade Association - Price on request |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Site Safe product offering
Product offeringCore offering
Site Safe is a New Zealand not-for-profit membership association that helps construction businesses improve their health and safety culture through annual membership and an integrated suite of products: SiteSmart (digital safety management system for small businesses), SiteRight (independent on-site safety audits by qualified advisors), and SiteWise (online contractor prequalification with traffic-light scoring). It also provides a free Ask an Advisor advice line, consulting services, training, and a library of toolbox talks and resources, serving more than 5,700 member businesses across New Zealand.
Product overview
Site Safe offers a portfolio of health and safety products and services for the New Zealand construction industry. The core offerings include SiteSmart (an online safety management system for small businesses), SiteRight (independent audit services), SiteWise (contractor prequalification system), and Membership (with associated benefits and discounts). These are complemented by free advisory services, consulting, and a comprehensive resource library including toolbox talks, case studies, and research. The products work together: SiteSmart helps businesses manage daily safety records while SiteWise provides prequalification scoring that can be improved using SiteSmart, and SiteRight offers independent verification of safety practices.
Differentiator
Problem solved
Functional benefit
Brands
- SiteSmart: Online health and safety management tool developed by Site Safe, designed for small businesses to manage site safety, hazards, and worker participation. Features include digital inductions, real-time hazard reporting, and document management.
- SiteRight
- SiteWise
Products and services
- SiteSmart Online health and safety management system designed for small businesses to manage site safety records, run digital inductions, report hazards in real time, and communicate with staff and contractors.
- SiteRight Independent health and safety audit service providing on-site assessments by qualified safety advisors, with options for construction performance, critical risk management, facilities, retail, and workplace audits.
- SiteWise Online contractor prequalification system that grades health and safety capability through an evidence-based assessment, with results published in a traffic-light database (Gold/Green/Amber/Red) accessible to main contractors and principal organisations for one year.
- Site Safe Membership Annual membership programme serving over 5,700 Kiwi construction businesses, providing exclusive templates, toolbox talks, expert safety advisor advice, training discounts (10% in first year, up to 30% after 5 years), and benefits such as Ignite Aotearoa wellbeing services. Standard membership from NZD 233 per year.
- Ask an Advisor Free advice line staffed by qualified safety experts providing guidance on health and safety questions for businesses of any size (non-members have limited access).
- Consulting Services Specialist consultant services providing detailed advice on setting up workplace health and safety systems for businesses.
- Training Programmes Various training courses including mental health and wellbeing components, offered to members and non-members with member discounts of 10% in the first year and up to 30% after 5 years of continuous membership.
Quantifiable outcome
- Over 5,700 Kiwi businesses are Site Safe members
- +1 more outcomes
Companies that use Site Safe
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Site Safe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Site Safe partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Ignite AotearoaminorMental health and wellbeing platform partnership offering free mental health and wellbeing services for Site Safe members and their teams.
- Massey UniversitycoreResearch partnership including Memorandum of Understanding for investigating stress in construction industry, gender-perceived workplace stressors research, and development of training products and services.
- WorkSafecoreRegulatory body partner for health and safety in construction. WorkSafe commissioned research including Segmentation and Insights Programme and various industry reports shared on Site Safe platform.
- MATES in ConstructioncoreSuicide prevention and mental health support organization for construction workers, partnered on industry wellbeing environmental scan and survey showing worsening mental health driven by Covid-19.
- Ihi ResearchminorConducted study reviewing Site Safe's suite of training products and services in consultation with industry leaders.
- New Zealand Work Research Institute / AUTminorResearch partnership investigating workplace safety and the future of work in New Zealand, studying factors affecting work-related injury claims.
- BRANZminorResearch partner that published the comprehensive suicide in construction industry workforce report analyzing 300 coroners' files from 2007-2017.
- Main contractors and principal organisations (SiteWise)coreOrganizations who have signed up to use SiteWise can view contractor assessment results through the SiteWise Contractor Database, enabling informed contractor selection.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Site Safe competitors and assessment
Company assessmentBroad incumbents
- Avetta: Global contractor prequalification and compliance network used by enterprises to vet suppliers on safety and other criteria. Direct functional analog to SiteWise for cross-firm prequalification workflows.
- SafetyCulture: Australia-headquartered global H&S and quality operations platform used widely in construction for inspections, checklists and training. Comparable to Site Safe in serving construction H&S buyers, but with broader international footprint and deeper mobile/AI capability.
- ISNetworld: Established contractor management and prequalification platform serving heavy industry and construction. Compares to SiteWise as a multi-employer contractor compliance database.
Emerging players
- Assignar: Cloud-based construction operations platform for workforce, safety and project management. Overlaps with SiteSafe/SiteSmart on safety documentation and site-level compliance for subcontractors.
- HammerTech: Construction-focused workforce and compliance management platform covering onboarding, site access and safety documentation. Comparable to SiteSafe/SiteSmart for digital H&S workflows within construction projects.
- Safe Software (FME) / SafeStack: Adjacent NZ-based safety/tech provider; included as a thematic NZ-region peer in digital safety tooling relevant to construction and adjacent industries Site Safe serves.
Direct peers
- HASANZ (Health and Safety Association of New Zealand): NZ umbrella organization representing workplace H&S professionals, including in construction. Overlaps with Site Safe in setting standards, providing practitioner directories and supporting professional development across NZ.
- CHASNZ (Construction Health and Safety New Zealand): Industry-backed NZ construction H&S organization that also delivers training, resources and contractor support. Direct overlap with Site Safe on construction safety training, member services and contractor prequalification in the same domestic market.
Others
- ACC (Accident Compensation Corporation): NZ government injury prevention and compensation agency. Adjacent to Site Safe through workplace injury prevention programs and shared interest in construction sector safety outcomes.
- WorkSafe New Zealand: NZ's H&S regulator, listed as a Core partner of Site Safe. Adjacent rather than competitive — WorkSafe sets the regulatory floor that drives demand for Site Safe's membership, training and prequalification services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Site Safe social profiles
Digital presenceSite Safe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Site Safe leadership team
Management profileNumber of profiles
Site Safe subsidiaries and ownership
Company hierarchySubsidiaries2 records
Site Safe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Site Safe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Site Safe
What does Site Safe do?
Site Safe is a New Zealand not-for-profit membership association that helps construction businesses improve their health and safety culture through annual membership and an integrated suite of products: SiteSmart (digital safety management system for small businesses), SiteRight (independent on-site safety audits by qualified advisors), and SiteWise (online contractor prequalification with traffic-light scoring). It also provides a free Ask an Advisor advice line, consulting services, training, and a library of toolbox talks and resources, serving more than 5,700 member businesses across New Zealand.
Is Site Safe a public or private company?
Site Safe is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Site Safe founded?
Site Safe was founded in 1999. It employs 51 to 100 people.
Where is Site Safe based?
Site Safe is headquartered in Wellington, New Zealand, in the Oceania region.
How does Site Safe make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are siteSmart Digital Tool, siteWise Prequalification, siteRight Audits and training Programs.
Who are Site Safe's main competitors?
Broad incumbents on record are Avetta, SafetyCulture and ISNetworld. Emerging players are Assignar, HammerTech and Safe Software (FME) / SafeStack. Direct peers are HASANZ (Health and Safety Association of New Zealand) and CHASNZ (Construction Health and Safety New Zealand). Others are ACC (Accident Compensation Corporation) and WorkSafe New Zealand.
Does Site Safe have an API?
No public API is recorded for Site Safe.
What industry is Site Safe in?
Site Safe's product category is Construction Health and Safety Services. Its primary akta.pro industry code is EDABAEAL, Construction Safety & Site Safety Management. Its NAICS code is 54135 and its SIC code is 8744.