Midtown Tire
Midtown Tire Inc. is a privately held, family-founded tire retailer and auto repair operator founded in 1992, running seven storefronts across the Atlanta metro area (Atlanta, Lawrenceville, Acworth, Kennesaw, Marietta) serving individual consumers, commercial fleets, and government accounts with tire sales and full-service automotive repair.
- Company typePrivate
- Founded1992
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Midtown Tire does
Midtown Tire Inc. is a privately held, family-founded tire retailer and automotive service company operating since 1992 in the Atlanta, Georgia metropolitan area. The company operates seven retail storefronts — Atlanta-Ponce De Leon, Atlanta-Toco Hills, Lawrenceville-Sugarloaf, Acworth, Kennesaw, Marietta-Sandy Plains, and Marietta-Johnson Ferry — and serves individual consumers, commercial fleet operators, and government/municipal accounts. Its core offer is structured around two revenue streams: tire sales from eight major brands (Goodyear, Kelly, Dunlop, BFGoodrich, Michelin, Continental, General, Uniroyal) plus a catalog of 30+ aftermarket wheel brands, and a 25+ category automotive repair and maintenance service portfolio spanning oil changes, brakes, alignments, engine diagnostics, transmission service, A/C repair, suspension, batteries, and more.
The technology basis is conventional brick-and-mortar auto service, supported by a Net Driven website platform for tire catalog browsing, online quote requests, and appointment scheduling. The company embeds YouTube API video content and Google Maps for directions, and accepts Goodyear Credit Card financing through Synchrony Bank. No proprietary software, data platform, or AI tooling is disclosed. Midtown Tire holds third-party validations including AAA Approved Auto Repair certification at multiple locations, ASE-certified technicians, and Goodyear Tire & Service Network membership, which function as quality signals for both retail and fleet buyers.
The business model combines direct-to-consumer retail (walk-in tire and repair service at seven locations, augmented by online quote capture and appointment scheduling) with a B2B Fleet Service Program that delivers consolidated billing, purchase controls, and dedicated account management to commercial fleet operators and government/municipal clients. Pricing is quote-based and not publicly disclosed; free estimates, coupons ($10 off alignments, $10 off oil changes), seasonal rebates, and Goodyear financing are used as conversion levers. Revenue is not publicly disclosed; no funding rounds, acquisitions, or institutional investors appear in the available data. The company is led by founder Robert Spence, with a management team of seven store managers, and has grown from one location in 1992 to seven over 31 years through measured, self-funded geographic expansion.
Midtown Tire firmographics
Firmographics- Name
- Midtown Tire
- Legal name
- Midtown Tire Inc.
- Website
- https://midtowntire.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Midtown Tire Inc. is a privately held, family-founded tire retailer and auto repair operator founded in 1992, running seven storefronts across the Atlanta metro area (Atlanta, Lawrenceville, Acworth, Kennesaw, Marietta) serving individual consumers, commercial fleets, and government accounts with tire sales and full-service automotive repair.
- Ownership category
- akta.pro rank
Midtown Tire industry classification
Industry- Product category
- Auto Repair and Tire Retail Services
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), All Other Automotive Repair and Maintenance (811198)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire Repair (Puncture, Patch/Plug, Section Repair) (TLAKADAD), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
Keywords
Where Midtown Tire is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Midtown Tire business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tire Sales: One-time purchase of tires from multiple brands including Goodyear, Dunlop, Kelly, BFGoodrich, Uniroyal, Continental, General, and Michelin. Customers can browse online but purchases typically occur in-store.
- Auto Repair Services: Transaction-based automotive repair services including oil changes, brake repair, wheel alignments, suspension repair, A/C repair, alternator repair, batteries, belts & hoses, transmission service, engine diagnostics, and more. Services priced per job with free estimates offered.
- Fleet Services: B2B fleet maintenance accounts for commercial businesses. Includes consolidated billing, purchase controls, and dedicated account management. Services large fleets with nationwide coverage as well as local businesses.
- Financing: Credit financing through Goodyear Credit Card, enabling customers to pay for tires and services over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tire products and auto repair services - pricing requires quote request |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Midtown Tire product offering
Product offeringCore offering
Midtown Tire sells new tires and wheels from major brands (Goodyear, Dunlop, Kelly, BFGoodrich, Michelin, Continental, General, Uniroyal, plus 30+ wheel manufacturers) and provides full automotive repair and maintenance services (brakes, alignments, oil changes, engine diagnostics, transmission service, A/C, suspension, batteries, belts/hoses, drivelines, cooling, mufflers, tune-ups, filters, wiper blades, headlight restoration, nitrogen fill) across seven Atlanta-area storefronts. The company also operates a Fleet Service Program for commercial and government fleet maintenance with consolidated billing and dedicated account management.
Product overview
Midtown Tire Inc. is a regional tire retailer and automotive service provider founded in 1992, operating seven locations across the Atlanta metropolitan area (Atlanta-Ponce De Leon Ave, Atlanta-Toco Hills, Lawrenceville-Sugarloaf, Acworth, Kennesaw, Marietta-Sandy Plains, and Marietta-Johnson Ferry). The company operates as a unified retail and service operation centered on two core product lines: (1) Tire Sales featuring Goodyear, Kelly, Dunlop, BFGoodrich, Continental, General, Uniroyal, and Michelin brands across multiple vehicle types (passenger, truck, trailer, light truck), and (2) an automotive repair and maintenance services portfolio spanning 25+ service categories including A/C Repair, Brake Repair, Engine Diagnostics, Oil Changes, Steering & Suspension, Transmission Service, Wheel Alignments, and more. The company is a member of the Goodyear Tire & Service Network and holds AAA Certified and ASE certification for its technicians. Additional offerings include a Fleet Service Program for commercial vehicle maintenance, Goodyear Credit Card financing options, free shuttle service, free Wi-Fi, and free estimates. The company positions itself as a full-service automotive care provider serving both retail consumers and fleet/commercial customers in the greater Atlanta, GA region.
Differentiator
Problem solved
Functional benefit
Products and services
- Tire Sales Retail sale of new passenger, light-truck, and trailer tires from multiple brands including Goodyear, Dunlop, Kelly, BFGoodrich, Michelin, Continental, General, and Uniroyal. All seven locations stock popular tire inventory and the company has access to additional brands via local warehouse. Targeted at individual car and truck owners and fleet buyers in the Atlanta metro area.
- Wheels
Companies that use Midtown Tire
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Midtown Tire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Midtown Tire partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- GoodyearcorePrimary tire brand partnership. Midtown Tire is an authorized Goodyear dealer and part of the Goodyear Tire & Service Network. Carries Goodyear tires in stock at all locations. Offers Goodyear Credit Card financing through Synchrony Bank.
- Kelly TirescoreAuthorized dealer for Kelly Tires, a Goodyear subsidiary brand. Stocked at multiple locations.
- DunlopcoreAuthorized dealer for Dunlop brand tires. Stocked at locations and available through local warehouse.
- BFGoodrichcoreAuthorized dealer for BFGoodrich tires. Stocked at multiple locations including Toco Hills and Acworth.
- MichelincoreAuthorized dealer for Michelin tires. Stocked at Toco Hills, Lawrenceville, and Acworth locations.
- ContinentalcoreAuthorized dealer for Continental tires. Stocked at Toco Hills location.
- UniroyalcoreAuthorized dealer for Uniroyal tires. Stocked at Lawrenceville location.
- General TirescoreAuthorized dealer for General Tire brand.
- Net Driven (LeadVenture Inc.)coreWebsite platform provider powering the midtowntire.com website. Handles website hosting, accessibility, and technical infrastructure.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Midtown Tire competitors and assessment
Company assessmentDirect peers
- Big O Tires: Goodyear-affiliated franchise network of tire and auto service stores. Directly comparable as another member of Goodyear's dealer/service network with similar multi-brand inventory, consumer focus, and regional store clustering.
- Pep Boys: National multi-location tire retailer and auto service chain. Directly comparable on the tire-plus-repair service model, multi-brand inventory, and ability to serve both consumer and fleet customers across metropolitan markets.
- Discount Tire (America's Tire): Discount Tire is the largest U.S. multi-location retail tire and wheel retailer, operating thousands of stores nationwide. Most directly comparable to Midtown Tire on consumer tire retail, installation, and repair with a multi-brand assortment, though at significantly larger scale.
- Firestone Complete Auto Care: Bridgestone-affiliated national chain offering tires and full mechanical repair. Directly comparable on the full-service tire-plus-auto-repair model, premium brand affiliations, and multi-store footprint serving similar consumer and fleet segments.
- NTB (National Tire & Battery): TBC Corporation-owned national tire and auto service chain. Directly comparable on multi-location tire retail, mechanical repair services, alignment/balancing, and battery offerings to similar consumer and fleet segments.
- Goodyear Auto Service: Goodyear's company-owned service network and franchise system. Directly comparable as Midtown Tire is a Goodyear Tire & Service Network member; both compete for the same consumer tire and auto repair customers under the Goodyear brand umbrella.
- Tires Plus: Bridgestone-owned national tire and automotive service chain. Directly comparable on the consumer tire retail plus full mechanical repair offering, with similar brand partnerships (Goodyear, Michelin, etc.) and multi-location metro strategy.
- Mr. Tire Auto Service Centers: TBC Corporation brand of regional tire and full-service auto repair centers. Directly comparable on the consumer-focused tire-plus-repair service mix, mid-tier positioning, and multi-location metro area presence.
Emerging players
- Valvoline Instant Oil Change: National chain focused on quick-service preventive maintenance. Partially comparable as a multi-location auto service retailer in the same metro markets, though more focused on oil changes and lacks Midtown Tire's deep tire inventory and full mechanical repair capability.
Regional players
- Les Schwab Tire Centers: Large multi-location independent tire retailer concentrated in the Western U.S. Highly comparable business model (multi-store tire plus alignment/repair, strong brand assortment, community focus) but operates in a different geographic territory than Midtown Tire.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Midtown Tire social profiles
Digital presenceMidtown Tire compliance and trust
Trust signalCompliance3 records
Midtown Tire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midtown Tire leadership team
Management profileNumber of profiles
Profiles8 records
Midtown Tire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midtown Tire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midtown Tire
What does Midtown Tire do?
Midtown Tire sells new tires and wheels from major brands (Goodyear, Dunlop, Kelly, BFGoodrich, Michelin, Continental, General, Uniroyal, plus 30+ wheel manufacturers) and provides full automotive repair and maintenance services (brakes, alignments, oil changes, engine diagnostics, transmission service, A/C, suspension, batteries, belts/hoses, drivelines, cooling, mufflers, tune-ups, filters, wiper blades, headlight restoration, nitrogen fill) across seven Atlanta-area storefronts. The company also operates a Fleet Service Program for commercial and government fleet maintenance with consolidated billing and dedicated account management.
Is Midtown Tire a public or private company?
Midtown Tire is a private company. It is classified as family owned and is currently operating.
When was Midtown Tire founded?
Midtown Tire was founded in 1992. It employs 51 to 100 people.
Where is Midtown Tire based?
Midtown Tire is headquartered in Atlanta, United States, in the North America region.
How does Midtown Tire make money?
Four revenue lines are on record. Tire Sales are the primary driver. The others are auto Repair Services, fleet Services and financing.
Who are Midtown Tire's main competitors?
Direct peers on record are Big O Tires, Pep Boys, Discount Tire (America's Tire), Firestone Complete Auto Care, NTB (National Tire & Battery), Goodyear Auto Service, Tires Plus and Mr. Tire Auto Service Centers. Valvoline Instant Oil Change is listed as an emerging player. Les Schwab Tire Centers is listed as a regional player.
Does Midtown Tire have an API?
No public API is recorded for Midtown Tire.
What industry is Midtown Tire in?
Midtown Tire's product category is Auto Repair and Tire Retail Services. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKADAF, Wheel Services (Mount/Balance, Alignment, Rotation). Its NAICS code is 441340 and its SIC code is 7500.